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All Journal INFORMASI Jurnal Ilmu Sosial dan Ilmu Politik (JISIP) Kanal : Jurnal Ilmu Komunikasi Communicatus: Jurnal Ilmu Komunikasi BERDIKARI : Jurnal Inovasi dan Penerapan Ipteks Al-I´lam: Jurnal Komunikasi dan Penyiaran Islam Martabe : Jurnal Pengabdian Kepada Masyarakat Communicology: Jurnal Ilmu Komunikasi SULUH: Jurnal Abdimas Jurnal Komunikasi Nusantara Jurnal Komunikasi Nusantara Jurnal SASAK : Desain Visual dan Komunikasi Academia Open Indonesian Journal of Cultural and Community Development Procedia of Social Sciences and Humanities Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS al-Balagh : Jurnal Dakwah dan Komunikasi Academic Journal of Dawa and Communication Jurnal Pengabdian Cendekia House of Wisdom: Journal on Library and Information Sciences Komunikatif : Jurnal Ilmiah Komunikasi
Ferry Adhi Dharma
Universitas Muhammadiyah Sidoarjo
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Physics Social Sciences Other

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Komoditas Modifikasi Budaya Lokal dalam Konten Komedi di Media Sosial Fakhrulloh, Ahmad Naufal; Dharma, Ferry Adhi
Jurnal SASAK : Desain Visual dan Komunikasi Vol 6 No 2 (2024): SASAK
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/sasak.v6i2.4318

Abstract

Media sosial Instagram menjadi salah satu pilihan media para komika dalam meningkatkan followers reach dan personal branding. Salah satu komika yang telah berhasil meningkatkan followers reach dan melakukakan personal branding adalah Nopek Novian. Nopek berhasil menjadi komika terkenal karena mengkomodifikasi budaya lokal sebagai personal branding. Oleh karenanya, penelitian ini bertujuan mengeksplorasi strategi Nopek Novian dalam mengkomodifikasi budaya lokal sebagai identitas dirinya di media sosial Instagram. Metode yang digunakan dalam penelitian ini adalah kualitatif. Data didapat dari analisis konten unggahan Nopek di media Instagramnya menggunakan semiotika Rollan Barthes. Hasil penelitian ini adalah adanya komodifikasi pada budaya Jawa, yakni pengetahuan tentang weton, peribahasa Jawa, dan mudik. Konten budaya lokal menjadi komoditas yang jitu untuk menaikkan followers reach dan manajemen impresi Nopek Novian, misalnya konten weton 25 yang dibuat dan diunggah saat banyak artis Indonesia bercerai, sehingga viral dan menjadi perbincangan netizen, kemudian konten peribahasa Jawa dijadikan sebagai personal branding Nopek Novian sebagai komedian yang santai, dan terakhir konten mudik untuk menyindir orang-orang yang hanya ingin pamer ketika pulang kampung. Penelitian ini berkontribusi pada pemahaman strategi komodifikasi budaya lokal sebagai personal branding di media sosial, dengan fokus pada konten budaya Jawa.
Strategi Komunikasi Pekerja Migran Indonesia dalam Mengatasi Culture Shock Selama Bekerja di Jepang Athallah, Moch. Ahdan; Dharma, Ferry Adhi
Academic Journal of Da'wa and Communication Vol. 5 No. 1 (2024)
Publisher : UIN Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/ajdc.v5i1.9603

Abstract

This study aims to understand the communication strategies of Indonesian Migrant Workers (PMI) in overcoming culture shock while working in Japan. The research utilizes Anxiety Uncertainty Management Theory (AUM Theory) developed by Gudykunst to explain how PMI manage uncertainty and anxiety in cross-cultural communication. The AUM theory is elaborated with the concept of ABC's of Culture Shock by Ward  Bochner and Furham to gain a comprehensive understanding of the relationship between cross-cultural communication and culture shock. The research method used is phenomenology. Data were collected through in-depth interviews with six PMI informants who have been working for at least two years in various companies in Japan. The results of the study show that PMI experience various forms of anxiety, including language anxiety, habit-related anxiety, and mindset-related anxiety. Workers manage this anxiety through three strategies: active, passive, and interactive. The active strategy involves continuously adapting to and appreciating Japanese culture. Firstly, the active strategy means that PMI actively seek information about Japanese culture through social media and study it. Secondly, the passive strategy involves self-motivation by understanding that the cultural surprises experienced are a consequence of their work. Lastly, the interactive strategy involves efforts to improve intercultural communication skills by joining Indonesian expatriate communities in Japan and being open to new values encountered while working in Japan.
OPTIMALISASI UMKM DESA KALISAMPURNO MELALUI PELATIHAN DIGITAL MARKETING Muhamad Bagas Mahaputra; Muchammad Jiddan Azhar; Maulana Muqarrabin; Kara Thania Ratti; Ferry Adhi Dharma
Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS Vol. 3 No. 1 (2025): Februari
Publisher : CV. Alina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59407/jpki2.v3i1.1827

Abstract

Desa Kalisampurno berbatasan dengan desa sentra industri kerajinan kulit tanggulangin yang membuat terdapat pelaku UMKM perajin kulit, selain itu terdapat pula UMKM di bidang makanan dan minuman. Dalam hal penjualan pelaku UMKM tersebut sudah melakukan penjualan secara online, tetapi belum dapat mengoptimalkan penjualan online tersebut karena masih belum teredukasi tentang aspek digital marketing, yang diantaranya mengenai foto produk, pembuatan konten, dan Search Engine Optimization (SEO). Selain itu juga diketahui para pelaku UMKM tersebut terkendala karena perangkat yang dimiliki, serta juga waktu yang dibutuhkan dinilai tidak sidikit sehingga kurang dapat mengoptimalkan dari segi visual yaitu foto produk serta konten gambar maupun video. Dari permasalahan tersebut dilakukan pelatihan digital marketing yang mencakup 3 aspek permasalahan tersebut dengan materi dan pelatihan yang relevan sehingga memeberikan solusi dari kendala yang dihadapi. Dalam pelatihannya terdiri dari sesi materi dan praktik, dimana dalam sesi praktik melakukan foto produk menggunakan perangkat smartphone seadanya yang dimiliki oleh pelaku UMKM dan mendukungnya dengan mempersiapkan set foto produk yang lengkap. Dalam pembuatan konten juga dilakukan pelatihan dalam menggunakan aplikasi Canva dan Capcut dengan membuat konten gambar dan video hanya dari pengambilan foto produk dan memanfaatkan tamplate yang tersedia, sehingga memberi jawaban dari kendala yang dihadapi oleh pelaku UMKM. Hasil dari pelatihan menunjukkan para pelaku UMKM telah dapat menghasilkan foto produk dan konten yang lebih menarik daripada sebelumnya, serta memiliki pemahaman SEO untuk meningkatkan visibilitas produk, hal tersebut dapat mengoptimalkan usaha dan berpotensi meningkatkan penjualan.
Konstruksi Realitas Makam Dewi Sekardadu dalam Komunikasi Pariwisata Pro-Poor di Sidoarjo Didik Hariyanto; Djarot Meidi Budi Utomo; Hendra Sukmana; Ferry Adhi Dharma
KOMUNIKATIF : Jurnal Ilmiah Komunikasi Vol. 9 No. 2 (2020)
Publisher : Fakultas Ilmu Komunikasi UKWMS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33508/jk.v9i2.2704

Abstract

This study aims to determine the construction of reality carried out by the community against the tomb of Dewi Sekardadu as pro-poor tourism development. This research method is qualitative with the Peter L. Berger phenomenological approach. The results showed that there was a construction of reality carried out through three stages (externalization, objectivation, internalization). In the externalization, the stakeholders emphasized the Islamic side of Dewi Sekardadu. The objective reality of Dewi Sekardadu as an Islamic figure was accepted by the whole community because they got primary socialization from the family. Secondary socialization of Dewi Sekardau's tomb as a tourism commodity occurs when the community is mature. Due to a lack of knowledge, existing tourism support facilities cannot be maximized by most people. They still work as keepers of fish ponds and river fishermen due to the lack of socialization and training in tourism management from the government.
Weeb Simp Behavior Among Vtubers Through Uses and Gratifications: Perilaku Weeb Simp di Kalangan VTuber Melalui Penggunaan dan Kepuasan Maulana, Muhammad Rizky; Dharma, Ferry Adhi
House of Wisdom: Journal on Library and Information Sciences Vol. 1 No. 4: Desember
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/how.v1i2.97

Abstract

The phenomenon of simping among weebs towards VTubers is an intriguing topic to analyze through the lens of the Uses and Gratifications theory. This study aims to understand how VTuber fans fulfill their emotional, social, and identity needs through interactions with their virtual idols. Using a qualitative descriptive approach, this research conducted interviews with nine informants actively engaged in the VTuber fan community. The findings reveal four primary motivations driving attachment to VTubers: diversion, where VTubers serve as an escape from real-life pressures; personal relationships, which foster parasocial bonds that create a sense of emotional closeness; social identity, which strengthens a sense of belonging within fan communities; and surveillance, where fans actively seek information about VTubers to stay updated. These findings illustrate that VTubers are not merely a source of entertainment but also function as social agents that fulfill the psychological and emotional needs of their audience. Highlights:   VTubers serve as an emotional escape, providing diversion from real-life stress. Parasocial relationships foster emotional closeness and attachment among fans. Fans seek social identity and belonging within VTuber fan communities. Keywords: VTuber, Simp, Weebs
Analyzing Abi Azkakia's Online Game Preaching Using Giddens' Structuration Theory Perspective: Menganalisis Dakwah Game Online Abi Azkakia Menggunakan Perspektif Teori Strukturasi Giddens Perdana, Wahyu Ilham; Dharma, Ferry Adhi
House of Wisdom: Journal on Library and Information Sciences Vol. 1 No. 4: Desember
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/how.v1i2.98

Abstract

This study discusses Ustadz Abi Azkakia's da'wah strategy through online games with Anthony Giddens' structuration perspective. Digital da'wah, especially in the gaming community, is a new phenomenon that is interesting to study. Using the autoethnography method, this study directly observes the interactions and strategies used by Ustadz Abi in conveying Islamic messages in virtual space. The results of the study show that Ustadz Abi Azkakia utilizes religious symbols, such as peci, as well as a communication approach that is in accordance with gamer culture to build an identity as a da'wah. He consistently inserts the values of tauhid, qada and qadar, and Islamic ethics in the game. Giddens' structuration perspective explains that da'wah in online games occurs through interactions between agents (Ustadz Abi) and structures (game communities and digital platforms). Da'wah through this game is quite acceptable to most respondents. However, there are challenges in maintaining a balance between entertainment and religious messages. Some respondents see him as a relaxed and easy-to-receive figure, while others feel that the da'wah message sometimes interferes with the gaming experience. Nevertheless, Ustadz Abi has built legitimacy as a respected religious figure in the Mobile Legends community. Highlights: Innovative da'wah: Uses gaming culture and symbols to deliver Islamic teachings. Structuration view: Da'wah shaped by agent-platform-community interaction. Mixed reception: Some gamers welcome it, others find it intrusive. Keywords: Preaching Strategy, Online Games, Autoethnography, Giddens' Structuration, Digitalization of Preaching
Cyber Public Relations Strategies to Improve the Positive Image of High Schools: Strategi Cyber Public Relations untuk Meningkatkan Citra Positif Sekolah Menengah Atas Uddin, Adam Amir; Dharma, Ferry Adhi
House of Wisdom: Journal on Library and Information Sciences Vol. 1 No. 4: Desember
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/how.v1i2.99

Abstract

Analisis Implementasi Model Pentahelix sebagai Strategi Kolaboratif dalam Pengembangan Wisata Religi Dumai Islamic Center, Pemerintah Kota Dumai, Provinsi Riau Mentari, Siti Inne; Dharma, Ferry Adhi
Jurnal Ilmu Sosial dan Ilmu Politik (JISIP) Vol 14, No 2 (2025)
Publisher : Universitas Tribhuwana Tungga Dewi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jisip.v14i2.3318

Abstract

This study aims to analyze the communication strategy of the Dumai City Government in developing the Dumai Islamic Center (DIC) as a religious tourism destination. Using qualitative methods with non-participant observation techniques, in-depth interviews, and documentation, data were analyzed through the SWOT (Strengths, Weaknesses, Opportunities, Threats) approach. The results of the study indicate that the communication strategy utilizes print, electronic, and digital media and involves content creators to increase the visibility of DIC. The strength of this strategy lies in the attractiveness of DIC's architecture and extensive use of media, while its weaknesses are budget limitations and minimal involvement of academics. Opportunities arise from stakeholder involvement through activities such as bonsai exhibitions and bird singing competitions, while threats come from bureaucratic instability and competition from similar destinations. The final results of this study indicate that the application of the Pentahelix model through synergy between government, business, community, academics, and media is a strategic solution to ensure the sustainability of DIC's promotion and development as a leading religious tourism destination in Dumai City.Penelitian ini bertujuan untuk menganalisis strategi komunikasi Pemerintah Kota Dumai dalam mengembangkan Dumai Islamic Center (DIC) sebagai destinasi wisata religi. Menggunakan metode kualitatif dengan teknik observasi non-partisipan, wawancara mendalam, dan dokumentasi, data dianalisis melalui pendekatan SWOT (Strengths, Weaknesses, Opportunities, Threats). Hasil penelitian menunjukkan bahwa strategi komunikasi memanfaatkan media cetak, elektronik, dan digital serta melibatkan content creator untuk meningkatkan visibilitas DIC. Kekuatan strategi ini terletak pada daya tarik arsitektur DIC dan penggunaan media yang luas, sedangkan kelemahannya adalah keterbatasan anggaran dan minimnya keterlibatan akademisi. Peluang muncul dari keterlibatan pemangku kepentingan melalui kegiatan seperti pameran bonsai dan lomba kicau burung, sementara ancaman datang dari ketidakstabilan birokrasi dan persaingan destinasi serupa. Hasil akhir dari penelitian ini menunjukkan bahwa penerapan model Pentahelix melalui sinergi antara pemerintah, bisnis, komunitas, akademisi, dan media menjadi solusi strategis untuk memastikan keberlanjutan promosi dan pengembangan DIC sebagai destinasi wisata religi unggulan di Kota Dumai.
Abi Azkakia’s Da’wah Through Mobile Legends in Structuration Perspective: Da’wah Abi Azkakia Melalui Mobile Legends dalam Perspektif Strukturasi Perdana, Wahyu Ilham; Dharma, Ferry Adhi
House of Wisdom: Journal on Library and Information Sciences Vol. 2 No. 4: Desember
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/how.v2i4.240

Abstract

Background: The rapid growth of digital platforms has created new opportunities for Islamic preaching (da’wah), including within online gaming communities. Specific Background: Mobile Legends, a widely played mobile game, presents a unique arena where religious messages can intersect with popular gamer culture. Knowledge Gap: While digital da’wah via social media is well-documented, limited research explores its practice within online game live-streaming through the lens of Anthony Giddens’ structuration theory. Aims: This study examines Ustadz Abi Azkakia’s strategies in delivering Islamic values through Mobile Legends live-streaming on TikTok, interpreting interactions between agents and structures. Results: Using autoethnography and participant interviews, findings reveal that Ustadz Abi integrates religious symbols (e.g., peci) and gamer-adapted communication styles to embed tauhid, qada and qadar, and Islamic ethics into gameplay. His approach has been generally well-received, though some players report distraction from the gaming experience. He has established legitimacy and positive influence within the Mobile Legends community. Novelty: This study offers an original perspective on structuration in digital da’wah by showing how a religious figure reshapes online gaming spaces into moral discourse arenas. Implications: Insights highlight the potential and challenges of integrating religious outreach into entertainment-driven digital environments. Highlights: Integrates Islamic values into popular online gaming culture. Uses Giddens’ structuration to interpret agent–structure interaction. Balances entertainment with religious message delivery. Keywords: Digital Da’wah, Online Games, Mobile Legends, Structuration Theory, Autoethnography  
Interpersonal Communication Strategies for Building Customer Trust at Informa Elektronik Suncity Sidoarjo: Strategi Komunikasi Interpersonal Membangun Kepercayaan Pelanggan pada Informa Elektronik Suncity Sidoarjo Al’Azmi, Moch Neezarth; Dharma, Ferry Adhi
House of Wisdom: Journal on Library and Information Sciences Vol. 2 No. 3: Oktober
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/how.v2i3.244

Abstract

Background: In the competitive electronic retail industry, building customer trust is crucial. This study addresses the need to understand how interpersonal communication strategies contribute to this trust-building process, specifically at Informa Elektronik Suncity Sidoarjo. Knowledge Gap: Existing research lacks a detailed examination of the specific interpersonal communication techniques employed by salespersons and their direct influence on customer loyalty and sales in this particular context. Aims: This research aims to analyze the interpersonal communication strategies used by Informa Elektronik Suncity Sidoarjo sales staff to build customer trust. Results: Findings reveal that the applied strategies align with DeVito's theory, incorporating openness, empathy, support, positive attitude, and equality. Practical strategies, such as mastering product knowledge, offering after-sales services, and leveraging digital media, were found to enhance customer loyalty and strengthen the company's image. Novelty: This study uniquely demonstrates the direct link between the application of DeVito’s interpersonal communication principles and tangible business outcomes within a specific retail setting. Implications: The research confirms that effective interpersonal communication is a key factor in establishing mutual trust between a company and its customers. Highlights : The study identifies interpersonal communication strategies (openness, empathy, support) aligned with DeVito's theory. Applying these strategies, along with product knowledge and after-sales service, increases customer loyalty and company image. Effective interpersonal communication is a crucial factor for building customer trust and achieving sales targets in a competitive retail environment. Keywords: Interpersonal Communication, Customer Trust, Retail Strategy, Customer Loyalty, Salesmanship
Co-Authors Abdul Yudha Fahrezha Abida Al Aliyah Adam Hadiansyah Afnizar Maulana Asiddiq Ahmad Rifki Multazam Al Faiz Akmal Zain Al’Azmi, Moch Neezarth Amalia, Fara Putri Andre Astana Putra ARDIANSYAH, SYAHRUL Athallah, Moch. Ahdan Bagus Aris Prasojo Daud, Normadiah Dhani Hildan Dwi Putra Didik Hariyanto Didik Hariyanto Didik Hariyanto Didik Hariyanto Djarot Meidi Budi Utomo Fajar Muharram Fakhrulloh, Ahmad Naufal Farida Rahmawati Febryna Laili Maurinca Firdaus, Muhammad Allan Hendra Sukmana Hilmy Arrozaqu Ira Safiratul Ulum Joko Susilo Kara Thania Ratti Liestianingsih Dwi Dayanti M Yusach Ryadh Rasyid Maulana Muqarrabin Maulana, Muhammad Rizky Mentari, Siti Inne Moch Bima Syaputra Winardi Moch Ifan Fadilah Fadilah Muchammad Jiddan Azhar Muhamad Bagas Mahaputra Muhammad Abror Muhammad Abror Muhammad Chabibur Rohman Muhammad Rivai Muhammad Yani Muhammad Yani Muhammad Yani, Muhammad Nabila Agra Febrianti Nabila Insyira Natasya Nikmah Suryandari Novia Ariyanti Nur Ana Nuril Lutvi Azizah Perdana, Wahyu Ilham Pramesti, Sonia Indah Priyo Wahyu Setiyo Aji Puspitasari Putri Pambayun Sahrul Ali Sandi Sanniyah Aabidah Febriani Sa’diah, Anisa’ Fadilatus Sukma Tria Yashinta Susanto, Adi Imron Syahputri, Alvina Dwi Taurusta, Cindy Toetik Koesbardiati Totok Wahyu Abadi Uddin, Adam Amir Vini Rahmawati Walid Azis Syarif Yuni Anggraeni Yussof, Ishak