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All Journal Socia : Jurnal Ilmu-Ilmu Sosial Channel : Jurnal Komunikasi Sawwa: Jurnal Studi Gender JURNAL ILMU BUDAYA Jurnal Pemikiran Sosiologi Jurnal Humaniora : Jurnal Ilmu Sosial, Ekonomi dan Hukum Translitera : Jurnal Kajian Komunikasi dan Studi Media ETNOREFLIKA: Jurnal Sosial dan Budaya Metahumaniora Jurnal Manajemen Komunikasi Jurnal Ilmiah Dinamika Sosial Jurnal Komunikasi Nusantara Jurnal Dakwah dan Komunikasi Calathu: Jurnal Ilmu Komunikasi Journal of Innovation Research and Knowledge Jurnal Ilmiah Kampus Mengajar Petanda : Jurnal Ilmu Komunikasi dan Humaniora Proceeding ISETH (International Summit on Science, Technology, and Humanity) Prosiding University Research Colloquium Jurnal Keilmuan dan Keislaman Paradigma: Jurnal Kajian Budaya Harmoni Sosial : Jurnal Pengabdian Dan Solidaritas Masyarakat Jurnal Ilmu Komunikasi Proceedings of Jogjakarta Communication Conference (JCC)
Rino Andreas
Universitas Sebelas Maret
Religion Arts Humanities Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Public Health Social Sciences Other

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Mahasiswa dalam Belenggu AI: Praktik Konsumsi ChatGPT dan DeepSeek Siti Umaiyah; Rino Andreas; Rony K. Pratama; Septi Anggita Kriskartika; Muhamad Reznu Firsyawardana
ETNOREFLIKA: Jurnal Sosial dan Budaya Vol 14 No 3 (2025): Volume 14, Issue 3, October 2025
Publisher : Laboratory of Anthropology Department, Faculty of Humanity, Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33772/etnoreflika.v14i3.3054

Abstract

The rapid advancement of technology has brought significant changes to everyday life. Various activities that previously required human skills can now be gradually replaced by artificial intelligence (AI), such as text generation, language translation, and answering complex questions, which can now be done by platforms such as ChatGPT and DeepSeek. This study seeks to examine in greater depth the forms of acceptance and consumption patterns of ChatGPT and DeepSeek among university students. As an academic group, students have their own interpretations of the presence of these two technologies. This study uses a reception analysis method involving ten informants who belong to Generation Z, and refers to the decision-making theory proposed by George R. Terry and Brinckloe. The results of the study show that the audience has diverse interpretations of ChatGPT and DeepSeek consumption, which are influenced by their respective backgrounds and levels of knowledge. Most informants are in a position of negotiation, while others are in a dominant position that supports the use of AI in the field of higher education.
Co-Authors Adimas Maditra Permana Aflahah, Noor Aida Akbar Darmawan Akhyat Sulkhan, Khumaid Dayanti, Gista Rahma Dian Arymami Dzikrina Aqsha Mahardika Dzikrina Aqsha Mahardika Fahirah, Hanifah Firsyawardana, Muhamad Reznu Fisyawardana, Muhamad Reznu Khoirunnisa’ Ismi Nur Intani Lestari, Herlindadwi Liang, Chen Wei Mahardika, Dzikrina Aqsha MARIA BINTANG Maulana, Mahesa Mawarni, Rida Indah Muhamad Reznu Firsyawardana Muhamad Reznu Firsyawardana Mutiah, Isnaini Umi Nisa Dwi Septiyanti Nur, Fasichah Tia Nurfauziah, Dwi Hana Pratama, Rony Kurniawan Priyanto Priyanto Putra, Romi Iriandi Rafidiyah, Dina Rahmawati Faradiyah Nurul Riskina, Aulia Rizki Rosidah, Dede Rony K. Pratama Sanjaya, Candra Rahmat Saputro, Duwi Septi Anggita Kriskartika Setiawan, Azizah Nafabilla Siti Umaiyah Sri Dian Maharani Syafuddin, Khairul Vania Alayda Rahma Wihastiningrum, Zabrina Damayanti Yaqi, Yu Yudha Wirawanda