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Analisis Hasil Implementasi Multi-Attribute Utility Theory (MAUT) dalam Pengemasan Paket Wisata Tematik Yerik Afrianto Singgalen
Building of Informatics, Technology and Science (BITS) Vol 5 No 2 (2023): September 2023
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/bits.v5i2.4144

Abstract

The travel industry plays a vital role in maximizing the marketing of tourist destinations, but the process of determining tour packages must consider consumer purchasing power concerning destination ticket prices, distance and travel time, availability of accommodations and amenities services, and regulations. This study seeks to use the Multi-Attribute Utility Theory (MAUT) decision support model to tourist case studies from Ternate City to determine superior tour packages. In the meantime, the context of destinations, accommodation services, and transportation services is incorporated into the use of the MAUT decision support model. The following criteria are established based on the category of the location: entrance fee; facilities and infrastructure; local tour guides; type of activity at the destination; Security, and Hygiene. The following criteria are established based on the category of lodging services: standard room rate, property amenities, room features, room type, and services. In addition, the criteria established based on the category of transportation services are as follows: rental pricing; car type; vehicle amenities; driver experience. The findings of this study indicate that A5 tourist destinations are recommended, with a total value of 0.90, based on destination category, criteria and criteria values related to ticket prices (10), facilities and infrastructure (20), availability of local tour guides (10), diversity of activities (20), safety (20), and cleanliness (20). In addition, based on the criteria and weights related to standard room rental costs (20), property amenities (20), room features (20), room type (10), and services (30), we propose A1 with a total value of 0.85 in the accommodation services category. In the field of transportation services, we offer A2 with a total score of 0.83 based on criteria and weights relating to rental price (25), vehicle type (25), car amenities (25), and driver experience (25). Using the MAUT decision support model, it is evident that the packaging of tour bundling becomes more effective and efficient
Analisis Indeks Vegetasi dan Perancangan Sistem Monitoring Kawasan Ekowisata Mangrove Berbasis Hyper Spectral of Remote Sensing dan Design Thinking Framework Yerik Afrianto Singgalen
Journal of Information System Research (JOSH) Vol 5 No 1 (2023): Oktober 2023
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/josh.v5i1.4005

Abstract

One of the challenges in decision-making for determining the direction of mangrove ecotourism development policies and programs on Tagalaya Island is the availability of mangrove databases at each observation station and remote sensing models used to identify mangrove forest density. This research offers the idea of combining the hyperspectral method of remote sensing with the information system design method design thinking framework. Meanwhile, the location of this research is the mangrove ecotourism area of Tagalaya Island, North Halmahera Regency, North Maluku Province, Indonesia. The findings of this study demonstrate the need to use remote sensing to locate and evaluate spatial data, particularly index values based on NDVI models for each Tagalaya Island observation station. The first and second observation stations are shown to be included in the unusual group by the computation results of the 2023 raster data in the mangrove area of Tagalaya Island. The third observation station is also included in the medium category. The monitoring information system for the Tagalaya mangrove ecotourism region is also a solution to the mangrove database challenge in deciding the direction of Tagalaya mangrove ecotourism policies and activities (SIMOKE Tagalaya). Thus, the problems and solutions encountered in enhancing the monitoring program of mangrove ecotourism areas on Tagalaya Island become relevant and contextual when applying the hyperspectral method of remote sensing and information system design using a design thinking framework.
Destination Branding dan Optimalisasi Performa Kelompok Sadar Wisata (Pokdarwis) melalui Sistem Informasi Desa Wisata Berbasis Bauran Pemasaran 9P Yerik Afrianto Singgalen
Journal of Information System Research (JOSH) Vol 5 No 1 (2023): Oktober 2023
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/josh.v5i1.4353

Abstract

The challenge in destination branding is the support of all stakeholders in the tourism sector through collaboration and synergy in tourism potential management. To improve the positive image of the destination, digital campaigns are one of the practical approaches to attract tourist visits. Meanwhile, the Kelompok Sadar Wisata (Pokdarwis) is a driving force that triggers local communities' participation and encourages tourism development in each region. However, there are challenges in realizing the synergy of stakeholders' interests to improve the positive image of tourism villages. This research aims to design a tourism village information system that encourages the performance of Pokdarwis while destination branding. In addition, the framework used in system design is design thinking based on the 9P marketing mix (Product, Price, Promotion, Place, People, Physical Evidence, Process, Performance, and Partnership). The results of the system design show that Pokdarwis is essential as an actor who has access to data and information management and system operations integrated with the 9Ps with the following description: product is a series of activities or services in a tourist village that tourists can purchase; price, is the value of the service package that can be accessed by tourists based on the latest price; promotions, are added value and special prices offered based on time frames; place, is the location of activities offered by the theme of the activity; people, emphasizing the party in charge involved in each activity; physical evidence emphasizes the facilities available to support activities; process, is the flow of ordering and using the services offered; performance, emphasizing the history of previous service delivery; Partnership, is a partner involved directly or indirectly as a supporter of tourism services. This shows that the tourism village information system based on the 9P marketing mix can optimize the performance of Pokdarwis while forming destination branding.
Penerapan Metode Elimination Et Choix Traduisant la Realite (ELECTRE) dalam Proses Segmenting, Targeting, dan Positioning Layanan Akomodasi Yerik Afrianto Singgalen
JURNAL MEDIA INFORMATIKA BUDIDARMA Vol 7, No 4 (2023): Oktober 2023
Publisher : Universitas Budi Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30865/mib.v7i4.6677

Abstract

One of the challenges in marketing marketing strategy is determining the appropriate segments and target markets and increasing competitiveness through solid positioning. To determine the STP (Segmenting, Targeting, Positioning) marketing strategy in the accommodation service business, it is necessary to support decision-support models relevant to resource availability and the market environment. This study applies the Elimination et Choix Traduisant la Realite (ELECTRE) method in segmenting, targeting, and positioning hotel, homestay, and resort accommodation services. The stages in the ELECTRE method are as follows:  the stage of determining criteria and alternatives; the stage of normalization of the decision matrix; the weighting stage of the normalization matrix; the stage of determining the set of concordance and discordance on the index; the calculation stage of the concordance and discordance matrices; the calculation stage of the dominant matrix of concordance and discordance; Determination stage aggregate dominance matrix; the stage of elimination of less favorable alternatives. Based on the results of this study, it is known that the ELECTRE method can provide a systematic decision-making structure and framework, especially in segmenting, targeting, and positioning, to optimize results by business goals. Based on the results of implementing the ELECTRE method, it can be seen that A1 has an E value of 63.52, so it occupies the first position. In addition, A2 has an E value of 53.74, so it occupies the second position. Also, A3 has an E value of 49.74, occupying the third position. Based on the application of the ELECTRE method, hotels (A1), homestays (A2),  and resorts  (A3) need to optimize the 9P marketing mix (product, price, place, promotion, people, process, physical evidence, performance, partnership) in the process of Segmenting, Targeting, and Positioning for the sustainability of the accommodation service business. However, there is a challenge in this method, which is the integration of subjective preferences of capital owners in the decision-making process using ELECTRE, which can lead to distortion of results due to subjectivity and individual interests.
Penerapan Metode CRISP-DM untuk Optimalisasi Strategi Pemasaran STP (Segmenting, Targeting, Positioning) Layanan Akomodasi Hotel, Homestay, dan Resort Yerik Afrianto Singgalen
JURNAL MEDIA INFORMATIKA BUDIDARMA Vol 7, No 4 (2023): Oktober 2023
Publisher : Universitas Budi Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30865/mib.v7i4.6896

Abstract

The challenge in maintaining the business continuity of hotel, homestay, and resort accommodation services is the use of technology and marketing methods that are effective and efficient. This study aims to apply the Cross Industry Standard Process for Data Mining (CRISP-DM) method to optimize hotel, homestay, and resort marketing strategies. This research uses case studies on hotel, homestay, and resort accommodation services based on the context of the service provider's business operational area in North Toraja Regency, South Sulawesi Province. The results of this study show that TF-IDF results and sentiment extracts can be utilized for segmenting and targeting processes. Based on the results of TF-IDF, it is known that the main emphasis of hotel, homestay, or resort guests (Toraja Herigate, Toraja Misiliana, Rosaliana Homestay, Hotel Pison, and Luta Resort Toraja) with business operational areas in Rantepao sub-district, North Toraja Regency, South Sulawesi Province, is as follows: staff (97), Rantepao (98), clean (108), breakfast (139), nice (147), rooms (165), toraja (177), good (189),  room (268), hotel (331). In addition, modeling results using the SVM algorithm with SMOTE operators can be used in positioning strategies to improve the competitiveness of accommodation services based on business operational areas. Specifically, the performance of the SVM algorithm using SMOTE operators resulted in an accuracy value of 97.64%, a precision value of 100%, a recall value of 95.37%, an f-measure value of 97.56%, an AUC value of 100%). Compared to the DT algorithm, the performance of SVM algorithms using SMOTE operators has better performance in the classification of review data. Thus, the CRISP-DM method is able to optimize the marketing strategy of hotels, homestays, and resorts.
Penerapan Metode TOPSIS Sebagai Pendukung Keputusan Pemilihan Layanan Akomodasi di Destinasi Wisata Pulau Yerik Afrianto Singgalen
JURNAL MEDIA INFORMATIKA BUDIDARMA Vol 7, No 3 (2023): Juli 2023
Publisher : Universitas Budi Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30865/mib.v7i3.6530

Abstract

The selection of accommodation services in a tourist destination can be adjusted to the preferences of tourists. This study aims to recommend the TOPSIS method as a decision support system in the selection of accommodation services in tourist destinations, based on case studies of Morotai Island tourist destinations. The application of the TOPSIS method as decision support for the selection of accommodation services in Morotai Island tourist destinations consists of four stages as follows: the stage of making a normalized matrix, weighted normalized matrix manufacturing stage; steps determine the matrix of positive and negative ideal solutions; The step determines the preference value for each alternative. The criteria set are as follows: room price as a cost with an importance weight of 5; distance of the hotel to the destination as a benefit with an importance weight of 3; room type/class as a benefit with an importance weight of 4; hotel amenities as a benefit with an importance weight of 4; Service rating as a benefit with importance weight 4. Specifically, the accommodation service providers focused on are Daloha Resort; Metita Beach and Dive Resort; Moro Ma Doto; Molokai by Sahid Hotel; and Ria Hotel. The results of this study showed that the alternative with the highest preference value was Metita Beach and Dive Resort, with a value of 0.764348724, then Molokai by Sahid Hotel, with a value of 0.626002478. In addition, Daloha Resort has a value of 0.616994938, and Ria Hotel has a value of 0.61630669. Also, Moro Ma Doto has a value of 0.363441753. This suggests that travelers prioritizing price as the dominant factor with weight critical (5) will choose Metita Beach and Dive Resort. If the importance weight of each criterion is changed according to the traveler's perspective, the system will recommend different accommodation services. Thus, tourists can use the TOPSIS method in choosing accommodation services and give importance weight according to individual preferences. Therefore, the TOPSIS method can be used in selecting accommodation services in various tourist destinations.
Penerapan Metode CRISP-DM dalam Klasifikasi Data Ulasan Pengunjung Destinasi Danau Toba Menggunakan Algoritma Naïve Bayes Classifier (NBC) dan Decision Tree (DT) Yerik Afrianto Singgalen
JURNAL MEDIA INFORMATIKA BUDIDARMA Vol 7, No 3 (2023): Juli 2023
Publisher : Universitas Budi Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30865/mib.v7i3.6461

Abstract

This study aims to implement a classification method using the Nave Bayes Classifier (NBC) algorithm on Lake Toba visitor review text data. The Cross Industry Standard Process for Data Mining (CRISP-DM) methodology comprises the following stages: business understanding, data understanding, data preparation, modeling, evaluation, and deployment. The findings of this study indicate that during the phase of business comprehension, the context of the discussion focuses on the tourism sector, specifically tourist perceptions of the quality of products and services at Lake Toba tourist destinations. At the data comprehension stage, the source of review data used was the Tripadvisor website, which contained as many as 858 reviews with the following rating classification: 8 reviews with abysmal ratings; 22 reviews with poor ratings; 81 reviews with neutral ratings; 304 reviews with good ratings; 443 reviews with excellent ratings. Data cleansing is performed at the data preparation stage so that 382 data are processed by dividing training data by 70 percent and test data by 30 percent. During the modeling phase, the performance of the NBC and DT algorithms was evaluated using and without SMOTE UPsampling operators. The comparison of NBC and DT algorithm values indicates that the model with the best performance is DT using SMOTE UPsampling operators with accuracy values (98.27 percent), precision values (98.83 percent), recall values (97.71 percent), f-measure values (98.26 percent), and AUC values (98.27 percent) (0.982). At the evaluation stage, the importance of excellent service (Quality Human Resources) and supporting infrastructure was highlighted by analyzing the results of ranking the five most frequently used terms in Lake Toba visitor review data (tourism facilities and infrastructure). At the deployment stage, it is necessary to balance the development of attractions, accessibility, lodging, and tourism-supporting amenities to generate visiting intention and revisit motivation to Lake Toba.
Penerapan Metode Spatio-Temporal Analysis dalam Analisis Dinamika Tutupan dan Penggunaan Lahan Berbasis NDVI dan NDWI Yerik Afrianto Singgalen
KLIK: Kajian Ilmiah Informatika dan Komputer Vol. 4 No. 2 (2023): Oktober 2023
Publisher : STMIK Budi Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30865/klik.v4i2.1313

Abstract

Landscape changes brought on by converting land from community plantations to industrial areas must be continuously monitored for spatial data documentation. This study proposes documenting changes in the environment of coconut farms in Indonesia's North Maluku Province's Gulo Village, North Kao District, and North Halmahera Regency. The spatio-temporal analysis method was employed in this investigation. The results of this study show that the spatio-temporal analysis method is very relevant to be used in identifying and analyzing the dynamics of land cover and use in buffer zones and industrial zones through the Normalized Difference Vegetation Index (NDVI) and Normalized Difference Water Index (NDWI)  models. According to Landsat 8 OLI satellite image data based on 2018, 2019, and 2021, the land cover and use in the buffer zone, particularly in Gulo Village and Dowongimaiti Village, suggest agricultural activity and deep coconut plantations. The Landsat 8 OLI satellite image data calculation in August 2018 was 0.39 based on vegetation index data in the Gulo Village buffer zone. This value declined to 0.35 in September 2019 and increased to 0.43 in September 2021. In addition, changes in the vegetation index value of 0.39 in August 2018 were discovered based on data from the Dowongimaiti Village buffer zone, which declined to 0.38 in September 2019 and increased to 0.44 in September 2021. The NDWI model's calculation outcomes in industrial zones reveal water features and puddles with an average index value of -0.33. As a result, as a proactive and strategic measure to reduce the risk of disaster brought on by industrial activities, the output of the spatio-temporal analysis method can be used to optimize the function of supervision or control of environmental conditions in the form of appropriate program recommendations.
Implementation of Merdeka Belajar-Kampus Merdeka in Pringsewu for Regional Tourism Resilience and Development: Penta Helix Collaborative Model and Actor-Network Theory Perspective Yerik Afrianto Singgalen; A.Y. Agung Nugroho; Suharsono; Alfonso Harrison Nantingkaseh; Hironimus Cornelius Royke
Engagement: Jurnal Pengabdian Kepada Masyarakat Vol 6 No 1 (2022): May 2022
Publisher : Asosiasi Dosen Pengembang Masyarajat (ADPEMAS) Forum Komunikasi Dosen Peneliti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/engagement.v6i1.1131

Abstract

: A collaborative approach between stakeholders can create regional tourism resilience from an institutional perspective. Therefore, stakeholders' level of interest and influence needs to be identified, classified, analyzed and evaluate comprehensively through case studies from the Penta Helix collaboration model and Actor-Network Theory (ANT) perspective. This study uses qualitative interpretative methods through a case study of the Merdeka Belajar Kampus Merdeka (MBKM) program conducted by the Atma Jaya Catholic University of Indonesia in research learning involving lecturers and students in Pringsewu Regency, Lampung. Data collection techniques using in-depth interviews, observations, and document studies. Meanwhile, a Focus Group Discussion (FGD) was also held involving the Tourism Awareness Group known as Kelompok Sadar Wisata (Pokdarwis), Tourism Destination Managers, and the Tourism Department of Local Government. The data processing of this research uses the triangulation technique to obtain valid and credible information. This study indicates that MBKM Project can integrate the stakeholders' interest and influence through various development programs to achieve tourism resilience which is beneficial for the socio-economic, socio-cultural, and socio-ecological dimensions. The Penta Helix collaboration model and ANT perspectives can monitor network development to identify key actors as senders, recipients, subjects, objects, assistants, and challengers in the actant scheme to optimize message translation for integrating interests.
Implementation of rapid application development for spatio-temporal database management Yerik Afrianto Singgalen
Jurnal Mantik Vol. 7 No. 4 (2024): February: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v7i4.4525

Abstract

This study aims to investigate the application of Rapid Application Development (RAD) in developing a spatio-temporal database management system, focusing on a case study in North Halmahera Regency. The primary objective is to assess the effectiveness of RAD in expediting the development process and enhancing the adaptability of the system to the dynamic spatial data requirements in the region. The methodology involves iterative development cycles, encompassing requirements planning, user design, construction, and cutover phases. The results demonstrate the successful implementation of RAD principles, showcasing accelerated development timelines and flexibility in accommodating changes. The system, tailored to the specific needs of North Halmahera, proves to be a valuable tool for urban planning, land management, and decision-making. In conclusion, using RAD to develop the spatio-temporal database management system presents a promising approach for swiftly adapting to evolving spatial data demands, ultimately contributing to more effective and responsive governance in North Halmahera Regency
Co-Authors A.Y. Agung Nugroho Agnes Harnadi Agnes Harnadi Agung Mulyadi Purba Alfonso Harrison Aloisius Gita Nathaniel Astuti Kusumawicitra Astuti Kusumawicitra Astuti Kusumawicitra Laturiuw Astuti Kusumawicitra Laturiuw Bernardus Alvin Rig Bernardus Alvin Rig Biafra Daffa Farabi Biafra Daffa Farabi Billy Macarius Sidhunata Brito, Manuel Charitas Fibriani Christanto, Henoch Juli Christine Dewi Danny Manongga Dasra, Muhamad Nur Agus Eko Sediyono Eko Widodo Elfin Saputra Elfin Saputra Elly Esra Kudubun Fang, Liem Shiao Faskalis Halomoan Lichkman Manurung Gatot Sasongko Gilberto Dennis G E Sidabutar Gintu, Agung Rimayanto Gudiato, Candra Henoch Juli Christanto Henoch Juli Christanto Heru Prasadja Heru Prasadja, Heru Hindriyanto Dwi Purnomo Hironimus Cornelius Royke Irene Sonbay Irwan Sembiring Jesslyn Alvina Seah Jonathan Tristan Santoso Juli Christanto, Henoch Kartikawangi, Dorien Kusumawicitra, Astuti Manuel Brito Marthen Timisela Mavish, Steven Michael Kenang Gabbatha Nantingkaseh, Alfonso Harrison Nicolas Arya Nanda Susilo Nugroho, A. Y. Agung Octa Hutapea Octa Hutapea Pamerdi Giri Wiloso Pamerdi Giri Wiloso Pamerdi Giri Wiloso, Pamerdi Giri Pedro Manuel Lamberto Buu Sada Pinia, Nyoman Agus Perdanaputra Pontolawokang, Theresya Ellen Pristiana Widyastuti Pristiana Widyastuti Purwoko, Agus Puspitarini, Titis Radyan Rahmananta Radyan Rahmananta Rafael Christian Rahadi, Abigail Rosandrine Kayla Putri Rahmadini, Asyifa Catur Richard Emmanuel Adrian Sinaga Rosdiana Sijabat Samuel Piolo Seingo, Martha Maraka Setiawan, Ruben William Siemens Benyamin Tjhang Sri Yulianto Joko Prasetyo Stephen Aprius Sutresno, Stephen Aprius Suharsono SUHARSONO Suni, Eugenius Kau Tabuni, Gasper Tharsini, Priya Timisela, Marthen Titi Susilowati Prabawa Titis Puspitarini Widodo, Eko Winayu, Birgitta Narindri Rara Yan Dirk Wabiser Yoel Kristian Zsarin Astri Puji Insani