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All Journal Conference In Business, Accounting And Management (Cbam) 2012 E-Jurnal Manajemen Universitas Udayana METANA JDM (Jurnal Dinamika Manajemen) Abdimas Indonesian Journal of Business and Entrepreneurship (IJBE) E-Dimas: Jurnal Pengabdian kepada Masyarakat Management Analysis Journal Jurnal Mitra Manajemen SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Jurnal Surya Masyarakat Jurnal Pengabdian Hukum Indonesia (Indonesian Journal of Legal Community Engagement) JPHI Jurnal Abdimas Mahakam Jurnal Mantik Advances in Food Science, Sustainable Agriculture and Agroindustrial Engineering (AFSSAAE) Jurnal Surya Masyarakat Indonesian Journal of Devotion and Empowerment (IJDE) International Journal of Research Innovation and Entrepreneurship Society: Jurnal Pengabdian Masyarakat Jurnal Pengabdian Vokasi Media Riset Bisnis & Manajemen Jurnal Riptek Bakti Sekawan : Jurnal Pengabdian Masyarakat Research Horizon E-Amal: Jurnal Pengabdian Kepada Masyarakat
Anindya Ardiansari
Fakultas Ekonomi Universitas Negeri Semarang, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Other

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Journal : Abdimas

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Penguatan Strategi O2O untuk Start-Up Tenant Inkubator Unit Bisnis LPPM UNNES Margunani, Margunani; Ardiansari, Anindya
Jurnal Abdimas Vol 25, No 2 (2021): December 2021
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/abdimas.v25i2.34753

Abstract

Implementasi nilai-nilai konservasi yang dianut Universitas Negeri Semarang dilakukan melalui program kewirausahaan yang diwadahi oleh Himpunan Pengusaha Muda Indonesia (HIPMI) PT Unnes dan Inkubator Unit Bisnis (IUB) LPPM Unnes. Ketiadaan mentor bisnis, pembatasan sosial akibat pandemi Covid-19 memaksa interaksi antara konsumen dengan pelaku dilakukan secara daring dan tidak semua pelaku usaha mikro kecil dan menengah (UMKM) mitra dapat beradaptasi dengan pemasaran digital. Tujuan pengabdian masyarakat ini dilakukan untuk meningkatkan kapasitas pelaku UMKM mitra dalam pemasaran digital dan akses permodalan guna merespon kondisi pandemi. Menggunakan metode pendekatan Offline to Online (O2O) yang dikemas dalam bentuk Webinar yang diikuti oleh pelaku UMKM mitra IUB dan pelaku UMKM di sekitar kampus Unnes. Hasil yang diperoleh dalam pengabdian masyarakat adalah kegiatan pelatihan dan pendampingan kepada UMKM mitra, pelatihan ini bermanfaat untuk meningkatkan motivasi serta pengetahuan bagi pelaku UMKM mitra untuk ‘naik kelas’ dengan memanfaatkan teknologi dalam pemasaran dan akses permodalan. Penggunaan pendekatan O2O dapat meningkatkan kapasitas pelaku UMKM untuk meningkatkan pemasaran produk, baik barang maupun jasa.   
Analysis of The Level of Satisfaction of Researchers and Devotioners with The Performance Suprapti, Suprapti; Ardiansari, Anindya; Waluyo, Soleh Adi; Suryaningrum, Lubuk Novi; Apriyanti, Rita; Permatahati, Martinda Intan
Jurnal Abdimas Vol 27, No 2 (2023): December 2023
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/abdimas.v27i2.48773

Abstract

The development of information systems and technology has certainly changed people's behavior in carrying out their activities which were initially carried out manually and can now be carried out digitally so that they are more effective and efficient. The Service Research Information System (SIPP) is a transformation carried out to digitize research and service services within the Semarang State University (UNNES). As a service provider, to find out whether the UNNES Service Research Information System (SIPP) is running as it should, an evaluation process is needed on the performance of the information system. In carrying out information system analysis and evaluation activities, the PIECES Framework analysis model is used. PIECES framework is a framework that has six categories for classification and problem solving, namely Performance, Information and Data, Economics, Control and Security, Efficiency, and Service. The use of the PIECES framework method is very suitable for analyzing each system variable studied because it can provide real results on the effectiveness of the system used by UNNES. The aim of this research is to measure the level of satisfaction, find out strengths and weaknesses, analyze what components need to be improved in the quality of service at SIPP.
Partnership and Collaboration System to Increase Creative Industry Sales Tangan Di Atas (TDA) Community of Semarang City Margunani, Margunani; Hidayah, Isti; Ardiansari, Anindya; Apriyanti, Rita; Rachmadi, Moch Faizal
Jurnal Abdimas Vol 27, No 2 (2023): December 2023
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/abdimas.v27i2.48838

Abstract

Tangan Di Atas (TDA) is a community of young entrepreneurs in Indonesia and spread across various regions, one of which is Semarang City. There are various business fields in the TDA Community of Semarang City such as culinary, fashion and so on, including the creative industry sector. The development of the creative industry presents its own challenges for every individual, namely becoming a producer who is always thinking about creating creative and innovative products. However, there are several obstacles faced, such as 1) Not having knowledge about the importance of partnerships and collaboration; 2) There is no cooperation in running a creative industry business; and 3) The TDA community network is not yet optimal as a medium for collaboration between entrepreneurs. The method used in this service is to carry out socialization as the first stage, then continue with providing comprehensive, integrated and sustainable training. After that, the service team facilitates efforts to increase sales of creative products through business camps, coaching clinics, product promotions and so on. After that, intensive and continuous assistance is carried out. After carrying out this service activity, creative industry players, especially the TDA Community of Semarang City, can intensify and optimize partnership systems, integrated collaboration and other business development efforts.
Co-Authors Achmadi, Taofan Ali Agung Wiyanto Ahmad Mundzir Ahmad Zaenuri Aldias Bahatmaka Alinda Witri Amanda Amal, Daffa Ikhlasul Amalia, Mila Apriyanti, Rita Arif Saputra, Arif Aryadi, Adellia Eky Bayu Bagas Hapsoro, Bayu Bagas Bogy Febriatmoko Budi Setiyana Cahyati Agustina, Cahyati Darmanto, Tio Darmanto, Tio deka erfiana, deka Diyono Ikhsan Dwi Agustina Dwi Cahyaningdyah Dwi Endah Pratiwi Dwi Handayani Dwi Handayani Eflita Yohana Erisa Aprilia Wicaksari Fafurida Fafurida Farid Ahmadi Fatah, Rizki Azhari Fidia Fibriana Fikri, Dzakiyya Nabilla Fitri Arum Sari Ghanis Putra Widhanarto Hendra Dedi Kriswanto, Hendra Dedi Hermawan Dwi Ariyanto Hidayat, Indra Nurul I Nyoman Sujana Ilyas Teguh Pangestu Irnin Miladdyan Airyq Isnani Isnani Istanti, Fredianaika Isti Hidayah Iswarini, Tika Iswarini, Tika Khoiron, Ahmad Mustamil Lilo, Angela Nathasia Grace Maknun, Lu’lu’atul Margunani, Margunani Mayangsari , Effelie Dewi Moh. Khoiruddin Mohamad Endy Y Yulianto Murni Murni Nawangsari, Lintang ngizzah khalwiyatun nisak, ngizzah khalwiyatun Nisaa’ Nuurillah, Nisaa’ Noor Aini Habibah Nuranto, Ayang Aulia Nuranto, Ayang Aulia Nurlaeli Sri Purnomowati Nurul Fibrianti Nury Ariani Wulansari Paramita, Niken Diah Permatahati, Martinda Intan Prapti NSS, Rr Lulus Prasdika, Tegar Oki Prasetyo, Irawan Prihandono, Dorojatun Rachmadi, Moch Faizal Rina Rachmawati Rini Setyo Witiastuti Risalatin Hijjah, Risalatin Riyantina, Riyantina Riyantina, Riyantina Rizky Wahyu Saputro Sandi Pratama , Fajar Rizqi Sari, Ayuk Nurmalita Sari, Linda Sari, Ririn Amelia Siti Nur Jannah Siti Nur Jannah Siti Ridloah Sukmawardini, Dewi Sukmawardini, Dewi Sunyoto Sunyoto Suprapti Suprapti Suprapti, Duhita Driyah Suryaningrum, Lubuk Novi Susiana Purwantisari TATI NURHAYATI Wahidah, Siti Asroliatun Waluyo, Soleh Adi Widi Widayat Widia, Syam Widyakto, Adhi Windiahsari, Windiahsari Wulandari, Sukma Aulia Y. Ulung Anggraito Yohanes Suhardjo