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PENGARUH MARKETING MIX DAN DIGITAL BANKING TERHADAP KEPUASAN NASABAH PADA BANK SYARIAH INDONESIA CABANG PEKALONGAN PEMUDA DI MASA PANDEMI Mochamad Yusuf Kustinah; Muhammad Taufik Abadi; Rinda Asytuti
Ekonomi Islam Vol. 13 No. 1 (2022): Jurnal Ekonomi Islam Fakultas Agama Islam UHAMKA
Publisher : Universitas Muhammadiyah Prof Dr Hamka

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (507.965 KB) | DOI: 10.22236/jei.v13i1.8158

Abstract

Bank Syariah Indonesia has a growing number of customers every year. The increase in customers is not matched by the quality of service in the form of customer satisfaction. Customer satisfaction is still an obstacle to maximizing Islamic banks' profits. This study aims to examine the effect of marketing mix and digital banking on customer satisfaction at Bank Syariah Indonesia Pekalongan Pemuda Branch during the pandemic. The sample used was 99 respondents from a population of 17,261. The sample uses an accidental sampling technique. The method uses a questionnaire. Instrument testing, classical assumption analysis, multiple linear regression analysis, and hypothesis testing were used to analyze the data. The results of the analysis conducted on customer satisfaction at Bank Syariah Indonesia Pekalongan Pemuda Branch during the pandemic, namely how digital banking variables affect customer satisfaction, However, the marketing mix has no effect on customer satisfaction. Keywords: Marketing Mix, Digital Banking, Customer Satisfaction
PENGARUH MARKETING MIX DAN DIGITAL BANKING TERHADAP KEPUASAN NASABAH PADA BANK SYARIAH INDONESIA CABANG PEKALONGAN PEMUDA DI MASA PANDEMI Mochamad Yusuf Kustinah; Muhammad Taufik Abadi; Rinda Asytuti
Ekonomi Islam Vol. 13 No. 1 (2022): Jurnal Ekonomi Islam Fakultas Agama Islam UHAMKA
Publisher : Universitas Muhammadiyah Prof Dr Hamka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/jei.v13i1.8158

Abstract

Bank Syariah Indonesia has a growing number of customers every year. The increase in customers is not matched by the quality of service in the form of customer satisfaction. Customer satisfaction is still an obstacle to maximizing Islamic banks' profits. This study aims to examine the effect of marketing mix and digital banking on customer satisfaction at Bank Syariah Indonesia Pekalongan Pemuda Branch during the pandemic. The sample used was 99 respondents from a population of 17,261. The sample uses an accidental sampling technique. The method uses a questionnaire. Instrument testing, classical assumption analysis, multiple linear regression analysis, and hypothesis testing were used to analyze the data. The results of the analysis conducted on customer satisfaction at Bank Syariah Indonesia Pekalongan Pemuda Branch during the pandemic, namely how digital banking variables affect customer satisfaction, However, the marketing mix has no effect on customer satisfaction. Keywords: Marketing Mix, Digital Banking, Customer Satisfaction
Provision of Nutritional Drinks for Children in State Elementary School 1 Wangandowo Auliya Arfiani; Dina Fauziyah Mufidah; Renin Amalia; Muhammad Taufiq Abadi
Experimental Student Experiences Vol. 3 No. 2 (2024): June
Publisher : LPPM Sunan Doe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58330/ese.v1i6.287

Abstract

As children grow and develop, their nutritional needs are critical to ensure optimal health and development. One important aspect of nutrition is the consumption of healthy and nutritious drinks. Provision of healthy and nutritious drinks in elementary schools can be a means of education about the importance of healthy and nutritious drinks. Through nutrition education programs and activities that involve children, schools can provide knowledge about the benefits of healthy and nutritious drinks for their health. The implementation of community service activities was carried out at SDN 1 Wangandowo, Bojong District, Pekalongan Regency with the target participants being elementary school children in grades 1 and 2 with a total of 31 students. The implementation of this activity uses 2 learning methods, including the lecture method and the discussion method. After holding community service activities in the form of socializing the procurement of nutritious drinks for children in the school environment (SDN 1 Wangandowo), it can be concluded that the provision of nutritious drinks in the elementary school environment is very important and has several basic reasons, including to meet children's nutritional needs, increase concentration and learning performance, encourage healthy eating patterns, prevent health problems, and establish healthy habits early on.
PENGEMBANGAN PRODUK KULINER LOKAL UNTUK MENINGKATKAN PARIWISATA DAERAH: (Studi Kasus Produk Kuliner Lokal di Wonobodro) Ardaneswari Kenlarasati; Via Laila Khairunisa; Selfi Nirmalasari; Muhammad Taufiq Abadi
Jurnal Nusantara Berbakti Vol. 1 No. 3 (2023): Juli : Jurnal Nusantara Berbakti
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jnb.v1i3.159

Abstract

A tourist village is a village that is used as a tourist attraction because of its attractiveness. The potential possessed by the village is a form of integration between attractions, accommodation and supporting facilities which are then presented in a structure of community life. This method by conducting PKM activities in a research-based community service program was carried out on June 18, 2023 in collaboration with UMKM Wonobodro Village, Blado Kab. Batang, which was held at a religious tourism site. This community service activity carries the theme of developing local culinary products to increase regional tourism. Therefore, the tourist village is usually made in one particular area supported by attractions, accommodation, and other facilities which as a whole integrate all elements in a village to promote local uniqueness and wisdom. Culinary tourism is one of the tourism potentials in this tourist village is Opak Singkong. This cassava opak is sold in raw or fried form. Opak is sold from Rp5-10 thousand per pack that can be used as souvenirs for tourists who come.
PENGADAAN MAKANAN BERGIZI UNTUK ANAK-ANAK DI LINGKUNGAN SEKOLAH (Studi kasus di TPQ Raudhotul Huda Wangandowo) Rohmatul Laeli; Fatimah Azzahro; Nunung Yuliani; Muhammad Taufiq Abadi
Jurnal Nusantara Berbakti Vol. 1 No. 3 (2023): Juli : Jurnal Nusantara Berbakti
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jnb.v1i3.161

Abstract

Nutrition greatly influences the growth and development of children who are still in the learning process at school. The habit of snacking on children has become a common habit and is found at various socio-economic levels of society. Snacks whose cleanliness cannot be controlled by the school and which are contaminated with dust and dirt are in great demand by school children. The purpose of this service activity is to provide socialization or learning about the importance of nutritious food for children at TPQ Raudhotul Huda Wangandowo. The method used in this service is using learning methods in the form of; the lecture method is in the form of delivering theory, the second is the discussion and question and answer method, used to test participants' understanding of the material that has been delivered. The results of this activity showed that the students at TPQ Raudhotul Huda Wangandowo were very enthusiastic in listening to the material presented by us. Some students also understand about nutritious food, it is proven that they can answer questions from us
Membangun Loyalitas Pelanggan Melalui Promosi yang Efektif Studi Kasus Usaha Kebab di Wonokerto Kartika Ramandhani; M. Taufiq Abadi
Jurnal Mahasiswa Kreatif Vol. 1 No. 4 (2023): Juli : Jurnal Mahasiswa Kreatif
Publisher : Universitas Katolik Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmk-widyakarya.v1i4.646

Abstract

This study aims to analyze how effective promotion can help build customer loyalty in kebab businesses in Wonokerto, and to find out whether the business is feasible or not to run. Qualitative case studies were conducted by conducting in-depth interviews with kebab business owners and several loyal customers, as well as observing promotional activities carried out. This study uses qualitative research methods to collect data and analyze complex phenomena in a specific language and cultural context. In-depth interviews were used to collect data from purposively selected informants, namely kebab business owners and some loyal customers. Observations were also made to obtain information regarding promotional activities carried out and interactions between customers and kebab business owners. The results of the study show that effective promotion can help build and maintain customer loyalty to kebab businesses in Wonokerto. Kebab business owners need to pay attention to customer needs and preferences in designing effective promotional strategies. Effective promotion must be able to attract customers and provide significant added value for them. Therefore, kebab business owners need to understand the characteristics of customers and the market environment to design targeted and effective promotional strategies. So that the business can be declared feasible to run.
PROMOSI GIZI SEIMBANG : MENINGKATKAN PENGETAHUAN MASYARAKAT TENTANG POLA MAKAN SEHAT Assa adatul Kamilah; Mila Fatmawati; Puput Putriani; Muhammad Taufiq Abadi
Jurnal Pengabdian Masyarakat Kesosi Vol. 6 No. 2 (2023): Juli: Jurnal ABDIMAS KESOSI
Publisher : Sekolah Tinggi Ilmu Kesehatan Kesetiakawanan Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57213/abdimas.v6i2.187

Abstract

Indonesia masih memiliki masalah gizi yang sangat mempengaruhi kualitas sumber daya manusianya (SDM). Upaya pemerintah untuk mengatasi dan mencegah masalah ini adalah dengan menerbitkan pedoman umum gizi seimbang (PUGS) pada tahun 2014. Kegiatan pengabdian ini dilakukan untuk membantu masyarakat dalam meningkatkan pengetahuan mengenai pola makan sehat dengan gizi seimbang. Metode yang digunakan dalam pengabdian ini berupa promosi dan edukasi, dengan kuesioner sebagai bahan evaluasi. Hasil menunjukkan bahwa sedikit masyarakat yang memahami dan mengerti gizi seimbang yang sebenarnya dengan pilar pedoman yang bagaimana dan takaran seperti apa. Namun, setelah dilaksanakannya promosi dan edukasi gizi seimbang ini, menjadikan masyarakat lebih mengetahui dan memahami secara jelas pola makan sehat dengan gizi seimbang yang baik dan sesuai.
ANALYZE THE BUSINESS FEASIBILITY OF THE ASYMIE WONOPRINGGO CHICKEN NOODLE SHOP Rizqi Mursalina; M. Taufiq Abadi
Journal FAME: Journal Food and Beverage, Product and Services, Accomodation Industry, Entertainment Services Vol 6, No 1 (2023): JOURNAL FAME Journal Food and Beverage, Product and Services, Accommodation Indu
Publisher : Akademi Pariwisata Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/fame.v6i1.4362

Abstract

The food stall business is a business that has quite large and promising opportunities. Food stalls can also be used as a place for buyers to relax, gather and so on which makes buyers have a reason to come to the food stall. That is why many people open food stalls, especially chicken noodle stalls. The purpose of this study is to find out and analyze the business feasibility of the asymie chicken noodle shop. This research use desciptive qualitative approach. The data obtained is in the form of primary data, namely interviews and secondary data, namely observation. The research was conducted at Asymie Wonopringgo Chicken Noodle Warung. The results of the study show that when viewed from the market and marketing aspects according to the feasibility study, the asymie chicken noodle shop is very good. This can be seen from the good service, the many facilities and the characteristics of the product with full chicken meat topping provided by the Asymie chicken noodle shop. In addition, the price offered is also affordable for consumers of all ages according to the market segment and the promotion is carried out very well, namely through WhatsApp Story.
Tinjauan Etika Bisnis Islam Terhadap Praktik Gadai Sawah Di Desa Winduaji Kecamatan Paninggaran Anisa Ria; Muhammad Taufiq Abadi
Aktiva : Jurnal Manajemen dan Bisnis Vol. 3 No. 2 (2023): Juli
Publisher : Actual Insight

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56393/aktiva.v3i2.1217

Abstract

Penelitian ini berusaha memberikan gambaran kebiasaan masyarakat yang tidak lazim di desa winduaji dalam melakukan transaksi hutang piutang yaitu denga system gadai. Penelitian ini bertujuan untuk mengetahui tinajuan etika bisnis islam terhadap praktik gadai sawah yang ada di desa winduaji, selain itu penelitan ini juga bertujuan untuk mengetahui bagaimana tinjaukan etika bisnis islam terhadap praktik system ijon, terakhir penelitian ini ingin menganalisis dampak praktek gadai sawah dan sistem ijon terhadap kesejahteraan ekonomi masyarakat. Adapun metode yang digunakan adalah deskriptif dengan analisis data kualitatif. berdasarkan observasi, wawancara, dan dokumentasi, dengan jumlah informan sebanyak 8 orang, 6 orang dalam transaksi gadai sawah dan 2 orang dalam praktik system ijon. Hasil penelitian ini menunjukan bahwa praktek gadai sawah tidak sesuai dengan prinsip etika bisnis islam, hasil kedua menemukan bahwa praktik sistem ijon cenderung merugikan pihak penjual karena haarga yang ditawarkan lebih rendah daripada harga barang saat panen. Hasil ketiga menemukan bahwa baik praktik gadai sawah maupu system ijon tidak memberikan dampak yang signifikan terhadap tingkat kesejahteraan masyarakat desa winduaji.
Perkembangan Reksadana Syariah di Indonesia Istikomah Dwi Lestari; Metti Rahma Saniagi; Fani Alviyanto; Muhammad Taufiq Abadi
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 1 No. 4 (2023): Desember
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v1i4.333

Abstract

Abstract. Investment can simply be defined as an activity of investing capital or assets with the aim of making a profit. More practically, investment is a commitment of a certain amount of funds or other resources made now with the hope of gaining profits in the future. The aim of this research is to find out about the development of sharia mutual funds in Indonesia. The method used in this research is a bibliographic approach sourced from books and scientific journals according to the topic and focus of the research. The results of this research show that the development of sharia mutual funds in Indonesia has been quite significant with the number of sharia mutual funds increasing and many investors already using sharia mutual funds as their investment instruments. Keywords: Sharia Mutual Funds, Investment, Islam.
Co-Authors Abdul Bahri Sukartono Ade Gunawan Ade Gunawan Adinda Risqiana Dewi Maulana Adinda Umul Fadzila Agung Akbar Fadzkurrahman A, Muhammad Alfiesyah, Emilia Amanda Luqianna Amilatul Khasanah Angga Candra Winata Angga Teguh Susilo Anggi Permatasari Anisa Ria Annisa Shofiana Anton Bagus Santoso Arafandy, Rayhandika Ardaneswari Kenlarasati Ardiyansah Ilham Ardiyansyah, Muhammad Arifa Ilmiyati Aris Syafi’i Ariyy, Bagus Arju Fatiya Nidhofa Arya Putra, Muhammad Assa adatul Kamilah Asti Nur Wilda Ariza Aulia Maudy Aulia Nailis Salamah Auliya Arfiani Ayu Andini Ayu Tyas Styaningsih Bagus Ariyandi Bayu Dian Asmoro Wibowo Bela Fitriani Berlian Eka Nursabrina Berliani, Defta Nasya Burhanudin Camelia Catur Rahayu Sunu Pratiwi Cintia Febriliana Putri Cintia Salsabila Dava Dhito Sasiaji Diana Zalfanur Dina Ambarwati Dina Aslamiya Anjalina Dina Fauziyah Mufidah Dwi Ayu Septiyani Dwi Sintia Rahmawanti Ega Vivia Fatikhah Elda Purwanti Erna Wahyu Setiyaningsih Erna Wijayanti Etika Alina Putri Fadhilah, Nur Fadila Salsa Faradiva Fadzkurrahman A, Muhammad Akbar Faiza Nadilah Faizah, Iis Nur Fani Alviyanto Fania Alzaira Arrahma Farkhatul Hayati Fatimah Azzahro Fifi Afista Fifi Aprilia Yulianti Fikri Novrial Azhar Firda Nadyarahma Firda Yuliasari Gita Oktavia Rosita Hartono, Bambang Sri Hasna Huwaidah Hawa Azzah Fauziah Hendri Hermawan Adinugraha Hermina Pristilia Hidayati, Taufiq Hilda Adistya Hilda Safitri Hilmi Dzaki Hilya Diniya Hilya Hana Putri Ibrahim Abdu Salam Ilma Nafiyah Intan Ayu Noverita Intan Nadzifa Irfa Febriyani Isepputri Istikomah Dwi Lestari Izzati Rohmaniyah Kaila Zulfa Khoirurrizki Kartika Ramandhani Kartika Ramandhani Khasna Maulida Kholilah Lilah Kholimah Khotimah, Lala Ratu Khulaelatudil Azzah Khusnul Khotimah Kirana Mahardhika Rahma Laeni Khazimah Laila Laila kholisa Laily Nurul Hidayah Lia Olivia Zahara Lilis Arviani Lilis Nurrohmah Linda Martalia Liza Septiyani Lizianil Azizah Lutfiyanti M. Irfan Rizqi Mala Millatina Marfita Hikmatul Aini Marfita Hikmatul Aini Marlinda Effendi Mathraf az-zanji Maya Ari Sofiana Metti Rahma Saniagi Mila Fatmawati Mila Minkhatul Maula Minhatus Sania MINKHATUL MAULA Misel Yulianti Mochamad Yusuf Mochamad Yusuf Kustinah Moh Ravid Ferdiansyah Mohammad Kaka Syahwa Abbas Mohammad Miefta Ismail Mohammad Robbi Maulana Muasomah Mufrodah Muh Fatkhurrozi Muhammad Akbar Darmawan Muhammad Aris Syafi'i Muhammad Aris Syafi’i Muhammad Azhar Husni Muhammad Azka Fajar Mufarih Muhammad Faqih Fahriza Muhammad Farhan Ahnaf Muhammad Haikal Muqowwi Muhammad Imam Masyari Muhammad Miftakhu Surur Muhammad Nur Adila Hikam Muhammad Satrio Juliyanto Muhammad Sultan Mubarok Muhammad Sultan Mubarok Muhammad Syahrul Arifin Muhammad Usman Ariffianto Muhammad Wifqi Hidayatullah Muhammad Zidan Maulana Muhammmad Hadziq Ulil Abshor Muthia Husna Qolby Mutiara Oktavina Nailil Mufidah Qosim Nailis Surooya Naily Taufiqoh Nia Amellia Niken Ning Tiyas Ni’mah Mu’aliyah Nunung Ghoniyah Nunung Yuliani Nur Khiba Sania Nur Kholisah Nur Nabila Nur Rohmah Hidayati Nurris Kiyani NURUL KARIMAH Nurul Kholisha Okta Dilla Suryani Puput Putriani Putri Amanda Ardita Putri Indah Lestari Putri Karina Sabila Qonita Febriyani Rafi Alkaf Asy Syafi Rafi Prasojo Raiha Ravitta Putri Rara Fitriyani Rendy Septiyanto Renin Amalia Reniy Widiastuti Ria Anisatus Sholihah Ria Anisatus Solihah Ridwan Abu Djibran Riema Ainun Nissa Rina Tri Astuti Riska Dwi Amalia Riski Nilam Sari Rizkafaiza Rizqi Mursalina Rizqi Putri Solina Rizqi Salamah Robiah, Siti Rofiyana Rohmatul Laeli Rohmatun Nazilah Rossidah Rihadatul Aisi RR. Ella Evrita Hestiandari Sabrina Sukma Maulidya Sadali, Ayatullah Sadali, Muhammad Sekar Arumandani Selfi Nirmalasari Sintiana Rizki Siti Amalia Nurul Hadidah Sofiana, Rizky Ekawati Sri Mumaeni Agustina Sri Wahyuningsih Suciati Sukma Purbaningrum Syamsuddin Syifa Destya Salsabila Syintia Amanda Rhetha Tahani Salsabila Tia Syifana Tri Noviantika Zain Triana Dani Maulana Trisna Afriyani Uktafi Karunia Umi Fikriyah Umi Kholilah Versiandika Yudha Pratama Via Laila Khairunisa Viki Malikhatuz Zakiyah Vita Tri Indriani Widayah Widayah Yenita Karisha Zakhi Mubarok Zaki Akhmad Hanif Zakia Khoirunisa Zidna Rizka Maulida Zimq Marquiza