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All Journal Manajemen Informatika Eksistansi Agro Ekonomi IJFAC (Indonesian Journal of Fundamental and Applied Chemistry) JOIN (Jurnal Online Informatika) Jurnal RESTI (Rekayasa Sistem dan Teknologi Informasi) JTERA (Jurnal Teknologi Rekayasa) IJISCS (International Journal Of Information System and Computer Science) Logic : Jurnal Rancang Bangun dan Teknologi International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Informatika dan Rekayasa Perangkat Lunak Jurnal Manajemen Jurnal Pengabdian kepada Masyarakat Nusantara Holistics Journal Abdiformatika: Jurnal Pengabdian Masyarakat Informatika Prosiding Konferensi Nasional PKM-CSR Aptekmas : Jurnal Pengabdian Kepada Masyarakat International Journal of Science and Environment Jurnal Masyarakat Madani Indonesia BERBAKTI: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Pengabdian Cendekia IJISCS (International Journal of Information System and Computer Science) Atestasi : Jurnal Ilmiah Akuntansi Jurnal Sistem Informasi (JASISFO)
Indri Ariyanti
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Journal : Holistics Journal

 1 
WRITING THE SCRIPT OF NATIVE ADVERTISING VIDEO FOR TAJUNGAND BLONGSONG CLOTHS Muhammad Nadjmuddin; Sunani Sunani; Indri Ariyanti; Muhammad Akbar Zamzami; Reza Novitasari; Zainab Tri Oktarya
HOLISTICS Vol. 11 No. 2 (2019): HOLISTICS JOURNAL HOSPITALITY AND LINGUISTICS
Publisher : Politeknik Negeri Sriwijaya

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Abstract

This study aims to investigate(1)how the video scriptsofnative advertising for promoting Tajung and Blongsongas Palembang traditional textile is made. (2) to what extend the video script made in the video of Tajung and Blongsong cloths fulfill the criteria of SPEAKING Model, (3) to what extend the video script made for the video of Tajung and Blongsong cloths fulfill the communicative functionsof the movestructure. Dell Hymes’ SPEAKINGModel and Bathia’s Move Analysis wereused for testing product advertising effectivenessThe results showed that the video script should be developed through several testing to validate the data. Furthermore, the analysis of the components of communication, and linguistic function revealed the video fulfilled the criteria for native advertising. 
Co-Authors - Sunardi Ade Sukma Wati Ahmad Taqwa Alem Pameli Aniswar, Irsanto Apriana, Ina Opi Arinaullah, Nabiel Aris Ganiardi Armiani, Trizaurah Cindy Trissia Fania Dedy Rusdyanto delta khairunnisa Delta Khairunnisa Dewi Irmawati Dina Wafiah Egga Asoka Febriantoko, Jovan Firmansyah Fithri Selva Jumeilah Fitria Wulandari Fitrianto Puja Kesuma Herlinda Kusmiati I Gusti Wayan Murjana Yasa Ibnu Hajar Indriani Indah Astuti Isa, Indra Griha Tofik Jovan Febriantoko Jumriantunnisah, Nur Jun Harbi Kurniati Kurniati Kurniawan, Muhammad Lutfi LENI NOVIANTI Leni Novianti Lidya, Desti M Arief Rahman M Zulkarnain M. Arief Rahman3 M. Aris Ganiardi Marina, Aurantia Masayu Sarah Amelia Masnila, Nelly Mayasari, Riana Meranda Muhammad Akbar Zamzami Muhammad Aris Ganiardi Muhammad Aris Ganiardi Muhammad Aris Ganiardi, Muhammad Aris Muhammad Dandi Armayansyah Muhammad Nadjmuddin Muhammad Prasasti Agung Muhammad Raihan Muhammad Zulkarnain Nelly Masnila Nita Novita Nita Novita Nur Jumriatunnisah Nurul Ilma Hasana Kunio Ogana, Syara Valia Permata, Rio Pratiwi, Sindi Prima, Fidel Harmanda Rahman, M Arief Rahmi, Nurlaili Ramita, Chela Reza Novitasari Riana Mayasari Ridwan Effendi Rifqi Satria Shadiq Rika Sadariawati Rika Sadariawati Rusdianasari Rusdianasari Sepriansyah, Ahmad Ari Gunawan Simanjuntak, William Mikha Nahupaido Sunani Sunani Taufikurrahman Taufikurrahman Tona Lestari Triana Putri Trizaurah Armiani Ulsa Oktari Winda Permata Putri Yohandri Bow Yulia Hapsari Yunita Fauzia Achmad Yusri Yusri Zainab Tri Oktarya