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All Journal Kinerja: Jurnal Ekonomi dan Manajemen Indonesian Journal Of Business And Economics Business Innovation and Entrepreneurship Journal Jurnal Ekonomi Manajemen INTEGRITAS : Jurnal Pengabdian Jurnal Darma Agung ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat Humantech : Jurnal Ilmiah Multidisiplin Indonesia Jurnal Akuntansi dan Manajemen Bisnis (JAMAN) Jurnal Ekonomi dan Manajemen (JEKMA) Jurnal Ilmiah Multidisiplin (JUKIM) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Pengabdian kepada Masyarakat IPTEKS Jurnal Pengabdian Pada Masyarakat IPTEKS
Dede Sri Rahayu
Universitas Siliwangi
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Nursing Public Health Social Sciences Other

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PROMOSI DAN KEPUTUSAN PEMBELIAN: SURYA TOSERBA JATIWANGI SEBAGAI STUDI KASUS Dahlia, Eli; Rahayu, Dede Sri; Siregar, Rahmatika; Rosliyati, Ati
Jurnal Ekonomi dan Manajemen Vol. 4 No. 2 (2025): Juni: Jurnal ekonomi dan Manajemen
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/jekma.v4i2.2004

Abstract

Penelitian ini bertujuan untuk mengetahui ada tidaknya pengaruh promosi terhadap keputusan pembelian. Populasi pada penelitian ini adalah pelanggan Surya Toserba Jatiwangi. Ukuran sampel diperhitungkan dengan rumus Cochran dan diperoleh sampel sebanyak 384 pelanggan Surya Toserba Jatiwangi. Metode yang dipakai dalam penelitian ini adalah analisis verifikatif. Teknik analisis data pada penelitian ini menggunakan analisis regresi linear sederhana. Berdasarkan hasil pengujian hipotesis maka promosi berpengaruh positif terhadap keputusan pembelian.
MEMBANGUN LOYALITAS PELANGGAN TOKOPEDIA: PERAN E-SERVICE QUALITY, PERCEIVED VALUE, DAN CUSTOMER TRUST Hilman, Nadia Ulfa Agustin; Rahayu, Dede Sri; Lestari, Nadya Ayu; Syaiful, Rizal Fahmi
Jurnal Ekonomi Manajemen Vol 11, No 1 (2025): Mei 2025
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37058/jem.v11i1.14960

Abstract

This study aims to examine the influence of e-service quality and perceived value on customer loyalty, both partially and simultaneously. The population of this study were active students of Siliwangi University who had shopped at Tokopedia, with a sample of 388 students. The research method used was verification analysis, with data analysis techniques in the form of multiple linear regression. The results of the study showed three main findings, namely E-service quality and perceived value together have a positive influence on customer loyalty. E-service quality has a positive influence on customer loyalty. Perceived value has a positive influence on customer loyalty.
Building Job Satisfaction: The Role of Compensation, Work Motivation, and Work Environment Lestari, Nadya Ayu; Rahayu, Dede Sri; Hilman, Nadia Ulfa Agustin; Nugraha, Galih; Rosliyati, Ati
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 7 No 1 (2025): Business Innovation and Entrepreneurship Journal (February)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v7i1.968

Abstract

This study aims to examine the influence of compensation, work motivation, and work environment on job satisfaction, both partially and simultaneously. The population in this study consists of RA teachers in the Kawalu District, Tasikmalaya City, with a sample of 62 respondents. The method used is a verificative analysis approach, and the data were analyzed using multiple linear regression. The findings of this research reveal four key results. First, compensation, work motivation, and work environment collectively positively influence job satisfaction. Second, individual compensation has a positive influence on job satisfaction. Third, work motivation has a positive influence on job satisfaction. Fourth, the work environment also has a positive influence on job satisfaction.
The Role Of Profitability In The Formation Of Dividend Policy Syaiful, Rizal Fahmi; Rahayu, Dede Sri; Lestari, Nadya Ayu; Hilman, Nadia Ulfa Agustin; Nugraha, Galih
Jurnal Ilmiah Multidisiplin Vol. 4 No. 03 (2025): Mei: Jurnal Ilmiah Multidisiplin
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/jukim.v4i03.1966

Abstract

This research aimed to determine and provide empirical evidence whether there is an influence of of profitability on dividend policy.  The population in this research was 78 financial data obtained from 26 companies that had been included in the High Dividend 20 Index for the period 2019-2021. In sampling, the technique was used purposive sampling.  The sample used in this research was based on the following criteria: companies that had been included in the High Dividend 20 Index  for the period 2019-2021, companies that had been included in the High Dividend 20 Index  for three consecutive years, companies that distributed their financial statements regularly during the period 2019-2021.  The sample used in this research was 63 financial data from 21 companies with 3 research periods. The method used in this research was verificative analysis. The data analysis technique in this research used panel data regression analysis. Based on the results of hypothesis testing, the profitability ratio had a positive effect on dividend policy.
Pemberdayaan Ekonomi Perempuan melalui Program Usaha Mikro dan Pelatihan Kewirausahaan Desa Babat Miswaty, Titik Ceriyani; Hakim, Adi Lukman; Faizah, Erna Nur; Rahayu, Dede Sri; Syaiful, Rizal Fahmi; Rimbano, Dheo
ADMA : Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol. 6 No. 1 (2025): ADMA: Jurnal Pengabdian dan Pemberdayaan Mayarakat
Publisher : LPPM Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/adma.v6i1.5106

Abstract

 Pemberdayaan ekonomi perempuan merupakan komponen krusial dalam pembangunan ekonomi yang berkelanjutan, khususnya bagi perempuan di wilayah pedesaan dan pinggiran kota. Kegiatan pengabdian masyarakat ini bertujuan untuk meningkatkan kapasitas dan kemandirian ekonomi perempuan di Desa Babat melalui program usaha mikro dan pelatihan kewirausahaan. Program ini dirancang tidak hanya untuk memperkuat keterampilan teknis, tetapi juga untuk membekali peserta dengan pengetahuan tentang manajemen usaha, pemasaran, dan pemanfaatan teknologi digital. Pelatihan yang dilaksanakan selama tiga hari menunjukkan hasil yang signifikan. Berdasarkan evaluasi kuantitatif dan observasi kualitatif, rata-rata skor peserta meningkat dari 48 pada pre-test menjadi 83 pada post-test, menandakan peningkatan pemahaman yang substansial dalam pengelolaan usaha mikro. Selain itu, 90% peserta berhasil menyusun rencana usaha yang mencakup analisis pasar, estimasi biaya dan pendapatan, serta strategi promosi berbasis potensi lokal. Temuan ini menunjukkan bahwa pelatihan kewirausahaan berbasis komunitas dapat menjadi strategi efektif dalam mendukung pemberdayaan ekonomi perempuan secara berkelanjutan.
Pentingnya Branding Pada Kemasan Dan Strategi Pemasaran Dalam Meningkatkan Daya Saing Pada Umkm Desa Ciparay Rahayu, Dede Sri; Dahlia, Eli
Jurnal Pengabdian Pada Masyarakat IPTEKS Vol. 1 No. 2: Jurnal Pengabdian Pada Masyarakat IPTEKS, Juni 2024
Publisher : CV. Global Cendekia Inti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71094/jppmi.v1i2.49

Abstract

Majalengka Regency, as a government city, is participating in the competition to improve the standard of living of the people. One area in Majalengka Regency that has quite a lot of MSMEs is Ciparay Village, Leuwimunding District. In this area there are quite a lot of micro, small and medium enterprises (MSMEs) with various types of business, such as craft and snack businesses. Brand is the most important strategic asset for business actors which also needs to be paid attention to by MSMEs in Ciparay Village, Leuwimunding District , which is able to create value or benefits for customers and companies. The increasing number of MSMEs in Majalengka Regency requires that MSMEs in Ciparay Village, Leuwimunding District also need to increase the competitiveness of their products. One way that entrepreneurs can do this is by branding or building a brand. Packaging is closely related to branding itself . In packaging design, it is not just about designing, it requires ideas that are able to convey the advantages of a brand or product so that the appearance of the design is able to sell and the appearance of the packaging is also important. must be attractive and pleasing to the eye to attract consumers. This community service activity is aimed at providing knowledge and motivating MSMEs in Ciparay Village, Leuwimunding District, Majalengka Regency to be more creative and innovative in marketing their products. The type of activity that will be carried out is in the form of a workshop. The method used in this activity are presentation and discussion methods. The results of this activitiy are the community service carried out at Ciparay Village MSMEs, Leuwimunding District, Majalengka Regency went well and smoothly where participants took part in the activities with enthusiasm and the material presented can be received, digested and understood participants well.
Determinants of Firm Value in the Indonesian Banking Sector: A Study on Profitability, Leverage, and Dividend Policy Rahayu, Dede Sri; Suryanugraha, Dim Zarita; Nugraha, Galih; Bintari, Vivi Indah; Kusnandar, Deasy Lestary
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 7 No 4 (2025): Business Innovation and Entrepreneurship Journal (November)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v7i4.1117

Abstract

This study aims to investigate and provide empirical evidence regarding the influence of profitability, leverage, and dividend policy on firm value. The research population comprises 141 financial data entries collected from 47 companies that were part of the banking sector between 2021 and 2023. The sampling technique employed is purposive sampling. The sample was selected based on the following criteria: (1) companies listed in the banking sector on the Indonesia Stock Exchange (IDX) during 2020–2023; (2) companies with complete financial report data; and (3) companies that consistently distributed dividends throughout 2020–2023. Based on these criteria, the final sample consisted of 60 financial data entries from 20 companies across three observation periods. This study employs a verification analysis method and utilizes panel data regression analysis as its analytical technique. The results of the hypothesis testing indicate that profitability and leverage have a positive effect on firm value, whereas dividend policy does not have a significant impact on firm value. Keywords: Firm Value; Profitability; Leverage; Dividend Policy; Banking Sector
LITERASI KEUANGAN DAN FINTECH : MEMBENTUK PERILAKU KEUANGAN MAHASISWA DI KABUPATEN MAJALENGKA Rahayu, Dede Sri; Nugraha, Galih; Okte, Muhamad Ridzki Maulana
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 8 No 3 (2024): Edisi September - Desember 2024
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v8i3.4842

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui hubungan antara literasi keuangan dan financial technology berdampak pada perilaku keuangan mahasiswa aktif di Kabupaten Majalengka. Berdasarkan perhitungan rumus slovin dari 10.575 siswa didapatkan sampel berujumlah 385 orang. Hasil penelitian menunjukkan bahwa pengetahuan tentang financial technology dan literasi keuangan secara positif memengaruhi perilaku keuangan mahasiswa, baik secara individual maupun secara bersama - sama. Hasil ini memberikan bukti empiris yang mendukung bahwa literasi keuangan dan financial technology keuangan sangat penting untuk meningkatkan perilaku keuangan mahasiswa.
KEMISKINAN DAN PARTISIPASI TENAGA KERJA : TANTANGAN DALAM MENINGKATKAN INDEKS PEMBANGUNAN MANUSIA DI INDONESIA Nugraha, Galih; Rahayu, Dede Sri; Sukarso, Aso
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 1 (2025): Edisi Januari - April 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i1.5166

Abstract

Penelitian ini menganalisis pengaruh kemiskinan dan Tingkat Partisipasi Angkatan Kerja (TPAK) terhadap Indeks Pembangunan Manusia (IPM) di Indonesia pada periode 2020–2023. Dengan menggunakan metode deskriptif dan verifikatif, data diperoleh dari 38 provinsi di Indonesia. Hasil menunjukkan bahwa kemiskinan memiliki pengaruh negatif signifikan terhadap IPM, sedangkan TPAK tidak berpengaruh signifikan secara parsial. Hal ini mengindikasikan bahwa kemiskinan menjadi kendala utama pembangunan manusia melalui keterbatasan akses pendidikan dan layanan kesehatan. Sebaliknya, pengaruh TPAK terhadap IPM bergantung pada kualitas pekerjaan yang tersedia dan distribusi pendapatan. Penelitian ini juga mengidentifikasi ketimpangan antarwilayah, dengan tujuh provinsi memiliki IPM kategori sedang (<70). Implikasi penelitian ini menyoroti pentingnya kebijakan berbasis wilayah untuk pengentasan kemiskinan, peningkatan kualitas pekerjaan, dan penguatan infrastruktur sosial-ekonomi guna mendukung pembangunan manusia yang merata dan berkelanjutan.
Co-Authors Agustin Hilman, Nadia Ulfa Asep Muhammad Adam Aso Sukarso Bintari, Vivi Indah Dahlia, Eli Desi Fatmawati Desiana Desiana, Desiana Dheo Rimbano Eli Dahlia Faizah, Erna Nur Galih Nugraha Hakim, Adi Lukman Herma Wiharno Hilman, Nadia Ulfa Agustin Kurniawan Saefullah Kusnandar, Deasy Lestary Lestari, Nadya Ayu Miswaty, Titik Ceriyani Okte, Muhamad Ridzki Maulana Rosliyati, Ati Siregar, Rahmatika Suryanugraha, Dim Zarita Syaiful, Rizal Fahmi