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All Journal JURNAL MANAJEMEN TRANSPORTASI & LOGISTIK JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK Minda Baharu International Journal of Applied Business Research Jurnal Logistik Indonesia Dinasti International Journal of Management Science Jurnal Manajemen Transportasi & Logistik (JMTRANSLOG) Vivabio : Jurnal Pengabdian Multidisiplin ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat Jurnal Transportasi, Logistik, dan Aviasi (JTLA) Jurnal Manajemen Bisnis Transportasi dan Logistik Formosa Journal of Multidisciplinary Research (FJMR) Journal of Information System, Technology and Engineering JURNAL ABDIMAS TRANSPORTASI & LOGISTIK
Lis Lesmini
Institut Transportasi Dan Logistik Trisakti
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Nursing Public Health Social Sciences Transportation Other

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Journal : Journal of Information System, Technology and Engineering

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Analysis of the Influence of Effort Expectancy, Perceived Usefulness, and Digital Literacy on Intention to Use Retail Shopping Applications Yanti, Jumianis; Sari, Titis Nistia; Lesmini, Lis; Robo, Salahudin; Saleh, Sahlan M.; Nugraha, Jefri Putri
Journal of Information System, Technology and Engineering Vol. 3 No. 2 (2025): JISTE
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jiste.v3i2.153

Abstract

The digital transformation in the retail sector has led to the emergence of various online shopping applications that facilitate consumer transactions. However, the successful adoption of these applications is highly influenced by user perceptions. This study aims to analyze the impact of effort expectancy, perceived usefulness, and digital literacy on the intention to use retail shopping applications. Using a quantitative approach with a survey method, data were collected from 200 respondents who are users of shopping applications in urban areas. The analysis technique used was multiple linear regression. The results indicate that all three independent variables significantly affect the intention to use. Effort expectancy has a positive effect, meaning that the easier the application is to use, the higher the user's intention to use it. Perceived usefulness also shows a strong impact, indicating that perceptions of the application's benefits play a crucial role in shaping the intention to use. Additionally, digital literacy proves to be an important supporting factor that enables users to understand and maximize the application's features optimally. This study provides contributions to application developers and retail industry players in formulating digital marketing strategies and enhancing user experience.
Co-Authors Abdullah Ade Suryobuwono Abi Prasidi Aditya Wardhana Agus Setiawan Amalia Anggraini Aswanti Setyawati Budi Purwanto Daeng Rifqi Fadhlurrahman Deny J. Najoan Devi Marlita, Devi Dian Anom Baskoro Dwi Darmawan Dwika Ahadiputra Endang Sugiharti Euis Saribanon, Euis Firdaus, Iqbal firdaus, Mohammad iqbal Handayani, Sri Hendro Kuntohadi Hidayat, Raden Didiet Rachmat Honny Fiva Akira Sembiring Indra Rustiawan Indriyati Indriyati Iqbal Firdaus Irwan Chaerudin Irwan Chairuddin Jefri Putri Nugraha Josua Panatap Soehaditama Kamsariaty Latifah Dwi Handayani Mohammad Iqbal Firdaus Muhammad Iqbal Firdaus Muhammad Iqbal Firdaus Muhammad Iqbal Firdaus, Muhammad Iqbal Muhammad Nurman Ruslani Muhammad Rifni Muhammad Rifni, Muhammad Ni Nyoman Sawitri Prima Widiyanto Primadi Candra Susanto Raden Didiet Rachmat Hidayat Raden Didiet Rahmat Hidayat Rahman, Nor Aida Abdul Robo, Salahudin Ryan Firdiansyah Suryawan Saleh, Sahlan M. Sandriana Marina Sari, Titis Nistia Setyowati, Tri Mulyani Sidjabat, Sonya Siska Amonalisa Silalahi Sriwanti Belani Subagio, Mochammad Subandi Subandi Syahridhan, Sayed Umagapi, Brata Wuntara Widiyanto, Prima Widiyanto, Prima Widodo, Rintis Eko Wynd Rizaldy Yanti, Jumianis