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Rumyeni, Rumyeni
Universitas Riau
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PENGARUH GAYA KOMUNIKASI PEMIMPIN DAN IKLIM KOMUNIKASI ORGANISASI TERHADAP KINERJA KARYAWAN PT.RIAU TELEVISI Indah Azura; Rumyeni "
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 4, No 2: WISUDA OKTOBER 2017
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

In a formal organization there are elements which are connected to each other. Among others are the element of leadership, communication scene, and work motivation. These element are the sub-system that correspond with one and the other and become support for company as a system with purpose. A leader have a different way and style. The style of leader’s communication must be adjusted with the current organization or company condition and situation, so it can motivate the employee who will be related with the performance improvement and employee’s productivity. Organization communication scene is another important thing, which become a focus attention if they want to promote an institution, because a conducive scene of communication in organization can make the employee to be more motivate in doing their work.This research is titled “The Influence of Leadership Communication Style and Communication Organization Scene to PT. Riau Televisi Employee Performance” The purpose of this research is to find out the leader’s communication style and the communication scene in the organization along with its effect toward the performance of PT. Riau Televisi employees. Theory used is organizational information theory. The method used is explanation research by using questionnaire data as much as 160 employees of PT. Riau Televisi. In this research, because population is relatively small and relatively ease to reach, the author use the total sampling method, also called census. Data analysis in this research is multiple linear analysis using SPSS version 20. The results showed that partial communication style of leadership, known t arithmetic (4.353)> t table (1,975) or Sig. (0,000) <0.05. This means that the leadership style of communication variables significantly affect employee performance. And communication organization scene partially Known t count (6.606)> t table (1,975) or Sig. (0,000) <0.05. This means that the climatic variable of organizational communication has a significant effect on employee performance. And simultaneously Communication style leader and climate communication organization known F count (60,030)> F table (3,054) with Sig. (0,000) <0.05. The meaning is that the communication style of leadership and climatic communication of the organization together have a significant effect on employee performance variable.
EFEKTIVITAS KOMUNIKASI AKUN FACEBOOK @ERJEMEDIA DALAM MENYEBARKAN INFORMASI DAKWAH Abdi Ihsan; Rumyeni "
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 5, No 1: WISUDA APRIL 2018
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Facebook is one type of social media that is not only effective if used as one of the communication tool, but also effective if used as a media of online information providers either general information or special information. One of the users who use Facebook as a special media of online information is @erjemedia. An @erjemedia account is a facebook account that provides specific information about dakwah. The theory used in this research is the theory of the effectiveness of communication. The purpose of this study is to find out how much the effectiveness level of communication of facebook account @erjemedia in spreading the information of dakwah.This study uses quantitative research methods, with data collection techniques that is through the spread of questionnaires using google docs by online to followers @erjemedia account with the number of samples is 99 which is determined through random sampling technique. Data analysis techniques in this study using descriptive statistical techniques.The results of this study indicate that the level of the Effectiveness of Communication of Facebook Account @erjemedia As a media that spread the information of dakwah classified as very effective. This is seen from the results of data processing based on six indicators, each indicator reaches 3.70 scale on the receiver indicator, scale of 3.74 on the content indicator, 3.71 scale on the channel of media indicator, 3.66 scale on the format indicator, 3.77 scale on the source code indicator, and 3.62 scale on the timing indicator. So the conclusion obtained by using the average formula of all indicators is 3.7 which is included in a very effective scale range. This shows that facebook account @erjemedia is a very effective media as a media to spread the information of dakwah.
PENGARUH PENGGUNAAN MEDIA SOSIAL FACEBOOK TERHADAP PERILAKU PROSOSIAL REMAJA DI KENAGARIAN KOTO BANGUN Fela Asmaya; Rumyeni "
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 2, No 2: WISUDA OKTOBER 2015
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

the technology advances, the number of social media users is also increasing every year. As a result, positive and negative impacts caused social media is also an impact on the user. One of the effects of the use of social media is an influence on prosocial behavior that occurs among teenagers by using information technology, especially the use of social media facebook. The purpose of this study was to determine how much influence the use of social media facebook toward prosocial behavior of teenagers in Kenagarian Koto Bangun.This study uses quantitative methods. Data collection techniques in this study using a questionnaire. The total sample for this study as many as 85 respondents and using random sampling techniques. To determine the influence of these two variables, the researchers used a simple linear regression analysis. As for the processing of the questionnaire test, carried out using statistics program Product And Service Solution (SPSS) Windows version 20.These results indicate that the effect of the use of social media facebook toward prosocial behavior of teenagers in Kenagarian Koto Bangun regression coefficients obtained results in this study is Y = 14,349+ 0,206 X with a level of significance of 0.001 is smaller than α = 0.05. Thus, Ha received Ho is rejected, meaning that there is a considerable influence between the variables of social media use facebook to variable prosocial behavior with a contribution of 62.6% strong category.The percentage of shows including the strong influence between the use of social media facebook toward prosocial behavior of teenagers in Kenagarian Koto Bangun.
PENGARUH SOCIAL MEDIA MARKETING MELALUI OFFICIAL ACCOUNT LINE ALFAMART TERHADAP MINAT BELI KONSUMEN Nurfitriani "; Rumyeni "
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 3, No 2: WISUDA OKTOBER 2016
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

The development of internet marketing also encourage users of social media in marketing communications, or can be called as social media marketing. One of social media marketing is now popular among businesses these days is Instant Messanging (IM) LINE. The features from official account LINE is a feature that allows users who’re friends with the official LINE account to get a variety of information, and also promotion from the owner of the official account. This opportunity used by PT . Sumber Alfaria Trijaya, Tbk (Alfamart) to also make an official account LINE Alfamart. The messages posted by that account aims to Alfamart as a modern retail and to promote its products in order to arise consumers to buy the products they've offered. The purpose of this research is to determine how much the influence of social media marketing from official account LINE Alfamart towards the interest to buy of consumer.The theory used in this study is S-O-R theory by Hovland.The method used in this study is a quantitative method of explanation. Researchers collected data using questionnaires and documentation. This research is not confined to just one area only because of the totaled 271 respondents which is selected by using simple random sampling methode whose followed official account LINE Alfamart were live in different regions. In order to know how much the influence from variable X and Y, researchers used a simple linear regression analysis. As for processing test data questionnaire, carried out using the program of Statistics Product and Service Solution (SPSS) Windows version 20.The result of simple linear regression to study the influence of social media marketing from official account LINE Alfamart towards the interest to buy of consumer, the regression values obtained in this study is Y = 21,400 + 0,471 X with significant level of 0,000. It’s mean smaller than α = 0,05. That is to say, there is influence of social media marketing from official account LINE Alfamart towards the interest to buy of consumer of 17,5% in the category very weak. Although is not dominant, but the respondents are paid attention to the content of the message and there is interest to buy at Alfamart. Accordingly H0 is rejected and Ha is accepted.Key Word : Social Media Marketing, Interest to Buy, LINE, Alfamart
PENGARUH IKLAN BUMBU PENYEDAP ROYCO TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN IBU RUMAH TANGGA PADA KELURAHAN SIDOMULYO TIMUR KECAMATAN MARPOYAN DAMAI PEKANBARU Sri Ayu Sundari; Rumyeni "
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 4, No 1: WISUDA FEBRUARI 2017
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Advertising is one of marketing communications media that are often used in economic activity in an effort to introduce the product to the consumer. Ads aim to achieve their positive perspective. Advertising is a source of consumer information in making purchasing decisions. The purpose of this study is to determine how much influence advertising Royco seasoning on consumer purchasing decisions housewife in Kelurahan Sidomulyo Timur Kecamatan Marpoyan Damai Pekanbaru.This research method is quantitative research methods explanatory approach to the presentation of qualitative analysis. The location of this research carried out in Kelurahan Sidomulyo Timur Kecamatan Marpoyan Damai Pekanbaru. Subjects in this study were 96 housewives who make purchases Royco seasoning category are determined by accidental sampling. The collection of data obtained through questionnaires and documentation. Data analysis techniques in this study is a quantitative analysis. The results showed that Ad Impact Royco Seasoning Seasonings Consumer Purchase Decision Against Housewife In Kelurahan Sidomulyo Timur Kecamatan Marpoyan Damai Pekanbaru. Evidenced by the regression coefficient value of this research is Y = 7915 + 0.688X. constant number of 7915 and the variable coefficient value of news for 0688. Meanwhile t 7915 is greater than the t table of 1.660, with a significance level of 0,000 is smaller than α = 0.05. According to the table "Model Summary" shows that the value of R = 0.598 and coefficient of determination (R square) is equal to 0.358. The figure shows the understanding that the contribution of the effect of variable rent Royco Seasoning Seasonings on Consumer Purchase Decision Housewife amounted to 35.80%. This means that ads Royco Seasoning Seasonings effect on Consumer Purchase Decision Housewife in Kelurahan Sidomulyo Timur Kecamatan Marpoyan Damai Pekanbaru, and the influence of the category of "enough".Keywords : ad Royco seasoning, consumer purchasing decisions
PENGARUH MOTIF PENGGUNAAN MEDIA ONLINE BOLA.NET TERHADAP KEPUASAN YANG DIPEROLEH MILANISTI INDONESIA SEZIONE PEKANBARU Martius "; Rumyeni "
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 2, No 1: WISUDA FEBRUARI 2015
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Along with the development of technology, communication and information, it makes the development of the Internet, thereby encouraging the emergence of online media. One online media that is currently popular among football fans, ie online media Bola.net. Bola.net is an online media that explore all the actual information, textual and visual about national and international football. In the theory of Uses and Gratification audience basically using the mass media based on certain motives, where the media is considered trying to meet the needs of the audience called as an effective medium. The purpose of this study is to determine how much influence the use of online media Bola.net motive to satisfaction obtained Milanisti Indonesia Sezione Pekanbaru.The method used in this study is a quantitative method of explanation. Data collection techniques in this study using a questionnaire. The location of this research is in Milanisti Indonesia Sezione Pekanbaru. The number of samples for this study were 72 respondents. Sampling using accidental sampling technique. To determine how much influence these two variables, the researchers used a simple linear regression analysis. Questionnaire for data processing, carried out using the program Statistics Product And Service Solutions (SPSS) version of Windows 17.Results of research on the influence of online media usage patterns Bola.net to satisfaction obtained Milanisti Indonesia Sezione Pekanbaru, the regression coefficient values obtained in this study is Y = 2.744 + 0.027 X 0.03 significance level greater than α = 0.01. This means that there are no great influence among the motives Bola.net use online media to the satisfaction obtained Milanisti Indonesia Pekanbaru Sezione donation motive variables influence the use of the satisfaction of 11.8% and categorized as very weak effect. The percentages indicate that satisfaction can be achieved not exceed the expectations of motif usage. Thus H0 and Ha rejected.Keywords: Motive of Use Media, Bola.net, Obtained Satisfaction, Milanisti Indonesia Sezione Pekanbaru
PENGARUH MOTIF MENONTON PROGRAM ACARA MATA LENSA ANTV TERHADAP KEPUASAN INFORMASI FOTOGRAFI KOMUNITAS FOTOGRAFI PEKANBARU Muhammad Fauzan; Rumyeni "
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 2, No 2: WISUDA OKTOBER 2015
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Mass Media has a huge influence on the direction of public life, as understood in the mass media itself that the media specifically designed to reach a very broad community. Type media itself has traditionally are newspapers, magazines, radio, and television. Entertainment media needs of the audience will be as fulfilled by the existence of the shows that are presented by the mass media. In accordance with the uses and gratification theory which explains about the freedom in choosing which media audiences are considered to be able to meet their needs after consuming media. Where in theory there are concepts of measuring satisfaction Sought is Gratification (Motif) and Gratification Obtained (Satisfaction). Sought gratification is the background of a person's motive to used media, while Gratification Obtained is a real satisfaction obtained after using media.The purpose of this research is to determine how much influence the motive watch quiz program on the Mata Lensa ANTV Komunitas Fotografi Pekanbaru as an information satisfaction. The method used in this research is quantitative method with a survey of explanation, the researchers collected data using questionnaires. The location of this research is in the Community Photography Pekanbaru. The total sample for this study of 37 respondents who watched the program Mata Lensa ANTV. To find out how much the relationship between the two variables, the researchers use Person Product Moment correlation analysis. As for the questionnaire data processing, done using Statistics Program Product Of Service Solution (SPSS) Windows version 17. These results indicate that the influence of motive watch quiz program on the Mata Lensa ANTV Komunitas Fotografi Pekanbaru as an information satisfaction, that the value of R = 0.603 and the coefficient of determination (Rsquare) is approximately 0,363 result of squaring the correlation coefficient of 0.603 x 0.603 with 0.001 significance level of less than α = 0.05. The figure shows the understanding that the contribution of the effect of the use upon the satisfaction motif variables obtained amounted to 36.3% with a weak category. Keywords: Mass Media, Entertainment, Theory Uses And Gratifications, Motif, Satisfaction, Mata Lensa ANTV
STRATEGI KOMUNIKASI PEMASARAN USAHA KECIL DAN MENENGAH (UKM) GAHARU PLAZA INDONESIA DALAM MENINGKATKAN PENJUALAN PRODUK Putri Ayu Pangestu; Rumyeni "
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 5: Edisi II Juli - Desember 2018
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Economic growth is one of them is marked by the growing world of business in all fields. One of the efforts to expand employment is by developing the Small and Medium Enterprises (SME) sector. The importance of small and medium enterprises (SMEs) that grow in the community can help and show higher resilience and become a buffer of community life. In this case the researcher focuses on marketing strategy of SMEs Gaharu Plaza Indonesia in increasing product sales. This study aims to find out marketing communication strategy implemented by Garuda Plaza Indonesia based on the implementation of marketing communication consisting of sales face to face, sales promotion, direct marketing,public relation conducted. This research was conducted at Gaharu Plaza Indonesia Pekanbaru. This research uses descriptive qualitative method, with purposive technique. In this study selected 1 person from the director, 1 person from the vice director, 1 person from the public relations division and 5 informants from the selected consumer using accidental sampling technique. Data collection techniques used were interviews, observation and documentation. Based on the research that has been done, it is known that marketing communication communication strategy implemented by Garuda Plaza Indonesia SMEs include face-to-face sales conducted SMEs Gaharu Plaza Indonesia with prospective customers at outlets and outside the outlet. Sales promotion is to provide free products and get a discount. Direct marketing directly conducted by SMEs Gaharu Plaza Indonesia by using the phone directly provide information to consumers. Community relations activities conducted by SMEs Gaharu Plaza Indonesia in increasing product sales is to promote products, establish good relationships to consumers and other external parties.Keyword: Marketing Communication Strategy, Product, Small And Medium Enterprises (Smes)
PENGARUH PROGRAM MY TRIP MY ADVENTURE TRANSTV TERHADAP PENGETAHUAN WISATA DI KALANGAN MAHASISWA PROGRAM STUDI USAHA PERJALANAN WISATA (UPW) FAKULTAS ILMU SOSIAL DAN ILMU POLITIK UNIVERSITAS RIAU Novia Friska; Rumyeni "
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 3, No 2: WISUDA OKTOBER 2016
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

The development of the mass media both print and electronic media will bring many changes in society. The most dominant media is television. Private television stations compete to present the best show for the audience. One of them is a documentary program lifestayle My Trip My Adventure served TRANSTV. The theory of S-O-R (Stimulus, Organism, Response) make clear about the effects of mass media is directed, immediately and directly to the communicant. And Cognitive Theory is the use of knowledge or people who use their minds to think.The method used in this research is quantitative descriptive. Data collection techniques in this study using a questionnaire. The total sample for this study as many as 105 respondents and using random sampling techniques. To determine the influence of these two variables, the researchers used a simple linear regression analysis. As for the processing of the questionnaire test, performed using the Statistical Product And Service Solution (SPSS) version of Windows 16.Based on these results with indicators of program variables My Trip My Adventure namely the host, the format of the event, event content, frequency, duration and variable knowledge of travel, namely sensation, perception, thinking, obtained is the regression coefficient in this study is Y = 8.139 + 0.763 X with a 0.00 significance level smaller than α = 0.05. Thus accepted Ha Ho is rejected, meaning that there is the influence of variables program My Trip My Adventure to variable travel knowledge with a contribution of 58.8% moderate category. The percentage shows the effect being included in the program My Trip My Adventure to travel knowledge among students of Business Travel Faculty of Social and Political Sciences of University of Riau.Keywords: program, my trip my adventure, knowledge tour, student Business Travel University of Riau.
PENGARUH TERPAAN MOBILE ADVERTISING BERUPA SMS (SHORT MESSAGE SERVICE) OPERATOR KARTU AS TERHADAP SIKAP PENGGUNA TELEPON SELULER DI LINGKUNGAN MAHASISWA UNIVERSITAS RIAU Noviri Syahdi; Rumyeni "
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 3, No 2: WISUDA OKTOBER 2016
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

This research starts on the theory of S-O-R (Stimulus- Organism- Response) and the theory of three components of attitude, the theory of S-O-R assume that certain stimullus will produce a certain behavior anyway. The basic assumption of this theory is that communication is a process of action and reaction. In this research, see how cell phone users respond to mobile advertising expossure in the form of SMS promo by card operator As coming into his cell phone. SMS messages received promo operator with frequency so intense every day trigger a reaction by the attitude shown mobile phone users in the Riau University students. The purpose of this research is to determine, whether there is an influence of mobile advertising expossure in the form of SMS promo card operator As to the attitude of mobile phone users in the Riau University students.The method used in this study is a quantitative method of explanation. Data collection techniques in this study using a questionnaire. The number of samples for this study were 135 respondents. Sampling using unknowing populations and accidental sampling techniques. To determine how much influence these two variables, the researchers used a simple linear regression analysis. Questionnaire for data processing, carried out using the program Statistics Product And Service Solutions (SPSS) version of Windows 17.Results of research on the influence of mobile advertising expossure in the form of SMS promo card operator As to the attitude of mobile phone users in the Riau University students regression coefficient values obtained in this study is Y = Y = 5,377 + 1,144 X with significance level 0,000 that smaller than α = 0.05. This means that there is the influence of mobile advertising expossure in the form of SMS promo card operator As to the attitude of mobile phone users in the Riau University students of 55,1% and in the category of influential medium. These percentages indicate that there is a reaction to the stance taken or indicated respondents. Thus H0 is rejected and Ha accepted.Keywords: Mobile Advertising Expossure, SMS Promo, Attitude of Mobile Phone Users, Riau University Students.
Co-Authors AA Sudharmawan, AA Abdi Ihsan Adek Muhayat Saputra Al'Amin, Mhd. Alfi " Algu Ready, Algu Aliyyah Aura Avdijan Aminuddin, Imam Andika, Boby Anggi Pradita Anisa Vebriyanti Solehah Annisa Kesuma Wardani Aprilia, Gina Aprina Junika Aristra Risqunal Ula Aulina, Novia Ayu Rosalia Dewi Baffi, Muhammad Raevanoe Bagasari, Lintang Arum Belli Nasution Berliana Maria Purba Burhanuddin " Dameria Anggraini, Dameria Daulay, Muhammad Makruf Kamal Dayang Mashita Deddy Septian, Deddy Dede Putra Dede Putra, Dede Dhia Ghina Ramadhani Putri S Diafitri, Rahmi Dian Suci Anggraeni Emia Vintanta K Br S Erma Fatma Evawani Elysa Lubis Fahrezi, Fadjri Fela Asmaya Ghea Alifia Putri Gionovan Ayesha Gusti Agung Putra Bima, Gusti Agung Putra Hamdani M. Syam, Hamdani Hamid, Naufal Al Harahap, Neshayani Harnandi, Khairul Daffa Heny Gustina Ikhma Zurani Ilham Raka Guntara Imam Maryanto Indah Azura Indah Permata Sari Indra Wahyudi, Indra Irwan Iskandar Kiki Anggraini, Kiki Kusumaningtyas, Rieke Eva Lestari, Dea Lidya Febriana Mahyudi, Yusman Marbun, Tresia Br Marissa Putri Marlina, Erlin Marlina, Erlin Martius " Maya Sucitra Effendi Monica Utari Muhammad Fadhil Muhammad Fauzan Muhammad Firdaus Muhammad Irfan muhammad irfan Muhammad Makruf Kamal Daulay Mulyanda, Yodi Afrial Mulyandi, Ilham N. Nurjanah NANDA PRATAMA Nanda Risky Nita Rimayanti Nofrika Belisa Nova Yohana Novia Friska Noviri Syahdi Nurfitriani " NURUL ANNISA Nurul Mustaqimmah, Nurul Octaviandri, Reyhan Pangesti, Anggit Purwanti Hadisiwi Putra, Ade Surya Dwi Putri Ayu Pangestu Rabit Zanurman Rahmadianti Anwar, Rahmadianti RAISHA DWI MAYANGSARI RANGGA ADITYA Revaldesnita, Vinny Reza Maulana Rian Ikrawansyah Rieke Eva Kusumaningtyas Rimayanti, Nita Ringgo Eldapi Yozani Rury Febriana Rusmadi Awza Sahira Nadia Eka Putri Sahira Nadia Eka Putri Samosir, Elda Samsudin, Dafrizal Sandy, Athifah Faradilla Sari, Maduma Yanti Selwendri Sesdia Angela Sholihat, Apriwati SITI KHODIJAH Siti Nurjanah Solfarino, Tito Sri Ayu Sundari Sri Bintan Laksamana Stefanie, Eoudia Sulastri, Sela Susanne Dida Syam, Hamdani M. Tantri Puspita Yazid Teguh, Teguh Kurnia Ilham Vici Santa Tynecelia Villa Pristilla Vintanta K Br S, Emia Walid " Welly Wirman Wicaksono, M. Arif Yanti Setianti Yanwar Setiabudi Yori Arfiko Yuliana Sari Zulkarnain Zulkarnain