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All Journal Transmisi: Jurnal Ilmiah Teknik Elektro Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Penelitian Ekonomi dan Bisnis Jurnal Transformatika Jurnal Manajemen Dayasaing Benefit: Jurnal Manajemen dan Bisnis Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Jurnal EMT KITA JURNAL MEDIA INFORMATIKA BUDIDARMA Jurnal Riset Ekonomi dan Bisnis Jurnal Informatika Universitas Pamulang SEIKO : Journal of Management & Business Jesya (Jurnal Ekonomi dan Ekonomi Syariah) JAE (Jurnal Akuntansi dan Ekonomi) Jurnal Ilmu Manajemen dan Akuntansi Terapan Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Teknologi Dan Sistem Informasi Bisnis JURNAL ILMIAH FEASIBLE (JIF) Jurnal Manajemen Bisnis Eka Prasetya Economics and Digital Business Review SMBJ: Strategic Management Business Journal Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Journal of Management and Digital Business Dinamika Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Manajemen dan Dinamika Bisnis Moneter : Jurnal Keuangan dan Perbankan Innovative: Journal Of Social Science Research Paradoks : Jurnal Ilmu Ekonomi Indo-Fintech Intellectuals: Journal of Economics and Business Jurnal Ekonomi dan Bisnis
Diana Aqmala
STIE TOTALWIN SEMARANG
Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Dinamika

 1 
EFFORTS TO INCREASE IMPULSIVE PURCHASES THROUGH CONSUMER EMPOWERMENT ON TIKTOK SHOP LIVE STREAMING Eggy Ramanda, Noveca; Aqmala, Diana
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol 3 No 2 (2023): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/dinamika.v3i2.385

Abstract

Impulsive buying behavior has become an increasingly common phenomenon in society. Impulsive buying is the tendency to make purchases without careful consideration, triggered by emotional impulses or instant desires. This behavior can have a significant impact, both for individual consumers and for the economy as a whole. Impulse consumption can provide temporary satisfaction and short-term pleasure, but in the long term it can lead to problems such as financial loss, unmanageable debt, and decreased psychological well-being. Therefore, this research aims to determine several factors such as social stimulus, perceived Innovativeness, perceived persuasiveness, and trust in influencing Impulsive Buying. The type of research used is quantitative research using the SEM PLS (Partial Least Square) analysis method. The data collection method in this research uses a questionnaire. A questionnaire is a way to collect data by providing respondents with a series of questions or written statements for them to fill in. The number of respondents in this study was 101, consisting of Tiktok users. Test results show that Perceived Persuasiveness has a positive influence on Trust and Trust also has a positive influence on Impulsive
PENGARUH ENDORSEMENT, CONTENT MARKETING, DAN TRUST INFLUENCER RACHEL VENNYA TERHADAP PURCHASE INTENTION PADA FOLLOWERS INSTAGRAM Kharisma, Novia Putri; Aqmala, Diana
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol 4 No 1 (2024): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/dinamika.v4i1.467

Abstract

Hasil penelitian memiliki tujuan guna menganalis Pengaruh Endorsement, Content Marketing, serta Trust Terhadap Purchase Intention Pada Followers Instagram Rachel Vennya di seluruh wilayah Indonesia. Populasi penelitian ini adalah followers Instagram Rachel Vennya, berusia >17 tahun, dan berjenis kelamin perempuan. Penelitian dilakukan dengan metode survey terhadap 185 orang yang memfollow Instagram Rachel Vennya dari berbagai daerah diseluruh wilayah Indonesia. Data yang dikumpulkan selama tujuh hari, dengan menggunakan kuesioner tertutup. Metode purposive sampling yang dipakai serta sejumlah 123 kuesioner yang bisa dipakai serta untuk dianalisis. 185 sampel yang diperoleh melalui Whatsapp dan Instagram menggunakan Google Form guna mengumpulkan data primer. Data yang terhimpun akan dianalisis melalui evaluasi instrumen penelitian, termasuk uji realibilitas dan validitas. Selain itu, analisis asumsi klasik seperti uji normalitas Monte Carlo, uji multikolineritas, serta uji heteroskedastisitas juga dilakukan. Metode analisis melibatkan uji regresi linier berganda, uji F (simultan), uji koefisien determinasi, dan uji T hipotesis. Temuan penelitian menyiratkan bahwa variabel endorsement tidak memiliki pengaruh signifikan terhadap purchase intention. Di sisi lain, variabel content marketing memiliki pengaruh yang signifikan terhadap purchase intention, sementara variabel trust juga berpengaruh secara signifikan terhadap purchase intention.
PENGARUH CITRA MEREK, KUALITAS PRODUK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PIZZA HUT Arifiana, Latifa; Aqmala, Diana; Cahya, Handy Nur; Damar, Haunan
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol. 5 No. 1 (2025): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/mf78py29

Abstract

The reason for this study was to determine the impact of brand image, product quality, and promotion on purchasing decisions of Pizza Hut consumers. The population is Pizza Hut customers, with a sample of 150 respondents taken using non-probability sampling techniques with purposive sampling method. PLS was used as an analytical tool in this study. This study shows that brand image has a positive, but insignificant, impact on purchasing decisions of Pizza Hut consumers. On the other hand, product quality has a positive and significant impact on purchasing decisions of Pizza Hut consumers. In addition, promotion also has a positive and significant impact on purchasing decisions of Pizza Hut consumers.
PERAN MEDIA SOSIAL, KEPUASAN, DAN PENILAIAN PRODUK PADA PEMBELIAN AEROSTREET DI SHOPEE Aprilya, Dandy; Aqmala, Diana; Taufan Hariyadi, Guruh
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol. 5 No. 1 (2025): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/7ew0k546

Abstract

This study analyzes the impcat of social media, customer satisfaction and product review on Aerostreet shoes purchasing decisions on Shopee. Using a quantitive approach, data was collected through questionnaires from 100 Dian Nuswantoro University students who bought Aerostreet shoes. Data analysis used SPSS, including validity, reliability, classical assumption and hypothesis test. Result show that social media, customer satisfaction and product review significantly influence purchasing decision. This study provides insights for marketers to optimize social media effectiveness and product quality to enhance competitiveness in the digital market.
PENGARUH KUALITAS LAYANAN, CITRA MEREK, KEWAJARAN HARGA TERHADAP KEPUASAN PELANGGAN DAN LOYALITAS PELANGGAN TOKO DOKTER KOMPUTER Sartika, Desta Pasura; Mahmud, Mahmud; Aqmala, Diana; Setiawan, Aries
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol. 5 No. 1 (2025): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/g8pnp089

Abstract

This study aims to examine the impact of service quality, brand image, and price fairness on customer satisfaction and loyalty at Dokter Komputer Store in Semarang. Using a quantitative approach, data were collected through questionnaires from 195 respondents selected via purposive sampling. The analysis, conducted using the SEM method with SmartPLS, revealed that these three factors positively and significantly influence customer satisfaction, which in turn has a direct impact on customer loyalty. These findings suggest that computer service providers should improve service quality, strengthen brand image, and set fair prices to enhance customer satisfaction and loyalty.
Co-Authors Abd. Rasyid Syamsuri Abu Salam Acoktang, Acoktang Aflit Nuryulia Praswati Alpiana, Vika Althaf, Sayyida Alzami, Farrikh Amelia, Zairina Anggi, Lusi Setia Aprilya, Dandy Ariati Anomsari Arifiana, Latifa Aryanto, Vincent Didiek Wiet Awanis Linati Haziroh Cahya, Handy Nur Cakranadi, Muhamad Candra Irawan Chasanah, Amalia Nur Damar, Haunan Dewi Agustini Santoso Dwi Eko Waluyo Eggy Ramanda, Noveca Eko, Dwi Ervina, Mareta Fatmawati, Elia Resha Febriana, Artha Febrianur Ibnu Fitroh Sukono Putra Hallang, Andi Hariyadi, Guruh Taufan Hartanti, Anita Hidayat, Rafli Wahyu Ida Farida Ifan Rizqa Ika Novita Dewi Juliana, Laras Kharisma, Novia Putri Khasanah, Tri Uswatun Kusuma, Pradana Jati Lesmarna, Salsabila Putri Maharani, Ovin Mahmud Mahmud Megantara, Rama Aria Mudinillah, Adam Muhammad Alvinnur Budiansyah Mujib, Miftachul Natasya, Tabitha Ellen Novianti, Astrid Oktariza, Linda Ayu Oktavia Ayu Lestari Oktoriza, Linda Ayu Ovi Kusumawardani, Ovi Panca, Ardhilla Rossynta Perdana, Tito Aditya Piji Pakarti Pratama, Yuko Kurnia Purusa, Nanda Adhi Putra, Raffa Ardarajuna Ramadhan Rakhmat Sani Ramadhan, Firza Arief Ricardus Anggi Pramunendar Roymon Panjaitan Safitri, Maria Samasta, Almira Santi Sartika, Desta Pasura Setiawan, Aries Sih Darmi Astuti Silvia Damayanti SUCI NURYANI Suryawijaya, Tito Wira Eka Suseno, Rian Adi Syaifuddin, Mukhammad Taufan Hariyadi, Guruh Trianovita, Helena Ade Tsalitsa, Utia Ulfa, Adiila Kustya Ulya, Salma Novita Wahyudyar, Aprillia Bunga Timur Wardani, Silvia Kusuma Wibowo, Isro' Rizky Wibowo, Mochammad Eric Suryakencana Wismiyanti, Rizki Kamila Yohan Wismantoro Yovita, Lenni Zahara, Marsya Indana Zakaria, Fakhmi