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All Journal PROSIDING SEMINAR NASIONAL PHARMACON Jurnal Ilmiah Universitas Batanghari Jambi Jurnal Administrasi Pendidikan Indonesia ADMINISTRASI PUBLIK Jurnal Penelitian Pengelolaan Daerah Aliran Sungai Jurnal Nasional Komputasi dan Teknologi Informasi Jurnal Kajian Ilmiah Kesehatan Dan Teknologi (JKIKT) Jurnal Humaniora : Jurnal Ilmu Sosial, Ekonomi dan Hukum Jurnal Riset Terapan Akuntansi Tadabbur: Jurnal Peradaban Islam Jurnal Pengabdian Masyarakat Multidisiplin JURMA : Jurnal Program Mahasiswa Kreatif SELODANG MAYANG Indonesian Journal of Education, Social Sciences and Research (IJESSR) Jurnal Pendidikan Pedagogos : Jurnal Pendidikan Journal of Economics and Regional Science Proceeding of Mulawarman Pharmaceuticals Conferences Brilliant International Journal of Management and Tourism (BIJMT) Dinamika Kesehatan: Jurnal Kebidanan dan Keperawatan Berita Kedokteran Masyarakat SEUNEUBOK LADA: Jurnal ilmu-ilmu Sejarah, Sosial, Budaya dan Kependidikan MAP (Jurnal Manajemen dan Administrasi Publik) Jurnal Bintang Pendidikan Indonesia Jurnal Yudistira ABDI DAYA: Jurnal Pengabdian dan Pemberdayaan Masyarakat Jurnal Arjuna : Publikasi Ilmu Pendidikan, Bahasa dan Matematika Fonologi: Jurnal Ilmuan Bahasa dan Sastra Inggris Sintaksis: Publikasi Para Ahli Bahasa dan Sastra Inggris Dharma Acariya Nusantara: Jurnal Pendidikan, Bahasa dan Budaya Antigen: Jurnal Kesehatan Masyarakat dan Ilmu Gizi JURNAL MULTIDISIPLIN ILMU AKADEMIK Jurnal Mimbar: Media Intelektual Muslim Dan Bimbingan Rohani RETORIKA : Jurnal Kajian Komunikasi dan Penyiaran Islam Jurnal Al-Mubarak: Jurnal Kajian Al-Qur'an dan Tafsir MAXIMAL Seloka: Jurnal Pendidikan Bahasa dan Sastra Indonesia Sosial : Jurnal Ilmiah Pendidikan IPS Journal of Natural Product for Degenerative Diseases Jurnal Abdimas Kesehatan Jurnal Akademika Baiturrahim Jambi Prosiding Seminar Kesehatan Nasional Jurnal Pendidikan dan Sosial Humaniora Brilliant International Journal of Management and Tourism
Faridah Faridah
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Journal : Journal of Economics and Regional Science

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Transformasi Digital UMKM: Analisis Pemasaran Online dan Dampaknya terhadap Ekonomi Lokal di Indonesia Mukhtar Galib; Faridah Faridah; muharram muharram; Thanwain Thanwain
Journal of Economics and Regional Science Vol 4 No 2 (2024): Journal Of Economics and Regional Science
Publisher : STIE Jambatan Bulan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52421/jurnal-esensi.v4i2.531

Abstract

This research explores the adaptation of MSMEs in Indonesia to digital marketing and its impact on the local economy. Through desk research methods, various literature, data, and previous studies were analyzed to understand the level of digital technology adoption, challenges faced, and adaptation strategies successfully implemented by MSMEs in different local economic contexts. The results show that most MSMEs have adopted digital technologies for marketing activities, with social media, websites and marketplaces being the main platforms. Digitalization is proven to increase MSMEs' market access and income, and contribute positively to local economic growth. However, challenges such as lack of digital skills, consumer trust, and access to capital remain significant obstacles. Successful MSMEs tend to be proactive in learning and adapting, and building consumer trust through good customer service. This research makes a significant contribution to the development of contextualized and inclusive digital marketing theory, and offers practical guidance for MSMEs and policymakers to support sustainable digital transformation in Indonesia
Co-Authors AA Sudharmawan, AA Abdul Hafidzirrahman Ade Alawiyah Lubis Adeh Ijam Putri Utami Adi Saputra Junaidi Afghani Jayuska Agnes Clara Nainggolan Ahmad Sukardi Ana Hidayati Mukaromah Andi Tenry Sose Ari Anggara Aris Munandar Arismunandar Arismunandar Asnira Muhaini Asriadi Asriadi Ayu Rahmawati Sulistyaningtyas Bobby Omega Ciek Julyati Hisyam Darmawati Manda Dela Novi Ardani Deni Rahmat Dinda Maharani Rambe Diva Kayla Nazwa Anas Djati Mardiatno Dwi Wahyu Arifudiin Najib Elfina Wety Errika Febi Lusianti Fadhilah Racheal Vidyan Putri Syi Fadli Syahputra Faisal Rahman Farell Zahra Vadinda Fitri Arnia Ghazy Aldifa Afti Gumilar Adhi Nugroho Iin Indrawati Indah Permata Sari Indrawati, Iin Jumiati Syam Khairul Munadi Kusnadi Kusnadi Lukman Lukman M. Anggri Setiawan Mantika Atiqah Baihaty Maria Desi Siregar Mary Zahra Srimela Mayang Puti Seruni Melisa Frisilia Mhd. Farhan Uzmy Gultom Mona Christina Thomas Muhammad Agus Muljanto Muhammad Faraiddin MUHAMMAD YUSUF Muhammad Yusuf Muharram Muharram Mukhtar Galib Naufal Aldrian Kurniawan Nengsih Nur Olivia Nila Syafrida Nindia Monita Br Ginting Nisa Hafzhiyah Hasibuan Nursyam Nursyam Puji Ardiningsih Putra Hadi Putri Khairina Nasution Raden Firdaus Wahyudi Rahmatullah Rahmatullah Rina Devianty Rizki Muji Lestari Sahrina Sahrina Salshabila Adinda Yuri Sholihah, Nur Arifatus Siar Nimah Siti Umi Khoiriah St. Fatimah Hadriah Sunarno Sunarno Sunatri Sunatri Suriati Syafa Marwah Augea Syamsu Rijal Tasya Ghea Amanda Thanwain Thanwain Vinsensia Carolin Purba Wahida Sukmasari Wahyudi Joko Suwono WANTI wanti HASMAR Yenni Anggreni Yuli Ikayanti Yuli Widyaningsih Yundari, Yundari