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All Journal Jurnal Ilmu Pertanian Indonesia JURNAL EKONOMI DAN KEBIJAKAN PEMBANGUNAN Jurnal Manajemen dan Organisasi MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Jurnal Manajemen dan Agribisnis Jurnal Ilmu Tanah dan Lingkungan (Journal of Soil Science and Environment) Signifikan : Jurnal Ilmu Ekonomi Forum Penelitian Agro Ekonomi Interest : Jurnal Ilmu Kesehatan Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Sumberdaya Alam dan Lingkungan Jurnal Pengelolaan Sumberdaya Alam dan Lingkungan (Journal of Natural Resources and Environmental Management) Jurnal Sumberdaya Hayati IDEAS: Journal on English Language Teaching and Learning, Linguistics and Literature KALAMATIKA Jurnal Pendidikan Matematika Jurnal Penelitian Pendidikan IPA (JPPIPA) BIORMATIKA : JURNAL ILMIAH FAKULTAS KEGURUAN DAN ILMU PENDIDIKAN Analisis Kebijakan Pertanian Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Risalah Kebijakan Pertanian dan Lingkungan Jurnal Ekonomi Efektif Journal La Edusci International Journal of Social Service and Research KOHESI: Jurnal Pendidikan Bahasa dan Sastra Indonesia Media Bina Ilmiah Electronic Journal of Education, Social Economics and Technology E-Amal: Jurnal Pengabdian Kepada Masyarakat Asian Journal of Management, Entrepreneurship and Social Science
Aminah, Mimin
2 Departemen Manajemen, Fakultas Ekonomi Manajmen, Institut Pertanian Bogor, Kampus IPB Darmaga Bogor, Bogor 16680
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PHILOSOPHY OF LANGUAGE AND DIGITAL MEDIA: QUALITATIVE STUDIES IN THE FOREIGN LANGUAGE LEARNING PROCESS Mimin Aminah; Zuriyati, Zuriyati; Samsi Setiadi
Media Bina Ilmiah Vol. 19 No. 5: Desember 2024
Publisher : LPSDI Bina Patria

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The rapid evolution of digital technology has transformed foreign language learning, presenting both opportunities and challenges in understanding language meaning and cultural nuances. This qualitative study explores the role of digital media in the foreign language learning process through the lens of language philosophy, particularly Wittgenstein's language games and Searle's pragmatic theory. Data collected from 20 English education students through interviews and observations highlight the benefits of digital platforms such as Duolingo and YouTube in simplifying linguistic structures and facilitating interactive learning. However, respondents noted limitations in cultural depth and contextual nuance, reflecting the constraints of digital tools in conveying idiomatic expressions and non-verbal cues. The findings underscore the dual nature of digital media as both a facilitator and a constraint in language learning. While virtual platforms like Zoom enhance accessibility and collaborative learning, they often lack the emotional and cultural richness of face-to-face interactions. Respondents expressed optimism about future technologies, envisioning personalized learning environments driven by AI and immersive cultural experiences through virtual reality.The study emphasizes the need for educators to integrate project-based and interactive strategies that balance digital innovation with cultural and contextual engagement. For developers, the findings suggest a focus on adaptive technologies that simulate real-world linguistic and cultural interactions. These insights contribute to understanding language as a social construct mediated by technology, offering practical and theoretical pathways for advancing foreign language education in the digital age.
Liquid Hand Soap Formulation of Java Citronella (Cymbopogon winterianus) Oil Using Surfactant Combination as Foaming Agent Martihandini, Nooryza; Aminah, Mimin; Aji, Nur
Interest : Jurnal Ilmu Kesehatan INTEREST: Jurnal Ilmu Kesehatan Volume 13 Number 2 November 2024
Publisher : Poltekkes Kemenkes Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37341/interest.v13i2.600

Abstract

Background: Unhygienic hands can cause microorganism infection. Citronella oil contains citronellal, citronellol, and geraniol, which have antibacterial activity. Liquid hand soap removes the dirt and microorganisms; however, it commonly uses sodium lauryl sulphate (SLS) as a foaming agent that may irritate the skin. Lauryl glucoside is a non-ionic, non-irritating surfactant. This study aimed to formulate and characterise liquid hand soaps from citronella oil using a combination of SLS and lauryl glucoside as surfactants. Methods: The research was conducted using an experimental laboratory method. Three liquid hand soap formulas were developed from 15% citronella oil with different weight ratios of SLS and lauryl glucoside: F1 (1:2), F2 (1:1), and F3 (2:1). Then, all liquid hand soaps were evaluated for organoleptic properties, homogeneity, viscosity, pH, and foam height. Then the foam stability test was conducted after the formed foam was left for 5 minutes. Results: The results showed that all liquid hand soaps were homogeneously distributed, clear viscous liquids having a distinctive odour of citronella oil. The liquid hand soap preparations had a viscosity range of 549.7–565.8 cps, a pH in the range of 7.39–7.89, a foam height of 74–85 mm, and a stability foam of 63.52–68.91%. All formulas complied with SNI 2588:2017 criteria for liquid hand soap. Conclusion: This study presented that citronella oil could be formulated into liquid hand soap using a combination of SLS and lauryl glucoside. The optimal formula was F1 with a 1:2 ratio of SLS and lauryl glucoside. F1 had the most stable foam due to the higher concentration of lauryl glucoside, which enhances foam stability.
Strategic Development of the Coffee Commodity Business at the Mandalagiri Coffee Producers Cooperative Ahmad Mufid; Ujang Sumarwan; Mimin Aminah
Jurnal Penelitian Pendidikan IPA Vol 11 No 9 (2025): September
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v11i9.11861

Abstract

Coffee is one of Indonesia’s strategic plantation commodities with high economic value and a significant role in supporting the national economy. This study aims to formulate a business development strategy for the coffee commodity at the Mandalagiri Coffee Producers Cooperative, located in Garut Regency, West Java. The research employs a descriptive qualitative method and strategic analysis, with data analyzed using the Business Model Canvas (BMC), SWOT, Internal Factor Evaluation (IFE), External Factor Evaluation (EFE), Quantitative Strategic Planning Matrix (QSPM), and Simple Additive Weighting (SAW). The SWOT analysis based on the BMC indicates that Mandalagiri Cooperative possesses strengths in product quality and customer loyalty but remains weak in diversification and digitalization, presenting significant opportunities in niche markets while facing challenges from digital competitors. The IFE score (2.80) and EFE score (3.13) suggest the cooperative is in a strategic position to grow through product development and market expansion. Priority strategies include B2B/B2C expansion, brand strengthening, derivative product development, and the formation of a digital marketing team. These strategies were validated using the SAW method and formulated into a new business model emphasizing digital distribution, customer education, and brand image enhancement. Therefore, business development strategies can be implemented through strengthening distribution channels, improving customer relationships, and undergoing digital transformation toward a more adaptive and sustainable business model.
The The Influence of Marketing Mix on Purchase Decisions of Home-based Culinary MSME Products Affiliated with Gofood in Jakarta: Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian Produk UMKM Kuliner Rumahan Terafiliasi Gofood Di Jakarta Aminah, Mimin; Hidayatulloh, Furqon Syarief; Hubeis, Musa; Hidayat, Taufik
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 21 No. 1 (2026): Manajemen IKM
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/mikm.20.2.1-10

Abstract

Beberapa UMKM kuliner sudah terafiliasi dengan aplikasi online, namun banyak yang belum mengoptimalkan pengelolaan usaha onlinenya. Dengan demikian, penelitian ini ditujukan untuk menganalisis: (1) karakteristik perilaku konsumen UMKM kuliner rumahan di Gofood Jakarta; (2) persepsi konsumen terhadap bauran pemasaran UMKM tersebut; (3) pengaruh bauran pemasaran terhadap keputusan pembelian; serta (4) pengembangan strategi bauran pemasaran. Strategi pemasaran yang diteliti meliputi 7P (product, price, place, promotion, packaging, process, dan people). Penelitian ini bersifat kuantitatif deskriptif dengan data dari 220 responden pengguna Gofood yang kuesionernya disebarkan melalui Google Form dan Whatsapp dan dianalisis menggunakan Partial Least Squares Structural Equation Modeling (SEM-PLS). Hasil penelitian ini menunjukkan 7P bauran pemasaran positif dan signifikan memengaruhi keputusan konsumen terkait produk UMKM kuliner yang terafiliasi Gofood dan variabel Promotion (Prom) memiliki pengaruh terbesar dibanding variabel lain. Tidak hanya itu, diperoleh nilai R-Squares sebesar 66% dan nilai Q-Squares sebesar 59% menunjukkan bahwa kemampuan variabel 7P mampu menjelaskan variabel keputusan pembelian konsumen dan model pengukuran ini memiliki prediksi yang cukup baik
The Influence of Customer Relationship Management and Customer Engagement on Customer Loyalty in the Hody Community Rajuwi, Seftianti; Widyastuti, Hardiana; Aminah, Mimin; Matoati, Rindang
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 21 No. 1 (2026): Manajemen IKM
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/

Abstract

Customer loyalty merupakan aspek penting bagi keberlanjutan bisnis dan dipengaruhi oleh penerapan customer relationship management (CRM) serta customer engagement (CE). Komunitas Hodyctive Member dibentuk untuk meningkatkan loyalitas pelanggan, namun masih menghadapi kendala pertumbuhan anggota, partisipasi komunitas, dan tingkat pembelian ulang yang belum optimal. Penelitian ini menganalisis pengaruh CRM dan CE terhadap loyalitas pelanggan menggunakan pendekatan kuantitatif melalui SEM-PLS pada 195 responden. Hasil penelitian menunjukkan bahwa CRM dan CE berpengaruh positif dan signifikan baik secara parsial maupun simultan terhadap loyalitas pelanggan. Temuan ini menegaskan pentingnya strategi personalisasi, komunikasi yang efektif, dan interaksi komunitas dalam membangun loyalitas, serta memberikan kontribusi teoretis dan praktis bagi pengembangan strategi loyalitas berbasis komunitas digital pada brand Hody
The Role of Fertilizer Subsidies in Rice Productivity and Profitability: Evidence from Indonesian Smallholder Farmers Widyastutik, Widyastutik; Aminah, Mimin; Panjaitan, Dian Verawati; Cahyadi, Eko Ruddy
Signifikan: Jurnal Ilmu Ekonomi Vol. 15 No. 1 (2026)
Publisher : Faculty of Economic and Business, Universitas Islam Negeri Syarif Hidayatullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/sjie.v15i1.50435

Abstract

Research Originality: This study provides micro-level evidence on the dual effects of fertilizer subsidies on rice farmers’ production and profitability, a dimension rarely examined simultaneously at the household level in Indonesia. Using data from two contrasting rice-producing regions, the study isolates subsidy effects on both physical output and farm profit while controlling for input costs and price conditions. Research Objectives: To analyze the effects of fertilizer subsidies on rice production and farm profit in Karawang (West Java) and Lombok (West Nusa Tenggara). Research Methods: OLS regression was applied to cross-sectional data from 51 rice-farming households. Two models were estimated: a production function and a profit function. Empirical Results: Fertilizer quantity, land size, and labor positively influence rice production. Farm profit is significantly affected by production quantity, rice price, total cost, and pesticide cost. Fertilizer cost is not a significant determinant of profit. Implications: Fertilizer quantity, not cost, drives production. Subsidies should be maintained but reoriented toward targeted, quantity-based schemes and improved distribution efficiency to maximize welfare impact. JEL Classification: Q12, Q18, D24, I32
Digital Marketing Strategies for Household Processed Food MSMEs via Social Media and E-Commerce in Karawang Saptaji Saptaji; Mimin Aminah; Rizal Syarief
Electronic Journal of Education, Social Economics and Technology Vol 6, No 2 (2025)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v6i2.1188

Abstract

The rapid development of information and communication technology has transformed the way businesses operate, especially among Micro, Small, and Medium Enterprises (MSMEs). As of July 2024, the Ministry of Cooperatives and MSMEs reported that 25.5 million MSMEs, or 38.93% of Indonesia’s total 65.5 million MSMEs, have integrated into the digital ecosystem. One of the most dynamic sectors is the processed food household industry, including those in Karawang Regency. According to the Karawang Cooperative and MSME Office, the number of processed food MSMEs reached 15,538 units in 2022, an increase of 23.69% from the previous year. However, challenges remain, particularly in limited digital marketing adoption and suboptimal technology utilization. Data from the Karawang Industry and Trade Office (2025) show that 78% of MSMEs use social media for marketing and 30% use e-commerce, yet 7% reported no increase in sales, while 65% experienced varied revenue growth. This study aims to formulate digital marketing strategies to enhance the sales performance of processed food MSMEs in Karawang Regency. Primary data were collected through interviews and questionnaires with selected MSME actors, while secondary data were sourced from government institutions and literature studies. The analysis employed descriptive methods, IFE–EFE, IE, SWOT, and Analytical Hierarchy Process (AHP). The results show that the top priority strategy is the Integrated Digital Branding and Sales Program, followed by collaborative digital capacity building, digital quality assurance and product differentiation, and community based digital promotion for cost efficiency and local competitiveness.
Co-Authors Abdul Hamid Aly Ahmad Mufid Aji, Nur Amel, Nada Shafa Anindya Septisuwendani Arief Hartono Arman Jauhari Baba Barus Bufara, Diqdar Satya Chaeruman, Uwes Anis Deni Deni Denis Muba Pandapotan Simanihuruk Dian Verawati Panjaitan Eko Ruddy Cahyadi Faqih Udin dan Jono M. Munandar Meivita Amelia Ferawati, Dilla Furqon Syarief Hidayatulloh Gelar Satya Budhi Gelar Satya Budhi Gelar Satya Budhi Gelar Satya Budhi Gelar Satya Budhi Hardiana Widyastuti Hartono, Arif Heti Mulyati Indra Refipal Sembiring Irman Firmansyah Irni Rahmayani Johan Lestari, Dyah Tri Ma'mun Sarma Martihandini, Nooryza Mashliha Ulya El Madinta Maulida, Ida Muchlas Suseno Muflih, Rizaldi muhammad Firdaus Muhammad Firdaus Mukhamad Najib Muniroh, Nur Afmi Musa Hubeis Ninuk Lustyantie Nita Delima Permanasari, Yusrina Pramesti, Prita Pratama, Ihsan Prirafianti Purwono Purwono Raharja , Sapta Rajuwi, Seftianti Ramadhany, Reza Rinda Tri Wijayanti Rindang Matoati, Rindang RIZAL SYARIEF Samsi Setiadi Sapitri, Ika Sapta Raharja Saptaji Saptaji Sinaini, La Soni Supriatna Sulistyo, Adi SUPRIYADI, ENDANG IRAWAN Syafrudin wibowo, Teguh Syaira, Nayla Azmi Pradita Taufik Hidayat Ujang Sumarwan Widiatmaka Widyastutik Witri Priawantiputri Yoana Emilio Yuanto, Eka Novah Ziadatun Nisa, Alfi Zuriyati Zuriyati