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Gita Savitri dan Childfree Movement pada Media Sosial: Studi Netnografi pada Akun Instagram @Gitasav Pramesti, Sonia Indah; Dharma, Ferry Adhi
Jurnal Komunikasi Nusantara Vol 6 No 2 (2024)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jkn.v6i2.474

Abstract

The phenomenon of the childfree campaign carried out by Gita Savitri via Instagram is very interesting to research because it dares to face negative labeling from netizens or Indonesian society. The aim of this research is to explore the childfree campaign strategy on Instagram @gitasav. In her campaign content, Gita Savitri often raises the issue of gender equality, so it is important for this research to use feminist theory to be able to analyze Gita Savitri's childfree campaign. The research method used is netnography on the social media Instagram @gitasav by observing the content, tags and comments uploaded by Gita Savitri as well as the reactions of her followers. The childfree movement strategy carried out by Gita Savitri is to tell the reality of the difficulties of being a mother. With this content, many netizens support Gita Savitri's statement and also feel that they have experienced the same thing, so this has become a form of campaign that is of interest to childfree adherents. In this research it was also found that Gita Savitri raised the issue of gender equality to justify that women have the right not to have children and also not be troubled by the problems of caring for children. Abstrak Fenomena kampanye childfree yang dilakukan oleh Gita Savitri melalui Instagram sangat menarik untuk diteliti karena berani berhadapan dengan pelabelan negatif dari netizen atau masyarakat Indonesia. Tujuan penelitian ini adalah mengeksplorasi strategi kampanye childfree pada Instagram @gitasav. Dalam konten kampanyenya, Gita Savitri sering mengangkat isu kesetaraan gender sehingga penting bagi penelitian ini menggunakan teori feminisme untuk dapat menganalisis kampanye childfree ala Gita Savitri. Metode penelitian yang digunakan adalah netnografi pada media sosial Instagram @gitasav dengan cara mengobservasi konten-konten, tag dan komentar yang diunggah oleh Gita Savitri maupun reaksi dari pengikutnya. Strategi childfree movement yang dilakukan oleh Gita Savitri adalah menceritakan realita susahnya menjadi seorang ibu. Dengan konten tersebut banyak netizen yang mendukung statement Gita Savitri dan juga merasa mengalami hal yang sama sehingga hal ini menjadi bentuk kampanye yang diminati oleh penganut childfree. Dalam penelitian ini juga ditemukan bahwa Gita Savitri mengangkat isu kesetaraan gender untuk membenarkan bahwa perempuan memiliki hak untuk tidak memiliki anak dan juga tidak disusahkan dengan persoalan-persoalan merawat anak.
KRITIK TERHADAP TEORI SPIRAL OF SILENCE: KOMUNIKASI MASYARAKAT MADURA DALAM KONFLIK SUNNI-SYI'AH DI SAMPANG Dharma, Ferry Adhi
Informasi Vol. 46 No. 1 (2016): INFORMASI
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (250.586 KB) | DOI: 10.21831/informasi.v46i1.9645

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The sunni-shiite conflict that occurred in Sampang, Madura has yet to be resolved.Therefore, this study aims to determine the process to fight the opinion that a conflictoccurred between the two. The research was conducted in the Karanggayam village,Omben and Blu'uran village, Karang Penang, Sampang, Madura and mansions PuspaAgro Sidoarjo with the phenomenological method. That is, the phenomenon understudy will be illustrated by personal experience of informants through interviews. Todetermine the validity of the data, then the triangulation on the data obtained. Resultsare the conflicts caused by differences of opinion between the two groups regarding themoral values of Islam. As migrant groups, Shiites openly against the public opinionwhich is believed by the local community (Sunni). The above measures, social isolationand threats carried out by the Sunnis that Shi'ites leave Shi'ism and move to the Sunnis.Nevertheless, Shiites remained adamant and against the social isolation. The actiontaken by the Shi'ite group contradicts with the assumption of spiral of silence theory,the theory which explains that there is a person's tendency to adhere to public opinionfor fear of being ostracized. Konflik Sunni-Syi'ah yang terjadi di Sampang, Madura sampai saat ini belum dapatdiselesaikan. Oleh karena itu penelitian ini bertujuan untuk mengetahui prosespertarungan pendapat yang terjadi hingga menimbulkan konflik diantara keduanya.Adapun penelitian ini dilakukan di desa Karanggayam, Omben, dan desa Blu'uran,Karang Penang, Sampang, Madura dan rumah susun Puspa Agro Sidoarjo denganmetode fenomenologi. Artinya, fenomena yang diteliti akan digambarkan denganpengalaman pribadi informan melalui wawancara mendalam. Untuk mengetahuikeabsahan data, maka dilakukan triangulasi sumber pada data yang didapat. Hasil yangditemukan adalah konflik tersebut terjadi akibat adanya perbedaan pendapat diantarakedua kelompok mengenai nilai-nilai ajaran Islam. Sebagai kelompok pendatang, Syi'ahsecara terang-terangan melawan pendapat umum yang diyakini oleh masyarakat sekitar(Sunni). Atas Tindakan tersebut, berbagai ancaman dan isolasi sosial dilakukan olehkelompok Sunni agar kelompok Syi'ah meninggalkan ajaran Syi'ah dan berpindah keSunni. Kendati demikian, Syi'ah tetap bersikukuh dan melawan isolasi sosial tersebut.Tindakan yang diambil oleh kelompok Syi'ah bertentangan dengan asumsi teori spiralkeheningan, dimana teori tersebut menjelaskan bahwa ada kecenderungan seseoranguntuk patuh terhadap pendapat umum karena takut dikucilkan.
THE DYNAMICS OF AGENT-STRUCTURE IN RITUAL COMMUNICATION OF THE SACRED GRAVE PILGRIMAGE Dharma, Ferry Adhi; Dayanti, Liestianingsih Dwi; Koesbardiati, Toetik; Daud, Normadiah
al-Balagh : Jurnal Dakwah dan Komunikasi Vol. 9 No. 1 (2024): June 2024
Publisher : Fakultas Ushuluddin dan Dakwah UIN Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/albalagh.v9i1.7930

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This study aims to explore the agent-structure relationship in ritual communication of sacred grave pilgrimage in Dewi Sekardadu at Sidoarjo. The multi-site ethnographic research method compares ritual communications and folklore at all Dewi Sekardadu’s sacred graves that spread across four cities involving Sidoarjo, Gresik, Lamongan, and Banyuwangi. The key informants were doorkeepers, grave caretakers, community leaders, pilgrims, and businessmen. The data was collected through direct observation, participant observation, in-depth interviews, and documentation. Data analysis uses Anthony Gidden’s structuration theory, referring to how the dynamic agent-structure is elaborated with the cultural meaning through the study of ritual communication. This finding implicates the development Gidden’s structuration theory for studying cultural and ritual communication in fishermen’s communities. First, the competent agent in Kepetingan succeeded changing the stigma of Kepetingan from a criminal area to a religious area through developing folklore and Nyadran ritual communication practice and grave pilgrimages. The ruler of the ritual communication arena has significance and dominance in changing the rule of ritual from spiritual practice into Islam. Second, Giddens doesn’t assume the existence of clustering of agents in society, so he couldn’t predict the way of sociocultural development of the fishermen’s community. Third, the Nyadran ritual communication structure became an identity for indigenous fishermen, which created the society structure for the grave pilgrimage in Kepetingan by the urban fishermen from Gresik and Lamongan with the identity of cultural-Islamic ritual communication.
Strategi Komunikasi Dewan Kesenian Daerah Sidoarjo dalam Meningkatkan Daya Tarik Wisata Budaya Dharma, Ferry Adhi; Hariyanto, Didik; Susilo, Joko
KOMUNIKATIF : Jurnal Ilmiah Komunikasi Vol. 13 No. 2 (2024): KOMUNIKATIF : Jurnal Ilmiah Komunikasi
Publisher : Fakultas Ilmu Komunikasi UKWMS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33508/jk.v13i2.5883

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Penelitian ini bertujuan untuk mengetahui strategi komunikasi pariwisata Dewan Kesenian Daerah (Dakesda) Sidoarjo dalam mempromosikan wisata budaya yang ada di Sidoarjo. Eksplorasi strategi komunikasi pariwisata menjadi penting karena sampai saat ini wisata budaya di Sidoarjo masih tertinggal dibandingkan dengan kota-kota di sekitarnya, seperti Surabaya, Mojokerto, Pasuruan, dan Malang. Metode penelitian yang digunakan adalah kualitatif studi kasus, yakni memfokuskan riset pada fenomena spesifik, yaitu strategi komunikasi pariwisata yang dilakukan oleh Dakesda Sidoarjo. Adapun informan kunci dalam penelitian ini adalah ketua umum, ketua program, dan ketua bidang kebudayaan Dakesda Sidoarjo. Data yang didapat melalui observasi lapangan dan wawancara mendalam pada informan kunci kemudian ditriangulasikan dengan sumber lain seperti keterangan dari akademisi, pebisnis yang terlibat dalam pariwisata, media, dan juga wisatawan, selain juga dilakukan konfirmasi keabsahan data melalui dokumentasi selama riset ini berlangsung. Hasil penelitian ini ada dua, pertama, strategi komunikasi pariwisata Dakesda menggunakan model penta helix, dimana setiap even kebudayaan yang mengarah pada promosi wisata budaya dikolaborasikan oleh Dakesda Sidoarjo dengan program kerja akademisi, pemerintah, komunitas, media, dan pebisnis. Kedua, promosi wisata budaya yang dilakukan oleh Dakesda Sidoarjo selalu melibatkan generasi muda. Hal ini dilakukan untuk mengenalkan kebudayaan lokal pada generasi muda agar wisata budaya di Sidoarjo diketahui secara massif dan berkelanjutan. Selain itu, Dakesda Sidoarjo sedang menyiapkan paket wisata edukasi museum kebudayaan sebagai respon terhadap kebijakan pemerintah terkait pembelajaran luar ruang yang dinilai masih kurang mengenalkan sejarah dan kebudayaan lokal pada generasi muda.
PEMANFAATAN TEKNOLOGI INTEGRATED MARKETING COMMUNICATION BAGI PELAKU USAHA MIKRO SAYUR ORGANIK TERDAMPAK PANDEMI Hariyanto, Didik; Dharma, Ferry Adhi; Yani, Muhammad
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 4, No 3 (2021): Martabe : Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v4i3.780-788

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Pandemi Covid 19 berdampak pada penurunan penghasilan pelaku usaha mikro sayur organik di kecamatan Gempol, Pasuruan hingga 50%. Penurunan itu terjadi akibat konsumen yang beralih pada sayur konvensional, dan tidak adanya inovasi pemasaran dari produsen. Tujuan dilakukannya pengabdian ini adalah untuk mengenalkan inovasi technopreneurship pada pelaku usaha sayur organik terdampak pandemi Covid 19 berupa integrated marketing communication. Metode yang digunakan adalah partisipasi aktif dari mitra, masyarakat sekitar, dan pemuda desa. Mitra sebagai pelaku usaha bersinergi dengan masyarakat sekitar yang memiliki usaha pembibitan lele dan budidaya ikan cupang untuk membuat rumah produksi bersama, yang di dalamnya terdapat proses packaging dan digital marketing dengan bantuan pemuda desa. Tim pengabdi mengambil peran sebagai inisiator dan konseptor yang merancang bentuk rumah produksi, bentuk pengemasan, dan strategi pemasaran memanfaatkan media online instagram dan youtube serta pemasaran offline melalui wisata eko edukasi. Hasil yang didapat dari pengabdian ini adalah terciptanya rumah produksi, green packaging dan media pemasaran yang saling terintegrasi. Dalam rumah produksi terdapat mini green house yang terhubung dengan akuaponik lele dan pameran ikan cupang sebagai rintisan wisata eko edukasi. Penggabungan usaha warga ini terbukti dapat menarik simpati anak-anak dan pemuda untuk berkunjung ke lokasi mitra untuk membeli sayur organik. Hal ini tentu dapat menjadi konten pemasaran di akun youtube dan instagram mitra, yang selanjutnya dapat dimanfaatkan untuk menjual hasil panen secara pre order.
The Narrative of "Marriage in Kua" on Social Media: A Narrative Analysis of Digital Cultural Practices on Platform X Ghiffari Amrul Ramadhan; Ferry Adhi Dharma
Journal of Islamic Communication and Counseling Vol. 5 No. 1 (2026): January
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jicc.v5i1.142

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Digital culture has transformed the ways individuals create, interpret, and share personal experiences, including marriage. On X (formerly Twitter), the narrative of “Marriage at the KUA” articulates a discourse centered on simplicity, efficiency, and resistance to consumerism in marital practices. This study employs a qualitative approach using narrative analysis to examine how meaning is constructed within digital cultural communication. Narrative analysis enables an exploration of how narratives are produced, circulated, and negotiated in digital spaces. Drawing on digital narrative theory, which conceptualizes social media as a space for documenting lived experiences and generating social meaning, this study finds that the “Marriage at the KUA” narrative is shaped through the affirmation of simplicity, the reinforcement of legality and religiosity, and a romanticization grounded in realistic expectations. Ultimately, this narrative has evolved into a form of digital cultural practice that fosters online communities, provides social validation, and reflects shifting marriage norms within urban digital societies.
Bersih Tanpa Asap: Mahasiswa KKN-T UMSIDA Ciptakan Tong Sampah Inovatif untuk Masa Depan Hijau Muhammad Triza Rinnuddin; Noor Achmad Rizky Ardhyansyah; Muhammad Rafii; Ferry Adhi Dharma
Dinamika Sosial : Jurnal Pengabdian Masyarakat dan Transformasi Kesejahteraan Vol. 2 No. 3 (2025): September: Dinamika Sosial : Jurnal Pengabdian Masyarakat dan Transformasi Kese
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/dinsos.v2i3.2190

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The management of household waste remains a major challenge in society, especially in densely populated rural and urban areas. The practice of open burning of waste is still often carried out because it is considered quick and practical, despite its negative impacts on health and the environment. The smoke from burning can trigger respiratory diseases, reduce air quality, and accelerate global warming. In light of this issue, the 2025 KKN-T 23 UMSIDA students initiated a community service program by introducing an innovation in the form of an environmentally friendly waste bin that can reduce the practice of waste burning. This waste bin is designed with a system for separating organic and inorganic waste and special ventilation that accelerates the natural decomposition process. Through a participatory approach, students involve the community in the planning, creation, and testing of the innovative trash bins. The results of the activities show an increase in community awareness in sorting waste, a decrease in the habit of burning waste, and an improvement in the quality of the surrounding environment. This program has also successfully fostered collaboration between students, village officials, and residents in creating a greener and healthier environment. This trash bin innovation is hoped to be a sustainable model that can be implemented in various areas as a simple yet effective solution for community-based waste management.
Construction of Political Identity on Instagram: Unveiling the Kadrun Hashtag Movement in Indonesia's 2024 Presidential Election: Konstruksi Identitas Politik di Instagram: Menyingkap Gerakan Tagar Kadrun dalam Pemilihan Presiden 2024 di Indonesia Ferry Adhi Dharma; Didik Hariyanto; Fajar Muharram
Academia Open Vol. 8 No. 2 (2023): December
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.8.2023.6922

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This scientific article investigates the construction of political identity through hashtag movements on Instagram, focusing on the "#kadrun" hashtag related to Anies Baswedan, a presidential candidate for the 2024 election in Indonesia. Using the framing analysis method by Zhong Dang Pan and Gerald M. Kosicky, the study examines the structural dimensions of political identity content by observing and analyzing the hashtag from October 3, 2022, to May 3, 2023. The results reveal three Instagram accounts actively contributing and acting as political identity buzzers, uploading 89 to 92 contents within seven months. The hashtag frames Anies Baswedan and his supporters as a radical Islamic group, seeking to establish a caliphate, and intolerant, potentially leading to political polarization based on religion, community, and ethnicity in the upcoming election. These findings hold implications for understanding the impact of social media content on political discourse and polarization, especially among young active voters who rely on Instagram as a source of information during elections. Highlight: Research Scope: The study explores the construction of political identity on social media, particularly through hashtag movements on Instagram related to the 2024 presidential candidate in Indonesia, Anies Baswedan, and the "#kadrun" hashtag. Framing Analysis: Utilizing the framing analysis method by Zhong Dang Pan and Gerald M. Kosicky, the research examines the structural dimensions of political identity content on Instagram, focusing on message characteristics and content design from October 3, 2022, to May 3, 2023. The hashtag spreads messages identifying Anies Baswedan as a radical Islamic group, causing potential religious-based political polarization, as seen in the 2019 Election. Additionally, ethnic elements now contribute to polarization based on religion, community, and ethnicity in the 2024 elections. Keyword: Political Identity, Social Media, Hashtag Movements, Instagram, Political Polarization.
Crossplay Reconfigures Gender Meaning in Contemporary Cosplay Culture: Crossplay Mengubah Makna Gender dalam Budaya Cosplay Kontemporer Muhammad Nauval At Thaariq; Ferry Adhi Dharma
Academia Open Vol. 10 No. 2 (2025): December
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.10.2025.12284

Abstract

This study examines cosplay practices, particularly crossplay, within contemporary popular culture. General Background: Cosplay is a performative cultural practice where individuals embody fictional characters through costume, gesture, and roleplay. Specific Background: In Indonesian society, gender is shaped by patriarchal norms and binary constructions of masculinity and femininity, often generating resistance toward cross-gender performance. Knowledge Gap: Limited research conceptualizes crossplay as a systematic deconstruction of gender stereotypes grounded in Judith Butler’s performativity and Jacques Derrida’s deconstruction. Aims: This study explores how cosplay and crossplay renegotiate gender meaning beyond biological determinism. Results: Using a qualitative descriptive approach with in-depth interviews involving ten active participants, findings show that crossplay enables identity negotiation, coping with social pressures, skill development, and reinterpretation of gender as fluid and context-dependent. Despite offline stigma, digital platforms provide more inclusive spaces for expression and community support. Novelty: The study integrates performativity and deconstruction to frame crossplay as a symbolic practice that destabilizes binary gender oppositions. Implications: Cosplay represents a cultural arena that rearticulates gender stereotypes and broadens scholarly discourse on gender fluidity within cultural communication studies. Highlights: Participants Reinterpret Masculinity and Femininity Through Symbolic Performance and Role Immersion. Digital Platforms Create Supportive Arenas Compared to Offline Societal Reactions. Role-Playing Practices Facilitate Identity Negotiation and Resistance to Patriarchal Expectations. Keywords: Cosplay, Crossplay, Gender Stereotypes, Performativity, Deconstruction      
Weverse Platform Use in CARAT SEVENTEEN Fandom Practices: Penggunaan Platform Weverse dalam Praktik Fandom CARAT SEVENTEEN Muhammad Randi Fauzi; Ferry Adhi Dharma
Academia Open Vol. 10 No. 2 (2025): December
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.10.2025.12520

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General Background: Digital media platforms function as major spaces for fandom communication, facilitating interaction, identity expression, and cultural content access. Specific Background: CARAT, the fandom of SEVENTEEN, actively uses the Weverse application as a dedicated platform for communication with idols and fellow fans. Knowledge Gap: Limited academic discussion exists on how Weverse fulfills multiple fandom needs within an integrated platform environment. Aims: This study examines the use of Weverse by CARAT SEVENTEEN fandom members through the Uses and Gratifications perspective. Results: Using a qualitative descriptive approach involving interviews and observations of five active CARAT users aged 18–25 years, the findings indicate that Weverse provides official information, entertainment, social interaction, emotional expression, and identity construction. Platform features such as exclusive feeds, live interaction, Fan Letter, streaming, and voting support communication between idols and fans and strengthen interaction among fandom members. Challenges include language barriers, fake accounts, and limited live translation, yet users still prioritize Weverse over general social media platforms. Novelty: This study presents a concise depiction of multi-dimensional gratification achieved through a specialized K-pop fandom platform. Implications: The findings contribute to communication studies by clarifying the role of specialized digital platforms in shaping fandom interaction, identity representation, and information consumption patterns. Highlights: Official Updates and Exclusive Content Position the Platform as a Primary Reference Source. Interactive Features Facilitate Emotional Expression and Mutual Support Among Community Members. Identity Expression Is Manifested Through Profiles, Symbols, and Participatory Fan Activities. Keywords: Weverse Platform, K-Pop Fandom, Carat Seventeen, Uses and Gratifications, Digital Fan Interaction
Co-Authors Abdul Yudha Fahrezha Abida Al Aliyah Adam Hadiansyah Afnizar Maulana Asiddiq Ahmad Rifki Multazam Al Faiz Akmal Zain Al’Azmi, Moch Neezarth Amalia, Fara Putri Andre Astana Putra ARDIANSYAH, SYAHRUL Arrasyidin Daffatyar Tatah Bayu Erlangga Athallah, Moch. Ahdan Bagus Aris Prasojo Cindy Taurusta Damayanti, Erlina Novita Daud, Normadiah Dhani Hildan Dwi Putra Didik Hariyanto Didik Hariyanto Djarot Meidi Budi Utomo Fajar Muharram Fajar Muharram Fakhrulloh, Ahmad Naufal Fara Putri Amalia Farida Rahmawati Febryna Laili Maurinca Firdaus, Muhammad Allan Ghiffari Amrul Ramadhan Hendra Sukmana Hilmy Arrozaqu Ira Safiratul Ulum Ishak Yussof Izar, Sokhibul Joko Susilo Kara Thania Ratti Liestianingsih Dwi Dayanti M Yusach Ryadh Rasyid Maulana Muqarrabin Maulana, Muhammad Rizky Moch Bima Syaputra Winardi Moch Ifan Fadilah Fadilah Mohammad Fadel Atmadiansyah Muchammad Jiddan Azhar Muhamad Bagas Mahaputra Muhammad Abror Muhammad Abror Muhammad Chabibur Rohman Muhammad Nauval At Thaariq Muhammad Rafii Muhammad Randi Fauzi Muhammad Rivai Muhammad Triza Rinnuddin Muhammad Yani Muhammad Yani, Muhammad Nabila Agra Febrianti Nabila Insyira Natasya Nikmah Suryandari Noor Achmad Rizky Ardhyansyah Novia Ariyanti Novia Ayu Hafidah Nur Ana Nuril Lutvi Azizah Perdana, Wahyu Ilham Pramesti, Sonia Indah Pratama, Mohammad Afi Priyo Wahyu Setiyo Aji Puspitasari Putri Pambayun Rositah, Nila Dwi Noor Sahrul Ali Sandi Sanniyah Aabidah Febriani Sa’diah, Anisa’ Fadilatus Shaffira Bella Shakinah Siti Inne Mentari Sukma Tria Yashinta Susanto, Adi Imron Syahputri, Alvina Dwi Toetik Koesbardiati Totok Wahyu Abadi Uddin, Adam Amir Vini Rahmawati Walid Azis Syarif Yuni Anggraeni Yussof, Ishak