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All Journal JKMS : Jurnal Ilmu Komunikasi Jurnal Komunikasi Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Menara Riau: Jurnal Ilmu Pengetahuan dan Pengembangan Masyarakat Islam JRK (Jurnal Riset Komunikasi) Jurnal Komunikasi JURNAL PENDIDIKAN TAMBUSAI Jurnal Riset Komunikasi Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Jurnal Ilmu Komunikasi dan Bisnis Warta Ikatan Sarjana Komunikasi Indonesia Jurnal Politikom Indonesiana Mediakom : Jurnal Ilmu Komunikasi Jurnal Riset Mahasiswa Dakwah dan Komunikasi (JRMDK) Jurnal Teknik Industri Terintegrasi (JUTIN) Jurnal Ranah Komunikasi Madaniya Jurnal Ilmiah Wahana Pendidikan International Journal of Media and Communication Research Journal of Artificial Intelligence and Digital Business KOLONI Harmoni: Jurnal Ilmu Komunikasi Dan Sosial Public Service And Governance Journal Journal of Accounting Law Communication and Technology Komunikatif : Jurnal Ilmiah Komunikasi
Rumyeni, Rumyeni
Universitas Riau
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PENGARUH MEDIA SOSIAL TWITTER @LOWKERPKU TERHADAP PEMENUHAN KEBUTUHAN INFORMASI LOWONGAN KERJA BAGI FOLLOWERS Burhanuddin "; Rumyeni "
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 2, No 2: WISUDA OKTOBER 2015
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

As rapid technological development today, the human need for technology is growing, one of which is Internet technology, among amenity provided by the Internet is the ease of finding a job information. There were so many internet sites and social media that provide information about the job. One of the social media that provide job information is a social media twitter @LowkerPKU. Internet and social media are used to share information, job, looking for a way replace the previous job information. The follower of @LowkerPKU account can read the timeline @LowkerPKU to looking for job information. In Uses and Gratification theory of media users play an active role in selecting and using media. Media users are trying to find the best source in an attempt to meet their needs. The purpose of this study is to determine, whether there is an influence of social media twitter @LowkerPKU towards fulfillment of job information for followers.The method used in this study is a quantitative method of explanation. Data collection techniques in this study using a questionnaire. The number of samples for this study were 99 respondents. Sampling using random sampling techniques. To determine how much influence these two variables, the researchers used a simple linear regression analysis. Questionnaire for data processing, carried out using the program Statistics Product And Service Solutions (SPSS) version of Windows 17.Results of research on the influence of social media twitter @LowkerPKU towards fulfillment of job information for followers regression coefficient values obtained in this study is Y = 0.884 + 0.733 X with significance level 0,000 that smaller than α = 0.05. This means that there is the influence of social media twitter @LowKerPKU towards fulfillment of job information for followers of 46.5% and in the category of influential medium. The percentages indicate that the job information needs can be fulfilled respondents. Thus H0 is rejected and Ha accepted.Keywords : Media Social, Twitter, Infromation Needed, Job Vacancy
PENGARUH CELEBRITY ENDORSER PRODUK FAIR N PINK PADA AKUN INSTAGRAM @FAIRNPINKINDONESIA TERHADAP MINAT BELI KONSUMEN Emia Vintanta K Br S; Rumyeni "
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 5: Edisi I Januari - Juni 2018
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Celebrity endorser as a source of advertising or information about the brand and product attributes are fun, convincing and attract the public's attention. There are various products that use celebrity endorser, but beauty products use more. One of them is Fair n Pink. Fair n Pink is a brand of lotion-based skin whitening product that earned the best-seller award in 2017. In marketing its products, Fair n Pink uses celebrity endorsers on instagram. Instagram itself became one of the social media that is very popular, so has a broad range of coverage. Therefore, the use of celebrity endorser of Fair n Pink product in instagram @ fairnpinkindonesia account can generate consumer buying interest. This research uses S-R theory with the purpose of research is to find out how big influence the use of celebrity endorser of Fair n Pink product on account instagram @fairnpinkindonesia to consumer buying interest.The method used is explanative quantitative using random sampling technique and the number of sample as much as 269 respondents. Researches collected data with questionnaires. To find out how big influence between variable X and variable Y, researcher use simple linear regression analysis. To process the test questionnaire data is done by using SPSS program Windows version 23. Based on the result of simple linear regression, obtained regression coefficient value in this research is Y = 5.748 + 0.677 X with 0.000 significance level. The level of significance is smaller than α = 0.05. Which means Ho is rejected and Ha accepted, with the statement that there is no great influence on the use of celebrity endorser of Fair n Pink product on account instagram @fairnpinkindonesia to consumer buying interest. Supporting indicators on the x celebrity endorser variables are divided into four namely, visibility (3.01), credibility (2.96), attraction (2.95) and power (3.03). The indicator of consumer buying interest is divided into four, namely transactional interest (2.86), referential interest (2.80), preferential interest (2.76) and explorative (2.92). Coefficient of determination equal to 0.384. This figure shows that the influence of celebrity endorser of fair n pink product on instagram @ fairnpinkindonesia account on consumer buying interest is 38,4% including weak category.Keyword : Celebrity Endorser, Instagram, Pemasaran, Minat Beli
HUBUNGAN IKLIM KOMUNIKASI ORGANISASI DENGAN KINERJA PEGAWAI DI REKTORAT UNIVERSITAS RIAU PEKANBARU Rabit Zanurman; Rumyeni "
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 1, No 1: WISUDA FEBRUARI 2014
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

In any company or government agency, communication experiences thatoccur slowly will form a pattern of organizational communication. This happens alsoin the office of the University of Riau Pekanbaru. Organizational communicationatmosphere has such an important role in influencing the way of life of its members,to whom they spoke, what they like, how they feel, how the activity works, how itgoes, what it wants to achieve and how to adjust to the organization. The purpose ofthis study is to describe how the relationship between organizational communicationClimate with the performance of employees in the office of the rector in University ofRiau Pekanbaru.This research is a quantitative approach of explanation. This study uses asampling technique based on the consideration of Quota Sampling anyone can besampled according to the desired requirements or until the desired quota of the totalpopulation, then gained 64 respondents. Respondents were Employees in the office ofthe Rector in University of Riau who work more than one year, both honorary andCivil Servants.The results of this study indicate that the alternative hypothesis is accepted,which means there is a low correlation between organizational communicationatmosphere with the performance of employees in the office of Rector in University ofRiau. This result is evidenced by the Pearson Correlation value Y = 1.000 + 0.394 Xwith a significant level of α 0.05. The coefficient of determination (r 2) of 0.155 whichmeans that 15.5% of the relationship between organizational communication climatewith the performance of employees in the office of Rector in University of Riau. Whilethe remaining 84.5% is influenced by other variables outside of this study.Key Words : Communication; Organization Communication Climate; EmployeePerformances
PENGARUH MEDIA SOSIAL INSTAGRAM AKUN @princessyahrini TERHADAP GAYA HIDUP HEDONIS PARA FOLLOWERSNYA Monica Utari; Rumyeni "
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 4, No 2: WISUDA OKTOBER 2017
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

The purpose of the study based on the problems described above is to see the influence of social media instagram @princessyahrini account against hedonic lifestyle followersnya. The population in this study is followers account instagram @princessyahrini. Based on data that researchers found followers account instagram @princessyahrini as of March 28, 2017 as many as 17.6 million followers. The sample in this research is 100 people. In this research Model and Technique Data analysis using Simple Linear Regression Analysis approach with computer aid through SPSS programThe results of this study show that Social Media Instagram @princessyahrini Account positive effect on Hedonis Lifestyle. This is evidenced by the value of titungnya dalah 11.056 with t count significance of 0.000. The value of tcount obtained is bigger than ttable that is 11,056> 1,984. The value of coefficient of determination (R ²) is 0,593. This indicates that the independent variable Social Media Instagram @princessyahrini (X) account contributes to Hedonis Followers (Y) of 59.30% while the rest of 41.70% is influenced by other variables not included in this study.Keywords: Social Media Instagram and Hedonis Lifestyle
ANALISIS PENERIMAAN APLIKASI UBERSOCIAL DENGAN MENGGUNAKAN TECHNOLOGY ACCEPTANCE MODEL DI JURUSAN ILMU KOMUNIKASI UNIVERSITAS RIAU Dede Putra; Rumyeni "
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 3, No 2: WISUDA OKTOBER 2016
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Many implementations adaptation of information systems failure caused not due to technical factors but more on the human factor. Some research suggests that a system of user behavior information and social media have an important role to the success of its implementation. UberSocial is a third party application on social networks Twitter and Facebook, answering the challenges of social media users who want a process of information exchange in the form of text, images or videos become easier to use and faster. These applications provide more convenience to the user to be able to use multiple social media accounts at the same time with just one app UberSocial. This study aimed to examine the effect among variables at the Technology Acceptance Model UberSocial app.Respondents in this study were 105 UberSocial app users in the Department of Communication Studies, University of Riau. How to determine the number of samples using unknown population due to the lack of valid data on the number of users of the application UberSocial. Use traditional methods of data collection questionnaire. Data were analyzed using Sructural Equation Model (SEM) with AMOS and SPSS software program. Based on the literature review, the research model using the Technology Acceptance Model (TAM) with variable perceived ease of use, perceived usefulness, attitude toward using and acceptance.The results of this study indicate the variables perceived ease of use has a positive and significant effect on the variable attitude toward using the total influence of 0.292. Variable perceived ease of use has a positive and significant effect on the variable acceptance by the effect of a total of 0.720. Variable perceived usefulness has a negative influence on attitude toward using variable and has a total effect of 0.237. Variable perceived usefulness has a negative influence on the variable acceptance. Variable attitude toward using has a positive effect on the variable acceptance.Key Word: UberSocial, Technology Acceptance Model (TAM), Structural Equation Model (SEM)
PENGARUH INTENSITAS MENGUNGGAH VIDEO TERHADAP EKSISTENSI DIRI ANGGOTA KOMUNITAS PKUVIDGRAM (PEKANBARU VIDEO INSTAGRAM) Indah Permata Sari; Rumyeni "
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 3, No 2: WISUDA OKTOBER 2016
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Developments in technology, communications, and information associated with a significant dependence on the social media audience that social media becomes a necessity that must be accessed every day. One of the popular social media is instagram, namely an application for sharing photos and short videos that are 15 seconds. Instagram is very easy for audiences to share videos in a fast way so that the audience can upload videos every day. Dependency Theory to explain the nature of one's dependence on a medium in this case is social media audiences can demonstrate the existence themselves through video upload. The purpose of this study is to determine how much influence the intensity of uploading videos to self exixtence of members Pkuvidgram.The method used in this research was quantitative method with explanatory survey, researcher collected data using questionnaires. The location of this research is on the community Pkuvidgram (Pekanbaru Video Instagram). The number of samples for this research were 60 respondents to the census method is to take the whole subject in the population. To determine how much influence these two variables, the researchers used a simple linear regression analysis. As for the questionnaires data processing use Statistic Program Product of Service Solution (SPSS) version of Windows 16.Results of research on the influence of intensity uploading videos to self-exixtence of members Pkuvidgram, research shows that the correlation coefficient values obtained in this study is Y=27.649+1.829X 0.000 significance level smaller than α = 0.05. This means that there is the influence of intensity uploading videos to self-existence of members Pkuvidgram as much 44.2% which is in moderate category, known from the test results the coeefficient of determination, that means the members Pkuvidgram utilize social media of instagram to share the video in order to improve their own existence to the social environment.Keyword: intensity, uploading video, instagram, existence, pekanbaru video instagram
PENGARUH PRODUK PLACEMENT MEREK CITRA PADA FILM SURGA YANG TAK DIRINDUKAN TERHADAP KEPUTUSAN PEMBELIAN Yuliana Sari; Rumyeni "
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 3, No 2: WISUDA OKTOBER 2016
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

The mass media is a place to perform activities of marketing communications. One of them on electronic media, namely television advertising. Product placement became the choice of a new marketing and is considered influential and effective. SOR Theory explain how stimuli can get by organism and get some respons from that. Product placemet is brand placement conducted between scenes on the sidelines of films, television programs and other media, so the audience cannot avoid such as avoiding television commercials. This study uses a quantitative research methods ekplanatif. The data collection is done by distributing questionnaires to 96 respondents Riau University student who had been watching surga yang tak dirindukan film. and citra’s product users. Analysis of data using simple linear regression in SPSS 20 for windows.The results showed that the influence of product placement citra’s product on Surga yang Tak Di Rindukan Films on purchasing decisions, Y = 18.784 + 0.721 X. number constants (a ) of 18.784 and purchase decisions variable coefficient of 0.721 . while t 6.911 is greater than t table 3,394. with a significance level of 0.000 is smaller than a = 0:05. and " Model Summary " shows that the value of R = 0580 and the coefficient of determination ( R_square ) is equal to 0.337. it means that the contribution of the influence of product placement Citra’s product on Surga yang Tak di Rindukan film. the purchasing decision is at 33.7 % with a weak category, the rest is influenced by other factors not examined in this study. Keywords : Marketing Communications, Advertising, Product Placement, Purchase Decisions
COMMUNICATION EFFECTIVENESS OF ONLINE MEDIA GOOGLE CLASSROOM IN SUPPORTING THE TEACHING AND LEARNING PROCESS AT CIVIL ENGINEERING UNIVERSITY OF RIAU Dhia Ghina Ramadhani Putri S; Rumyeni "
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 4, No 1: WISUDA FEBRUARI 2017
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Online media is one of the evolution of information and communication technology very rapidly at this time. The evolution of online media take a part in supporting for the learning process. Online media becomes one of the media that used to get some information and can be used as a learning resource. One of the online media is used as a learning resource is Google Classroom. Google Classroom is an application that allows the creation of classrooms in cyberspace. Google Classroom can be used for distribution of tasks, submit assignments and assess the tasks they have collected. Google Classroom also be used to provide information about lectures and upload learning materials. The theory used in this research are the effectiveness of communication as the main theories and new media as a supporting of the theory. The purpose of this research is to investigate how effective these online media in providing information on the Civil Engineering University of Riau. This research uses quantitative methods of data collection using a questionnaire that distributed to Civil Engineering students who are still actively using Google Classroom. Determination techniques for sample is using random sampling techniques. This results shows that the effectiveness of Google Classroom in Civil Engineering is considered very effective. This has been proved by the results of the data collected have been measured by six indicators, which are Receiver, Content, Media, Format, Source and Timing. The result is highly effective on a scale of 4.36, which means that Google Classroom is a very effective for used in providing information on the Civil Engineering University of Riau. Keyword: Communication Effectiveness, Online Media, Google Classroom, Civil Engineering
PENGARUH TERPAAN TAYANGAN BERITA KASUS KEKERASAN SEKSUAL PADA ANAK DI TELEVISI TERHADAP TINGKAT KECEMASAN ORANGTUA DI SD AL-ULUM Ghea Alifia Putri; Rumyeni "
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 2, No 2: WISUDA OKTOBER 2015
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

News in television has advantages of radio news or news paper. Currently various news information program is needed by everyone. News become very important because it deals directly with the lives of their audience. The sexual violence cases were often becomes the hot news to attract the curiosity of community. Of all the curiosity, fear and anxiety are the most subject of community complain, especially for parents. In association with cultivation theory which states that the more time a persons spends watching television, the stronger the tendency of people equate social reality. At this point respondents who often watch the news that shows cases of sexual assault on a child on television tend to be anxious. The purpose of this study is to observe how much the level of anxiety parents in SD Al-Ulum of exposure to the news which shows cases of sexual assault on a child on television.The method used in this study is a quantitative method with explanation survey. Researchers collected data using questionnaires and documentation. The location of this research is in kota Pekanbaru. The number of samples for this study as many as 96 respondents, using sampling techniques unknown population because the population of responden who is watching news exposure on child sexual assault cases on television is not known for certain. To determine the effect of these two variables, researchers used a simple linear regression analysis. While the questionnaire for processing test data, performed using the Statistical Product and Service Solutions (SPSS) Windows version 20.Based on a simple linear regression to study the influence of the news exposure on child sexual assault cases on television of parental anxiety at SD Al-Ulum, the regression coefficient values obtained in this study is Y = 15.236 + 0.803 X with a significance level of 0.0001 and smaller than α = 0.05. While based on the determination test, the result is 34.8 %. It means, there is a small influence of exposure to the news that shows cases of sexual assault on a child on television to the level of anxiety of parents in SD Al-Ulum. The dominant respondents work as civil servants and private employees, so there is not much time to watch the news that shows cases of sexual assault on a child on television.Keywords: News,Child Sexual Assault Cases, Parental Anxiety
Event Marketing sebagai Bentuk Komunikasi Pemasaran Pemerintah Kabupaten Siak dalam Membentuk Brand Awareness "Siak the Truly Malay" Evawani Elysa Lubis; Nita Rimayanti; Rumyeni Rumyeni
Jurnal Politikom Indonesiana Vol 4 No 2 (2019): Jurnal Politikom Indonesiana
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Singaperbangsa Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35706/jpi.v4i2.3252

Abstract

Marketing Event is one of marketing communication strategy that carried out by the district government to make their district become a tourist destination, and to get the investors who can invest their capital in theirs district. Beside, through marketing communication strategy the marketing event also performed regional brand and establish brand awareness in the minds of tourists. Therefore, the Government of Siak regency being aggressively  promote their region by launching a regional brand that are “Siak The Truly Malay”, a slogan which reflected The Culture of Real Malay will be found in Siak. The purpose of this study want to analyze the determination of market segmentation is done by the Siak district government in implementing marketing communications strategies in build the brand awareness of the Siak The Truly Malay. The study also wants to understand that the marketing communication strategy in the form of marketing event which is undertaken by the Government of Siak in build the brand awareness and the media which used to promote the brand’s. The method which is used in the researches are qualitative, It’s is used five informants. The results of this study indicated that in unclear determination of market segmentation for tourists who are expected to visit Siak, meaning Siak District Government has not been able clearly identified their target market segments. While the strategy of marketing communication through marketing event which designed by Siak district government to build brand awareness 'Siak The Truly Malay' was not maximal because of the event is held not focus on culture only, but more to sporting events. The media which used to promote the event of 'Siak The Truly Malay' brand awareness  are television, internet media, billboards, bannersKeywords: Marketing Communication, Event Marketing, Brand Awareness
Co-Authors AA Sudharmawan, AA Abdi Ihsan Adek Muhayat Saputra Al'Amin, Mhd. Alfi " Algu Ready, Algu Aliyyah Aura Avdijan Aminuddin, Imam Andika, Boby Anggi Pradita Anisa Vebriyanti Solehah Annisa Kesuma Wardani Aprilia, Gina Aprina Junika Aristra Risqunal Ula Aulina, Novia Ayu Rosalia Dewi Baffi, Muhammad Raevanoe Bagasari, Lintang Arum Belli Nasution Berliana Maria Purba Burhanuddin " Dameria Anggraini, Dameria Daulay, Muhammad Makruf Kamal Dayang Mashita Deddy Septian, Deddy Dede Putra Dede Putra, Dede Dhia Ghina Ramadhani Putri S Diafitri, Rahmi Dian Suci Anggraeni Emia Vintanta K Br S Erma Fatma Evawani Elysa Lubis Fahrezi, Fadjri Fela Asmaya Ghea Alifia Putri Gionovan Ayesha Gusti Agung Putra Bima, Gusti Agung Putra Hamdani M. Syam, Hamdani Hamid, Naufal Al Harahap, Neshayani Harnandi, Khairul Daffa Heny Gustina Ikhma Zurani Ilham Raka Guntara Imam Maryanto Indah Azura Indah Permata Sari Indra Wahyudi, Indra Irwan Iskandar Kiki Anggraini, Kiki Kusumaningtyas, Rieke Eva Lestari, Dea Lidya Febriana Mahyudi, Yusman Marbun, Tresia Br Marissa Putri Marlina, Erlin Marlina, Erlin Martius " Maya Sucitra Effendi Monica Utari Muhammad Fadhil Muhammad Fauzan Muhammad Firdaus muhammad irfan Muhammad Irfan Muhammad Makruf Kamal Daulay Mulyanda, Yodi Afrial Mulyandi, Ilham N. Nurjanah NANDA PRATAMA Nanda Risky Nita Rimayanti Nofrika Belisa Nova Yohana Novia Friska Noviri Syahdi Nurfitriani " NURUL ANNISA Nurul Mustaqimmah, Nurul Octaviandri, Reyhan Pangesti, Anggit Purwanti Hadisiwi Putra, Ade Surya Dwi Putri Ayu Pangestu Rabit Zanurman Rahmadianti Anwar, Rahmadianti RAISHA DWI MAYANGSARI RANGGA ADITYA Revaldesnita, Vinny Reza Maulana Rian Ikrawansyah Rieke Eva Kusumaningtyas Rimayanti, Nita Ringgo Eldapi Yozani Rury Febriana Rusmadi Awza Sahira Nadia Eka Putri Sahira Nadia Eka Putri Samosir, Elda Samsudin, Dafrizal Sandy, Athifah Faradilla Sari, Maduma Yanti Selwendri Sesdia Angela Sholihat, Apriwati SITI KHODIJAH Siti Nurjanah Solfarino, Tito Sri Ayu Sundari Sri Bintan Laksamana Stefanie, Eoudia Sulastri, Sela Susanne Dida Syam, Hamdani M. Tantri Puspita Yazid Teguh, Teguh Kurnia Ilham Vici Santa Tynecelia Villa Pristilla Vintanta K Br S, Emia Walid " Welly Wirman Wicaksono, M. Arif Yanti Setianti Yanwar Setiabudi Yori Arfiko Yuliana Sari Zulkarnain Zulkarnain