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All Journal INFORMASI Jurnal Ilmu Sosial dan Ilmu Politik (JISIP) Kanal : Jurnal Ilmu Komunikasi Communicatus: Jurnal Ilmu Komunikasi BERDIKARI : Jurnal Inovasi dan Penerapan Ipteks Al-I´lam: Jurnal Komunikasi dan Penyiaran Islam Martabe : Jurnal Pengabdian Kepada Masyarakat Communicology: Jurnal Ilmu Komunikasi SULUH: Jurnal Abdimas Jurnal Komunikasi Nusantara Jurnal Komunikasi Nusantara Jurnal SASAK : Desain Visual dan Komunikasi Academia Open Indonesian Journal of Cultural and Community Development Procedia of Social Sciences and Humanities Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS al-Balagh : Jurnal Dakwah dan Komunikasi Academic Journal of Dawa and Communication Jurnal Pengabdian Cendekia House of Wisdom: Journal on Library and Information Sciences Komunikatif : Jurnal Ilmiah Komunikasi
Ferry Adhi Dharma
Universitas Muhammadiyah Sidoarjo
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Physics Social Sciences Other

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Enhancing Trust and Market Presence of Butterfly Pea Flower Products through Halal and BPOM Certification: A Case Study of ASMAN TEMAN SETIA, Indonesia Cindy Taurusta; Novia Ariyanti; Ferry Adhi Dharma; Puspitasari Putri Pambayun; Moch Ifan Fadilah Fadilah; Priyo Wahyu Setiyo Aji
Indonesian Journal of Cultural and Community Development Vol 14 No 2 (2023): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijccd.v14i2.943

Abstract

This scientific article presents a case study of ASMAN TEMAN SETIA, a local business group in Sawocangkring Village, Indonesia, specializing in producing various processed products from butterfly pea flowers. The study aims to improve public trust and market presence by obtaining Halal and BPOM certifications for their products. The research methodology involves collecting all necessary requirements for the certifications and registering them with the authorized authorities. The certified numbers are integrated into the product packaging for distribution through popular online marketplaces like Shopee and Tokopedia. The results reveal a significant increase in public trust, with the certified products garnering higher consumer confidence. The study also explores the potential of partnership and branding strategies, including registration on Google Business and Google Maps, to boost ASMAN TEMAN SETIA's popularity and facilitate accessibility for interested consumers. The implications of this research highlight the importance of certification in enhancing consumer confidence and expanding the market reach of local businesses, providing valuable insights for related professionals and stakeholders in the field of food product certification and marketing. Highlight: The study aims to compare wet cakes made from processed butterfly pea flower, ASMAN TEMAN SETIA, in Sawocangkring Village, Indonesia, after obtaining Halal and BPOM certifications. The implementation method involves collecting and fulfilling all requirements for Halal and BPOM permits and integrating the issued certificate numbers into the packaging design for distribution through online marketplaces like Shopee and Tokopedia, thereby increasing public trust. ASMAN TEMAN SETIA's registration on Google Business and Google Maps, along with strategic branding initiatives, leads to enhanced popularity not only for the business group but also for Desa Sawocangkring, benefiting the community's access to butterfly pea flower products. Keyword: Butterfly Pea Flower, Halal Certification, BPOM Certification, Online Marketplaces, Branding
Enhancing Campus Familiarity: A Comparative Study of Augmented and Mixed Reality Applications for UMSIDA Campus 2 Cindy Taurusta; Nuril Lutvi Azizah; Ferry Adhi Dharma; Vini Rahmawati; Afnizar Maulana Asiddiq
Indonesian Journal of Cultural and Community Development Vol 14 No 2 (2023): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijccd.v14i2.981

Abstract

This study addresses the need for improved orientation among Muhammadiyah University of Sidoarjo (UMSIDA) students, particularly newcomers unfamiliar with the layout of Campus 2. Leveraging the Multimedia Development Life Cycle (MDLC) Method, researchers developed and compared Augmented Reality (AR) and Mixed Reality (MR) applications, utilizing Faculty of Science and Technology brochures to render 3D representations of UMSIDA Campus 2 buildings. An online questionnaire garnered feedback from 25 UMSIDA students, with 88% expressing approval for the AR-based introduction application. To better assess its impact on prospective student enrollment, PMB Team members were consulted, resulting in 66.7% favoring the MR application for its enhanced engagement. Notably, both AR and MR applications were deemed equally useful by 66.7% of respondents. Consequently, these applications will be integrated into a comprehensive solution for further evaluation and optimization. This research underscores the potential of immersive technologies in enhancing campus navigation and highlights the significance of user preference in educational applications of augmented and mixed reality. Highlight: Utilizing MDLC Method: The study leverages the Multimedia Development Life Cycle (MDLC) Method for the development and comparison of Augmented Reality (AR) and Mixed Reality (MR) applications, targeting improved campus orientation for UMSIDA students. User Preference in Immersive Technologies: Feedback from UMSIDA students and PMB Team members revealed a preference for the Mixed Reality (MR) application, emphasizing the significance of user preference in educational applications of augmented and mixed reality. Integration for Enhanced Effectiveness: The AR and MR applications will be integrated into a comprehensive solution, highlighting the commitment to ongoing evaluation and optimization to further enhance campus navigation for UMSIDA students. Keyword: Orientation, Augmented Reality, Mixed Reality, Campus Navigation, Immersive Technologies
DIALEKTIKA KOMUNIKASI INTRAPERSONAL: MENGKAJI PESONA KOMUNIKASI DENGAN DIRI SENDIRI Ferry Adhi Dharma
al-Balagh : Jurnal Dakwah dan Komunikasi Vol. 2 No. 1 (2017): June 2017
Publisher : Fakultas Ushuluddin dan Dakwah UIN Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/balagh.v2i1.483

Abstract

The dialectic of intrapersonal communication help us to understand several sides of metaphysics in the science of communication. At this level of communication, communication activities can be analyzed from the dialectic and the dialogue which is in monologue concept. Objectivity of communicative action will be traced from intersubjectivity of each individual. In this article, the communicative action will be reviewed by a phenomenal figure of Dimas Kanjeng Taat Pribadi. By reviewing and studying at this level of communication, we will try to understand the construction of knowledge, attitudes, and the subjective actions of individuals that necessitate a distinctive or enchanting communication style when they communicate with others.
PUBLIC COMMUNICATION MODEL OF THE SIDOARJO REGENCY GOVERNMENT IN FACING THE NEW NORMAL COVID-19 Didik Hariyanto; Ferry Adhi Dharma; Hendra Sukmana
al-Balagh : Jurnal Dakwah dan Komunikasi Vol. 6 No. 2 (2021): December 2021
Publisher : Fakultas Ushuluddin dan Dakwah UIN Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/al-balagh.v6i2.3510

Abstract

Changing the policy from Large-Scale Social Restrictions (PSBB) to the “new normal” policy during the Covid-19 pandemic requires effective and targeted public communication. Therefore, this study aims to analyze and describe the implementation of the Crisis and Emergency Risk Communication (CERC) model in the public communication of the Sidoarjo Regency government during the new normal period in the Covid-19 pandemic. The method used in this research is a qualitative study, with data sources from interviews analyzed using the CERC model. The results showed that the Sidoarjo Regency government's public communication was mainly done through social media, websites, and outdoor-indoor publications in the form of banners. However, this public communication model is not by the needs of the heterogeneous Sidoarjo community, especially with the unequal distribution of media literacy. Thus, the necessary public communication is through community participation with two-way communication channels, persuasive interpersonal communication, as well as group and organizational communication, in accordance with the CERC model.
Mengeksplorasi Peran Komunikasi dalam Meningkatkan Wisata Gastronomi di Madura Suryandari, Nikmah; Farida Nurul Rahmawati; Ferry Adhi Dharma
Communicology: Jurnal Ilmu Komunikasi Vol. 12 No. 1 (2024): Communicology: Jurnal Ilmu Komunikasi, Volume 12 No. 1 Juli 2024
Publisher : Sarjana Terapan Prodi Humas dan Komunikasi Digital Fakultas Ilmu Sosial Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/COMM.032.06

Abstract

This article examines the increasing popularity of gastronomic tourism, which emphasizes the opportunity to taste local cuisine and get to know its gastronomic traditions. What is the value of efficient communication in enhancing the gastronomic tourism experience in terms of language, culture and cuisine. The growing importance of social media for connecting travelers with local communities is explained in this article. The purpose of this paper is to find out how communication can improve the culinary tourism experience in Madura. Tourists who have the opportunity to interact with the community will better appreciate the local way of life and culinary delights. The research design used is descriptive qualitative. The informants in this research are tourists who visit Madura and managers of culinary and gastronomic tourist attractions in this region. The results show that tourists who visit Madura obtain information about tourist destinations from the media and have positive experiences while traveling. Managers of culinary and gastronomic tourist attractions have not utilized communication media optimally due to technical obstacles. A sustainable and responsible gastronomic tourism policy is a positive recommendation for the development of gastronomic tourism in this region.
The Hyperreality of Identity Politics on Social Media Hariyanto, Didik; Dharma, Ferry Adhi; Yussof, Ishak; Muharram, Fajar
Communicatus: Jurnal Ilmu komunikasi Vol 8, No 1 (2024): Communicatus: Jurnal Ilmu Komunikasi
Publisher : Fakultas Dakwah dan Komunikasi UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/cjik.v8i1.28356

Abstract

Religious-based identity political content is widespread on social media, raising voter polarization and social conflict. This research revealed the religious commodification of political buzzers for political identity and the hyperreality created on social media to attack their political opponents with identity politics. It used a qualitative commodification perspective by Jean Baudrillard. The data source was identity political content produced by buzzers from 03 October 2022 to 03 May 2023 or since the NasDem Party declared Anies Baswedan a presidential candidate. The results suggested that political buzzers coordinatedly use religion as a political commodity to build hatred through the Kadrun hashtag. In the 2019 elections, this hashtag successfully created a radical stigma among groups supporting Prabowo-Sandi and is now used to attack Anies supporters. Besides, the hyperreality created by the buzzers is the symbolization of Arab Islam to label Anies and his supporters, and indigenous Islam to describe cultural Islamic groups or native Indonesian Islam. Through social media, Arab Islam is simulated as a group full of conflict and supporting the caliphate while indigenous Islam is a peace-loving and nationalist group, which leads to widespread social disintegration, not only among Muslims in the country but also sentiment among Arab descendants in Indonesia. The impact of extreme identity politics can encourage radicalization and violence, especially when there are narratives that manipulate feelings of injustice or threats to the identity of certain groups.
Rancang Bangun Wisata Edukasi Telur Asin dengan Pendekatan Sociopreneur Dharma, Ferry Adhi; Ardiansyah, Syahrul; Susilo, Joko; Syahputri, Alvina Dwi; Susanto, Adi Imron
SULUH: Jurnal Abdimas Vol 4 No 1 (2022): SULUH: Jurnal Abdimas Agustus
Publisher : FEB-UP Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/suluh.v4i1.3397

Abstract

The duck village of Kebonsari village is well known by the Indonesian people for its quality salted eggs. However, until now duck farmers and salted egg entrepreneurs in Kebonsari village only depend on livestock yields and market conditions so that during the pandemic there is a decrease in income for all local entrepreneurs. The purpose of this community service is to create a new source of income for local entrepreneurs through salted egg educational tours with a sociopreneur approach. The method used in this service is the active participation of the Kebonsari village community, especially the food source group consisting of salted egg entrepreneurs and duck breeders, as well as the Karang Taruna group because the Tourism Awareness Group (Pokdarwis) has not been formed in Kebonsari village. The results obtained from this community service are the formation of the first salted egg educational tourism village in East Java. The service team has taught the two partner groups how to make all the necessary tools such as leaflets, brochures, educational materials, and souvenirs typical of the salted egg educational tourism village. In addition, the service team has also collaborated with several schools.
Digital Branding of Mafia Pentol Through Tiktok Firdaus, Muhammad Allan; Dharma, Ferry Adhi
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i.611

Abstract

This research aims to explore Mafia Pentol's digital branding strategy comprehensively to increase brand awereness and brand loyalty. By using a qualitative research method that focuses on TikTok social media. The subjects in this study consisted of six people consisting of the owner, the marketing team, the creator team, and TikTok Mafia Pentol followers, while the object of this research is TikTok Mafia Pentol @teammafiapentol.sub. This research was analyzed using the concepts of digital branding and marketing communication. The results of this study state that Mafia Pentol has successfully built a strategy using the TikTok platform to increase brand awareness and brand loyalty. Mafia Pentol conducts market research to understand the competition and identify the right branding strategy. By analyzing the content and trends that are developing on TikTok, Mafia Pentol succeeds in creating content that is interesting and relevant to their audience. Through various digital branding strategies such as maximizing the use of social media, using quality marketing content, and inviting creators to collaborate, they have succeeded in increasing brand awareness of the Mafia Pentol brand. In addition, Mafia Pentol also maintains customer loyalty by actively interacting through social media or directly so that it creates an emotional bond, making this brand widely recommended by consumers to their closest people.
Netnography of Gaya Nusantara’s Communication on Instagram Ana, Nur; Dharma, Ferry Adhi
Al-I'lam: Jurnal Komunikasi dan Penyiaran Islam Vol 8, No 1 (2024): September 2024
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jail.v8i1.26926

Abstract

Abstract:  Social media is also used by various communities, including Lesbian, Gay, Bisexual, Transgender, and Queer (LGBTQ) which has spread widely in various forms of media, including Instagram, Facebook, Tiktok and the others of social media. This research aims to understand how symbolic interactions are applied on social media, especially Instagram, by GAYa Nusantara (GN) as an analytical tool to explore people's social interactions regarding the presence of LGBTQ people and other non-normative SOGIESC on social media. Netnography is a method used to study cyberspace from informed texts, with the aim of understanding societal culture that arises online. This method is specifically planned to study online culture and groups, being a term that has unique characteristics in virtual groups. The result of this research is GN's efforts to campaign for the values of equality and human rights, especially for LGBTQ people. Through Instagram, GN symbolizes itself as an NGO that is neutral and anti-intolerance. However, for netizens or the virtual community, GN is a deviant NGO because it contradicts the values of Pancasila, especially the first principle. This happens because netizens have internalized the values of Pancasila and also religious values and therefore consider LGBTQ as a deviation that cannot be tolerated.Abstrak:  Media sosial juga dimanfaatkan oleh berbagai komunitas, termasuk Lesbian, Gay, Biseksual, Transgender, dan Queer (LGBTQ) yang telah tersebar luas dalam berbagai bentuk media, termasuk Instagram, Facebook, Tiktok, dan media sosial lainnya. Penelitian ini memiliki tujuan untuk dapat memahami bagaimanakah interaksi simbolik yang diterapkan di media sosial, khususnya Instagram, oleh GAYa Nusantara (GN) sebagai alat analisis untuk mengeksplorasi interaksi sosial masyarakat terhadap kehadiran kaum LGBTQ dan SOGIESC non-normatif lainnya di media sosial. Netnografi merupakan suatu metode yang digunakan untuk mengkaji ruang siber dari teks yang diinformasikan, dengan tujuan memahami budaya masyarakat yang timbul secara daring. Metode ini secara spesifik direncanakan untuk mempelajari kebudayaan dan kelompok daring, menjadi suatu istilah yang memiliki ciri khas dalam kelompok maya. Hasil penelitian ini adalah adanya usaha GN dalam mengkampanyekan nilai-nilai kesetaraan dan hak asasi manusia, khususnya pada LGBTQ. Melalui Instagram, GN melakukan simbolisasi sebagai NGO yang netral dan anti intoleransi. Kendati demikian, bagi netizen atau masyarakat maya, GN adalah NGO yang menyimpang karena bertentangan dengan nilai-niai Pancasila, khususnya sila yang pertama. Hal ini terjadi karena netizen sudah terinternalisasi dengan nilai-nilai Pancasila dan juga nilai agama sehingga menganggap LGBTQ sebagai penyimpangan yang tidak dapat ditolerir.
Podcast Audio Visual Sebagai Media Komunikasi Pendidikan Susanto, Adi Imron; Dharma, Ferry Adhi
Jurnal SASAK : Desain Visual dan Komunikasi Vol 4 No 2 (2022): SASAK
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/sasak.v4i2.2030

Abstract

Komunikasi dalam pendidikan merupakan unsur yang sangat penting kedudukannya, bahkan sangat besar perannya dalam menentukan keberhasilan pendidikan. Pembelajaran yang berhasil dan menarik membutuhkan suatu model berkomunikasi yang baik dan sesuai. Komunikasi yang baik sebaiknya mesti didukung oleh media komunikasi pendidikan. Media komunikasi memberikan nilai manfaat yang lebih sehingga pendidikan memiliki nilai guna yang positif bagi hidup dan kehidupan. Penelitian ini bertujuan untuk mengetahui bagaimana efektivitas podcast audio visual sebagai media komunikasi pendidikan ditinjau dari hasil belajar siswa. Jenis penelitian ini merupakan penelitian kuantitatif dengan metode penelitian quasi eksperimen dengan rancangan penelitian pretest-postest control group design dengan satu kelas eksperimen dan satu kelas kontrol dari kelas VII Sekolah Menengah Pertama (SMP) Muhammadiyah 6 Krian. Intrumen penelitian berupa soal kemampuan kognitif siswa. Berdasarkan hasil nilai pretest kelas kontrol sebesar 54,8 dan kelas eksperimen sebesar 62,8, sedangkan nilai hasil postest kelas kontrol sebesar 65,9 dan kelas eksperimen sebesar 67,2. Analisis data dilakukan dengan metode N-gain. Didapatkan skor nilai N-Gain kelas kontrol sebesar 13% dan kelas eksperimen sebesar 20% sehingga rata-rata N-gain kedua kelas adalah 16%, yang dapat dikategorikan bahwa podcast audio visual tidak efektif terhadap hasil belajar siswa SMP.
Co-Authors Abdul Yudha Fahrezha Abida Al Aliyah Adam Hadiansyah Afnizar Maulana Asiddiq Ahmad Rifki Multazam Al Faiz Akmal Zain Al’Azmi, Moch Neezarth Amalia, Fara Putri Andre Astana Putra ARDIANSYAH, SYAHRUL Athallah, Moch. Ahdan Bagus Aris Prasojo Daud, Normadiah Dhani Hildan Dwi Putra Didik Hariyanto Didik Hariyanto Didik Hariyanto Didik Hariyanto Djarot Meidi Budi Utomo Fajar Muharram Fakhrulloh, Ahmad Naufal Farida Rahmawati Febryna Laili Maurinca Firdaus, Muhammad Allan Hendra Sukmana Hilmy Arrozaqu Ira Safiratul Ulum Joko Susilo Kara Thania Ratti Liestianingsih Dwi Dayanti M Yusach Ryadh Rasyid Maulana Muqarrabin Maulana, Muhammad Rizky Mentari, Siti Inne Moch Bima Syaputra Winardi Moch Ifan Fadilah Fadilah Muchammad Jiddan Azhar Muhamad Bagas Mahaputra Muhammad Abror Muhammad Abror Muhammad Chabibur Rohman Muhammad Rivai Muhammad Yani Muhammad Yani Muhammad Yani, Muhammad Nabila Agra Febrianti Nabila Insyira Natasya Nikmah Suryandari Novia Ariyanti Nur Ana Nuril Lutvi Azizah Perdana, Wahyu Ilham Pramesti, Sonia Indah Priyo Wahyu Setiyo Aji Puspitasari Putri Pambayun Sahrul Ali Sandi Sanniyah Aabidah Febriani Sa’diah, Anisa’ Fadilatus Sukma Tria Yashinta Susanto, Adi Imron Syahputri, Alvina Dwi Taurusta, Cindy Toetik Koesbardiati Totok Wahyu Abadi Uddin, Adam Amir Vini Rahmawati Walid Azis Syarif Yuni Anggraeni Yussof, Ishak