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All Journal INFORMASI Jurnal Ilmu Sosial dan Ilmu Politik (JISIP) Kanal : Jurnal Ilmu Komunikasi Communicatus: Jurnal Ilmu Komunikasi BERDIKARI : Jurnal Inovasi dan Penerapan Ipteks Al-I´lam: Jurnal Komunikasi dan Penyiaran Islam Martabe : Jurnal Pengabdian Kepada Masyarakat Communicology: Jurnal Ilmu Komunikasi SULUH: Jurnal Abdimas Jurnal Komunikasi Nusantara Jurnal Komunikasi Nusantara Jurnal SASAK : Desain Visual dan Komunikasi Indonesian Journal of Cultural and Community Development Procedia of Social Sciences and Humanities Journal of Islamic Communication and Counseling Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS Indonesian Social Science Review Indonesian Journal of Public Administration Review Jurnal Inovasi Daerah INTERACTION Communication Studies Journal al-Balagh : Jurnal Dakwah dan Komunikasi CONVERSE Journal Communication Science Academic Journal of Dawa and Communication Dinamika Sosial: Jurnal Pengabdian Masyarakat Dan Transformasi Kesejahteraan Jurnal Pengabdian Cendekia House of Wisdom: Journal on Library and Information Sciences Komunikatif : Jurnal Ilmiah Komunikasi Proceeding of International Conference on Social Science and Humanity Academia Open Ettisal: Journal of Communication
Ferry Adhi Dharma
Program Studi Ilmu Komunikasi, Universitas Muhammadiyah Sidoarjo
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Medicine & Pharmacology Public Health Social Sciences Other

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Interpersonal Communication Strategies for Building Customer Trust at Informa Elektronik Suncity Sidoarjo: Strategi Komunikasi Interpersonal Membangun Kepercayaan Pelanggan pada Informa Elektronik Suncity Sidoarjo Al’Azmi, Moch Neezarth; Dharma, Ferry Adhi
House of Wisdom: Journal on Library and Information Sciences Vol. 2 No. 3: Oktober
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/how.v2i3.244

Abstract

Background: In the competitive electronic retail industry, building customer trust is crucial. This study addresses the need to understand how interpersonal communication strategies contribute to this trust-building process, specifically at Informa Elektronik Suncity Sidoarjo. Knowledge Gap: Existing research lacks a detailed examination of the specific interpersonal communication techniques employed by salespersons and their direct influence on customer loyalty and sales in this particular context. Aims: This research aims to analyze the interpersonal communication strategies used by Informa Elektronik Suncity Sidoarjo sales staff to build customer trust. Results: Findings reveal that the applied strategies align with DeVito's theory, incorporating openness, empathy, support, positive attitude, and equality. Practical strategies, such as mastering product knowledge, offering after-sales services, and leveraging digital media, were found to enhance customer loyalty and strengthen the company's image. Novelty: This study uniquely demonstrates the direct link between the application of DeVito’s interpersonal communication principles and tangible business outcomes within a specific retail setting. Implications: The research confirms that effective interpersonal communication is a key factor in establishing mutual trust between a company and its customers. Highlights : The study identifies interpersonal communication strategies (openness, empathy, support) aligned with DeVito's theory. Applying these strategies, along with product knowledge and after-sales service, increases customer loyalty and company image. Effective interpersonal communication is a crucial factor for building customer trust and achieving sales targets in a competitive retail environment. Keywords: Interpersonal Communication, Customer Trust, Retail Strategy, Customer Loyalty, Salesmanship
The Use of Social Media to Build a Positive Image for High Schools : Pemanfaatan Media Sosial untuk Pembentukan Citra Positif Sekolah Menengah Atas Uddin, Adam Amir; Dharma, Ferry Adhi
House of Wisdom: Journal on Library and Information Sciences Vol. 2 No. 3: Oktober
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/how.v2i3.245

Abstract

Background: The increasing competition in the digital era necessitates a re-evaluation of public relations strategies for educational institutions. This study focuses on the application of Cyber Public Relations (CPR) as a critical tool for schools to maintain a positive brand image and attract prospective students. Knowledge Gap: While the importance of digital presence is widely acknowledged, there is a limited understanding of the specific CPR strategies that are most effective for secondary schools in a local context. Aims: This research aims to analyze the specific CPR strategies implemented by SMA Muhammadiyah 2 Sidoarjo (SMAMDA) to enhance its positive image through social media. Results: The findings indicate that SMAMDA’s effective use of Instagram, through influencer collaboration, supportive partnerships, and consistent production of daily activity content, has been instrumental in attracting new students. Novelty: This study provides a practical case example of how a high school can successfully leverage specific digital communication tactics to achieve measurable marketing and branding outcomes. Implications: The research concludes that a school’s positive image and brand recognition can be significantly improved through the strategic and effective implementation of CPR. Highlights : The study reveals that SMAMDA’s CPR strategy on Instagram, which includes collaborations and daily content, is effective. This approach successfully attracts new students and enhances the school’s positive image. The research concludes that effective CPR is crucial for schools to build brand recognition in the digital age. Keywords: Cyber Public Relations, School Branding, Social Media, Content Strategy, Customer Engagement
Study of the Weeb Simp Phenomenon in VTuber Using the Uses and Gratifications Theory: Studi Fenomena Weeb Simp pada VTuber dengan Teori Uses and Gratifications Maulana, Muhammad Rizky; Dharma, Ferry Adhi
House of Wisdom: Journal on Library and Information Sciences Vol. 2 No. 4: Desember
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/how.v2i4.251

Abstract

General Background: The rise of virtual YouTubers (VTubers) represents a significant development in digital entertainment, creating a new space for audience interaction and community formation. Specific Background: The phenomenon of "simping" within the weeb subculture toward VTubers is a notable aspect of this new media landscape. Knowledge Gap: Existing research has yet to fully explore the specific psychological and emotional gratifications that drive this particular fan behavior. Aims: This qualitative study aims to understand how active members of the VTuber fan community utilize and find gratification in their interactions with virtual idols. Results: Findings from interviews with nine informants revealed four key motivations: diversion from real-life stress, cultivation of parasocial relationships, strengthening of social identity within the community, and information seeking (surveillance). Novelty: This research provides a unique and in-depth analysis of the "weeb simp" phenomenon, illuminating the complex ways in which VTubers function as more than just entertainers. Implications: The study concludes that VTubers serve as crucial social agents, fulfilling significant psychological and emotional needs for their audience. Highlights : The study analyzes how VTuber fans, or "weeb simps," fulfill their needs through interaction with virtual idols. The findings identify four key motivations for fan engagement: diversion, personal relationships, social identity, and surveillance. The research concludes that VTubers act as social agents, fulfilling psychological and emotional needs for their audience. Keywords : VTuber, Uses and Gratifications, Parasocial Relationships, Fan Communities, Audience Motivation
Commodification of Identity in Local Political Contests on Instagram: Komodifikasi Identitas Pada Kontestasi Politik Lokal di Instagram Amalia, Fara Putri; Dharma, Ferry Adhi
Kanal: Jurnal Ilmu Komunikasi Vol. 14 No. 1 (2025): September 2025
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Identity politics, such as ethnicity, religion, and local traditions, are often exploited to win political competition. Social media platforms like Instagram have become strategic media for building image and mobilizing support through visual content. This study examines the construction of political hyperreality by two official mayoral candidate accounts, namely @achmadamiraslichin and @cakband1, on the Instagram platform using Baudrillard's Simulacra and Simulation theory approach. By packaging visual posts, this couple creates a "hyperreality" that reinforces the narrative that they are the ideal choice for the people of Sidoarjo. This research aims to analyze the commodification of cultural Islamic identity in the local political contestation in Sidoarjo through the digital space, namely the Instagram platform during the Sidoarjo 2024 regional election. This research is a type of qualitative study using analysis through the theoretical perspective of Baudrillard. The Instagram platform, dominated by users of productive age (25–34 years), has become an arena for political simulation where visual images are more influential than actual programs. The implication is that identity politics on social media not only commodifies religion but also has the potential to trigger polarization, especially among young voters with limited digital literacy. This study shows that the 2024 Sidoarjo regional election is undergoing a digital transformation, where both candidates are utilizing cultural Islamic identity to build a religious image and closeness with voters, particularly Nahdliyyin residents.
A Virtual Etnography of Male K-Drama Fans on the Social Media X Account @kdrama_menfess Sa’diah, Anisa’ Fadilatus; Dharma, Ferry Adhi
Al-I'lam: Jurnal Komunikasi dan Penyiaran Islam Vol 9, No 1 (2025): September 2025
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jail.v9i1.35281

Abstract

Abstrak: Penelitian ini bertujuan untuk mengeksplorasi motif-motif laki-laki pecinta K-drama dalam menggunakan media yaitu akun @kdrama_menfess untuk mengikuti tren yang berkembang tentang K-drama dalam perspektif teori Uses and Gratification yang membagi empat indikator kebutuhan menggunakan media, yaitu diversion (pengalihan), personal relationship (kebutuhan integrasi sosial), personality identity (kebutuhan identitas pribadi), dan surveillance (pengawasan). Metode penelitian yang digunakan dalam artikel ini ialah kualitatif dengan pendekatan etnografi virtual. Penelitian ini mengambil lima informan laki-laki dengan memiliki rentang usia 19 hingga 25 tahun. Teknik pengumpulan data yang akan dilakukan pada penelitian ini yaitu observasi dan wawancara melalui online. Penelitian ini menggunakan teori Uses and Gratification yang dikemukakan oleh Elihu Katz didefinisikan bahwa individu secara aktif mencari media dan konten tertentu untuk mencapai kepuasan atau hasil tertentu. Hasil temuan ini secara keseluruhan, dari keempat motif utama yang diidentifikasi berdasarkan teori Uses and Gratification, motif diversion atau pengalihan merupakan motif yang paling dominan di antara kelima informan laki-laki pecinta K-drama. Bagi mereka, K-drama bukan sekadar hiburan, tetapi juga media untuk melepas penat, mengisi waktu luang, dan mengurangi kesepian terutama saat jauh dari rumah. Lebih dari itu, K-drama berperan sebagai sarana psikologis yang membantu mengatasi stres diwaktu penat. Abstract: This study aims to explore the motives of male K-drama lovers in using media, focusing on the @kdrama_menfess account and the growing trend of K-drama. The research uses the Uses and Gratification theory, which divides media use needs into diversion, personal relationship, personality identity, and surveillance. The method used is qualitative with a virtual ethnographic approach. Five male informants aged 19 to 25 years participated in the study. Data was collected using online observation and interviews. Uses and Gratifications theory, proposed by Elihu Katz, states that individuals actively seek specific media and content to achieve certain satisfaction or outcomes. The findings show that, among the four main motives identified, diversion is the most dominant for the five male informants who enjoy K-dramas. For them, Korean dramas provide entertainment, a way to relax, fill leisure time, and alleviate loneliness, especially when far from home. Additionally, Korean dramas help them cope with stress during difficult times by serving as a psychological tool. 
GENDER DECONSTRUCTION IN GEN Z SOCIAL MEDIA: A STUDY ON TIKTOK ACCOUNTS BEAUTY INFLUENCER @AKUNBARUKAREL Rositah, Nila Dwi Noor; Dharma, Ferry Adhi Dharma
Proceeding of International Conference on Social Science and Humanity Vol. 2 No. 2 (2025): Proceeding of International Conference on Social Science and Humanity
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/icossh.v2i2.427

Abstract

Objective: This study aims to analyze the deconstruction of gender identity presented by @akunbarukarel on TikTok and how it challenges conventional understandings of masculinity and femininity in the digital sphere. Method: The research applies Jacques Derrida’s theory of deconstruction within a qualitative framework, utilizing observation, interviews, and content analysis to examine gender representation and audience reception. Results: The findings indicate that Karel embodies a fluid and inclusive gender identity, disrupting binary categorizations and fostering discourse on gender diversity within social media spaces. The content is largely embraced by Gen Z audiences, although it faces resistance from conservative groups. Moreover, Karel’s gender-fluid expression not only generates social influence but also creates economic opportunities through collaborations with beauty brands, highlighting the intersection of identity, culture, and commerce. Novelty: This study contributes new insights into how TikTok functions as a cultural arena where deconstructed gender identities are negotiated, normalized, and commercialized, offering a dynamic narrative that redefines gender discourse in contemporary digital society.
Podcast Audio Visual Sebagai Media Komunikasi Pendidikan Susanto, Adi Imron; Dharma, Ferry Adhi
Jurnal SASAK : Desain Visual dan Komunikasi Vol. 4 No. 2 (2022): SASAK
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/sasak.v4i2.2030

Abstract

Komunikasi dalam pendidikan merupakan unsur yang sangat penting kedudukannya, bahkan sangat besar perannya dalam menentukan keberhasilan pendidikan. Pembelajaran yang berhasil dan menarik membutuhkan suatu model berkomunikasi yang baik dan sesuai. Komunikasi yang baik sebaiknya mesti didukung oleh media komunikasi pendidikan. Media komunikasi memberikan nilai manfaat yang lebih sehingga pendidikan memiliki nilai guna yang positif bagi hidup dan kehidupan. Penelitian ini bertujuan untuk mengetahui bagaimana efektivitas podcast audio visual sebagai media komunikasi pendidikan ditinjau dari hasil belajar siswa. Jenis penelitian ini merupakan penelitian kuantitatif dengan metode penelitian quasi eksperimen dengan rancangan penelitian pretest-postest control group design dengan satu kelas eksperimen dan satu kelas kontrol dari kelas VII Sekolah Menengah Pertama (SMP) Muhammadiyah 6 Krian. Intrumen penelitian berupa soal kemampuan kognitif siswa. Berdasarkan hasil nilai pretest kelas kontrol sebesar 54,8 dan kelas eksperimen sebesar 62,8, sedangkan nilai hasil postest kelas kontrol sebesar 65,9 dan kelas eksperimen sebesar 67,2. Analisis data dilakukan dengan metode N-gain. Didapatkan skor nilai N-Gain kelas kontrol sebesar 13% dan kelas eksperimen sebesar 20% sehingga rata-rata N-gain kedua kelas adalah 16%, yang dapat dikategorikan bahwa podcast audio visual tidak efektif terhadap hasil belajar siswa SMP.
Komoditas Modifikasi Budaya Lokal dalam Konten Komedi di Media Sosial Fakhrulloh, Ahmad Naufal; Dharma, Ferry Adhi
Jurnal SASAK : Desain Visual dan Komunikasi Vol. 6 No. 2 (2024): SASAK
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/sasak.v6i2.4318

Abstract

Media sosial Instagram menjadi salah satu pilihan media para komika dalam meningkatkan followers reach dan personal branding. Salah satu komika yang telah berhasil meningkatkan followers reach dan melakukakan personal branding adalah Nopek Novian. Nopek berhasil menjadi komika terkenal karena mengkomodifikasi budaya lokal sebagai personal branding. Oleh karenanya, penelitian ini bertujuan mengeksplorasi strategi Nopek Novian dalam mengkomodifikasi budaya lokal sebagai identitas dirinya di media sosial Instagram. Metode yang digunakan dalam penelitian ini adalah kualitatif. Data didapat dari analisis konten unggahan Nopek di media Instagramnya menggunakan semiotika Rollan Barthes. Hasil penelitian ini adalah adanya komodifikasi pada budaya Jawa, yakni pengetahuan tentang weton, peribahasa Jawa, dan mudik. Konten budaya lokal menjadi komoditas yang jitu untuk menaikkan followers reach dan manajemen impresi Nopek Novian, misalnya konten weton 25 yang dibuat dan diunggah saat banyak artis Indonesia bercerai, sehingga viral dan menjadi perbincangan netizen, kemudian konten peribahasa Jawa dijadikan sebagai personal branding Nopek Novian sebagai komedian yang santai, dan terakhir konten mudik untuk menyindir orang-orang yang hanya ingin pamer ketika pulang kampung. Penelitian ini berkontribusi pada pemahaman strategi komodifikasi budaya lokal sebagai personal branding di media sosial, dengan fokus pada konten budaya Jawa.
Digital Branding of Mafia Pentol Through Tiktok Firdaus, Muhammad Allan; Dharma, Ferry Adhi
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i.611

Abstract

This research aims to explore Mafia Pentol's digital branding strategy comprehensively to increase brand awereness and brand loyalty. By using a qualitative research method that focuses on TikTok social media. The subjects in this study consisted of six people consisting of the owner, the marketing team, the creator team, and TikTok Mafia Pentol followers, while the object of this research is TikTok Mafia Pentol @teammafiapentol.sub. This research was analyzed using the concepts of digital branding and marketing communication. The results of this study state that Mafia Pentol has successfully built a strategy using the TikTok platform to increase brand awareness and brand loyalty. Mafia Pentol conducts market research to understand the competition and identify the right branding strategy. By analyzing the content and trends that are developing on TikTok, Mafia Pentol succeeds in creating content that is interesting and relevant to their audience. Through various digital branding strategies such as maximizing the use of social media, using quality marketing content, and inviting creators to collaborate, they have succeeded in increasing brand awareness of the Mafia Pentol brand. In addition, Mafia Pentol also maintains customer loyalty by actively interacting through social media or directly so that it creates an emotional bond, making this brand widely recommended by consumers to their closest people.
Gita Savitri dan Childfree Movement pada Media Sosial: Studi Netnografi pada Akun Instagram @Gitasav Pramesti, Sonia Indah; Dharma, Ferry Adhi
Jurnal Komunikasi Nusantara Vol 6 No 2 (2024)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jkn.v6i2.474

Abstract

The phenomenon of the childfree campaign carried out by Gita Savitri via Instagram is very interesting to research because it dares to face negative labeling from netizens or Indonesian society. The aim of this research is to explore the childfree campaign strategy on Instagram @gitasav. In her campaign content, Gita Savitri often raises the issue of gender equality, so it is important for this research to use feminist theory to be able to analyze Gita Savitri's childfree campaign. The research method used is netnography on the social media Instagram @gitasav by observing the content, tags and comments uploaded by Gita Savitri as well as the reactions of her followers. The childfree movement strategy carried out by Gita Savitri is to tell the reality of the difficulties of being a mother. With this content, many netizens support Gita Savitri's statement and also feel that they have experienced the same thing, so this has become a form of campaign that is of interest to childfree adherents. In this research it was also found that Gita Savitri raised the issue of gender equality to justify that women have the right not to have children and also not be troubled by the problems of caring for children. Abstrak Fenomena kampanye childfree yang dilakukan oleh Gita Savitri melalui Instagram sangat menarik untuk diteliti karena berani berhadapan dengan pelabelan negatif dari netizen atau masyarakat Indonesia. Tujuan penelitian ini adalah mengeksplorasi strategi kampanye childfree pada Instagram @gitasav. Dalam konten kampanyenya, Gita Savitri sering mengangkat isu kesetaraan gender sehingga penting bagi penelitian ini menggunakan teori feminisme untuk dapat menganalisis kampanye childfree ala Gita Savitri. Metode penelitian yang digunakan adalah netnografi pada media sosial Instagram @gitasav dengan cara mengobservasi konten-konten, tag dan komentar yang diunggah oleh Gita Savitri maupun reaksi dari pengikutnya. Strategi childfree movement yang dilakukan oleh Gita Savitri adalah menceritakan realita susahnya menjadi seorang ibu. Dengan konten tersebut banyak netizen yang mendukung statement Gita Savitri dan juga merasa mengalami hal yang sama sehingga hal ini menjadi bentuk kampanye yang diminati oleh penganut childfree. Dalam penelitian ini juga ditemukan bahwa Gita Savitri mengangkat isu kesetaraan gender untuk membenarkan bahwa perempuan memiliki hak untuk tidak memiliki anak dan juga tidak disusahkan dengan persoalan-persoalan merawat anak.
Co-Authors Abdul Yudha Fahrezha Abida Al Aliyah Adam Hadiansyah Afnizar Maulana Asiddiq Ahmad Rifki Multazam Al Faiz Akmal Zain Al’Azmi, Moch Neezarth Amalia, Fara Putri Andre Astana Putra ARDIANSYAH, SYAHRUL Arrasyidin Daffatyar Tatah Bayu Erlangga Athallah, Moch. Ahdan Bagus Aris Prasojo Cindy Taurusta Damayanti, Erlina Novita Daud, Normadiah Dhani Hildan Dwi Putra Didik Hariyanto Didik Hariyanto Djarot Meidi Budi Utomo Fajar Muharram Fajar Muharram Fakhrulloh, Ahmad Naufal Fara Putri Amalia Farida Rahmawati Febryna Laili Maurinca Firdaus, Muhammad Allan Ghiffari Amrul Ramadhan Hendra Sukmana Hilmy Arrozaqu Ira Safiratul Ulum Ishak Yussof Izar, Sokhibul Joko Susilo Kara Thania Ratti Liestianingsih Dwi Dayanti M Yusach Ryadh Rasyid Maulana Muqarrabin Maulana, Muhammad Rizky Moch Bima Syaputra Winardi Moch Ifan Fadilah Fadilah Mohammad Fadel Atmadiansyah Muchammad Jiddan Azhar Muhamad Bagas Mahaputra Muhammad Abror Muhammad Abror Muhammad Chabibur Rohman Muhammad Nauval At Thaariq Muhammad Rafii Muhammad Randi Fauzi Muhammad Rivai Muhammad Triza Rinnuddin Muhammad Yani Muhammad Yani, Muhammad Nabila Agra Febrianti Nabila Insyira Natasya Nikmah Suryandari Noor Achmad Rizky Ardhyansyah Novia Ariyanti Novia Ayu Hafidah Nur Ana Nuril Lutvi Azizah Perdana, Wahyu Ilham Pramesti, Sonia Indah Pratama, Mohammad Afi Priyo Wahyu Setiyo Aji Puspitasari Putri Pambayun Rositah, Nila Dwi Noor Sahrul Ali Sandi Sanniyah Aabidah Febriani Sa’diah, Anisa’ Fadilatus Shaffira Bella Shakinah Siti Inne Mentari Sukma Tria Yashinta Susanto, Adi Imron Syahputri, Alvina Dwi Toetik Koesbardiati Totok Wahyu Abadi Uddin, Adam Amir Vini Rahmawati Walid Azis Syarif Yuni Anggraeni Yussof, Ishak