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Lestari, Henny Setyo
Universitas Trisakti
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Journal : Dirkantara Indonesia

 1 
Meningkatkan Pengetahuan dan Keterampilan UMKM Melalui Strategi Pemasaran dan Keuangan Lestari, Henny Setyo; Hermawan, Asep; Y. Agus Bagus Budi N; Rahmadina Ardelia; Yunita Kusumaningrum
Dirkantara Indonesia Vol. 2 No. 2: September-Februari 2024
Publisher : PT. Cendekia Sapta Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55837/di.v2i2.70

Abstract

This community service activity was carried out at the Azalea Sector GDC, Cilodong sub-district, Depok City. The partners of this activity are micro and small businesses. MSME actors generally only keep simple records in the form of income and expenses. There are even those who do not record operating expenses, so that the business is seen to be generating large profits because expenses are not recorded properly. The result is that the records do not reflect the actual financial condition of the business. The problem faced by partners is that there is no training on increasing knowledge and management of SMEs seen from the marketing and financial aspects of their business directly. The solution needed for this problem is the provision of training for MSMEs in terms of managing finances using accounting and financial management. The output of this solution is the partner's ability to easily use accounting to improve the financial performance of their business. The output of this solution is in the form of partner knowledge about good and correct business financial management
Penyusunan Anggaran Kas Bagi UMKM Azalea Depok Karnasi, Reniati; Lestari, Henny Setyo; Hartanti, Rina; Afrizal Elgi
Dirkantara Indonesia Vol. 2 No. 1: Maret-Agustus 2023
Publisher : PT. Cendekia Sapta Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55837/di.v2i1.85

Abstract

Tujuan utama dari program pengabdian masyarakat ini adalah untuk memberikan pelatihan mengenai pengelolaan anggaran kepada UKM di Azalea Depok. Anggaran memiliki peran penting dalam perencanaan, organisasi, dan pengendalian yang berhubungan dengan pencapaian tujuan organisasi. Menurut komunikasi awal, mitra menghadapi beberapa permasalahan, yaitu Mitra masih memiliki pemahaman yang terbatas tentang konsep anggaran dan manfaatnya bagi usaha mereka. Selain itu, Mitra belum memiliki kemampuan yang memadai untuk menyusun anggaran dengan baik, dan hanya sejumlah kecil mitra yang telah melakukannya. Namun, anggaran yang disiapkan masih sederhana dan belum dapat digunakan sebagai alat perencanaan bisnis yang efektif. Permasalahan ini sebagian besar disebabkan oleh kurangnya pelatihan yang diterima oleh mitra dari lembaga pendidikan terkait. Solusi yang diusulkan dalam program pengabdian masyarakat ini diantaranya adalah meningkatkan pemahaman mitra tentang pentingnya pengelolaan anggaran dalam usaha mereka dan memberikan pelatihan dalam pengelolaan anggaran operasional, termasuk anggaran penjualan, produksi, bahan baku, tenaga kerja, dan biaya overhead. Selain itu, juga melibatkan pelatihan dalam penyusunan anggaran keuangan, termasuk anggaran kas, biaya overhead pabrikasi, dan perencanaan laba. Berdasarkan hasil pemantauan dan evaluasi, terlihat bahwa peserta pelatihan telah menguasai sekitar 60% dari materi yang diajarkan dan merasa puas dengan pelatihan yang mereka terima. Selain itu, hasil asesmen bantuan menunjukkan bahwa sekitar 60% mitra mampu mengklasifikasikan jenis anggaran dan berhasil menyusun anggaran dengan baik.
Pentingnya Literasi Keuangan Bagi UMKM Rufata Lestari, Henny Setyo; Reniati Karnasi; Tiarapuspa; Alfad Alfarizki
Dirkantara Indonesia Vol. 3 No. 2 (2025): September-Februari
Publisher : PT. Cendekia Sapta Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55837/di.v3i2.120

Abstract

Literasi keuangan merupakan tingkat pengetahuan dan kemampuan untuk mengelola keuangan. Beberapa studi terdahulu mengemukakan bahwa literasi keuangan berperan penting bagi business sustainability. Tingkat pengetahuan dan kemampuan pengelolaan keuangan yang dimiliki pelaku usaha menjadi salah satu kunci sukses bagi keberlangsungan usahanya. Bagaimana manfaat literasi keuangan bagi business sustainability? Uraian tentang manfaat literasi keuangan bagi business sustainability menjadi tujuan dari studi ini. Analisis dilakukan dengan metode deskriptif kualitatif, yaitu mendasarkan pada hasil kuesioner. UMKM Rufata yang menjadi mitra dalam PkM ini. Hasil analisis menyimpulkan bahwa dengan memiliki literasi keuangan yang baik maka pelaku usaha akan cenderung mampu membuat keputusan bisnis yang berorientasi jangka panjang. Selain itu, pelaku usaha akan cenderung mampu membuat konsep aktivitas bisnis yang berkelanjutan sehingga business sustainability-nya tetap dapat dipertahankan. Berdasarkan hasil ini diharapkan dapat tersusun konsep yang berkaitan dengan manfaat literasi keuangan bagi pelaku usaha, khususnya pelaku UMKM Rufata.
Pelatihan Digital Marketing: Membuat Konten TikTok Untuk Pemasaran Lestari, Henny Setyo; Adawiyah, Wiwik Robiatul; Ratnawati, Nirdukita; Muhammad Evirel Frasya; Maharani Dheva Dwi Safitri
Dirkantara Indonesia Vol. 4 No. 1 (2025): Maret-Agustus 2025
Publisher : PT. Cendekia Sapta Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55837/di.v4i1.126

Abstract

This community service activity was conducted to assist the Azalea SME Group in overcoming marketing limitations due to a low understanding of digital marketing. The objective of this activity was to enhance the participants' capacity to utilize digital media, particularly TikTok, as a marketing platform to expand market reach and increase product sales. The method used was a combination of theoretical outreach and practical training. The outreach provided basic understanding of digital marketing and the potential of TikTok as a marketing medium. The practical training covered the creation of engaging video content, the use of TikTok Ads features, and the simulation of product promotion. The evaluation of the training results was carried out through group discussions, feedback, and analysis of the video content produced by the participants. The results of the activity showed significant improvements in various aspects. Before the training, only 20% of participants understood digital marketing, but this increased to 90% after the training. The skill of creating video content increased from 10% to 85%, while the appeal of products delivered through social media rose from 15% to 75%. Additionally, the participants' interaction with consumers through social media improved from 10% to 70%. Overall, the activity demonstrated success in strengthening participants' capacity to innovate and expand marketing reach. The sustainability of the training results can be supported through follow-up training, regular mentoring, and collaboration with educational institutions and professional organizations. With this strategy, it is hoped that the Azalea SME Group can maintain the achieved success, expand business networks, and continue to grow into a competitive and high-performing business group.  
Pendeteksian Kecurangan Akuntansi bagi Pengusaha UMKM melalui Pendekatan Akuntansi Forensik dan Teknologi Sederhana Lestari, Henny Setyo; Indra Saputra
Dirkantara Indonesia Vol. 4 No. 1 (2025): Maret-Agustus 2025
Publisher : PT. Cendekia Sapta Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55837/di.v4i1.161

Abstract

This training aimed to improve financial literacy and accounting fraud detection skills among Micro, Small, and Medium Enterprises (MSME) entrepreneurs in Bekasi Raya. The program was conducted by the Faculty of Economics and Business at Trisakti University in collaboration with UMKM Pena 45 Bekasi Raya, combining theoretical and practical methods. Participants were introduced to forensic accounting, fraud detection techniques, and the use of simple technology-based accounting applications. The evaluation was carried out through pre-tests and post-tests. The results indicated a significant improvement, with the average score of participants increasing from 45 to 80 after the training. Moreover, participants gained a better understanding of the importance of internal control and transparent financial reporting. These findings highlight that practice-based training can strengthen MSME capacity in preventing accounting fraud and support business sustainability.
Co-Authors Abdul Rahman, Johan Nazwar Abdullah, M. Hussin Adawiyah, Wiwik Robiatul Adli Saputra Aekram Faisal Afrizal Elgi Agus Budi Hartono Agustine, Elsa Aisyah Putri Nabila Akbar, Ilham Cahyo AKBAR, MAULANA Alfad Alfarizki Alfadhilo Rolandnic Korgiza Alfian Zata Thirafi Alif Satria Ichsan Alifyyah Putri Ajar Setiadi Alya Nisrina Hafsyah Amanda Jonatan Puteri Amirah, Nishrina Nurul Annisa Yasmine Adeputri Badan Anton Anugrah, Fatimah Ladiza Nuradhelia Aprilriani, Giya Aprilriani, Giya Ardana, I Dewa Ayu Nadya Dhanari Kirana Ardelia, Rahmadina Asep Hermawan Attatur, M Kemal Ayu Purbaningrum Ayu Wulandari Azura, Amelinda Fairuz Bahtiar Usman Bahtiar Usman Bahtiar Usman Bahtiar Usman, Bahtiar BAMBANG SUSILO Bangun, Bastanna Erlayas Bayu Malindo Putra Berliana, Amalia Mega Budiman, Thomas Chintia, Helda Christianto, Yeriko Bagas Christy Yanwar Yosapat Dabo, Mia El Darmawan, Andik Rusdi Deany Putri Aprilia Deci Novesa Carani Dewi ANGGRAENI Dewi, Pramesti Baskoro Dewi, Rosiana Dhetoriana Permatasari Dita Ayu Nurani Djaja, Kerstan Nathanael Dwi Safitri, Maharani Dheva Edwiga, Taqwa Ananda Eki Veronika Erny Tajib Eston, Maria Albertina Dewanti Fadilla, Akhmal Aries Fahar, Intan Nibras Fajar Rahmana Fanu, Ridhan Azka Hani Farah Margaretha FARAH MARGARETHA Farah Margaretha Leon FARDINI RAHMA DEWI Fariz Alfiknacio Abdat Ferina Ainul Latiefa Fibby Luthfia Georgina Maria Tinungki Gymyastiar, Ahmad Hadyan, Kamal Hartini Hartini Haura Raihana Tsani Effendi Hendro Prasetio Herman Situmorang Ida Susanti Ignatius, Bayiuaji Indra Maulana Indra Saputra Indri Safitri Indriyantini, Dhiya Faza Ivan Wiryawan Jamaludin . Jannatul Mawah, Nana Jatmiko, Putut Jerry Ananta Ginting Joseph Hendryawan Krisantanu Splendid JR. Dwi Mas Sukma Agung Karnasi, Reniati Kemal Reza Kholis, Muhammad Shofy Muhaiminu Kloko, Dita Evelyn Elintra Kurnia Yuniarti Kusumo, Prasetiyo Hadi Laksono, Wafi Suryo Latifah Herman Leon, Farah Margaretha Mafaza, Jihan Maharani Dheva Dwi Safitri Maharestu, Aruna Ardya Mahsa Hisanah Dalilah Marji Uliansyah Mega Mersela Mela Aryasari Mendieta, Ariska Carollina Milah Fadhilah Kusuma Fasihu Muhamad Albarr Khairan Muhammad Akmal Alauddin Muhammad Evirel Frasya Muhammad fauzan Muhammad Rizki Zhafran Muhammad Rizky Muhimah, Khoirul Mutyarawati, Herlita Nabilah Salma Hersyandana Nadia Trisanti Nailil Muna, Navyanti Nida Abdilla Ritonga nirdukita ratnawati, nirdukita Noviana Dwi Mas'ula Nugroho, Adhi Nurhaliza, Riqqah Nurul Inayah Nuury Nurmelia Oscar, Yosia Palguna, Arya Irawan Putra Panjaitan, Zulkarnain Pertiwi, Silva Nurbaiti Perwitasari, Indah Pitoyo, Mikha Merianti Pitriana, Ida Pitutur, Fajar Jati Powell Gian Hartono Pradana, Firmansyah Adhitya Pratama, Bayu Aji Pratama, Kelvin Purwidyasari, Scholastica Meillia Puspita, Grace Febiola Putra, Daffa Ikhsan Putri, Fara Ghassani Putri, Rizky Anugrah Raas, Asdi Aprilian Husnadarari Rafi Altaf Tjaputra Rahadiansyah, Reska Budi Rahmadina Ardelia Rahmawati Rahmawati Ramadhanti, Mutiara Reniati Karnasi Renny Risqiani Reskika, Nadira Rezalia, Vinny Rian Rizki Hidayat Riantino Septian Ricardo, Wilson Richy Wijaya Rika Maryani Rina Hartanti Ringke Dirdia Rizki Amelia Rizky Ramzi Rahmawan Rosidah Panjaitan Safitri, Dilla Ulfiani Sajida, Yusrina Almas Sarah Ayu Larasati Sastraprawira, Mohamad Zahran Danes Seno Banyu Aji Yudha Pratama Serly Permatasari Sihite, Sola Grace Lasmaria Simamora, Asnita Simanjorang, Grecia Alvionita Srie Wijihastuti Subri, Ahadi Suhardono, Adhyatma Ndaru Sulistomo, Akmal Syahid, Aliah Muthiah Syahpria, M Fadly Syarlla Martiza Eka Putri Syofriza Syofyan Tambunan, Alexandria Leonard Tenika, Eiyagina Tiara Puspa Tiarapuspa Trisnawati Trisnawati Veren Velicia Natalie Veronika Mutianingsih Villia Nikmatul Khasanah, Villia Nikmatul Wardana, Nofrizal Bagas Wicaksono, Ignatius Henry Widiastuti, Maria Carmelia Wiguna, Utomo Adi Wijaya, Dewi Deliana Wina Winarto, Reza Muhamad Wiwi Handayani Wulansari Dewi Y. Agus Bagus Budi N Yasminawati, Anjani Yuannitha, Indri Ilma Yudha Pratama Hendrawan Yunita Kusumaningrum Yunita Kusumaningrum Yusfania, Bilkis Yusia Bela Zulfa Sukainah