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All Journal Journal Riset Bisnis Indonesia Jurnal Terapan Abdimas Sains Manajemen:Jurnal Manajemen UNSERA Jurnal Ekonomi Islam Journal of Business and Applied Management SERAMBI: Jurnal Ekonomi Manajemen dan Bisnis Islam Journal of Digital Marketing and Halal Industry Journal FAME (Journal Food and Beverage, Product and Services, Accomodation Industry, Entertainment Services Jumat Ekonomi: Jurnal Pengabdian Masyarakat Econetica ProBisnis : Jurnal Manajemen Journal of Management and Islamic Finance Jurnal Ekonomi Bisnis dan Akuntansi Jurnal Pengabdian Masyarakat Kesosi International Journal of Science and Environment Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Jurnal Nusantara Berbakti Community: Jurnal Pengabdian Pada Masyarakat Jurnal Ekonomi Islam Jurnal Manajemen Riset Inovasi JURNAL EKONOMI BISNIS DAN MANAJEMEN Sahmiyya: Jurnal Ekonomi dan Bisnis Jurnal Riset Manajemen Jurnal Riset Akuntansi Ekalaya : Jurnal Ekonomi Akuntansi Bisma : Business and Management Journal Jurnal Mahasiswa Kreatif Jurnal Ilmiah Research and Development Student Jurnal Ekonomi Bisnis dan Manajemen Jurnal Ilmiah Ekonomi dan Manajemen Jurnal Ilmiah Research Student Jurnal Sains Student Research Aktiva: Jurnal Manajemen dan Bisnis ADM : Jurnal Abdi Dosen dan Mahasiswa International Journal of Economics, Business and Innovation Research International Research Journal of Business Studies Khidmah Nusantara
Muhammad Taufiq Abadi
UIN K.H. Abdurrahman Wahid Pekalongan
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Other

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Strategi Pemasaran UMKM di Era Digital: Studi Kasus Penggunaan TikTok Shop oleh Sylviea Collection Rizqiani, Nur Laili; Sadali, Ayatullah; Taufiq Abadi, Muhammad
Sahmiyya: Jurnal Ekonomi dan Bisnis Vol 3, No 1 Mei 2024
Publisher : Universitas Islam Negeri K.H. Abdurrahman Wahid Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research examines the marketing strategies used by MSME players, focusing on Sylviea Collection's use of TikTok Shop as a case study. MSMEs in Indonesia face various challenges, including the COVID-19 pandemic bug and changes in consumer shopping behavior towards the digital economy. One of the efforts made by MSMEs is to utilize TikTok Shop to market their products. This study concludes that MSMEs can increase the appeal and effectiveness of their TikTok content by using high-quality smartphones, non-rational persuasive advertising techniques, and functional ads that provide clear product information. With the right marketing strategy, MSMEs can expand their market in the growing digital era.
Promosi Makanan Tradisional Lokal Untuk Meningkatkan Pariwisata Kuliner Pada Pasar Bojong Pekalongan Nafiyah, Ilma; Yulianti, Misel; Styaningsih, Ayu Tyas; Abadi, Muhammad Taufiq
Jumat Ekonomi: Jurnal Pengabdian Masyarakat Vol. 4 No. 2 (2023): Agustus
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimasekon.v4i2.3741

Abstract

Indonesia is a developing country with many potential tourist destinations, natural tourism and cultural tourism in each region because Indonesia has different tribes, customs, cultures and geographical location. Indonesia is a tropical country that produces. Indonesia also has many traditional snacks in each region, Indonesian traditional snacks are one of the legacies of our ancestors that must be preserved and preserved so that they are not forgotten by future generations. However, currently Indonesian people prefer snacks such as pizza, hamburgers and other snacks as they develop. In western culture, it is not uncommon for children to be asked if they don't know the traditional food of their area. Therefore, let's preserve traditional snacks by buying traditional snacks, learning how to make them, practicing recipes, and also helping to market and introduce traditional snacks to the general public. Communication is one of the most important aspects in marketing the tourism industry in an area, according to Soemanagara (2008), this service activity provides various benefits, knowledge and skills to Bojong Pekalongan market traders to increase culinary tourism in the Bojong Pekalongan market. Promotion of local traditional food Bojong Pekalongan market traders are trained to promote local traditional food on social media using mobile media such as Traditional food is apem cake, ball baling and others.
Co-Authors Abdul Bahri Sukartono Ade Gunawan Ade Gunawan Adinda Risqiana Dewi Maulana Adinda Umul Fadzila Agung Akbar Fadzkurrahman A, Muhammad Alfiesyah, Emilia Alivia, Khofifatul Amanda Luqianna Amilatul Khasanah Angga Candra Winata Angga Teguh Susilo Anggi Permatasari Anisa Ria Annisa Shofiana Anton Bagus Santoso Arafandy, Rayhandika Ardaneswari Kenlarasati Ardiyansah Ilham Ardiyansyah, Muhammad Arifa Ilmiyati Aris Syafi’i Ariyy, Bagus Arju Fatiya Nidhofa Arya Putra, Muhammad Assa adatul Kamilah Asti Nur Wilda Ariza Aulia Maudy Aulia Nailis Salamah Ayu Andini Ayu Tyas Styaningsih Bagus Ariyandi Bayu Dian Asmoro Wibowo Bela Fitriani Berlian Eka Nursabrina Berliani, Defta Nasya Burhanudin Camelia Catur Rahayu Sunu Pratiwi Cintia Febriliana Putri Cintia Salsabila Dava Dhito Sasiaji Diana Zalfanur Dina Ambarwati Dina Aslamiya Anjalina Dwi Ayu Septiyani Dwi Sintia Rahmawanti Ega Vivia Fatikhah Elda Purwanti Erna Wahyu Setiyaningsih Erna Wijayanti Etika Alina Putri Fadhilah, Nur Fadila Salsa Faradiva Fadzkurrahman A, Muhammad Akbar Faiza Nadilah Faizah, Iis Nur Fani Alviyanto Fania Alzaira Arrahma Farkhatul Hayati Fatimah Azzahro Fifi Afista Fifi Aprilia Yulianti Fikri Novrial Azhar Firda Nadyarahma Firda Yuliasari Gita Oktavia Rosita Hartono, Bambang Sri Hasna Huwaidah Hawa Azzah Fauziah Hendri Hermawan Adinugraha Hermina Pristilia Hidayati, Taufiq Hilda Adistya Hilda Safitri Hilmi Dzaki Hilya Diniya Hilya Hana Putri Ibrahim Abdu Salam Ilma Nafiyah Intan Ayu Noverita Intan Nadzifa Irfa Febriyani Isepputri Istikomah Dwi Lestari Izzati Rohmaniyah Kaila Zulfa Khoirurrizki Kartika Ramandhani Kartika Ramandhani Khasna Maulida Kholilah Lilah Kholimah Khotimah, Lala Ratu Khulaelatudil Azzah Khusnul Khotimah Kirana Mahardhika Rahma Laeni Khazimah Laila Laila kholisa Laily Nurul Hidayah Lia Olivia Zahara Lilis Arviani Lilis Nurrohmah Linda Martalia Liza Septiyani Lizianil Azizah Lutfiyanti M. Irfan Rizqi Mala Millatina Marfita Hikmatul Aini Marfita Hikmatul Aini Marlinda Effendi Mathraf az-zanji Maya Ari Sofiana Metti Rahma Saniagi Mila Fatmawati Mila Minkhatul Maula Minhatus Sania MINKHATUL MAULA Misel Yulianti Mochamad Yusuf Mochamad Yusuf Kustinah Moh Ravid Ferdiansyah Mohammad Kaka Syahwa Abbas Mohammad Miefta Ismail Mohammad Robbi Maulana Muasomah Mufrodah Muh Fatkhurrozi Muhammad Akbar Darmawan Muhammad Aris Syafi'i Muhammad Aris Syafi’i Muhammad Azhar Husni Muhammad Azka Fajar Mufarih Muhammad Faqih Fahriza Muhammad Farhan Ahnaf Muhammad Haikal Muqowwi Muhammad Imam Masyari Muhammad Miftakhu Surur Muhammad Nur Adila Hikam Muhammad Satrio Juliyanto Muhammad Sultan Mubarok Muhammad Sultan Mubarok Muhammad Syahrul Arifin Muhammad Usman Ariffianto Muhammad Wifqi Hidayatullah Muhammad Zidan Maulana Muhammmad Hadziq Ulil Abshor Muthia Husna Qolby Mutiara Oktavina Nafiyah, Ilma Nailil Mufidah Qosim Nailis Surooya Naily Taufiqoh Nia Amellia Niken Ning Tiyas Ni’mah Mu’aliyah Nunung Ghoniyah Nunung Yuliani Nur Khiba Sania Nur Kholisah Nur Nabila Nur Rohmah Hidayati Nurris Kiyani NURUL KARIMAH Nurul Kholisha Okta Dilla Suryani Puput Putriani Putri Amanda Ardita Putri Indah Lestari Putri Karina Sabila Qonita Febriyani Rafi Alkaf Asy Syafi Rafi Prasojo Raiha Ravitta Putri Rara Fitriyani Rendy Septiyanto Reniy Widiastuti Ria Anisatus Sholihah Ria Anisatus Solihah Ridwan Abu Djibran Riema Ainun Nissa Rina Tri Astuti Riska Dwi Amalia Riski Nilam Sari Rizkafaiza Rizqi Mursalina Rizqi Putri Solina Rizqi Salamah Rizqiani, Nur Laili Robiah, Siti Rofiyana Rohmatul Laeli Rohmatun Nazilah Rossidah Rihadatul Aisi RR. Ella Evrita Hestiandari Sabrina Sukma Maulidya Sadali, Ayatullah Sadali, Muhammad Sekar Arumandani Selfi Nirmalasari Sintiana Rizki Siti Amalia Nurul Hadidah Sofiana, Rizky Ekawati Sri Mumaeni Agustina Sri Wahyuningsih Styaningsih, Ayu Tyas Suciati Sukma Purbaningrum Syamsuddin Syifa Destya Salsabila Syintia Amanda Rhetha Tahani Salsabila Tia Syifana Tri Noviantika Zain Triana Dani Maulana Trisna Afriyani Uktafi Karunia Umi Fikriyah Umi Kholilah Versiandika Yudha Pratama Via Laila Khairunisa Viki Malikhatuz Zakiyah Vita Tri Indriani Widayah Widayah Yenita Karisha Yulianti, Misel Zakhi Mubarok Zaki Akhmad Hanif Zakia Khoirunisa Zidna Rizka Maulida Zimq Marquiza