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Journal : JOIN (Jurnal Online Informatika)

Kansei Engineering in Designing Web-Based e-Commerce UMKM Product Indra Griha Tofik Isa; Indri Ariyanti
JOIN (Jurnal Online Informatika) Vol 6 No 2 (2021)
Publisher : Department of Informatics, UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/join.v6i2.786

Abstract

Human-Computer Interaction (HCI) is a part of the development of a system in addition to the usability factor. Several methods were developed in HCI to produce a User Interface design that persuasively attracts the user’s interest. One of these methods was Kansei Engineering which involved psychological factors and user emotions in the stage. The study focused on developing the e-commerce User Interface for UMKM products which based on how to maximize the service and quality of e-Commerce because so far the development of the web-based UMKM  e-Commerce product user interface has not paid attention to psychological factors. The Research followed Kansei Engineering Type 1 (KEPack) with the stages: (1) Research Initiation, (2) Collecting Kansei Words (KW), (3) Translating KW into SD scale, (4) Collecting Specimens, (5) Classifying Item / Category Specimens, (6) Evaluating Questionnaire Participants’ Data, (7) Multivariate Statistical Analysis, (8) Translating Statistical Data into Design Elements, (9) Creating Guideline Matrix Kansei Engineering. This study involved 40 participants, 20 Kansei Words, and ten specimens of UMKM e-Commerce products. The final result is the Kansei e-Commerce matrix guideline for web-based UMKM products, which had two main concepts, they were complexity consisting of formal, natural and simple emotion factors; and Uniqueness consisting of Comfortable, Soft, and Unique which consists of 8 main parts which divided into 65 design elements. The contribution of this Research in the informatics area is to provide recommendations for the appearance of  web-based UMKM  e-Commerce products based on the psychological factors of the user through the Kansei Engineering Stages.
Kansei Engineering in Designing Web-Based e-Commerce UMKM Product Isa, Indra Griha Tofik; Ariyanti, Indri
JOIN (Jurnal Online Informatika) Vol 6 No 2 (2021)
Publisher : Department of Informatics, UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/join.v6i2.786

Abstract

Human-Computer Interaction (HCI) is a part of the development of a system in addition to the usability factor. Several methods were developed in HCI to produce a User Interface design that persuasively attracts the user’s interest. One of these methods was Kansei Engineering which involved psychological factors and user emotions in the stage. The study focused on developing the e-commerce User Interface for UMKM products which based on how to maximize the service and quality of e-Commerce because so far the development of the web-based UMKM  e-Commerce product user interface has not paid attention to psychological factors. The Research followed Kansei Engineering Type 1 (KEPack) with the stages: (1) Research Initiation, (2) Collecting Kansei Words (KW), (3) Translating KW into SD scale, (4) Collecting Specimens, (5) Classifying Item / Category Specimens, (6) Evaluating Questionnaire Participants’ Data, (7) Multivariate Statistical Analysis, (8) Translating Statistical Data into Design Elements, (9) Creating Guideline Matrix Kansei Engineering. This study involved 40 participants, 20 Kansei Words, and ten specimens of UMKM e-Commerce products. The final result is the Kansei e-Commerce matrix guideline for web-based UMKM products, which had two main concepts, they were complexity consisting of formal, natural and simple emotion factors; and Uniqueness consisting of Comfortable, Soft, and Unique which consists of 8 main parts which divided into 65 design elements. The contribution of this Research in the informatics area is to provide recommendations for the appearance of  web-based UMKM  e-Commerce products based on the psychological factors of the user through the Kansei Engineering Stages.
Co-Authors - Sunardi Ade Sukma Wati Ahmad Taqwa Alem Pameli Aniswar, Irsanto Apriana, Ina Opi Arinaullah, Nabiel Aris Ganiardi Armiani, Trizaurah Cindy Trissia Fania Dedy Rusdyanto Delta Khairunnisa delta khairunnisa Dewi Irmawati Dina Wafiah Egga Asoka Febriantoko, Jovan Firmansyah Fithri Selva Jumeilah Fitria Wulandari Fitrianto Puja Kesuma Herlinda Kusmiati I Gusti Wayan Murjana Yasa Ibnu Hajar Indriani Indah Astuti Isa, Indra Griha Tofik Jovan Febriantoko Jumriantunnisah, Nur Jun Harbi Kurniati Kurniati Kurniawan, Muhammad Lutfi Leni Novianti LENI NOVIANTI Lidya, Desti M Arief Rahman M Zulkarnain M. Arief Rahman3 M. Aris Ganiardi Marina, Aurantia Masayu Sarah Amelia Masnila, Nelly Mayasari, Riana Meranda Muhammad Akbar Zamzami Muhammad Aris Ganiardi Muhammad Aris Ganiardi Muhammad Aris Ganiardi, Muhammad Aris Muhammad Dandi Armayansyah Muhammad Nadjmuddin Muhammad Prasasti Agung Muhammad Raihan Muhammad Zulkarnain Nelly Masnila Nita Novita Nita Novita Nur Jumriatunnisah Nurul Ilma Hasana Kunio Ogana, Syara Valia Permata, Rio Pratiwi, Sindi Prima, Fidel Harmanda Rahman, M Arief Rahmi, Nurlaili Ramita, Chela Reza Novitasari Riana Mayasari Ridwan Effendi Rifqi Satria Shadiq Rika Sadariawati Rika Sadariawati Rusdianasari Rusdianasari Sepriansyah, Ahmad Ari Gunawan Simanjuntak, William Mikha Nahupaido Sunani Sunani Taufikurrahman Taufikurrahman Tona Lestari Triana Putri Trizaurah Armiani Ulsa Oktari Winda Permata Putri Yohandri Bow Yulia Hapsari Yunita Fauzia Achmad Yusri Yusri Zainab Tri Oktarya