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All Journal JURNAL SAINS PEMASARAN INDONESIA Jurnal Ilmiah Ekonomi Islam SULUH: Jurnal Abdimas Dinasti International Journal of Management Science Jurnal Manajemen Kewirausahaan Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat Jurnal Ilmiah Manajemen Kesatuan Aliansi : Jurnal Manajemen dan Bisnis Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Kajian Ilmiah JURNAL ILMIAH AKUNTANSI DAN MANAJEMEN East Asian Journal of Multidisciplinary Research (EAJMR) Jurnal Ekonomi dan Manajemen (JEKMA) CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis SENTRI: Jurnal Riset Ilmiah Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Jurnal Penelitian Ekonomi Manajemen dan Bisnis Trending: Jurnal Manajemen dan Ekonomi Jurnal Riset Manajemen dan Ekonomi Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Jurnal Ilmiah Ekonomi dan Manajemen Maslahah: Jurnal Manajemen dan Ekonomi Syariah Neraca Manajemen, Akuntansi, dan Ekonomi Jurnal Riset Ilmiah Indonesian Journal of Economics and Strategic Management Jurnal Portofolio: Jurnal Manajemen dan Bisnis TECHNOVATE
Handayani, Milda
Universitas Bhayangkara Jakarta Raya
Religion Aerospace Engineering Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Journal : JURNAL SAINS PEMASARAN INDONESIA

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ANALYSIS OF FACTORS AFFECTING THE PERFORMANCE OF SME EXPORTS IN CENTRAL JAVA THROUGH EXPORT MARKETING STRATEGIES Handayani, Emilda; Ferdinand, Augusty Tae; Sugiono, Sugiono
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 16, No 2 (2017): September
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (3273.216 KB) | DOI: 10.14710/jspi.v16i2.103-116

Abstract

The Era of the ASEAN Economic Community (MEA) should be a boost for small and medium entrepreneurs (SMEs) to be more proactive in maintaining the existence of their business. SMEs as one of the important links in Indonesia's economic growth, need to get special attention to develop it. The research problem is how to improve export performance of SMEs in Central Java through the adoption of e-commerce, 3PL (third party logistics support), export market orientation and export marketing strategy. In answer to the problem developed a modeling and four hypotheses have been formulated in this study. This study used sampling purposive sampling method in which the respondent is the owner or manager of SMEs in Central Java that meets the criteria. The number of samples in this study was 134 respondents. The analysis tool used is SEM (structural equation modeling) in the AMOS program. The result of SEM analysis meets the criteria of Goodness of Fit that is Chi-square equal to 193,647; probability 0.051; TLI 0.981; CFI 0.984; CMIN / DF 1,188; RMSEA 0,039; GFI 0.879 and AGFI 0.844. The results of the data analysis showed that all hypotheses are accepted and produced three strategies in order to improve export performance through export marketing strategies that are influenced by export marketing orientation, support from logistic companies, and e-commerce adoption. Keywords: Small and Medium Enterprises, Export Performance, Export Marketing Strategy, Export Marketing Orientation, Logistic Support Company, and E-Commerce Adoption
Co-Authors AA Sudharmawan, AA Achmad Fauzi Agus Dharmanto Agus Dharmanto Alfian Saputra Angel Maharani Annisa Azahra Aulia Ari Sulistyowati Ari Sulistyowati Ari Sulistyowati Ari Sulistyowati, Ari Ashraff Rizky Setyawan Astuti Yulianingrum Augusty Tae Ferdinand Bayu Seno Pitoyo Bukhari, Eri Cahyadi Husadha Cinka Amalia Putri Cristiana Vicensia Aritonang Della Widya Ayu Devianti, Faysa Firli Dewi Puspaningtyas Dewi Sri Woelandari Dewi Sri Wulandari DODY KURNIAWAN Endang Hutabarat Ernita Shafa Nur Fadhilah Fadilah, Nayla Nur Ferawaty Puspitorini Fifi Talia Fikri , Adi Wibowo Noor Gunawan, Nabila Alifiyah Harfanly Bramley Munte Haryono Umar Hasanuddin Hasanuddin Hutabarat, Zoel Istianingsih Sastrodiharjo, Istianingsih Justine Tanuwijaya Kardinah Indrianna Meutia Kardinah Indrianna Meutia Kefas Kristian Telaumbanua Laurence, Michael Linda Wati M. Fadhli Nursal Maidani, Maidani Makruf, Muhammad Nafis Musyaffa, Arif Narpati, Bintang NOVIA RAHMAWATI Nursal, M.Fadhli Peter Narotama Sunardi Pitoyo, Bayu Seno Prayuda Putra Ariansyah Puspita, Ayu Diah putri setyawati Rahmaliya Pratiwi Riana Retnowati Krisnanto Rianto, Muhammad Richo Ricca Handayani Ridwan Fadhilah Rini Tresnawati Rizqia Naurah Zulfahra Sabrina Setyakinasti Safira Tamiya Sarfilianty Anggriani Sari, Rycha Kuwara Sudirman, Muzakki Sugiono Sugiono Supriyanto Supriyanto Supriyanto Supriyanto Tamiya, Safira Untari, Dhian Tyas Vashelda, Ardhelia Denis Wibowo, Wahyu Tri Widi Winarso Widi Winarso, Widi Widjanarko, Wirawan Wijayaningsih, Rini Wijayanti, Murti Wirata Yasa Kencana Wisnu Wibisono Woelandari Pantjolo Giningroem, Dewi Sri Woestho, Choiroel Yoganingsih, Tutiek Yunita, Tyna