Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT)

PENGARUH FAKTOR EKSTERNAL DAN INTERNAL TERHADAP IMPULSE BUYING (STUDI KASUS DI ALFAMART CITARUM RAYA SEMARANG) Kusumawardani, Ovi; Aqmala, Diana
Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) Vol 5, No 2 (2014)
Publisher : STIE Totalwin Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (5.177 KB)

Abstract

Globalization is a process of economic activity and trade, where countries around the world into a single market forces increasingly integrated with the territorial limits of the country without hindrance. Developments in this era of globalization impact to human life. Based on these conditions, affect the appearance of many engaged in the retail trade of daily consumer goods in various cities in Indonesia. This study aims to analyze the effect of Display, Positive Emotion and Store Atmosphere to Impulse Buying.             This study used accidental sampling method on the visitor Alfamart Citarum Raya Semarang. Data obtained by distributing 100 questionnaires to the visitors Alfamart Citarum Raya Semarang. The independent variable in this study is the Display of Positive Emotion and Atmosphere Store while the dependent variable is the Impulse Buying. The statistical methods used in this study is the Multiple Linear Regression Analysis            The results of this study indicate that the variable Display and Positive Emotion there is a significant effect on Impulse Buiyng. As for the Atmosphere Store variables showed no significant effect on Impulse Buying. The results of this study also showed that the value of R Square of 21.6% while the remaining 78.4% is explained by other variables that are not proposed in this study.
ANALISIS PENGARUH KARAKTERISTIK DISTRIBUTOR, DUKUNGAN PERUSAHAAN DAN ORGANISASI PEMBELAJARAN TERHADAP KINERJA DISTRIBUTOR MULTI LEVEL MARKETING (MLM) Aqmala, Diana
Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) Vol 2, No 1 (2011)
Publisher : STIE Totalwin Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (5.173 KB)

Abstract

Salesperson plays an important role for the survival of the company. The role of salespeople in the Multi Level Marketing company is a distributor, which will promote products and  business plan. Distributor is very important because of the high competition between  companies  who also want to increase product sales. The key of success  in MLM companies depends on how the company is able to improve the performance of distributors. Problem of this research is how the characteristic  Distributors, companies support and organization  learning  affect the  performance of MLM distributors. Sampling technique used was purposive sampling method that used as many as 50 people  Tianshi distributors in Semarang. The results of data analysis showed that there is significant influence between the characteristic distributors, companies support and Organization  Learning  to the performance MLM distributor.
Co-Authors Abd. Rasyid Syamsuri Abu Salam Acoktang, Acoktang Aflit Nuryulia Praswati Alpiana, Vika Althaf, Sayyida Alzami, Farrikh Amelia, Zairina Anggi, Lusi Setia Aprilya, Dandy Ariati Anomsari Arifiana, Latifa Aryanto, Vincent Didiek Wiet Awanis Linati Haziroh Cahya, Handy Nur Cakranadi, Muhamad Candra Irawan Chasanah, Amalia Nur Damar, Haunan Dewi Agustini Santoso Dwi Eko Waluyo Eggy Ramanda, Noveca Eko, Dwi Ervina, Mareta Fatmawati, Elia Resha Febriana, Artha Febrianur Ibnu Fitroh Sukono Putra Gusfiani, Vivi Hallang, Andi Hariyadi, Guruh Taufan Hartanti, Anita Hidayat, Rafli Wahyu Ida Farida Ifan Rizqa Ika Novita Dewi Juliana, Laras Kharisma, Novia Putri Kusuma, Pradana Jati Lesmarna, Salsabila Putri Maharani, Ovin Mahmud Mahmud Megantara, Rama Aria Mudinillah, Adam Muhammad Alvinnur Budiansyah Mujib, Miftachul Natasya, Tabitha Ellen Novianti, Astrid Oktariza, Linda Ayu Oktavia Ayu Lestari Oktoriza, Linda Ayu Ovi Kusumawardani, Ovi Panca, Ardhilla Rossynta Perdana, Tito Aditya Piji Pakarti Pratama, Yuko Kurnia Purusa, Nanda Adhi Putra, Raffa Ardarajuna Rahma, Icha Vallyncia Ramadhan Rakhmat Sani Ramadhan, Firza Arief Ricardus Anggi Pramunendar Roymon Panjaitan Rudi Kurniawan Safitri, Maria Samasta, Almira Santi Sartika, Desta Pasura Setiawan, Aries Silvia Damayanti SUCI NURYANI Suryawijaya, Tito Wira Eka Suseno, Rian Adi Syaifuddin, Mukhammad Taufan Hariyadi, Guruh Trianovita, Helena Ade Tsalitsa, Utia Ulfa, Adiila Kustya Ulya, Salma Novita Wahyudyar, Aprillia Bunga Timur Wardani, Silvia Kusuma Wardhani, Mashita Fahmi Wibowo, Isro' Rizky Wibowo, Mochammad Eric Suryakencana Wismiyanti, Rizki Kamila Yohan Wismantoro Yovita, Lenni Zakaria, Fakhmi