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All Journal Kinerja: Jurnal Ekonomi dan Manajemen Sawala : Jurnal Administrasi Negara SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Indonesian Journal Of Business And Economics Business Innovation and Entrepreneurship Journal Jurnal Ekonomi Manajemen INTEGRITAS : Jurnal Pengabdian Jurnal Darma Agung ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat Humantech : Jurnal Ilmiah Multidisiplin Indonesia Jurnal Akuntansi dan Manajemen Bisnis (JAMAN) Jurnal Ekonomi dan Manajemen (JEKMA) Jurnal Ilmiah Multidisiplin (JUKIM) Jurnal Abdi Masyarakat Multidisiplin Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Pengabdian Pada Masyarakat IPTEKS
Dede Sri Rahayu
Universitas Siliwangi
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Pentingnya Branding Pada Kemasan Dan Strategi Pemasaran Dalam Meningkatkan Daya Saing Pada Umkm Desa Ciparay Rahayu, Dede Sri; Dahlia, Eli
Jurnal Pengabdian Pada Masyarakat IPTEKS Vol. 1 No. 2: Jurnal Pengabdian Pada Masyarakat IPTEKS, Juni 2024
Publisher : CV. Global Cendekia Inti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71094/jppmi.v1i2.49

Abstract

Majalengka Regency, as a government city, is participating in the competition to improve the standard of living of the people. One area in Majalengka Regency that has quite a lot of MSMEs is Ciparay Village, Leuwimunding District. In this area there are quite a lot of micro, small and medium enterprises (MSMEs) with various types of business, such as craft and snack businesses. Brand is the most important strategic asset for business actors which also needs to be paid attention to by MSMEs in Ciparay Village, Leuwimunding District , which is able to create value or benefits for customers and companies. The increasing number of MSMEs in Majalengka Regency requires that MSMEs in Ciparay Village, Leuwimunding District also need to increase the competitiveness of their products. One way that entrepreneurs can do this is by branding or building a brand. Packaging is closely related to branding itself . In packaging design, it is not just about designing, it requires ideas that are able to convey the advantages of a brand or product so that the appearance of the design is able to sell and the appearance of the packaging is also important. must be attractive and pleasing to the eye to attract consumers. This community service activity is aimed at providing knowledge and motivating MSMEs in Ciparay Village, Leuwimunding District, Majalengka Regency to be more creative and innovative in marketing their products. The type of activity that will be carried out is in the form of a workshop. The method used in this activity are presentation and discussion methods. The results of this activitiy are the community service carried out at Ciparay Village MSMEs, Leuwimunding District, Majalengka Regency went well and smoothly where participants took part in the activities with enthusiasm and the material presented can be received, digested and understood participants well.
Determinants of Firm Value in the Indonesian Banking Sector: A Study on Profitability, Leverage, and Dividend Policy Rahayu, Dede Sri; Suryanugraha, Dim Zarita; Nugraha, Galih; Bintari, Vivi Indah; Kusnandar, Deasy Lestary
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 7 No 4 (2025): Business Innovation and Entrepreneurship Journal (November)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v7i4.1117

Abstract

This study aims to investigate and provide empirical evidence regarding the influence of profitability, leverage, and dividend policy on firm value. The research population comprises 141 financial data entries collected from 47 companies that were part of the banking sector between 2021 and 2023. The sampling technique employed is purposive sampling. The sample was selected based on the following criteria: (1) companies listed in the banking sector on the Indonesia Stock Exchange (IDX) during 2020–2023; (2) companies with complete financial report data; and (3) companies that consistently distributed dividends throughout 2020–2023. Based on these criteria, the final sample consisted of 60 financial data entries from 20 companies across three observation periods. This study employs a verification analysis method and utilizes panel data regression analysis as its analytical technique. The results of the hypothesis testing indicate that profitability and leverage have a positive effect on firm value, whereas dividend policy does not have a significant impact on firm value. Keywords: Firm Value; Profitability; Leverage; Dividend Policy; Banking Sector
LITERASI KEUANGAN DAN FINTECH : MEMBENTUK PERILAKU KEUANGAN MAHASISWA DI KABUPATEN MAJALENGKA Rahayu, Dede Sri; Nugraha, Galih; Okte, Muhamad Ridzki Maulana
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 8 No 3 (2024): Edisi September - Desember 2024
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v8i3.4842

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui hubungan antara literasi keuangan dan financial technology berdampak pada perilaku keuangan mahasiswa aktif di Kabupaten Majalengka. Berdasarkan perhitungan rumus slovin dari 10.575 siswa didapatkan sampel berujumlah 385 orang. Hasil penelitian menunjukkan bahwa pengetahuan tentang financial technology dan literasi keuangan secara positif memengaruhi perilaku keuangan mahasiswa, baik secara individual maupun secara bersama - sama. Hasil ini memberikan bukti empiris yang mendukung bahwa literasi keuangan dan financial technology keuangan sangat penting untuk meningkatkan perilaku keuangan mahasiswa.
KEMISKINAN DAN PARTISIPASI TENAGA KERJA : TANTANGAN DALAM MENINGKATKAN INDEKS PEMBANGUNAN MANUSIA DI INDONESIA Nugraha, Galih; Rahayu, Dede Sri; Sukarso, Aso
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 1 (2025): Edisi Januari - April 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i1.5166

Abstract

Penelitian ini menganalisis pengaruh kemiskinan dan Tingkat Partisipasi Angkatan Kerja (TPAK) terhadap Indeks Pembangunan Manusia (IPM) di Indonesia pada periode 2020–2023. Dengan menggunakan metode deskriptif dan verifikatif, data diperoleh dari 38 provinsi di Indonesia. Hasil menunjukkan bahwa kemiskinan memiliki pengaruh negatif signifikan terhadap IPM, sedangkan TPAK tidak berpengaruh signifikan secara parsial. Hal ini mengindikasikan bahwa kemiskinan menjadi kendala utama pembangunan manusia melalui keterbatasan akses pendidikan dan layanan kesehatan. Sebaliknya, pengaruh TPAK terhadap IPM bergantung pada kualitas pekerjaan yang tersedia dan distribusi pendapatan. Penelitian ini juga mengidentifikasi ketimpangan antarwilayah, dengan tujuh provinsi memiliki IPM kategori sedang (<70). Implikasi penelitian ini menyoroti pentingnya kebijakan berbasis wilayah untuk pengentasan kemiskinan, peningkatan kualitas pekerjaan, dan penguatan infrastruktur sosial-ekonomi guna mendukung pembangunan manusia yang merata dan berkelanjutan.
The Role Of Profitability In The Formation Of Dividend Policy Rizal Fahmi Syaiful; Dede Sri Rahayu; Nadya Ayu Lestari; Nadia Ulfa Agustin Hilman; Galih Nugraha
Jurnal Ilmiah Multidisiplin Vol. 4 No. 03 (2025): Mei: Jurnal Ilmiah Multidisiplin
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/jukim.v4i03.1966

Abstract

This research aimed to determine and provide empirical evidence whether there is an influence of of profitability on dividend policy.  The population in this research was 78 financial data obtained from 26 companies that had been included in the High Dividend 20 Index for the period 2019-2021. In sampling, the technique was used purposive sampling.  The sample used in this research was based on the following criteria: companies that had been included in the High Dividend 20 Index  for the period 2019-2021, companies that had been included in the High Dividend 20 Index  for three consecutive years, companies that distributed their financial statements regularly during the period 2019-2021.  The sample used in this research was 63 financial data from 21 companies with 3 research periods. The method used in this research was verificative analysis. The data analysis technique in this research used panel data regression analysis. Based on the results of hypothesis testing, the profitability ratio had a positive effect on dividend policy.
PROMOSI DAN KEPUTUSAN PEMBELIAN: SURYA TOSERBA JATIWANGI SEBAGAI STUDI KASUS Eli Dahlia; Dede Sri Rahayu; Rahmatika Siregar; Ati Rosliyati
Jurnal Ekonomi dan Manajemen Vol. 4 No. 2 (2025): Juni: Jurnal ekonomi dan Manajemen
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/jekma.v4i2.2004

Abstract

Penelitian ini bertujuan untuk mengetahui ada tidaknya pengaruh promosi terhadap keputusan pembelian. Populasi pada penelitian ini adalah pelanggan Surya Toserba Jatiwangi. Ukuran sampel diperhitungkan dengan rumus Cochran dan diperoleh sampel sebanyak 384 pelanggan Surya Toserba Jatiwangi. Metode yang dipakai dalam penelitian ini adalah analisis verifikatif. Teknik analisis data pada penelitian ini menggunakan analisis regresi linear sederhana. Berdasarkan hasil pengujian hipotesis maka promosi berpengaruh positif terhadap keputusan pembelian.
Building Job Satisfaction: The Role of Compensation, Work Motivation, and Work Environment Nadya Ayu Lestari; Dede Sri Rahayu; Nadia Ulfa Agustin Hilman; Galih Nugraha; Ati Rosliyati
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 7 No 1 (2025): Business Innovation and Entrepreneurship Journal (February)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v7i1.968

Abstract

This study aims to examine the influence of compensation, work motivation, and work environment on job satisfaction, both partially and simultaneously. The population in this study consists of RA teachers in the Kawalu District, Tasikmalaya City, with a sample of 62 respondents. The method used is a verificative analysis approach, and the data were analyzed using multiple linear regression. The findings of this research reveal four key results. First, compensation, work motivation, and work environment collectively positively influence job satisfaction. Second, individual compensation has a positive influence on job satisfaction. Third, work motivation has a positive influence on job satisfaction. Fourth, the work environment also has a positive influence on job satisfaction.
Developing Entrepreneurial Intention among Retired Indonesian Migrant Workers in Central Java: Key Supporting Determinants Rodhiyah Rodhiyah; Dede Sri Rahayu; Nadia Ulfa Agustin Hilman; Alfin Nur Fahmi Mufreni; Rani Nurnawati
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 8 No 1 (2026): Business Innovation and Entrepreneurship Journal (February)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v8i1.1177

Abstract

This research aims to analyze the influence of Entrepreneurial Knowledge (EK), Perceived Feasibility (PF), and Entrepreneurial Self-Efficacy (ESE) on Entrepreneurial Intention (EI) among retired Indonesian migrant workers in Central Java. The research employed a quantitative approach by collecting data through questionnaires distributed to 60 respondents. Data analysis was conducted using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method. The results indicated that Entrepreneurial Knowledge (EK) had a positive and significant effect on and Perceived Feasibility (PF) also had a positive and significant effect on Entrepreneurial Intention (EI) . In contrast, Entrepreneurial Self-Efficacy (ESE) had no significant effect on Entrepreneurial Intention (EI) . These findings suggest that entrepreneurial intentions among migrant retirees are more strongly influenced by the level of entrepreneurial knowledge and perceptions of business feasibility than by confidence in their own abilities.
Pemberdayaan purna migran melalui pembentukan usaha berbasis pangan lokal Alfin Nur Fahmi Mufreni; Dede Sri Rahayu; Rani Nurnawati; R. Lucky Radi Rinandiyana; Nadya Ayu Lestari; Rizal Fahmi Syaiful; Nadia Ulfa Agustin Hilman; Luthfie Hadie Nugraha Darmawan; Fitri Ajeng Sari; Rodhiyah Rodhiyah
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 10, No 3 (2026): June
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v10i3.39459

Abstract

Abstrak Fenomena purna migran yang kembali ke daerah asal memiliki potensi dalam mendorong pertumbuhan ekonomi lokal melalui kegiatan kewirausahaan. Namun, keterbatasan keterampilan, akses pasar, dan pemanfaatan sumber daya lokal menjadi kendala utama. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kapasitas purna migran dalam mengembangkan usaha berbasis pangan lokal di Desa Tegalsari, Kabupaten Temanggung. Sasaran kegiatan adalah purna migran dengan jumlah peserta yang dibagi ke dalam beberapa kelompok usaha. Metode pelaksanaan menggunakan pendekatan partisipatif dan edukatif melalui tahapan persiapan, sosialisasi, pelatihan teknis, dan pendampingan usaha. Hasil kegiatan menunjukkan bahwa peserta mampu mengolah pangan lokal menjadi produk bernilai tambah seperti keripik pisang aneka topping, chili oil, sambal tabur, singkong lumer, mochi singkong, nugget brokoli, dan toppoki. Selain itu, peserta juga memperoleh keterampilan dalam pengemasan, branding, serta strategi pemasaran melalui praktik langsung seperti canvassing produk di Yogyakarta. Secara kualitatif, terjadi peningkatan pengetahuan, keterampilan, dan motivasi berwirausaha peserta. Secara kuantitatif, seluruh kelompok berhasil menghasilkan produk dan melakukan uji pemasaran langsung. Kegiatan ini berkontribusi dalam meningkatkan kemandirian ekonomi purna migran serta mendorong pengembangan usaha berbasis potensi lokal secara berkelanjutan. Kata kunci: purna migran; kewirausahaan; pengolahan pangan lokal; pemberdayaan masyarakat; pengembangan usaha. Abstract The return migration phenomenon presented significant potential for fostering local economic development through entrepreneurial engagement. Nevertheless, constraints such as limited skills, restricted market access, and suboptimal utilization of local resources continued to pose substantial challenges. This community service initiative was designed to strengthen the capacity of return migrants in establishing and developing local food-based enterprises in Tegalsari Village, Temanggung Regency. The program targeted return migrants who were organized into several business groups. The implementation adopted a participatory and educational approach, encompassing stages of preparation, socialization, technical training, and business mentoring. The findings indicate that participants are capable of transforming local food resources into value-added products, such as banana chips with various toppings, chili oil, chili flakes, cassava-based products, cassava mochi, broccoli nuggets, and rice-based tteokbokki. Furthermore, participants acquired competencies in packaging, branding, and marketing strategies through hands-on activities, such as product canvassing conducted in Yogyakarta. From a qualitative perspective, there was a noticeable enhancement in participants’ knowledge, technical skills, and entrepreneurial motivation. Quantitatively, all participant groups succeeded in producing at least one type of product and conducting direct market trials. Overall, this program contributes to strengthening the economic independence of return migrants while promoting the sustainable development of enterprises based on local resource potential. Keywords: return migrants; entrepreneurship; local food processing; community empowerment; business development
BERKREASI DENGAN KEMASAN: PELATIHAN PENGEMASAN PRODUK YANG UNIK DAN MENARIK Nadia Ulfa Agustin Hilman; Dede Sri Rahayu; Nadya Ayu Lestari; Rizal Fahmi Syaiful; Alfin Nur Fahmi Mufreni; Rani Nurnawati; Luthfie Hadie Nugraha Darmawan; Fitri Ajeng Sari; Rodhiyah
 Jurnal Abdi Masyarakat Multidisiplin Vol. 4 No. 03 (2025): Desember: JURNAL ABDI MASYARAKAT MULTIDISIPLIN
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/jammu.v4i03.2360

Abstract

Penelitian ini bertujuan meningkatkan daya saing produk purna migran melalui pelatihan kemasan dan label. Pelatihan intensif satu hari ini mencakup teori, praktik, dan launching produk, diikuti oleh 20 purna migran. Hasilnya menunjukkan kemasan yang menarik, mudah dibawa, dan informatif meningkatkan persepsi kualitas dan mendorong pembelian. Sesi praktik membekali peserta dengan keterampilan memilih kemasan, mendesain label, dan mengemas produk. Canvassing memberikan umpan balik pasar langsung. Diharapkan, pelatihan ini menjadi langkah awal bagi purna migran mengembangkan usaha berkelanjutan dan berkontribusi pada ekonomi lokal.
Co-Authors Alfin Nur Fahmi Mufreni Annas Syams Rizal Fahmi Ardiani, Gusti Tia Asep Muhammad Adam Aso Sukarso Ati Rosliyati Bintari, Vivi Indah Dahlia, Eli Desi Fatmawati Desiana Desiana, Desiana Dheo Rimbano Eli Dahlia Eli Dahlia Elis Listiana Mulyani Faizah, Erna Nur Fitri Ajeng Sari Galih Nugraha Hakim, Adi Lukman Herma Wiharno Kurniawan Saefullah Kusnandar, Deasy Lestary Lestari, Nadya Ayu Lucky Radi Rinandiyana Luthfie Hadie Nugraha Darmawan Miswaty, Titik Ceriyani Nadia Ulfa Agustin Hilman Nadya Ayu Lestari Okte, Muhamad Ridzki Maulana Rahmatika Siregar Rani Nurnawati Rani Nurnawati Rani Nurnawati Rizal Fahmi Syaiful Rodhiyah Rodhiyah Rodhiyah Siswahyudianto Suryanugraha, Dim Zarita Syaiful, Rizal Fahmi