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All Journal Jurnal Ilmu Pertanian Indonesia JURNAL EKONOMI DAN KEBIJAKAN PEMBANGUNAN Jurnal Manajemen dan Organisasi MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Jurnal Manajemen dan Agribisnis Jurnal Ilmu Tanah dan Lingkungan (Journal of Soil Science and Environment) Signifikan : Jurnal Ilmu Ekonomi Forum Penelitian Agro Ekonomi Interest : Jurnal Ilmu Kesehatan Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Sumberdaya Alam dan Lingkungan Jurnal Pengelolaan Sumberdaya Alam dan Lingkungan (Journal of Natural Resources and Environmental Management) Jurnal Sumberdaya Hayati KALAMATIKA Jurnal Pendidikan Matematika Jurnal Penelitian Pendidikan IPA (JPPIPA) Jurnal Manajemen Analisis Kebijakan Pertanian Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Risalah Kebijakan Pertanian dan Lingkungan Jurnal Ekonomi Efektif Journal La Edusci International Journal of Social Service and Research International Journal of Hydrological and Environmental for Sustainability KOHESI: Jurnal Pendidikan Bahasa dan Sastra Indonesia Media Bina Ilmiah Journal of Business, Social and Technology Journal of Child, Family, and Consumer Studies Eduvest - Journal of Universal Studies Electronic Journal of Education, Social Economics and Technology IIJSE E-Amal: Jurnal Pengabdian Kepada Masyarakat Asian Journal of Management, Entrepreneurship and Social Science
Aminah, Mimin
Departemen Manajemen Fakultas Ekonomi Dan Manajemen Institut Pertanian Bogor
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Strategic Development of the Coffee Commodity Business at the Mandalagiri Coffee Producers Cooperative Ahmad Mufid; Ujang Sumarwan; Mimin Aminah
Jurnal Penelitian Pendidikan IPA Vol 11 No 9 (2025): September
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v11i9.11861

Abstract

Coffee is one of Indonesia’s strategic plantation commodities with high economic value and a significant role in supporting the national economy. This study aims to formulate a business development strategy for the coffee commodity at the Mandalagiri Coffee Producers Cooperative, located in Garut Regency, West Java. The research employs a descriptive qualitative method and strategic analysis, with data analyzed using the Business Model Canvas (BMC), SWOT, Internal Factor Evaluation (IFE), External Factor Evaluation (EFE), Quantitative Strategic Planning Matrix (QSPM), and Simple Additive Weighting (SAW). The SWOT analysis based on the BMC indicates that Mandalagiri Cooperative possesses strengths in product quality and customer loyalty but remains weak in diversification and digitalization, presenting significant opportunities in niche markets while facing challenges from digital competitors. The IFE score (2.80) and EFE score (3.13) suggest the cooperative is in a strategic position to grow through product development and market expansion. Priority strategies include B2B/B2C expansion, brand strengthening, derivative product development, and the formation of a digital marketing team. These strategies were validated using the SAW method and formulated into a new business model emphasizing digital distribution, customer education, and brand image enhancement. Therefore, business development strategies can be implemented through strengthening distribution channels, improving customer relationships, and undergoing digital transformation toward a more adaptive and sustainable business model.
The The Influence of Marketing Mix on Purchase Decisions of Home-based Culinary MSME Products Affiliated with Gofood in Jakarta: Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian Produk UMKM Kuliner Rumahan Terafiliasi Gofood Di Jakarta Aminah, Mimin; Hidayatulloh, Furqon Syarief; Hubeis, Musa; Hidayat, Taufik
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 21 No. 1 (2026): Manajemen IKM
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/mikm.20.2.1-10

Abstract

Beberapa UMKM kuliner sudah terafiliasi dengan aplikasi online, namun banyak yang belum mengoptimalkan pengelolaan usaha onlinenya. Dengan demikian, penelitian ini ditujukan untuk menganalisis: (1) karakteristik perilaku konsumen UMKM kuliner rumahan di Gofood Jakarta; (2) persepsi konsumen terhadap bauran pemasaran UMKM tersebut; (3) pengaruh bauran pemasaran terhadap keputusan pembelian; serta (4) pengembangan strategi bauran pemasaran. Strategi pemasaran yang diteliti meliputi 7P (product, price, place, promotion, packaging, process, dan people). Penelitian ini bersifat kuantitatif deskriptif dengan data dari 220 responden pengguna Gofood yang kuesionernya disebarkan melalui Google Form dan Whatsapp dan dianalisis menggunakan Partial Least Squares Structural Equation Modeling (SEM-PLS). Hasil penelitian ini menunjukkan 7P bauran pemasaran positif dan signifikan memengaruhi keputusan konsumen terkait produk UMKM kuliner yang terafiliasi Gofood dan variabel Promotion (Prom) memiliki pengaruh terbesar dibanding variabel lain. Tidak hanya itu, diperoleh nilai R-Squares sebesar 66% dan nilai Q-Squares sebesar 59% menunjukkan bahwa kemampuan variabel 7P mampu menjelaskan variabel keputusan pembelian konsumen dan model pengukuran ini memiliki prediksi yang cukup baik
The Influence of Customer Relationship Management and Customer Engagement on Customer Loyalty in the Hody Community Rajuwi, Seftianti; Widyastuti, Hardiana; Aminah, Mimin; Matoati, Rindang
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 21 No. 1 (2026): Manajemen IKM
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/

Abstract

Customer loyalty merupakan aspek penting bagi keberlanjutan bisnis dan dipengaruhi oleh penerapan customer relationship management (CRM) serta customer engagement (CE). Komunitas Hodyctive Member dibentuk untuk meningkatkan loyalitas pelanggan, namun masih menghadapi kendala pertumbuhan anggota, partisipasi komunitas, dan tingkat pembelian ulang yang belum optimal. Penelitian ini menganalisis pengaruh CRM dan CE terhadap loyalitas pelanggan menggunakan pendekatan kuantitatif melalui SEM-PLS pada 195 responden. Hasil penelitian menunjukkan bahwa CRM dan CE berpengaruh positif dan signifikan baik secara parsial maupun simultan terhadap loyalitas pelanggan. Temuan ini menegaskan pentingnya strategi personalisasi, komunikasi yang efektif, dan interaksi komunitas dalam membangun loyalitas, serta memberikan kontribusi teoretis dan praktis bagi pengembangan strategi loyalitas berbasis komunitas digital pada brand Hody
The Role of Fertilizer Subsidies in Rice Productivity and Profitability: Evidence from Indonesian Smallholder Farmers Widyastutik, Widyastutik; Aminah, Mimin; Panjaitan, Dian Verawati; Cahyadi, Eko Ruddy
Signifikan: Jurnal Ilmu Ekonomi Vol. 15 No. 1 (2026)
Publisher : Faculty of Economic and Business, Universitas Islam Negeri Syarif Hidayatullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/sjie.v15i1.50435

Abstract

Research Originality: This study provides micro-level evidence on the dual effects of fertilizer subsidies on rice farmers’ production and profitability, a dimension rarely examined simultaneously at the household level in Indonesia. Using data from two contrasting rice-producing regions, the study isolates subsidy effects on both physical output and farm profit while controlling for input costs and price conditions. Research Objectives: To analyze the effects of fertilizer subsidies on rice production and farm profit in Karawang (West Java) and Lombok (West Nusa Tenggara). Research Methods: OLS regression was applied to cross-sectional data from 51 rice-farming households. Two models were estimated: a production function and a profit function. Empirical Results: Fertilizer quantity, land size, and labor positively influence rice production. Farm profit is significantly affected by production quantity, rice price, total cost, and pesticide cost. Fertilizer cost is not a significant determinant of profit. Implications: Fertilizer quantity, not cost, drives production. Subsidies should be maintained but reoriented toward targeted, quantity-based schemes and improved distribution efficiency to maximize welfare impact. JEL Classification: Q12, Q18, D24, I32
Digital Marketing Strategies for Household Processed Food MSMEs via Social Media and E-Commerce in Karawang Saptaji Saptaji; Mimin Aminah; Rizal Syarief
Electronic Journal of Education, Social Economics and Technology Vol 6, No 2 (2025)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v6i2.1188

Abstract

The rapid development of information and communication technology has transformed the way businesses operate, especially among Micro, Small, and Medium Enterprises (MSMEs). As of July 2024, the Ministry of Cooperatives and MSMEs reported that 25.5 million MSMEs, or 38.93% of Indonesia’s total 65.5 million MSMEs, have integrated into the digital ecosystem. One of the most dynamic sectors is the processed food household industry, including those in Karawang Regency. According to the Karawang Cooperative and MSME Office, the number of processed food MSMEs reached 15,538 units in 2022, an increase of 23.69% from the previous year. However, challenges remain, particularly in limited digital marketing adoption and suboptimal technology utilization. Data from the Karawang Industry and Trade Office (2025) show that 78% of MSMEs use social media for marketing and 30% use e-commerce, yet 7% reported no increase in sales, while 65% experienced varied revenue growth. This study aims to formulate digital marketing strategies to enhance the sales performance of processed food MSMEs in Karawang Regency. Primary data were collected through interviews and questionnaires with selected MSME actors, while secondary data were sourced from government institutions and literature studies. The analysis employed descriptive methods, IFE–EFE, IE, SWOT, and Analytical Hierarchy Process (AHP). The results show that the top priority strategy is the Integrated Digital Branding and Sales Program, followed by collaborative digital capacity building, digital quality assurance and product differentiation, and community based digital promotion for cost efficiency and local competitiveness.
Pengaruh User-Generated Content terhadap Niat Beli Produk Kosmetik dengan Kepercayaan Brand sebagai Variabel Mediasi pada Generasi Z di TikTok Nayla Azmi Pradita Syaira; Rindang Matoati; Hardiana Widyastuti; Mimin Aminah
Jurnal Ekonomi Efektif Vol. 8 No. 1 (2025): JURNAL EKONOMI EFEKTIF
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/jee.v8i1.53178

Abstract

Perkembangan digital mengubah cara Generasi Z mencari informasi dan mengambil keputusan pembelian. TikTok menjadi platform utama untuk berbagi dan menemukan konten kecantikan, dengan User-Generated Content (UGC) seperti ulasan dan tutorial yang memengaruhi persepsi dan keputusan konsumen. Focallure sebagai merek kosmetik memanfaatkan User-Generated Content secara efektif di TikTok, di mana konten autentik dari pengguna terbukti meningkatkan purchase intention serta brand trust. Penelitian ini bertujuan untuk menganalisis pengaruh User-Generated Content terhadap niat beli produk Focallure di TikTok dengan brand trust sebagai variabel mediasi pada Generasi Z. Metode yang digunakan adalah kuantitatif dengan analisis SEM-PLS dan teknik purposive-quota sampling kepada 185 responden Generasi Z di wilayah Jabodetabek yang pernah membeli produk Focallure melalui TikTok dan menonton konten User-Generated Content. Temuan penelitian mengindikasikan bahwa User-Generated Content memberikan dampak positif dan signifikan terhadap Purchase Intention (β = 0,312; p < 0,05) dan Brand Trust (β = 0,425; p < 0,05). Brand Trust juga terbukti berpengaruh signifikan terhadap Purchase Intention (β = 0,298; p < 0,05) serta memediasi secara parsial hubungan antara User-Generated Content dan niat beli dengan indirect effect yang signifikan. Model penelitian mampu menjelaskan 60,1% variabilitas Purchase Intention dan 52,8% variabilitas Brand Trust. Hasil penelitian menunjukkan pentingnya strategi pemasaran berbasis User-Generated Content yang autentik untuk membangun kepercayaan merek dan meningkatkan niat beli konsumen Generasi Z di platform digital.
The Potential of Corn Cobs for Bio-CNG Production and Fermented Feed, and Circular System Marketing to Support a Residue-Free Circular Economy Mimin Aminah; Rindang; RT Risyahadi; B Purwanto; Dian Anggraeni; HB Surbakti; Suryahado; Gelar Satya Budhi
Jurnal Penelitian Pendidikan IPA Vol 12 No 4 (2026)
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v12i4.14604

Abstract

The increasing volume of corn cob waste in Indonesia poses environmental challenges and reflects underutilized biomass with potential economic value. This study examines the conversion of corn cobs into Bio-CNG through anaerobic digestion and the utilization of fermentation residues as livestock feed within a circular economy framework. The novelty lies in integrating energy production, feed generation, and circular system marketing in a single agro-based model. A laboratory experimental study using a 3×3 factorial Completely Randomized Design (CRD) was conducted, employing Biomethane Potential Tests (BMP) with rumen and methanogenic inoculums at different temperatures and fermentation times (2–6 days). Gas production and digestate composition were analyzed using standard methods, including proximate analysis. Results show substrate degradation up to 55.34%, methane production reaching 3.82% (rumen microbes, 39°C) and 10.79% (methanogenic basis), and total gas production up to 10.29%. Digestate quality improved, with protein increasing from 4.95% to 7.39% and TDN from 53.34% to 55.42%, indicating suitability as ruminant feed. The study is limited to laboratory-scale and short fermentation duration. Practically, this model can support integrated agroenergy systems in rural areas. In conclusion, corn cobs offer significant potential as a dual resource for renewable energy and livestock feed, supporting sustainable circular agriculture.
QRIS Optimization for Micro Banking Customers to Increase Low Cost Fund at BSI Cimahi (Case Study of PT Bank Syariah Indonesia Cimahi Branch) Agung Pramono; Marimin Marimin; Mimin Aminah
Journal of Business, Social and Technology Vol. 7 No. 2 (2026): Journal of Business, Social and Technology
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jbt.v7i2.623

Abstract

Background: QRIS, Indonesia’s unified national digital payment standard, was introduced to promote financial inclusion and transaction efficiency. However, adoption among micro banking customers remains suboptimal due to limited digital literacy, uneven merchant coverage, and competition from fintech-based e-wallet platforms. Objective: This study aims to develop an optimization strategy to enhance QRIS adoption among micro banking customers of PT Bank Syariah Indonesia (BSI) Cimahi Branch, with a focus on increasing the Low Cost Fund (LCF) portfolio. Methods: This study employed a mixed-methods descriptive-analytical approach. Primary data were collected from 179 micro banking customers through observations, in-depth interviews, and questionnaires, supplemented by expert judgment from bank management and regulators. Secondary data included internal financing reports and official publications. Strategic analysis was conducted using the IFE, EFE, SWOT, IE Matrix, QSPM, and AHP methods. Results: The findings indicate that the IFE score of 2.60 and the EFE score of 2.38 placed BSI Cimahi Branch in a “Hold and Maintain” strategic position. Among the alternative strategies identified, the WO strategy—focused on improving digital literacy and optimizing QRIS usage through structured training and merchant assistance programs—obtained the highest Total Attractiveness Score (TAS = 6.24) and was confirmed as the priority strategy by AHP, with a global weight of 0.3498. Conclusion: The prioritized WO strategy supports the sustainable growth of LCF transaction volume, average account balances, and the Micro Banking segment at BSI Cimahi Branch by addressing the core barrier of inadequate digital literacy among micro merchants.
The Impact of EWOM, Brand Image, and Content Marketing on Purchase Decision with Country of Origin as a Moderating Variable Rosyifa Salsabila Auliya Sahili; Ma’mun Sarma; Mimin Aminah
Eduvest - Journal of Universal Studies Vol. 6 No. 5 (2026): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v6i5.52761

Abstract

The increasing need for clean water in industrial areas demands a reliable and sustainable water supply system. This study aims to determine the optimal strategy for meeting clean water supply through optimizing the operational and maintenance costs of the water utility network at WTPs in industrial areas. The strategies analyzed include O&M strategies, small CAPEX strategies through the implementation of Streaming Current Monitors (SCMs) and supporting instrumentation, and large CAPEX strategies in the form of WTP construction or expansion. The research method uses Present Value (PV) and Life Cycle Cost (LCC) based financial analysis with a 20-year analysis period and a discount rate of 8%, based on historical WTP operational data and investment estimates. Scenario and sensitivity analysis were conducted to strengthen decision making. The results showed that the O&M strategy is the most optimal strategy and is the main priority because it provides the highest cumulative cost savings without initial investment, with PV Saving OPEX and MEX of IDR 230.07–677.51 million, and IDR 495.26 million in the moderate scenario. Small CAPEX strategy produces a positive NPV Saving of IDR 51.48 million but is sensitive to initial investment and the level of chemical savings. Meanwhile, the large CAPEX strategy has a Total Life Cycle Cost of IDR 57,415.00 million and is more appropriate as a medium to long-term solution to increase capacity and supply reliability. This study recommends implementing the strategy in stages to maintain the sustainability of clean water services and the efficiency of industrial area operational costs.
Digital Payment as Everyday Consumption: Consumer Behavior and Generational Differences in QRIS Usage Anisya Rahmelia; Mimin Aminah; Megawati Simanjuntak
Journal of Child, Family, and Consumer Studies Vol. 5 No. 1 (2026): Journal of Child, Family, and Consumer Studies
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcfcs.5.1.18-36

Abstract

This study aims to describe consumer behavior in the use of Quick Response Code Indonesian Standard (QRIS) as part of everyday digital consumption among Generation X and Generation Z. A quantitative survey approach was employed, involving 175 QRIS users in the Greater Jakarta area. Data were analyzed using descriptive statistics to examine respondent characteristics, usage patterns, and perceptions related to ease of use, loyalty programs, cashless society orientation, perceived risk, trust, satisfaction, and loyalty. The results indicate that QRIS has become embedded in daily consumption activities, with higher usage intensity observed among Generation Z. Overall, respondents report positive perceptions of ease of use and loyalty programs, while perceived risk remains at a moderate level. Differences in behavioral tendencies are observed across generations. Generation X tends to emphasize trust in shaping satisfaction, whereas Generation Z places greater importance on ease of use. Despite these differences, satisfaction is consistently associated with continued usage behavior in both groups. These findings highlight variations in consumer behavior across generations and underscore the importance of consumer education and protection in supporting the effective use of digital payment systems.
Co-Authors Abdul Hamid Aly Agung Pramono Ahmad Mufid Aji, Nur Amel, Nada Shafa Anindya Septisuwendani Anisya Rahmelia Anisya Rahmelia Arief Hartono Arman Jauhari B Purwanto Baba Barus Bufara, Diqdar Satya Chaeruman, Uwes Anis Deni Deni Denis Muba Pandapotan Simanihuruk Dian Anggraeni Dian Verawati Panjaitan Eko Ruddy Cahyadi Faqih Udin dan Jono M. Munandar Meivita Amelia Ferawati, Dilla Firdaus, Muhammad Firdaus Furqon Syarief Hidayatulloh Gelar Satya Budhi Gelar Satya Budhi Gelar Satya Budhi Gelar Satya Budhi Gelar Satya Budhi Gelar Satya Budhi Hardiana Widyastuti Hardiana Widyastuti Hartono, Arif HB Surbakti Heti Mulyati Indra Refipal Sembiring Irfan Syauqi Beik Irman Firmansyah Irni Rahmayani Johan Lestari, Dyah Tri Ma'mun Sarma Marimin , Martihandini, Nooryza Mashliha Ulya El Madinta Maulida, Ida Ma’mun Sarma Megawati Simanjuntak Muflih, Rizaldi Mukhamad Najib Muniroh, Nur Afmi Musa Hubeis Nayla Azmi Pradita Syaira Ninuk Lustyantie Nita Delima Nur Fitri Hasanah Permanasari, Yusrina Pramesti, Prita Pratama, Ihsan Prirafianti Purwono Purwono Raharja , Sapta Rajuwi, Seftianti Ramadhany, Reza Rinda Tri Wijayanti Rindang Rindang Matoati, Rindang RIZAL SYARIEF Rosyifa Salsabila Auliya Sahili RT Risyahadi Samsi Setiadi Sapta Raharja Saptaji Saptaji Sinaini, La Soni Supriatna Sulistyo, Adi SUPRIYADI, ENDANG IRAWAN Suryahado Syafrudin wibowo, Teguh Taufik Hidayat Titania Aulia Wahyuni Ujang Sumarwan Widiatmaka Widyastutik Witri Priawantiputri Yoana Emilio Yuanto, Eka Novah Ziadatun Nisa, Alfi Zuriyati Zuriyati