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All Journal Journal Riset Bisnis Indonesia Jurnal Terapan Abdimas Sains Manajemen:Jurnal Manajemen UNSERA Jurnal Ekonomi Islam Journal of Business and Applied Management SERAMBI: Jurnal Ekonomi Manajemen dan Bisnis Islam Journal of Digital Marketing and Halal Industry Journal FAME (Journal Food and Beverage, Product and Services, Accomodation Industry, Entertainment Services Jumat Ekonomi: Jurnal Pengabdian Masyarakat ProBisnis : Jurnal Manajemen Journal of Management and Islamic Finance Jurnal Ekonomi Bisnis dan Akuntansi Penamas: Journal of Community Service Jurnal Pengabdian Masyarakat Kesosi Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Jurnal Nusantara Berbakti Community: Jurnal Pengabdian Pada Masyarakat Jurnal Ekonomi Islam Jurnal Manajemen Riset Inovasi JURNAL EKONOMI BISNIS DAN MANAJEMEN Sahmiyya: Jurnal Ekonomi dan Bisnis Jurnal Riset Manajemen Jurnal Riset Akuntansi Ekalaya : Jurnal Ekonomi Akuntansi Bisma : Business and Management Journal Jurnal Mahasiswa Kreatif Jurnal Ilmiah Research and Development Student Jurnal Ekonomi Bisnis dan Manajemen Jurnal Ilmiah Ekonomi dan Manajemen Jurnal Ilmiah Research Student Jurnal Sains Student Research Aktiva: Jurnal Manajemen dan Bisnis ADM : Jurnal Abdi Dosen dan Mahasiswa International Journal of Economics, Business and Innovation Research International Research Journal of Business Studies JURNAL ECONETICA: Jurnal Sosial, Ekonomi Dan Bisnis
Muhammad Taufiq Abadi
UIN K.H. Abdurrahman Wahid Pekalongan
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Other

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Analisis Kelayakan Bisnis pada Toserba Saudi Pemalang Cabang Ulujami Ditinjau Dari Aspek Pasar dan Pemasaran Khotimah, Lala Ratu; Abadi, Muhammad Taufiq
BISMA : Business and Management Journal Vol. 1 No. 01 (2023): Bisma : Business and Management Journal
Publisher : CV. Kalimasada Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59966/bisma.v1i01.165

Abstract

Doing business can be an opportunity to get a better life and business activities can be carried out by anyone who intends to do it. To be able to survive entering the business world, an entrepreneur needs to carry out a business feasibility study to measure the sustainability of the business in the long term. Studying the feasibility of this business is very useful for business people in seeing estimates of how their business will change in the future. The data analysis method used is a qualitative analysis of the Business Feasibility Study in terms of market and marketing aspects, the setting of this research is located at the Ulujami branch of the Saudi Department Store, Pemalang district. The purpose of this study is that researchers can broadly determine the feasibility of existing businesses at the Ulujami branch of the Saudi Department Store in terms of market and marketing aspects. The results and discussion include the 4Ps namely Product, Price, Place, and Promotion. As well as the conclusion that the Ulujami branch of the Saudi Department Store is feasible when viewed from the market and marketing aspects.
Analisis Kelayakan Bisnis Like Mie And Coffee Di Batang Alfiesyah, Emilia; Abadi, Muhammad Taufiq
BISMA : Business and Management Journal Vol. 1 No. 01 (2023): Bisma : Business and Management Journal
Publisher : CV. Kalimasada Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59966/bisma.v1i01.167

Abstract

Marketing mix is a collection of marketing variables that are carried out in an integrated manner or a marketing strategy that is carried out simultaneously by the company to pursue the desired sales target in the target market. The research method used in this study uses a qualitative descriptive method. The variables used by Like Mie and Coffee companies include product, place, price, and promotion. The materials used in the manufacture of products are of good quality. It has a strategic and instagramable place. The prices offered are very affordable and provide lots of discounts. In promoting its products using print media and social media, Like Mie and Coffee is a business that deserves to be developed from all aspects that have been carried out by the company. Apart from that, establishing a second branch in Semarang is proof that the business is very feasible to develop.
Analisis Kelayakan Bisnis Usaha Bercukur Barbershop di Binagriya Pekalongan Zaki Akhmad Hanif; Abadi, Muhammad Taufiq
BISMA : Business and Management Journal Vol. 1 No. 02 (2023): Bisma : Business and Management Journal
Publisher : CV. Kalimasada Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59966/bisma.v1i02.174

Abstract

Hair neatness is one thing that needs attention. It is commonplace that many haircut services are established in various places. In writing this article discusses the barbershop business called Bercuma Barbershop. Bercuma Barbershop is a privately owned barbershop that was developed with the current situation in mind. To start this business, you need a strategic location. The location is located on the edge of the Binagriya highway in the city of Pekalongan. The main purpose of making a business feasibility study analysis report from this barbershop is to make a decision whether or not this business is feasible. In this study using a qualitative approach to the type of field research (field research). Data collection for this method is an interview method by interviewing a barbershop entrepreneur owner, overall the concept is the same from articles or research related to previous barbershop businesses, only there are a few differences but that is not significant. The results of the research show that the Barbershop Shaving business is feasible to be implemented and developed.
Analisis Studi Kelayakan Bisnis pada Usaha Keripik Singkong Berliani, Defta Nasya; Abadi, Muhammad Taufiq
BISMA : Business and Management Journal Vol. 1 No. 02 (2023): Bisma : Business and Management Journal
Publisher : CV. Kalimasada Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59966/bisma.v1i02.179

Abstract

The industrial sector has an important role in improving the community's economic wheel. One of the food industries that can be developed and last a long time is the cassava chips business. Cassava chips are one of the snacks/snacks that are favored by all walks of life. This study aims to determine the business feasibility of cassava chips business. The author uses qualitative methods in analyzing market/marketing aspects, HR (Human Resources) aspects, socio-economic aspects and environmental aspects. This research was conducted in 20-23 March 2023 at the S3 Cassava Chips Business located in Bulakpelem Village, Sragi District, Pekalongan Regency. The results showed that the business prospects in the snack food sector, namelythe S3 Cassava Chips Business, were very good because of market demand every month. The marketing mix strategy is also very good. Production is carried out continuously for 6 days and is only closed on Sundays. There are quite a lot of human resources in this business, namely around 13 people so that it can be said to be able to develop and have long business prospects. This business also helps the community's economy and the waste produced does not harm the surrounding environment.
Boosting University Efficiency via Balanced Scorecard from a Financial and Internal Viewpoints Abadi, Muhammad Taufiq; Sadali, Ayatullah; Fadzkurrahman A, Muhammad Akbar
International Research Journal of Business Studies Vol. 17 No. 1 (2024): April - July 2024
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.17.1.53-67

Abstract

This research aims to analyze the performance of the KH Abdurrahman Wahid Pekalongan State Islamic University (UIN) using the Balanced Scorecard (BSC) method which focuses on two perspectives: finance and internal business. The research method used is descriptive with a quantitative approach. Data was collected through surveys, interviews, and analysis of financial documents and internal university performance reports. Financial performance indicators include income, expenses and cost efficiency, while internal business indicators include academic processes, operational efficiency and service quality. The research results show that from a financial perspective, universities experienced a significant increase in annual income, especially from PNBP and academic support. However, there is still a need to diversify income sources. The largest expenditures are allocated to academic activities, staff salaries and allowances, and despite savings efforts, cost efficiency can still be improved. From an internal business perspective, the quality of the academic process is considered good but requires curriculum innovation that is more responsive to job market needs. Campus operational efficiency is good, but several administrative processes require digitalization. The level of student and staff satisfaction with university services is quite high, although there are areas that need improvement such as IT services and supporting facilities. This research concludes that the performance of UIN KH Abdurrahman Wahid Pekalongan from a financial and internal business perspective is quite good, but there are areas that require improvement to achieve higher efficiency and effectiveness. Key recommendations include diversifying revenue sources, increasing expenditure efficiency, curriculum innovation, and digitizing administrative processes.
Faktor Keberhasilan Usaha Batik Pekalongan (Studi Kasus Usaha Bisnis Batik Kafina di Pekalongan) Moh Ravid Ferdiansyah; M. Taufiq Abadi
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 2 No. 3 (2023): September : Digital Bisnis : Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v2i3.1287

Abstract

This study aims to analyze a case study of the Batik Kafina business in Pekalongan. This research will involve collecting primary and secondary data to obtain comprehensive information about the business of Batik Kafina. The research method used is a qualitative approach by collecting data through in-depth interviews with the owners and managers of Batik Kafina, as well as direct observation at business locations. Furthermore, the data will be analyzed descriptively to identify the factors that influence the success of the Batik Kafina business. The analysis will be carried out by considering several key factors, including marketing strategy, operational management, product innovation and customer response. In addition, it will also analyze the local business environment in Pekalongan, including competition with other batik producers and support from the local government. The results of this study are expected to provide insight into the factors that influence the success of the Batik Kafina business in Pekalongan. The findings of this study can be used as a reference for business owners and other business actors in developing strategies and facing challenges in the batik industry. This research can also contribute knowledge in the development of the batik industry in Indonesia as a whole.
Program Guru Tamu SMK N 1 Sragi: Pelatihan Digital Branding Guna Membangun Identitas Merek di Era Digital Pratama, Versiandika Yudha; Taufiq Abadi, Muhammad; Syamsuddin; Muasomah; Arya Putra, Muhammad; Hidayati, Taufiq
ADM : Jurnal Abdi Dosen dan Mahasiswa Vol. 3 No. 1 (2025): ADM : Jurnal Abdi Dosen dan Mahasiswa
Publisher : Penerbit dan Percetakan CV.Picmotiv

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61930/jurnaladm.v3i1.1008

Abstract

Digital branding has become an important element in building a strong brand identity amidst the challenges of the digital era. The guest teacher-based community service program at SMK Negeri 1 Sragi aims to provide education and training on digital branding strategies to students who want to become entrepreneurs. This activity involves materials on building brand identity, creating logos, producing digital content, and using Content Management Systems (CMS). With a practical and interactive approach, students are invited to understand the concept and apply digital branding strategies in their businesses. Program evaluations show students' success in creating logos and digital content, as well as a deep understanding of the importance of brand identity in the digital era. Participant testimonials confirm the benefits of this program in improving students' skills and readiness to face competition in the digital business world. This program is a strategic step in developing students' competencies and strengthening their potential as future entrepreneurs.
Strategi Pemasaran: Cara Kedai Geprek Niki bisa Bertahan di Era Digital Fania Alzaira Arrahma; M. Taufiq Abadi
Jurnal Manajemen Riset Inovasi Vol. 1 No. 3 (2023): Juli : Jurnal Manajemen Riset Inovasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/mri.v1i3.1354

Abstract

This study aims to analyze the marketing strategy used by Kedai Geprek Niki in facing business competition in the digital era. This study uses qualitative research methods by interviewing the owners and customers of Kedai Geprek Niki. The results show that Kedai Geprek Niki still uses word of mouth marketing as the main method to develop its business. This is done by ensuring quality food and good service to increase customer satisfaction and make them recommend Kedai Geprek Niki to their friends and family. In order to increase customer satisfaction, Kedai Geprek Niki also pays attention to service aspects. They provide special training for their staff to provide good and friendly service to customers. Kedai Geprek Niki also pays attention to aspects of cleanliness and environmental comfort. Based on the results of this study, it can be concluded that Kedai Geprek Niki has managed to survive in the digital era by adopting a marketing strategy that is in line with current business trends. They leverage technology and strengthen their word-of-mouth marketing strategy by focusing on product and service quality.
Strategi Pemasaran UMKM di Era Digital: Studi Kasus Penggunaan TikTok Shop oleh Sylviea Collection Rizqiani, Nur Laili; Sadali, Ayatullah; Taufiq Abadi, Muhammad
Sahmiyya: Jurnal Ekonomi dan Bisnis Vol 3, No 1 Mei 2024
Publisher : Universitas Islam Negeri K.H. Abdurrahman Wahid Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research examines the marketing strategies used by MSME players, focusing on Sylviea Collection's use of TikTok Shop as a case study. MSMEs in Indonesia face various challenges, including the COVID-19 pandemic bug and changes in consumer shopping behavior towards the digital economy. One of the efforts made by MSMEs is to utilize TikTok Shop to market their products. This study concludes that MSMEs can increase the appeal and effectiveness of their TikTok content by using high-quality smartphones, non-rational persuasive advertising techniques, and functional ads that provide clear product information. With the right marketing strategy, MSMEs can expand their market in the growing digital era.
PENGEMBANGAN PRODUK KULINER LOKAL UNTUK MENINGKATKAN PARIWISATA DAERAH: (Studi Kasus Produk Kuliner Lokal di Wonobodro) Ardaneswari Kenlarasati; Via Laila Khairunisa; Selfi Nirmalasari; Muhammad Taufiq Abadi
Jurnal Nusantara Berbakti Vol. 1 No. 3 (2023): Juli : Jurnal Nusantara Berbakti
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jnb.v1i3.159

Abstract

A tourist village is a village that is used as a tourist attraction because of its attractiveness. The potential possessed by the village is a form of integration between attractions, accommodation and supporting facilities which are then presented in a structure of community life. This method by conducting PKM activities in a research-based community service program was carried out on June 18, 2023 in collaboration with UMKM Wonobodro Village, Blado Kab. Batang, which was held at a religious tourism site. This community service activity carries the theme of developing local culinary products to increase regional tourism. Therefore, the tourist village is usually made in one particular area supported by attractions, accommodation, and other facilities which as a whole integrate all elements in a village to promote local uniqueness and wisdom. Culinary tourism is one of the tourism potentials in this tourist village is Opak Singkong. This cassava opak is sold in raw or fried form. Opak is sold from Rp5-10 thousand per pack that can be used as souvenirs for tourists who come.
Co-Authors Abdul Bahri Sukartono Ade Gunawan Ade Gunawan Adinda Risqiana Dewi Maulana Adinda Umul Fadzila Agung Alfiesyah, Emilia Alivia, Khofifatul Amanda Luqianna Amilatul Khasanah Angga Candra Winata Angga Teguh Susilo Anggi Permatasari Anisa Ria Annisa Shofiana Anton Bagus Santoso Arafandy, Rayhandika Ardaneswari Kenlarasati Ardiyansah Ilham Ardiyansyah, Muhammad Arifa Ilmiyati Aris Syafi’i Arju Fatiya Nidhofa Arya Putra, Muhammad Assa adatul Kamilah Asti Nur Wilda Ariza Aulia Maudy Aulia Nailis Salamah Ayu Andini Ayu Tyas Styaningsih Bambang Sri Hartono Bayu Dian Asmoro Wibowo Bela Fitriani Berlian Eka Nursabrina Berliani, Defta Nasya Burhanudin Cahyaningsih Cahyaningsih Camelia Catur Rahayu Sunu Pratiwi Cintia Febriliana Putri Cintia Salsabila Dava Dhito Sasiaji Diana Zalfanur Dina Ambarwati Dina Aslamiya Anjalina Dwi Ayu Septiyani Dwi Sintia Rahmawanti Ega Vivia Fatikhah Elda Purwanti Erna Wahyu Setiyaningsih Erna Wijayanti Etika Alina Putri Fadhilah, Nur Fadila Salsa Faradiva Fadzkurrahman A, Muhammad Akbar Faiza Nadilah Faizah, Iis Nur Fani Alviyanto Fania Alzaira Arrahma Farkhatul Hayati Fatimah Azzahro Fifi Afista Fifi Aprilia Yulianti Fifiani Dwi Kurnia Fikri Novrial Azhar Firda Nadyarahma Firda Yuliasari Gita Oktavia Rosita Hasna Huwaidah Hawa Azzah Fauziah Hendri Hermawan Adinugraha Hermina Pristilia Hidayati, Taufiq Hilda Adistya Hilda Safitri Hilmi Dzaki Hilya Diniya Hilya Hana Putri Ibrahim Abdu Salam Ilma Nafiyah Intan Ayu Noverita Intan Nadzifa Irfa Febriyani Isepputri Istikomah Dwi Lestari Izzati Rohmaniyah Kaila Zulfa Khoirurrizki Kartika Ramandhani Kartika Ramandhani Khasna Maulida Kholilah Lilah Kholimah Khotimah, Lala Ratu Khulaelatudil Azzah Khusnul Khotimah Kirana Mahardhika Rahma Laeni Khazimah Laila Laila kholisa Laily Nurul Hidayah Lia Olivia Zahara Lilis Arviani Lilis Nurrohmah Linda Martalia Liza Septiyani Lizianil Azizah Lutfiyanti M. Irfan Rizqi Mala Millatina Marfita Hikmatul Aini Marlinda Effendi Mathraf az-zanji Maya Ari Sofiana Metti Rahma Saniagi Mila Fatmawati Mila Minkhatul Maula Minhatus Sania MINKHATUL MAULA Misel Yulianti Mochamad Yusuf Mochamad Yusuf Kustinah Moh Ravid Ferdiansyah Mohammad Kaka Syahwa Abbas Mohammad Miefta Ismail Mohammad Robbi Maulana Muasomah Mufrodah Muh Fatkhurrozi Muhammad Aris Syafi'i Muhammad Aris Syafi’i Muhammad Azhar Husni Muhammad Azka Fajar Mufarih Muhammad Faqih Fahriza Muhammad Farhan Ahnaf Muhammad Haikal Muqowwi Muhammad Imam Masyari Muhammad Miftakhu Surur Muhammad Nur Adila Hikam Muhammad Satrio Juliyanto Muhammad Sultan Mubarok Muhammad Sultan Mubarok Muhammad Sultan Mubarok Muhammad Syahrul Arifin Muhammad Usman Ariffianto Muhammad Wifqi Hidayatullah Muhammad Zidan Maulana Muhammmad Hadziq Ulil Abshor Muthia Husna Qolby Mutiara Oktavina Nailil Mufidah Qosim Nailis Surooya Naily Taufiqoh Nia Amellia Niken Ning Tiyas Ni’mah Mu’aliyah Nunung Ghoniyah Nunung Yuliani Nur Khiba Sania Nur Kholisah Nur Nabila Nur Rohmah Hidayati Nurris Kiyani NURUL KARIMAH Nurul Kholisha Okta Dilla Suryani Puput Putriani Putri Amanda Ardita Putri Indah Lestari Putri Karina Sabila Qonita Febriyani Rafi Alkaf Asy Syafi Rafi Prasojo Raiha Ravitta Putri Rara Fitriyani Reniy Widiastuti Ria Anisatus Sholihah Ria Anisatus Solihah Ridwan Abu Djibran Riema Ainun Nissa Rina Tri Astuti Riska Dwi Amalia Riski Nilam Sari Rizkafaiza Rizqi Mursalina Rizqi Putri Solina Rizqi Salamah Rizqiani, Nur Laili Robiah, Siti Rofiyana Rohmatul Laeli Rohmatun Nazilah Rossidah Rihadatul Aisi RR. Ella Evrita Hestiandari Sabrina Sukma Maulidya Sadali, Ayatullah Sekar Arumandani Selfi Nirmalasari Sintiana Rizki Siti Amalia Nurul Hadidah Sofiana, Rizky Ekawati Sri Mumaeni Agustina Sri Wahyuningsih Suciati Sukma Purbaningrum Syamsuddin Syamsul Arifin Syifa Destya Salsabila Syintia Amanda Rhetha Tahani Salsabila Tia Syifana Tri Noviantika Zain Triana Dani Maulana Trisna Afriyani Uktafi Karunia Umi Fikriyah Umi Kholilah Versiandika Yudha Pratama Via Laila Khairunisa Viki Malikhatuz Zakiyah Vita Tri Indriani Widayah Widayah Yenita Karisha Zakhi Mubarok Zaki Akhmad Hanif Zakia Khoirunisa Zidna Rizka Maulida Zimq Marquiza