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All Journal Jurnal Literasiologi Jurnal Onoma: Pendidikan, Bahasa, dan Sastra Jurnal Ilmiah Edunomika (JIE) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Manajemen Bisnis Community Development Journal: Jurnal Pengabdian Masyarakat Ethical Lingua: Journal of Language Teaching and Literature Jurnal Bisnis Mahasiswa Jurnal Neraca Peradaban Indonesian Community Journal JURNAL EKONOMI, BISNIS DAN TERAPAN (JESIT) Proceeding of The International Conference on Economics and Business Jurnal Pengabdian Masyarakat Sains dan Teknologi Journal of Social Science, Humanitis and Humaniora Adpertisi Jurnal Masyarakat Mengabdi Nusantara Transformasi: Journal of Economics and Business Management Eduvest - Journal of Universal Studies Innovative: Journal Of Social Science Research Jurnal Manajemen dan Ekonomi Kreatif Jurnal Nusantara Berbakti Jurnal Riset Manajemen dan Ekonomi Jurnal Ilmiah Multidisiplin Nusantara Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Pusat Publikasi Ilmu Manajemen Ardhi: Jurnal Pengabdian dalam Negri Jurnal Ekonomi dan Pembangunan Indonesia Pelayanan Unggulan: Jurnal Pengabdian Masyarakat Terapan Jurnal Ekonomi, Manajemen, Akuntansi
Mey Enggane Limbongan
Universitas Kristen Indonesia Toraja
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Neuroscience Public Health Social Sciences Other

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Pengaruh Uang Saku Terhadap Perilaku Konsumsi Mahasiswa Jurusan Manajemen Fakultas Ekonomi Universitas Kristen Indonesia Toraja Desryani Patandean; Helba Rundupadang; Mey Enggane Limbongan
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 4: Mei 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i4.8181

Abstract

Pengaruh Uang Saku terhadap Perilaku Konsumsi Mahasiswa Jurusan Manajemen Fakultas Ekonomi Universitas Kristen Indonesia Toraja. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh jumlah uang saku terhadap perilaku konsumsi Mahasiswa Jurusan Manajemen Fakultas Ekonomi Universitas Kristen Indonesia Toraja. Jenis penelitian yang digunakan dalam penelitian ini adalah kuantitatif. Hasil penelitian dari penelitian ini adalah Uang Saku berpengaruh secara positif terhadap Perilaku Konsumsi Mahasiswa Jurusan Manajemen Fakultas Ekonomi Universitas Kristen Indonesia Toraja dengan nilai Thitung 6,631 > Ttabel 1,771 dengan nilai signifikan 0,000 < 0,05 maka H1 diterima. Berdasarkan uji koefisien determinasi (R2) diperoleh nilai Adjusted R Square yaitu sebesar 0.524 atau 52,0% berarti Uang Saku memiliki pengaruh positif dan signifikan terhadap Perilaku Konsumsi Mahasiswa. Variabel Uang Saku mengalokasikan sumbangan terhadap variabel Konsumsi Mahasiswa Jurusan Manajemen Fakultas Ekonomi Universitas Kristen Indonesia Toraja dengan nilai 52,0% sedangkan 48% dipengaruhi oleh faktor selain variabel bebas dalam penelitian ini.
PENDAMPINGAN PENGEMBANGAN WISATA ALAM BERBASIS MASYARAKAT DI SA'DAN TO'BARANA DAN SA'DAN ULUSALU, KABUPATEN TORAJA UTARA Isak Pasulu; Elisabet Pali; Nitha Nitha; Petrus Sampelawang; Mey Enggane Limbongan
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 7 No. 4 (2026): Vol. 7 No. 4 (2026)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v7i4.62166

Abstract

Sa'dan To'Barana dan Sa'dan Ulusalu merupakan wilayah di Kabupaten Toraja Utara yang memiliki potensi wisata alam berupa hamparan sawah, aliran sungai berbatu, serta lanskap perbukitan yang berpadu dengan arsitektur tradisional Tongkonan, namun potensi tersebut belum dikelola dan dipromosikan secara optimal oleh masyarakat setempat. Kegiatan pengabdian ini bertujuan untuk mendampingi masyarakat kedua wilayah tersebut dalam mengidentifikasi, menata, dan mempersiapkan potensi wisata alam yang dimiliki, sebagai upaya awal peningkatan pendapatan masyarakat lokal melalui sektor pariwisata. Kegiatan dilaksanakan pada bulan Januari hingga Juni 2026 dengan menggunakan pendekatan participatory rural appraisal, meliputi tahapan koordinasi dan sosialisasi dengan pemerintah lembang serta tokoh masyarakat, survei dan pemetaan lapangan terhadap potensi daya tarik wisata, kegiatan gotong royong penataan dan kebersihan kawasan wisata, hingga tahap pendampingan/pelatihan tambahan. Hasil kegiatan menunjukkan bahwa masyarakat Sa'dan To'Barana dan Sa'dan Ulusalu menyambut positif dan berpartisipasi aktif dalam seluruh tahapan pendampingan, ditandai dengan teridentifikasinya sejumlah titik potensi wisata alam yang layak dikembangkan, meningkatnya kebersihan dan kesiapan kawasan sebagai destinasi wisata, serta terbangunnya kesepahaman awal antara tim pendamping, pemerintah lembang, dan masyarakat mengenai arah pengembangan wisata ke depan. Kegiatan ini menjadi modal sosial dan teknis awal yang penting bagi keberlanjutan pengembangan wisata alam berbasis masyarakat di kedua wilayah tersebut.
Penguatan Keterampilan dan Kapasitas Kewirausahaan melalui Inovasi Produk Kerajinan Tangan untuk Meningkatkan Nilai Ekonomi dan Kemandirian Usaha Olivia Devi Yulian Pompeng; Stefani Marina Palimbong; Elisabet Pali; Lisa Kurniasari Wibisono; Astriwati Biringkanae; Mey Enggane Limbongan
Jurnal Nusantara Berbakti Vol. 4 No. 2 (2026): April: Jurnal Nusantara Berbakti
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jnb.v4i2.839

Abstract

This community service activity aimed to strengthen the entrepreneurial skills and capacities of Management Study Program alumni through training in the innovation of handicraft and souvenir products based on local potential. The activity was motivated by the importance of developing productive skills and the ability to identify business opportunities among alumni after completing their higher education. The activity was implemented through business development guidance tailored to participants’ existing skills, an introduction to creative product opportunities, discussions on idea development, and practical training in developing handicraft products using fabric and woven materials. The results showed that participants were able to develop ideas for handicraft and souvenir products with potential for further development as business products. Three product ideas were successfully developed, including hoodies, bags, and other handicraft products. The activity also encouraged participants to recognize their existing skills as capital for establishing businesses and to develop an entrepreneurial mindset. Based on observations conducted throughout the activity, the training provided alumni with opportunities to explore their creativity and connect their skills with business opportunities based on local potential. This activity is expected to serve as an initial stage in developing alumni’s creative businesses through product innovation, strengthening product identity, and expanding marketing efforts in subsequent activities.
Pengaruh Word of Mouth dan Brand Image terhadap Keputusan Pembelian pada Toko Junior Graphic 53 Kabupaten Tana Toraja Wilson Wilson; Mey Enggane Limbongan; Ellyn Patadungan
PPIMAN Pusat Publikasi Ilmu Manajemen Vol. 4 No. 3 (2026): Juli: Pusat Publikasi Ilmu Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Univ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v4i3.1455

Abstract

This study aims to analyze the partial and simultaneous effects of Word of Mouth and Brand Image on Purchase Decisions at Junior Graphic 53 Store in Tana Toraja Regency. This research adopts an associative quantitative approach with the population consisting of all consumers of Junior Graphic 53. The sampling technique utilized non-probability sampling with an accidental sampling method, yielding a sample size of 50 respondents. The data collection instrument was a structured questionnaire utilizing a 5-point Likert Scale, which was rigorously tested for validity and reliability. Data were analyzed using multiple linear regression, classical assumption tests (normality, multicollinearity, heteroscedasticity), hypothesis testing (t-test and F-test), and coefficient of determination analysis (R²) using SPSS version 25. The results indicate that Word of Mouth partially has a positive and significant effect on Purchase Decisions (t-count 2.402 > t-table 1.678; Sig. 0.020 < 0.05). Brand Image partially also exerts a positive and significant effect on Purchase Decisions (t-count 6.323 > t-table 1.678; Sig. 0.000 < 0.05). Simultaneously, Word of Mouth and Brand Image significantly influence Purchase Decisions (F-count 62.141 > F-table 3.20; Sig. 0.000 < 0.05). The Adjusted R Square value of 0.714 indicates that 71.4% of the variance in Purchase Decisions is explained by Word of Mouth and Brand Image, while the remaining 28.6% is attributed to other factors not included in this study model.
Analisis Strategi Pengembangan Pasar Untuk Meningkatkan Kunjungan Wisata Religi Patung Yesus Buntu Burake Di Tana Toraja Karlina Karrin; Mey Enggane Limbongan; Olivia D.Y. Pompeng
Jurnal Ilmiah Multidisiplin Nusantara (JIMNU) Vol. 4 No. 3 (2026): JIMNU - NOVEMBER
Publisher : PT. Padang Tekno Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59435/jimnu.v4i3.769

Abstract

Penelitian ini bertujuan untuk menganalisis strategi pengembangan pasar yang diterapkan dalam mengatasi stagnasi kunjungan wisatawan (di bawah 50.000 pengunjung per tahun) akibat kejenuhan pasar pada objek wisata religi Patung Yesus Buntu Burake di Tana Toraja. Industri pariwisata religi di Indonesia memiliki potensi besar, namun banyak destinasi menghadapi tantangan dalam mempertahankan dan meningkatkan jumlah kunjungan akibat persaingan yang semakin ketat dan perubahan perilaku konsumen. Penelitian menggunakan pendekatan kualitatif deskriptif dengan teknik pengumpulan data melalui wawancara mendalam, observasi langsung, dan dokumentasi. Informan penelitian terdiri atas pengelola objek wisata (Dinas Pariwisata) dan wisatawan yang dipilih secara purposive. Analisis data menggunakan model interaktif Miles dan Huberman yang meliputi reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa strategi pengembangan pasar saat ini masih berada pada fase transisi dan belum berjalan secara optimal. Promosi destinasi masih sangat didominasi oleh konten organik (word-of-mouth digital) yang diunggah secara sukarela oleh pengunjung melalui media sosial visual seperti TikTok dan Instagram, sedangkan iklan resmi berbayar dan kemitraan strategis dengan biro perjalanan berskala besar masih sangat minim. Selain itu, ditemukan adanya kesenjangan antara daya tarik utama objek wisata yang dinilai sangat memuaskan dengan kualitas infrastruktur layanan pendukung yang masih memerlukan standardisasi, meliputi aksesibilitas jalan, kebersihan toilet, keterbatasan tempat sampah, serta minimnya fasilitas ramah muslim (muslim-friendly) khususnya kepastian kuliner halal. Penelitian ini menyimpulkan bahwa strategi pengembangan pasar memerlukan peralihan pendekatan dari promosi pasif menjadi pemasaran digital berbayar yang terstruktur, perluasan segmen pasar geografis dan demografis, serta peningkatan kualitas fasilitas operasional demi menciptakan kepuasan pengunjung yang berkelanjutan. This study aims to analyze the market development strategy implemented to overcome the stagnation of tourist visits (under 50,000 visitors per year) caused by market saturation at the religious tourism object of the Jesus Statue Buntu Burake in Tana Toraja. The religious tourism industry in Indonesia has great potential, yet many destinations face challenges in maintaining and increasing visitor numbers due to increasingly intense competition and changing consumer behavior. This research employs a qualitative descriptive approach with data collection techniques through in-depth interviews, direct observation, and documentation. Research informants consisted of tourism site managers (Tourism Office) and tourists selected purposively. Data analysis used the interactive model of Miles and Huberman, including data reduction, data display, and conclusion drawing. The results indicate that the current market development strategy is still in a transitional phase and has not operated optimally. Destination promotion is still heavily dominated by organic content (digital word-of-mouth) voluntarily uploaded by visitors on visual social media platforms such as TikTok and Instagram, while official paid advertisements and strategic partnerships with large-scale travel agencies remain highly limited. Furthermore, the study identifies a gap between the core attraction, which is rated highly satisfying, and the quality of supporting service infrastructure that still requires standardization, including road accessibility, toilet cleanliness, availability of trash bins, and the lack of Muslim-friendly facilities, particularly the certainty of halal culinary options. This study concludes that the market development strategy requires shifting from a passive promotion approach to a structured paid digital marketing campaign, expanding geographical and demographic market segments, and upgrading operational facilities to create sustainable visitor satisfaction.
Analisis Strategi Bersaing Toko Audy Pakan Store Kecamatan Sesean Kelurahan Palawa’ Desa To’karau Berbasis Porter’s Five Forces Claudya Maudy; Isak Pasulu’; Mey Enggane Limbongan
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 4 No. 4 (2026): Juli: Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v4i4.2713

Abstract

This study aims to analyze the five competitive forces of the livestock feed industry at the rural level and formulate adaptive competitive strategies for Audy Pakan Store in To’Karau Village, North Toraja Regency. Utilizing Porter’s Five Forces analytical framework, this research evaluates five core dimensions: rivalry among existing competitors, threat of new entrants, threat of substitute products, bargaining power of suppliers, and bargaining power of buyers. A qualitative descriptive case study approach was adopted, gathering empirical data through in-depth interviews with five key informants (store owner, employee, two regular customers, and main supplier), non-participatory observation, and documentation. Data analysis was interactively conducted through data reduction, data display, and conclusion drawing. The findings demonstrate that rivalry among existing competitors and the bargaining power of buyers are at a high level, driven by price sensitivity, product homogeneity, and information transparency in the local market. The threat of substitute products and the bargaining power of suppliers are moderately high due to feed price fluctuations and reliance on specific supplier channels. Conversely, the threat of new entrants remains at a moderate level, constrained by customer loyalty and established personal relationships. Audy Pakan Store is recommended to implement a hybrid competitive strategy focusing on service quality differentiation, flexible customer relationship management, and product portfolio diversification.
Analisis Strategi Costumer Relationship Management (CRM) untuk Membangun Loyalitas Pelanggan pada Jasa Rental PT. AS Mandiri Ernayanti Ernayanti; Mey Enggane Limbongan; Olivia D. Y. Pompeng
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 4 No. 3 (2026): Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v4i3.2711

Abstract

Increasing competition in the vehicle rental service industry requires companies to focus not only on acquiring new customers but also on retaining existing ones through sustainable relationship management. Customer Relationship Management (CRM) has become a strategic approach that enables organizations to establish long-term customer relationships by improving service quality, communication, and technology utilization. This study aims to analyze the implementation of Customer Relationship Management in developing customer loyalty at PT AS Mandiri by emphasizing the three core dimensions of CRM, namely people, process, and technology. A qualitative descriptive approach was employed. Data were collected through in-depth interviews, direct observation, and documentation involving the company owner, operational employees, and customers as research informants. The data were analyzed using data reduction, data display, and conclusion drawing supported by source and technique triangulation to ensure credibility. The findings reveal that the people dimension is reflected in friendly services, effective interpersonal communication, employee responsiveness, and professional conduct. The process dimension is implemented through a simple reservation system, prompt service delivery, effective complaint handling, and continuous post-service communication. Meanwhile, the technology dimension is supported by the utilization of WhatsApp, telephone communication, social media platforms, and customer data management to facilitate service interactions. The integration of these three dimensions enhances customer trust, satisfaction, repeat purchases, and positive word-of-mouth recommendations. This study demonstrates that a comprehensive CRM strategy plays a significant role in strengthening customer loyalty and improving the competitiveness of vehicle rental service providers.
Co-Authors Abedneigo C. Rambulangi Adolfina Ro’son Adriana Madya Marampa Alexander Rinto TalluBali Althon K. Pongtuluran Astriwari Biringkanae Biringkanae, Astriwati Clara Sappode Claudya Maudy Desryani Patandean Devica Devica Dian Intan Tangkeallo Dina Ramba Dina Ramba' Elisabet Pali Enawan, Priska Sulo Ernayanti Ernayanti Estigrahayu, Estigrahayu Gebi Buli Grace Sriati Mengga Helba Rundupadang Helba Rundupadang Hilda Arruan Saratu’ Imelda Jesika Bura Irmawati Mangguali Isak Pasulu Jeanne Fransisca Bokko Joris Masarrang Julia Patiung Karlina Karrin Langi’, Eban Taruk Lisa K. Wibisono Lisa K. Wibisono Lisa Kurniasari Wibisono Marchelin Maria Sonda Baco Marinus Ronal Marinus Ronal Markus Deli Girik Allo Marniati Marniati Nelce Opang Nitha Nitha Novita Rante Paranduk Oktajayanice, Wildalend OKTAVIANUS PASOLORAN Olivia D. Y. Pompeng Olivia Devi Yulian Pompeng Olivia Devi Yulian Pompeng Palambingan, Herianto Ganti Palimbong, Yuski Panggeso, Gideon Patandean, Desryani Pompeng, Olivia Devi Yulian Rahma Gusmawati Tammu Ramba, Dina Salu, Angelia Sampelawang, Petrus Shilfani Shilfani Shilfani Shilfani Shilfani, Shilfani Stefani Marina Palimbong Suba Sampewai, Melvis Putri Prasintia Sulo, Riski Bin Suleman Susanti Susanti Wensy Senolinggi Wilma Dian Ardiyanti Wilson Wilson Winta Panimba Yovita Yovita