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All Journal Jurnal Pendidikan Ekonomi (JUPE) CAUCHY: Jurnal Matematika Murni dan Aplikasi Jurnal Mahasiswa Statistik Jurnal Manajemen Pendidikan Journal of Innovation and Applied Technology Jurnal Teknologi Informasi dan Ilmu Komputer Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal STRATEGIC Kinerja: Jurnal Ekonomi dan Manajemen Civil Engineering Journal BAREKENG: Jurnal Ilmu Matematika dan Terapan JTAM (Jurnal Teori dan Aplikasi Matematika) Jurnal Keperawatan Muhammadiyah eCo-Buss Jurnal Statistika dan Aplikasinya PROFESSIONAL HEALTH JOURNAL JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Nursing Information Journal MATHunesa: Jurnal Ilmiah Matematika Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Journal of Trends Economics and Accounting Research Jurnal Manajemen Jurnal Ekonomika Dan Bisnis Jurnal Riset Ilmu Ekonomi dan Bisnis Journal of Accounting and Finance Management (JAFM) Journal of Indonesian Psychological Science (JIPS) Jurnal Pengabdian Masyarakat Bhinneka Jurnal Ekonomika Manajemen Dan Bisnis El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam MAPAN: Jurnal Manajemen Akuntansi Palapa Nusantara Jurnal Pengabdian Masyarakat Journal of Ekonomics, Finance, and Management Studies Journal of Agriprecision & Social Impact International Journal of Economics and Management Research
Achmad Efendi
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Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Health Professions Industrial & Manufacturing Engineering Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences Transportation Other

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Journal : Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal

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The Influence of Marketing Mix and Cafe Atmosphere on Customer Loyalty Through Customer Satisfaction As a Mediation Variable Risal, M.; Efendi, Achmad; Firmanzah, Adi
Jurnal Aplikasi Bisnis dan Manajemen Vol. 11 No. 1 (2024): JABM, Vol. 11 No. 1, Januari 2025
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.11.1.141

Abstract

Background: The development of cafes and restaurants represents one of the fastest-growing sectors in Indonesia's culinary industry. This growth is evident not only in major cities but also in remote areas. As lifestyles become more sophisticated, the increasing needs of the community are driving changes in consumption patterns.Purpose: This study aims to examine the role of the marketing mix and café atmosphere on customer loyalty, mediated by customer satisfaction, in cafes and restaurants in Samarinda City.Design/Methodology/Approach: A total of 100 café and restaurant owners participated in this study. Data were analyzed using SmartPLS 3.3.Findings/Results: The results show that the marketing mix significantly influences customer satisfaction through factors such as fair pricing, appealing products, effective promotions, and strategic locations, which meet consumer expectations. Similarly, the café atmosphere, characterized by pleasant lighting, comfortable seating, and enjoyable background music, enhances customer satisfaction. Both the marketing mix and café atmosphere contribute to customer loyalty, as consumers are willing to return and recommend these establishments when they feel satisfied. Additionally, customer satisfaction itself plays a crucial role in fostering loyalty, demonstrating that a positive experience with pricing, products, promotions, and ambiance leads to higher retention rates.Conclusion: The marketing mix, café atmosphere, and customer satisfaction significantly influence customer loyalty. Each variable and its indicators play a critical role in shaping consumer behavior.Originality/Value (State of the Art): While the marketing mix and café atmosphere have been studied conceptually and theoretically, research on café atmosphere remains limited. This study contributes to the field by exploring a specific research object, including a distinct sample size, providing valuable insights for further research in this area. Keywords: café atmosphere, customer satisfaction, customer loyalty, marketing mix, café and restaurant
Co-Authors ., Damingun ., Jubaidi Achmad Wicaksono Adi Firmanzah Akbar, Sa'idah Akhmad Yanuar Fahmi Pamungkas Al Amin, Muhammad Aldy, Jeri Ali Syahbana Aliani, Ardia Anggriawan, Muhammad Verry Ani Budi Astuti Anitarini, Fani Anitarini, Fany Ardhi Khoirul Hakim Arditama Putra Rochmanullah Arini, Luthfia Hanun Yuli Atiek Iriany Atik Pramesti Wilujeng, Atik Pramesti Atika Putri, Tiara Aulia Rahman Balqis, Rani Diana Bestari Archita Safitri Dahlia Damayanti, Fransiska Erna Damingun Damingun, Damingun Danang Ariyanto Daniswara, Respati Satya Daulina, Fitriya Dellawaty Supraba Dewi Yuniar Dian Roshanti Eni Sumarminingsih Ermi Utami Ervia Toga Fachri Faisal Fernandes, Adji Achmad Rinaldo Firmanti, Tria Anisa Fitriani, Suci Fransiska Erna Damayanti Hardiana, Ameilia Heni Kusdarwati Henny Pramoedyo Henny Pramoedyo Ivan Rachmawan Iwanegbe, Izuwa Jailani, Haliza Mutiasari Jubaidi Kusumawati, Diana Lidia Hastuti Loekito Adi Soehono Ludfi Djakfar Lusia, Dwi Ayu Luthfatul Amaliana M. Risal, M. mahdaniah, mahdaniah Melandari, Defi Miftaviana Zahira Zavy Mochammad Hisyaam Darwin Muhammad Al Amin Nanda Rizqia Pradana Ratnasari, Nanda Rizqia Pradana Nasution, Angellica Christine Ni Wayan Surya Wardhani Novi Nur Aini Nurjannah Nurjannah Pipit Hariyono Prasetyawan, Riyan Dwi Putri, Henida Ratna Ayu Putri, Novita Surya Qosimah, Dahliatul reiszasro, jingga Renita Yuniar Reny Ramahdani Reny Ramahdani Rohmah, Devi Azarina Manzilir Rusty, Atnin Sintania Aprilla Salsabila, Santi Wahyu Satria Putra, Pramadhita Wika Semathea, Karen Setiawati, Ananda Sholihin Sholihin Soekardjo Solimun Solimun Solimun, Solimun Suci Astutik Supriyanto Supriyanto Ulandari, Efy Ullah, Mohammad Ohid Vera Anitra Wardhani, Ni Wayan S. Warsi, Nawang Weni Utomo, Candra R. W. S Weni Utomo, Candra Rezzing Wigbertus Ngabu Wiryanti, Ni Ketut Ledi Wuriani, Wuriani Yulianto, Shalsa Amalia Zahrany, Naura Nisrina