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All Journal Socia : Jurnal Ilmu-Ilmu Sosial Channel : Jurnal Komunikasi Sawwa: Jurnal Studi Gender JURNAL ILMU BUDAYA Jurnal Pemikiran Sosiologi Jurnal Humaniora : Jurnal Ilmu Sosial, Ekonomi dan Hukum Translitera : Jurnal Kajian Komunikasi dan Studi Media ETNOREFLIKA: Jurnal Sosial dan Budaya Metahumaniora Jurnal Manajemen Komunikasi Jurnal Ilmiah Dinamika Sosial Jurnal Komunikasi Nusantara Jurnal Dakwah dan Komunikasi Calathu: Jurnal Ilmu Komunikasi Journal of Innovation Research and Knowledge Jurnal Ilmiah Kampus Mengajar Petanda : Jurnal Ilmu Komunikasi dan Humaniora Proceeding ISETH (International Summit on Science, Technology, and Humanity) Prosiding University Research Colloquium Jurnal Keilmuan dan Keislaman Paradigma: Jurnal Kajian Budaya Harmoni Sosial : Jurnal Pengabdian Dan Solidaritas Masyarakat Jurnal Ilmu Komunikasi Proceedings of Jogjakarta Communication Conference (JCC)
Rino Andreas
Universitas Sebelas Maret
Religion Arts Humanities Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Public Health Social Sciences Other

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STEREOTIFIKASI PEREMPUAN DALAM IKLAN PERBANKAN (PEMBACAAN SEMIOTIKA JUDITH WILLIAMSON PADA IKLAN MANDIRI ONLINE) Andreas, Rino
JURNAL ILMU BUDAYA Vol. 9 No. 1 (2021): Jurnal Ilmu Budaya
Publisher : Universitas Hasanuddin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34050/jib.v9i1.11788

Abstract

Advertising is not a neutral media, but rather a part of the dominant discourse. This paper focuses on elaborating ideologies in three Mandiri Online advertisements using Judith Williamson's semiotic analysis. The result, shows that Mandiri Online ads reproduce public awareness by representing women as a social group that likes to shop and fetishist of the commodities they want. The stereotype is attached as natural. Mandiri Online ads also perpetuate a culture of consumerism with products that offer transactions via online. Furthermore, the advertisements chose artists like Tara Basro and Reza Rahardian who are already well-known as young artists and performers in the Indonesian film industry. Bank Mandiri "borrows" the meaning of popularity, youth and achievement, so that the product obtains a significant meaning based on the artist's reference system.
HIDUP DALAM KOMUNITAS VIRTUAL: STUDI ETNOGRAFI PEREMPUAN BERTATO DI RUANG SIBER Andreas, Rino; Akhyat Sulkhan, Khumaid; Rizki Rosidah, Dede; Yaqi, Yu
JURNAL ILMU BUDAYA Vol. 11 No. 1 (2023): Jurnal Ilmu Budaya
Publisher : Universitas Hasanuddin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34050/jib.v11i1.25946

Abstract

 This study aims to look at the construction of tattooed bodies in cyberspace and explain gender relations in the Indonesian Tattoo Women's (PTI) virtual community. This qualitative research uses a virtual ethnographic method that involves the participation of researchers in a community. As a result, the PTI community has a style of interaction that shapes culture in cyberspace. PTI is a place for tattoo lovers, both "women" and "men, to express themselves by uploading photos of tattoos on their body parts. The embodied body, which was originally considered something permanent and natural, has turned into a hybrid body, becoming a cyberbody. Thus, the tattoo phenomenon in cyberspace goes beyond the rigid construction of male/female or feminine/masculine identity issues in real space. Because body identity in the context of cyberspace is fluid, it can be changed, shaped, and even duplicated.
Exploring Integrated Vocabulary and Speaking Learning in “Spoken English Vocabulary and Corpus” Class Riskina, Aulia; Rafidiyah, Dina; Nurfauziah, Dwi Hana; Dayanti, Gista Rahma; Aflahah, Noor Aida; Amalin, Khusnul; Andreas, Rino; Saputro, Duwi
Jurnal Keilmuan dan Keislaman Vol. 2, No. 2, Juni 2023
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/jkk.v2i2.53

Abstract

This article explores the strategy of integrating vocabulary and speaking learning in spoken English classes and investigates how lecturers teach these skills. The integration of vocabulary and speaking is essential as speaking is a productive skill that requires input (vocabulary) and output (spoken English). This study aims to delve into how this integration enhances speaking skills by providing language exposure through contextually relevant vocabulary usage. The lecturer's approach involves situational learning videos, focusing on pronunciation and contextual understanding. Moreover, the incorporation of corpus data, depicting vocabulary usage in various speaking contexts, aids students in practicing vocabulary in appropriate situations. The results showcase a spectrum of student responses, ranging from natural speakers to those reliant on scripted preparation. Assignments, including role-plays and conversational scenarios, foster vocabulary utilization in congruent contexts. Student interviews reflect improved understanding of spoken English through vocabulary exploration strategies, facilitating comprehension and communication. The study concludes that integrating vocabulary and speaking learning enhances spoken English proficiency, guiding educators to develop more effective teaching methodologies. Future research recommendations include expanding participant numbers for richer data insights.
The Commodification of Islam in Halal Cosmetics Advertising in Indonesia (Judith Williamson Semiotics Analysis) Mutiah, Isnaini Umi; Andreas, Rino; Mahardika, Dzikrina Aqsha; Setiawan, Azizah Nafabilla; Septiyanti, Nisa Dwi
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2023: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/iseth.4612

Abstract

The purpose of this paper is to explain the commodification of Islam in the advertisement of Wardah cosmetic products through Judith Williamson's semiotic analysis. Advertising as a communicative medium aims to influence consumers by constructing the dominant discourse in Muslim society. One of them is seen in Wardah's beauty product advertisement by building Islamic discourse. This qualitative research uses the advertising semiotics method which examines the relation between signifier and signified in an object. The researcher analyzed the scenes in five Wardah advertisements. The results show that "Wardah TV commercial" embeds Islamic discourse through the concept of "halal'' cosmetics through text and audio-visual components. This Islamic discourse was built through language and then commodified as a product with a "halal" label attached to Wardah's commodities, namely using natural alcohol, not being contaminated with prohibited materials, and the production process in accordance with Islamic procedures. Furthermore, Wardah's advertisement featured multi-talented artists Dewi Sandra and Natasha Rizki, who were known as hijrah models, singers, and film actresses. Thus, Wardah succeeded in "borrowing" the meaning of popularity, Muslim youth, and achievement so that the product obtains a significant meaning based on the artist's reference system. The decommodification process looks at the ideology that is hidden and played by industrial interests in the segment of Muslim society in Indonesia.
Mimicry, Hybridity and Liminality in The Movie Avatar: The Way of Water (A Postcolonial Study) Andreas, Rino; Sanjaya, Candra Rahmat; Wihastiningrum, Zabrina Damayanti; Putra, Romi Iriandi
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2023: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/iseth.4613

Abstract

Film is a medium that describes the relationship between "Western" and "Eastern" cultures. This study aims to examine the discourse of postcolonialism in the movie Avatar: The Way of Water (2022) from the perspective of Homi K. Bhabha regarding mimicry, hybridity and liminality. This qualitative research uses a content analysis method. As a result, the film Avatar displays a film plot that positions the people of Navi as an "eastern" group colonized by military forces from the "West". The characters in the film, namely Jake Sully and his family, are not trapped in the dichotomy between the colonizers and the colonized, but form and create a hybrid identity between humans and sailors. Thus the relationship between the characters in the movie Avatar is in the "space between" which is growing. a reading of postcolonialism in film.
DISMALAND ATAU DISNEYLAND? CULTURE JAMMING SEBAGAI PRAKTIK PERLAWANAN Rino Andreas; Dzikrina Aqsha Mahardika; Sri Dian Maharani
INTERCODE Vol 3, No 1 (2023)
Publisher : Universitas Muhammadiyah Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36269/ire.v3i1.2100

Abstract

ABSTRAK Media menawarkan bentuk perlawanan alternatif terhadap kekuatan kapitalisme. Salahsatu bentuk perlawanan ini adalah melalui budaya jamming atau culture jamming (CJ).CJ dapat dilihat dalam iklan Dismaland yang merupakan penantang terhadap tamanhiburan Disneyland yang telah membentuk gaya hidup dan budaya masyarakat modern.Artikel ini mengelaborasi bentuk budaya jamming di Dismaland yang diperkenalkan olehseniman jalanan Banksy dan menjelaskan sejauh mana bentuk resistensi mempengaruhipraktik sosial budaya terhadap Disneyland. Penelitian ini menggunakan pendekatandeskriptif kualitatif dengan menggunakan wacana tentang budaya jamming dan teorikritis sebagai analisis. Hasil penelitian menunjukkan bahwa Dismaland sebagai bentukbudaya jamming berhasil mendefinisikan ulang taman bermain untuk anak-anak yangdianggap “ideal” seperti Disneyland. Melalui komponen audio-visual, Dismalandmenghadirkan ironi dan membangun wacana satir atas imajinasi masyarakat yang terusmenerusterjebak dalam ideologi konsumerisme yang tak berkesudahan. “Jamming”tersebut ditunjukkan dengan menata, memediasi ulang, dan merepresentasikan karakterdari brand image Disneyland dengan menggunakan bahasa yang telah tertanam di benakpublik melalui berbagai sumber seni yang ada. Oleh karena itu, taman bermain Dismalandmenjadi tempat yang membosankan dan menakutkan. Hal ini sengaja dibuat untukmemikirkan kembali secara reflektif implikasi budaya dari taman hiburan impianDisneyland dalam balutan konsumerisme. Kata Kunci: Hegemoni; Kapitalisme ;Culture Jamming
THE NJAWANI BULE: WACANA POSKOLONIAL PADA KANAL YOUTUBE LONDOKAMPUNG Andreas, Rino
Metahumaniora Vol 15, No 1 (2025): METAHUMANIORA, APRIL 2025
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/metahumaniora.v15i1.62014

Abstract

Penelitian ini bertujuan untuk mengelaborasi konstruksi sosial identitas YouTuber Londokampung dari perspektif poskolonialisme Homi Bhabha. Penelitian kualitatif ini menggunakan metode analisis isi dan teori poskolonialisme. Hasilnya, identitas YouTuber Londokampung dibangun melalui platform YouTube menggunakan elemen audio-visual. Cak Dave secara aktif memposisikan diri sebagai “bule” dari Australia dan sebagai seorang “Jawa” dari Surabaya, Indonesia. Konstruksi identitas ini terlihat melalui penggunaan atribut seperti pakaian batik, surjan, blangkon dan tindakan yang menyerupai masyarakat “Jawa”. Selain itu, Cak Dave juga menggunakan bahasa Inggris, Indonesia dan Jawa yang menjadikannya sebagai subjek poskolonial yang hibrid, namun Cak Dave tetap mempertahankan perbedaan identitas “bule” yang melekat pada dirinya.  Maka terbentuk konstruksi identitas hybrid sebagai “bule jawa”. Dengan demikian, identitas Cak Dave mencerminkan dinamika poskolonial yang kompleks. Lebih lanjut, ia menantang stereotip tentang hubungan Timur-Barat dengan menciptakan identitas hibrida yang memperlihatkan mimicry dan hybridity. Lewat the third space yang dibangun melalui kanal YouTube, ia menunjukkan bahwa budaya lokal memiliki daya tarik yang universal dan mampu bersanding dengan budaya global. Ruang ini juga memungkinkan dekonstruksi stereotip tentang dikotomi “Barat” dan “Timur”. 
Gender Identity Construction in Cyberspace: A Netnographic Analysis of Tinder Users Andreas, Rino; Septiyanti, Nisa Dwi; Maulana, Mahesa
Sawwa: Jurnal Studi Gender Vol. 20 No. 1 (2025): April
Publisher : Pusat Studi gender dan Anak (PSGA) Universitas Islam Negeri Walisongo Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/sa.v20i1.25618

Abstract

Tinder is one of the virtual spaces that allows individuals to negotiate and present themselves dynamically. Stereotypes and traditional social norms continue to influence how gender is understood and represented online, which in turn reinforces problematic biases in interactions in digital spaces. This study aims to analyze the construction of gender identity among Tinder dating app users within the framework of a digital society. Employing a qualitative method with a netnographic approach, this research involves the researcher's active participation in the Tinder platform's virtual space by observing 52 user accounts and conducting in-depth interviews with five informants. The findings reveal that Tinder users construct gender identity through visual and textual elements, including profile photos, brief bios, hobbies, and interests. Gender identity on the platform can be manipulated and diversified to represent themselves as "women" and or "men." It underscores the necessity for contextualization and redefinition of gender identity within cyberspace. The study makes a significant contribution by revealing how gender identity on Tinder challenges traditional binaries through performative practices that blur the rigid boundaries between “feminine” and “masculine” while offering new insights into gender fluidity within digital spaces as arenas for renegotiating social norms.
Managing value proposition of small medium enterprise through digital business communication Nur, Fasichah Tia; Andreas, Rino; Liang, Chen Wei
Manajemen Komunikasi Vol 9, No 2 (2025): Accredited by Republic Indonesia Ministry of Research, Technology, and Higher Ed
Publisher : Faculty of Communication Sciences Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jmk.v9i2.62057

Abstract

Digital business communication has proven to be a determining factor in increasing the competitiveness and adaptability of SMEs in the midst of a dynamic digitalization era. In addition, the use of the Value Proposition framework in digital marketing strategies has shown significant effectiveness in expanding reach and increasing customer engagement in local product-based SMEs. This study aims to analyze how Gang Gowes implements its value proposition through strategic business communication on Instagram in the context of bicycle tourism in Solo, Indonesia. The demand for tourism, sports, and culinary experiences has grown beyond just recreation and health, but also the desire to socialize, create, upload, and share content on social media platforms, especially Instagram. This study uses a qualitative approach by analyzing Gang Gowes’ Instagram posts and conducting in-depth customer interviews. Through the BMC analysis, we found that Gang Gowes, as a bicycle rental business, implements a value proposition by differentiating itself from other similar bicycle rental business competitors. Gang Gowes offers a spontaneous experience, aesthetic value, and quick services. Furthermore, the use of interactive communication through Instagram provides interesting visualization, routes travelled, and stories built by customers that provide a value proposition to consumers effectively. This study offers a value proposition implementation model that can be replicated by tourism businesses based on experience and visual narratives, a business that can build attractiveness as well as emotional engagement with its consumers.
Peningkatan Literasi Informasi untuk Pustakawan, Guru dan Pegiat Literasi di Dinas Kearsipan dan Perpustakaan Kabupaten Karanganyar Rino Andreas; Adimas Maditra Permana; Priyanto Priyanto
Harmoni Sosial : Jurnal Pengabdian dan Solidaritas Masyarakat Vol. 2 No. 3 (2025): Juli : Harmoni Sosial : Jurnal Pengabdian dan Solidaritas Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/harmoni.v2i3.1758

Abstract

Tujuan artikel ini untuk mengelaborasi peningkatan literasi informasi pustakawan, guru, dan pegiat literasi melalui Bimbingan Teknis yang diselenggarakan oleh Dinas Kearsipan dan Perpustakaan Kabupaten Karanganyar. Kegiatan ini dilaksanakan selama lima hari melibatkan narasumber dari berbagai institusi seperti D3-Komunikasi Terapan UNS, D3-Perpustakaan UNS, UPT Perpustakaan UNS, UMUKA, dan Kominfo, serta difokuskan pada materi kebutuhan informasi, penelusuran, evaluasi, analisis, sintesis, dan diseminasi informasi, yang sejajar dengan capaian literasi sebagaimana digariskan dalam literatur pelatihan literasi informasi. Metode yang digunakan adalah program pelatihan interaktif terpadu, terdiri dari ceramah, studi kasus, simulasi praktik, diskusi kelompok, dan tanya jawab. Tiap narasumber memberikan sesi spesifik sesuai keahlian. Evaluasi dilakukan melalui pre‑test dan post‑test, observasi partisipatif, serta refleksi individu. Hasil menunjukkan peningkatan signifikan dalam kompetensi literasi informasi para peserta: rata‑rata skor post‑test naik dibanding pre‑test; peserta melaporkan peningkatan kemampuan merumuskan kebutuhan informasi, memilih sumber yang relevan, mengevaluasi kredibilitas, melakukan analisis dan sintesis, serta menyebarkan informasi secara sistematis. Selain itu, partisipasi aktif dan sangat tingginya antusiasme peserta mencerminkan keberhasilan metode interaktif. Temuan ini sejalan dengan penelitian sebelumnya yang menunjukkan bahwa pelatihan literasi informasi efektif meningkatkan kemampuan praktis pustakawan dan tenaga perpustakaan. Secara keseluruhan, Bimtek ini efektif meningkatkan literasi informasi secara sistematis, dan direkomendasikan sebagai model pelatihan berkelanjutan untuk penguatan layanan perpustakaan daerah.
Co-Authors Adimas Maditra Permana Aflahah, Noor Aida Akbar Darmawan Akhyat Sulkhan, Khumaid Dayanti, Gista Rahma Dian Arymami Dzikrina Aqsha Mahardika Dzikrina Aqsha Mahardika Fahirah, Hanifah Firsyawardana, Muhamad Reznu Fisyawardana, Muhamad Reznu Khoirunnisa’ Ismi Nur Intani Lestari, Herlindadwi Liang, Chen Wei Mahardika, Dzikrina Aqsha MARIA BINTANG Maulana, Mahesa Mawarni, Rida Indah Muhamad Reznu Firsyawardana Muhamad Reznu Firsyawardana Mutiah, Isnaini Umi Nisa Dwi Septiyanti Nur, Fasichah Tia Nurfauziah, Dwi Hana Pratama, Rony Kurniawan Priyanto Priyanto Putra, Romi Iriandi Rafidiyah, Dina Rahmawati Faradiyah Nurul Riskina, Aulia Rizki Rosidah, Dede Rony K. Pratama Sanjaya, Candra Rahmat Saputro, Duwi Septi Anggita Kriskartika Setiawan, Azizah Nafabilla Siti Umaiyah Sri Dian Maharani Syafuddin, Khairul Vania Alayda Rahma Wihastiningrum, Zabrina Damayanti Yaqi, Yu Yudha Wirawanda