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All Journal Journal Riset Bisnis Indonesia Jurnal Terapan Abdimas Sains Manajemen:Jurnal Manajemen UNSERA Jurnal Ekonomi Islam Journal of Business and Applied Management SERAMBI: Jurnal Ekonomi Manajemen dan Bisnis Islam Journal of Digital Marketing and Halal Industry Journal FAME (Journal Food and Beverage, Product and Services, Accomodation Industry, Entertainment Services Jumat Ekonomi: Jurnal Pengabdian Masyarakat ProBisnis : Jurnal Manajemen Journal of Management and Islamic Finance Jurnal Ekonomi Bisnis dan Akuntansi Penamas: Journal of Community Service Jurnal Pengabdian Masyarakat Kesosi International Journal of Science and Environment Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Jurnal Nusantara Berbakti Community: Jurnal Pengabdian Pada Masyarakat Jurnal Ekonomi Islam Jurnal Manajemen Riset Inovasi JURNAL EKONOMI BISNIS DAN MANAJEMEN Sahmiyya: Jurnal Ekonomi dan Bisnis Jurnal Riset Manajemen Jurnal Riset Akuntansi Ekalaya : Jurnal Ekonomi Akuntansi Bisma : Business and Management Journal Jurnal Mahasiswa Kreatif Jurnal Ilmiah Research and Development Student Jurnal Ekonomi Bisnis dan Manajemen Jurnal Ilmiah Ekonomi dan Manajemen Jurnal Ilmiah Research Student Jurnal Sains Student Research Aktiva: Jurnal Manajemen dan Bisnis ADM : Jurnal Abdi Dosen dan Mahasiswa International Journal of Economics, Business and Innovation Research International Research Journal of Business Studies Khidmah Nusantara JURNAL ECONETICA: Jurnal Sosial, Ekonomi Dan Bisnis
Muhammad Taufiq Abadi
UIN K.H. Abdurrahman Wahid Pekalongan
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Other

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Strategi Pemasaran: Cara Kedai Geprek Niki bisa Bertahan di Era Digital Fania Alzaira Arrahma; M. Taufiq Abadi
Jurnal Manajemen Riset Inovasi Vol. 1 No. 3 (2023): Juli : Jurnal Manajemen Riset Inovasi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/mri.v1i3.1354

Abstract

This study aims to analyze the marketing strategy used by Kedai Geprek Niki in facing business competition in the digital era. This study uses qualitative research methods by interviewing the owners and customers of Kedai Geprek Niki. The results show that Kedai Geprek Niki still uses word of mouth marketing as the main method to develop its business. This is done by ensuring quality food and good service to increase customer satisfaction and make them recommend Kedai Geprek Niki to their friends and family. In order to increase customer satisfaction, Kedai Geprek Niki also pays attention to service aspects. They provide special training for their staff to provide good and friendly service to customers. Kedai Geprek Niki also pays attention to aspects of cleanliness and environmental comfort. Based on the results of this study, it can be concluded that Kedai Geprek Niki has managed to survive in the digital era by adopting a marketing strategy that is in line with current business trends. They leverage technology and strengthen their word-of-mouth marketing strategy by focusing on product and service quality.
Strategi Pemasaran UMKM di Era Digital: Studi Kasus Penggunaan TikTok Shop oleh Sylviea Collection Rizqiani, Nur Laili; Sadali, Ayatullah; Taufiq Abadi, Muhammad
Sahmiyya: Jurnal Ekonomi dan Bisnis Vol 3, No 1 Mei 2024
Publisher : Universitas Islam Negeri K.H. Abdurrahman Wahid Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research examines the marketing strategies used by MSME players, focusing on Sylviea Collection's use of TikTok Shop as a case study. MSMEs in Indonesia face various challenges, including the COVID-19 pandemic bug and changes in consumer shopping behavior towards the digital economy. One of the efforts made by MSMEs is to utilize TikTok Shop to market their products. This study concludes that MSMEs can increase the appeal and effectiveness of their TikTok content by using high-quality smartphones, non-rational persuasive advertising techniques, and functional ads that provide clear product information. With the right marketing strategy, MSMEs can expand their market in the growing digital era.
PENGEMBANGAN PRODUK KULINER LOKAL UNTUK MENINGKATKAN PARIWISATA DAERAH: (Studi Kasus Produk Kuliner Lokal di Wonobodro) Ardaneswari Kenlarasati; Via Laila Khairunisa; Selfi Nirmalasari; Muhammad Taufiq Abadi
Jurnal Nusantara Berbakti Vol. 1 No. 3 (2023): Juli : Jurnal Nusantara Berbakti
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jnb.v1i3.159

Abstract

A tourist village is a village that is used as a tourist attraction because of its attractiveness. The potential possessed by the village is a form of integration between attractions, accommodation and supporting facilities which are then presented in a structure of community life. This method by conducting PKM activities in a research-based community service program was carried out on June 18, 2023 in collaboration with UMKM Wonobodro Village, Blado Kab. Batang, which was held at a religious tourism site. This community service activity carries the theme of developing local culinary products to increase regional tourism. Therefore, the tourist village is usually made in one particular area supported by attractions, accommodation, and other facilities which as a whole integrate all elements in a village to promote local uniqueness and wisdom. Culinary tourism is one of the tourism potentials in this tourist village is Opak Singkong. This cassava opak is sold in raw or fried form. Opak is sold from Rp5-10 thousand per pack that can be used as souvenirs for tourists who come.
PENGADAAN MAKANAN BERGIZI UNTUK ANAK-ANAK DI LINGKUNGAN SEKOLAH (Studi kasus di TPQ Raudhotul Huda Wangandowo) Rohmatul Laeli; Fatimah Azzahro; Nunung Yuliani; Muhammad Taufiq Abadi
Jurnal Nusantara Berbakti Vol. 1 No. 3 (2023): Juli : Jurnal Nusantara Berbakti
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jnb.v1i3.161

Abstract

Nutrition greatly influences the growth and development of children who are still in the learning process at school. The habit of snacking on children has become a common habit and is found at various socio-economic levels of society. Snacks whose cleanliness cannot be controlled by the school and which are contaminated with dust and dirt are in great demand by school children. The purpose of this service activity is to provide socialization or learning about the importance of nutritious food for children at TPQ Raudhotul Huda Wangandowo. The method used in this service is using learning methods in the form of; the lecture method is in the form of delivering theory, the second is the discussion and question and answer method, used to test participants' understanding of the material that has been delivered. The results of this activity showed that the students at TPQ Raudhotul Huda Wangandowo were very enthusiastic in listening to the material presented by us. Some students also understand about nutritious food, it is proven that they can answer questions from us
Business Feasibility Analysis of Refill Drinking Water Enterprises:: A Case Study of the Moses Agent in Batang Regency Cahyaningsih Cahyaningsih; M. Taufiq Abadi
Econetica: Jurnal Sosial, Ekonomi, dan Bisnis Vol. 5 No. 1 (2023): Mei 2023
Publisher : Program Studi Ekonomi Islam Fakultas Ekonomi Universitas Nahdlatul UlamaNusa Tenggara Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69503/econetica.v5i1.362

Abstract

This study aims to analyze the business feasibility of a refill drinking water enterprise, taking theMoses Agent in Batang Regency as a case study. The research examines the enterprise’s viabilityfrom legal, market, technical, and financial perspectives to determine its potential forsustainable operation and profitability. A quantitative descriptive approach was applied,supported by data collection through observation, interviews, and documentation. Financialfeasibility was assessed using several indicators, including Net Present Value (NPV), Internal Rateof Return (IRR), Payback Period (PP), and Profitability Index (PI). The resultsshow that the MosesAgent business meets all feasibility criteria, with an NPV value of IDR 48,004,741, an IRR of 23.22percent, a Payback Period of 3.75 years, and a PI greater than one, indicating a financially viableinvestment. From the non-financial aspect, the business also fulfills the legal, human resource,and market requirements for operation. These findings suggest that refill drinking waterenterprises have strong potential to support local economic development and meet communitydemand for affordable, hygienic drinking water. This study contributes to the broaderunderstanding of small-scale business sustainability and provides practical implications forentrepreneurs and local governments in developing similar enterprises within Indonesia’smicroand small enterprise sector.
Business Feasibility and Strategic Development of the Barokah Collection Fashion Store in Karangdadap, Pekalongan: A Qualitative Assessment Fifiani Dwi Kurnia; M Taufiq Abadi
Econetica: Jurnal Sosial, Ekonomi, dan Bisnis Vol. 5 No. 2 (2023): November 2023
Publisher : Program Studi Ekonomi Islam Fakultas Ekonomi Universitas Nahdlatul UlamaNusa Tenggara Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69503/econetica.v5i2.426

Abstract

This study investigates the business feasibility and strategic development of Barokah Collection, a small-scale fashion enterprise located in Karangdadap, Pekalongan, Indonesia. The research employs a qualitative descriptive method to assess key dimensions of feasibility, including economic, demographic, legal, human resource, operational, marketing, and financial aspects. Data were collected through in-depth interviews, observation, and documentation, and analyzed using Miles and Huberman’s interactive model. The findings reveal that Barokah Collection demonstrates strong feasibility and growth potential supported by favorable local economic conditions, compliance with legal frameworks, and a loyal customer base within the Islamic fashion market. However, limitations remain in digital marketing, financial system formalization, and workforce digital literacy. The study concludes that the long-term sustainability of microenterprises such as Barokah Collection depends on innovation, technological adoption, and strategic institutional collaboration. The results contribute to the literature on SME feasibility and entrepreneurship development in emerging markets.
Overview Ekonomi Makro Islam Farkhatul Hayati; Amanda Luqianna; Mutiara Oktavina; Muhammad Taufiq Abadi
JURNAL EKONOMI BISNIS DAN MANAJEMEN Vol. 2 No. 1 (2024): Januari : JURNAL EKONOMI BISNIS DAN MANAJEMEN
Publisher : CV. ALIM'SPUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jise.v2i1.553

Abstract

Islamic economics is an economic framework based on the principles of Islamic teachings, combining religious values with sustainable and just economic concepts. This journal explores the scope of Islamic economics by focusing on the core principles that form the basis of the economic system. Apart from that, there is also the impact of Islamic economics in building financial inclusion and fighting economic inequality. By upholding the values of justice and social responsibility, Islamic economics encourages financial inclusion by providing access to financial services to disadvantaged groups in society. This approach helps reduce disparities between different economic groups and creates broader opportunities for sustainability and equitable economic development. However, although Islamic economics offers a useful approach, this article also discusses the challenges faced by Islamic economic practices in dealing with the complexit of the global economy and achieving a balance between finance and religious values. This journal provides a comprehensive overview of the diversity and complexity within the scope of Islamic economics, exploring the implications and opportunities for further development in an ever-evolving global context. This study used descriptive qualitative method. The types of data used are secondary data and primary data
PERAN DANA SOSIAL (WAQF) DALAM MENDORONG PERTUMBUHAN EKONOMI DAN PENGENTASAN KEMISKINAN DI NEGARA-NEGARA MUSLIM Camelia; Minhatus Sania; Dava Dhito Sasiaji; Muhammad Taufiq Abadi
JURNAL EKONOMI BISNIS DAN MANAJEMEN Vol. 2 No. 1 (2024): Januari : JURNAL EKONOMI BISNIS DAN MANAJEMEN
Publisher : CV. ALIM'SPUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jise.v2i1.554

Abstract

The welfare of Islamic countries is always in the spotlight. It is recorded that around 27.2 percent of the total population of Islamic countries has an income of around 15 thousand rupiah. This illustrates that Islamic countries experience economic difficulties compared to other countries in the world. One of the instruments in efforts to encourage economic growth and efforts to eradicate poverty in Muslim countries in particular is through social funds (waqf). Waqf is one of the instruments in improving economic welfare and alleviating poverty. The research we conducted aims to examine the extent of the role of waqf in realizing the economic welfare of society and the country's economy. The method used in this research is a qualitative method with a literature study approach by taking relevant sources as references for the research we conducted. The research we conducted showed that social funds (waqaf) have a very big role in efforts to alleviate poverty in Islamic countries. One way is the cash waqf approach, although it has not been used optimally, cash waqf has a role in reducing poverty. The government's role is also very important in controlling waqf social funding institutions.
Perkembangan Ekonomi di Indonesia Melalui Kebijakan Moneter Syariah Kaila Zulfa Khoirurrizki; Putri Karina Sabila; Zakia Khoirunisa; M. Taufiq Abadi
JURNAL EKONOMI BISNIS DAN MANAJEMEN Vol. 2 No. 1 (2024): Januari : JURNAL EKONOMI BISNIS DAN MANAJEMEN
Publisher : CV. ALIM'SPUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jise.v2i1.555

Abstract

The Islamic economic system can contribute to world economic growth, including in Indonesia. The purpose of this article is to analyze monetary policy in Indonesia from an Islamic economics perspective. This research examines monetary policy instruments, namely open market operations, with the aim of encouraging economic growth and stabilizing inflation. The method used is a literature review in three main journals and several articles in national and international journals about Islamic finance. The main focus of this research is monetary policy in Indonesia, which has a significant impact on the country's economic growth. The Islamic economic system can contribute to world economic growth, especially in Indonesia.
PERAN DANA INFAK DAN SEDEKAH DALAM MENINGKATKAN KESEJAHTERAAN SOSIAL DALAM PERSPEKTIF EKONOMI MAKRO ISLAM Uktafi Karunia; Maya Ari Sofiana; Khasna Maulida; Muhammad Taufiq Abadi
JURNAL EKONOMI BISNIS DAN MANAJEMEN Vol. 2 No. 1 (2024): Januari : JURNAL EKONOMI BISNIS DAN MANAJEMEN
Publisher : CV. ALIM'SPUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jise.v2i1.556

Abstract

The aim of this research is to determine the role of infaq and alms funds in improving social welfare from an Islamic macro perspective. This research uses a qualitative method with a qualitative descriptive approach. The main technique in this research is to collect data using a literature review technique which is a technique for collecting several articles which will be used as a reference by the author in preparing the article. The results obtained from this research are that infaq and alms activities have a religious purpose in overcoming social problems. Infaq and alms funds not only play a role in social life, but also support economic growth and strengthen social, economic and spiritual aspects in society in accordance with Islamic principles.
Co-Authors Abdul Bahri Sukartono Ade Gunawan Ade Gunawan Adinda Risqiana Dewi Maulana Adinda Umul Fadzila Agung Akbar Fadzkurrahman A, Muhammad Alfiesyah, Emilia Alivia, Khofifatul Amanda Luqianna Amilatul Khasanah Angga Candra Winata Angga Teguh Susilo Anggi Permatasari Anisa Ria Annisa Shofiana Anton Bagus Santoso Arafandy, Rayhandika Ardaneswari Kenlarasati Ardiyansah Ilham Ardiyansyah, Muhammad Arifa Ilmiyati Aris Syafi’i Ariyy, Bagus Arju Fatiya Nidhofa Arya Putra, Muhammad Assa adatul Kamilah Asti Nur Wilda Ariza Aulia Maudy Aulia Nailis Salamah Ayu Andini Ayu Tyas Styaningsih Bagus Ariyandi Bayu Dian Asmoro Wibowo Bela Fitriani Berlian Eka Nursabrina Berliani, Defta Nasya Burhanudin Cahyaningsih Cahyaningsih Camelia Catur Rahayu Sunu Pratiwi Cintia Febriliana Putri Cintia Salsabila Dava Dhito Sasiaji Diana Zalfanur Dina Ambarwati Dina Aslamiya Anjalina Dwi Ayu Septiyani Dwi Sintia Rahmawanti Ega Vivia Fatikhah Elda Purwanti Erna Wahyu Setiyaningsih Erna Wijayanti Etika Alina Putri Fadhilah, Nur Fadila Salsa Faradiva Fadzkurrahman A, Muhammad Akbar Faiza Nadilah Faizah, Iis Nur Fani Alviyanto Fania Alzaira Arrahma Farkhatul Hayati Fatimah Azzahro Fifi Afista Fifi Aprilia Yulianti Fifiani Dwi Kurnia Fikri Novrial Azhar Firda Nadyarahma Firda Yuliasari Gita Oktavia Rosita Hartono, Bambang Sri Hasna Huwaidah Hawa Azzah Fauziah Hendri Hermawan Adinugraha Hermina Pristilia Hidayati, Taufiq Hilda Adistya Hilda Safitri Hilmi Dzaki Hilya Diniya Hilya Hana Putri Ibrahim Abdu Salam Ilma Nafiyah Intan Ayu Noverita Intan Nadzifa Irfa Febriyani Isepputri Istikomah Dwi Lestari Izzati Rohmaniyah Kaila Zulfa Khoirurrizki Kartika Ramandhani Kartika Ramandhani Khasna Maulida Kholilah Lilah Kholimah Khotimah, Lala Ratu Khulaelatudil Azzah Khusnul Khotimah Kirana Mahardhika Rahma Laeni Khazimah Laila Laila kholisa Laily Nurul Hidayah Lia Olivia Zahara Lilis Arviani Lilis Nurrohmah Linda Martalia Liza Septiyani Lizianil Azizah Lutfiyanti M. Irfan Rizqi Mala Millatina Marfita Hikmatul Aini Marlinda Effendi Mathraf az-zanji Maya Ari Sofiana Metti Rahma Saniagi Mila Fatmawati Mila Minkhatul Maula Minhatus Sania MINKHATUL MAULA Misel Yulianti Mochamad Yusuf Mochamad Yusuf Kustinah Moh Ravid Ferdiansyah Mohammad Kaka Syahwa Abbas Mohammad Miefta Ismail Mohammad Robbi Maulana Muasomah Mufrodah Muh Fatkhurrozi Muhammad Akbar Darmawan Muhammad Aris Syafi'i Muhammad Aris Syafi’i Muhammad Azhar Husni Muhammad Azka Fajar Mufarih Muhammad Faqih Fahriza Muhammad Farhan Ahnaf Muhammad Haikal Muqowwi Muhammad Imam Masyari Muhammad Miftakhu Surur Muhammad Nur Adila Hikam Muhammad Satrio Juliyanto Muhammad Sultan Mubarok Muhammad Sultan Mubarok Muhammad Sultan Mubarok Muhammad Syahrul Arifin Muhammad Usman Ariffianto Muhammad Wifqi Hidayatullah Muhammad Zidan Maulana Muhammmad Hadziq Ulil Abshor Muthia Husna Qolby Mutiara Oktavina Nailil Mufidah Qosim Nailis Surooya Naily Taufiqoh Nia Amellia Niken Ning Tiyas Ni’mah Mu’aliyah Nunung Ghoniyah Nunung Yuliani Nur Khiba Sania Nur Kholisah Nur Nabila Nur Rohmah Hidayati Nurris Kiyani NURUL KARIMAH Nurul Kholisha Okta Dilla Suryani Puput Putriani Putri Amanda Ardita Putri Indah Lestari Putri Karina Sabila Qonita Febriyani Rafi Alkaf Asy Syafi Rafi Prasojo Raiha Ravitta Putri Rara Fitriyani Rendy Septiyanto Reniy Widiastuti Ria Anisatus Sholihah Ria Anisatus Solihah Ridwan Abu Djibran Riema Ainun Nissa Rina Tri Astuti Riska Dwi Amalia Riski Nilam Sari Rizkafaiza Rizqi Mursalina Rizqi Putri Solina Rizqi Salamah Rizqiani, Nur Laili Robiah, Siti Rofiyana Rohmatul Laeli Rohmatun Nazilah Rossidah Rihadatul Aisi RR. Ella Evrita Hestiandari Sabrina Sukma Maulidya Sadali, Ayatullah Sadali, Muhammad Sekar Arumandani Selfi Nirmalasari Sintiana Rizki Siti Amalia Nurul Hadidah Sofiana, Rizky Ekawati Sri Mumaeni Agustina Sri Wahyuningsih Suciati Sukma Purbaningrum Syamsuddin Syamsul Arifin Syifa Destya Salsabila Syintia Amanda Rhetha Tahani Salsabila Tia Syifana Tri Noviantika Zain Triana Dani Maulana Trisna Afriyani Uktafi Karunia Umi Fikriyah Umi Kholilah Versiandika Yudha Pratama Via Laila Khairunisa Viki Malikhatuz Zakiyah Vita Tri Indriani Widayah Widayah Yenita Karisha Zakhi Mubarok Zaki Akhmad Hanif Zakia Khoirunisa Zidna Rizka Maulida Zimq Marquiza