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All Journal Jurnal Komunikasi Jurnal Ilmu Komunikasi Jurnal Kajian Komunikasi Asia-Pacific Management and Business Application Jurnal ASPIKOM Jurnal Bisnis dan Kewirausahaan SOSHUM : Jurnal Sosial dan Humaniora [Journal of Social Sciences and Humanities] Jurnal Aplikasi dan Inovasi Iptek (JASINTEK) Madaniya AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Jurnal Ekbis (Ekonomi & Bisnis) Business and Investment Review Journal of Mandalika Literature Journal of Commerce Management and Tourism Studies Journal of Media, Sciences and Education Jipmor: Jurnal Ilmu Pendidikan Dan Humaniora
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Analisis SROI Program CSR PT. PLN UIP JBTB Pada Kelompok Tenun Tebu Salah Ringdikit Buleleng I Nengah Laba; Kadek Dwi Cahaya Putra; I Gde Palguna Reganata
Jurnal Aplikasi dan Inovasi Iptek Vol 4 No 1 (2022): Jurnal Aplikasi dan Inovasi Iptek No. 4 Vol. 1 Oktober, 2022
Publisher : Denpasar Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52232/jasintek.v4i1.103

Abstract

Desa Ringdikit merupakan salah satu daerah yang menjadi sasaran dari program CSR PT. PLN. Untuk mengukur kinerja CSR dapat menggunakan teknik Social Return On Investment (SROI). SROI merupakan sebuah alat atau kerangka kerja (framework) yang membantu organisasi dalam memahami dan mengkuantifikasi nilai sosial, lingkungan dan ekonomi. Kelompok Tenun Tebu Salah Ringdikit, Buleleng selaku penerima CSR belum mampu mengukur dampak sosial dari adanya program CSR ini. PT. PLN juga belum pernah mengkaji dampak sosial yang ditimbulkan dari nilai investasi melalui CSR. Metode pengukuran SROI program CSR PT. PLN pada Kelompok Tenun Tebu Salah Ringdikit Buleleng menggunakan metode deskriptif dengan pendekatan kualitatif. Hasil akhir dari perhitungan SROI pada program CSR kepada Kelompok Tenun Ringdikit adalah 3,45 yang memberi interpretasi bahwa untuk setiap Rp. 1 yang diinvestasikan oleh PT. PLN (Persero) UIP JBTB akan menghasilkan nilai sosial atau dampak sosial yang dirasakan para stakeholder sebesar Rp. 3,45. Hasil ini menggambarkan bahwa program CSR yang diberikan kepada Kelompok Tenun Tebu Salah Ringdikit efektif dan berhasil dengan baik.
Pelatihan Packaging, Rebranding dan Digital Marketing Pada BUMDes Sri Sedana Munduk Temu, Tabanan Ni Putu Rita Sintadevi; Putu Sandra Putri Astariani; Kadek Dwi Cahaya Putra; Ketut Vini Elfarosa; Gede Sedana Wibawa Yasa; A. A. Ayu Mirah Kencanawati
Madaniya Vol. 4 No. 3 (2023)
Publisher : Pusat Studi Bahasa dan Publikasi Ilmiah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53696/27214834.532

Abstract

BUMDes memiliki potensi dalam peningkatan PADes (Pendapatan Asli Desa) yang dapat menunjang pembangunan desa. Sebagai desa penghasil kopi robusta terbesar di Kabupaten Tabanan, Desa Munduktemu melalui BUMDes Sri Sedana Munduktemu diharapkan mampu mengelola potensi desa sehingga dapat memberi manfaat bagi kesejahteraan desa. Hadirnya BUMDes Sri Sedana dalam menyerap hasil pertanian petani lokal diharapkan dapat menguatkan potensi desa, membuka lapangan kerja, hingga memberi kesejahteraan bagi petani. Untuk dapat meningkatkan pendapatannya, maka BUMDes harus dapat menjual produk-produk yang dimilikinya. Beberapa kendala yang dihadapi BUMDes Sri Sedana dalam memasarkan produknya yaitu produk BUMDes kalah bersaing dalam penjualan secara konvensional maupun daring. Oleh karenya, pengelolaan dalam bidang pemasaran sangat diperlukan. Kegiatan pengabdian ini bertujuan untuk rebranding BUMDes melalui metode pelatihan packaging, rebranding dan digital marketing. Langkah awal yang dilakukan adalah observasi. Kemudian implementasinya berupa pelatihan, pembuatan logo, design, dan media sosial. Dengan adanya pengabdian ini, BUMDes diharapkan mampu meningkatkan nilai jual dan daya saingnya sehingga dapat memasarkan produk lebih luas lagi. Adapun hasil pengabdian ini yaitu BUMDes memiliki branding produk kopi dengan nama Temu Coffee, design logo dan packaging, serta media sosial yang digunakan sebagai sarana promosi.
Optimalisasi Pengembangan Desa Wisata Melalui Peningkatan Kapasitas Masyarakat Lokal dan Penguatan Nama Desa Menanga I Made Widiantara; Kadek Dwi Cahaya Putra; I Gede Iwan Suryadi; Ni Nyoman Sri Astuti; Ni Wayan Wahyu Astuti
Madaniya Vol. 4 No. 4 (2023)
Publisher : Pusat Studi Bahasa dan Publikasi Ilmiah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53696/27214834.586

Abstract

Desa Menanga merupakan salah satu desa yang terletak pada jalur utama wisata yang sangat strategis sebagai jalur menuju dan dari kawasan Pura Besakih. Pasar Desa Menanga, sebagai salah satu pasar yang sangat strategis yang menjadi pusat perekonomian daerah sekitarnya dan selalu ramai dikunjungi oleh penjual dan konsumen dari daerah lain termasuk yang berasal dari Kabupaten Klungkung dan Kabupaten Bangli. Pada program pengabdian ini, fokus kegiatannya adalah penguatan komunitas lokal (UMKM) dengan memberikan pelatihan pembuatan konten, promosi produk di media sosial dan pemasangan plang nama desa sebagai penanda kawasan di Desa Menanga. Metode yang digunakan dalam program pengabdian ini adalah dengan mengumpulkan para anggota UMKM binaan BUMDES Desa Artha Dharma Duta Menanga, untuk diberikan pelatihan sebagai konten kreator dan melakukan promosi produk di media sosial. Selain itu juga dipasang plang penunjuk arah untuk menandai kawasan di jalur Desa Menanga. Manfaat umum dari program pengabdian ini adalah meningkatkan citra Desa Menanga sebagai salah satu desa wisata di kawasan Karangasem. Selain itu, kegiatan ini untuk meningkatkan kapasitas masyarakat setempat khususnya UMKM di Desa Menanga dalam mempromosikan usahanya di media sosial. Manfaat spesifiknya adalah UMKM yang mendapat pelatihan bisa semakin digemari, yang kemudian mampu menarik konsumen untuk mencoba usahanya dan mempopulerkan Desa Menanga. Hasil dari program Pengabdian Masyarakat ini mendapat respon positif dari UMKM dan Masyarakat Desa Menanga. Para pelaku UMKM antusias mengikuti pelatihan dan mampu aktif dalam kegiatan di media sosial untuk mempromosikan produk usahanya.
IMPLEMENTASI CORPORATE SOCIAL RESPONSIBILITY (CSR) DAN DAMPAKNYA DALAM EKONOMI, SOSIAL, LINGKUNGAN MASYARAKAT SETELAH PANDEMI COVID-19 PADA PT ANGKASA PURA I BANDAR UDARA INTERNASIONAL I GUSTI NGURAH RAI BALI Kusumadewi, Made Riska; Kadek Dwi Cahaya Putra; Putu Adriani Prayustika
Journal of Mandalika Literature Vol. 4 No. 4 (2023)
Publisher : Institut Penelitian dan Pengembangan Mandalika (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/jml.v4i4.2054

Abstract

Abstrak: Penelitian ini bertujuan untuk mengetahui implementasi Corporate Social Responsibility (CSR) pada PT Angkasa Pura I Bandar Udara Internasional I Gusti Ngurah Rai Bali beserta dampaknya dalam ekonomi, sosial, dan lingkungan pada masyarakat setelah pandemi Covid-19. Teknik analisis data dengan pengumpulan data, kondensasi data, penyajian data, dan penarikan kesimpulan. Metode analisis menggunakan deskriptif kualitatif. Hasil dari penelitian ini yaitu implementasi CSR setelah pandemi Covid-19 masih sama dalam proses perencanaan dan perbedaan terjadi pada jumlah serta sasaran bantuan. Dampak program menggunakan Theory of Change (ToC) dengan menggunakan input (uang, tenaga, waktu), kemudian outcome yang berupa dampak ekonomi, sosial, dan lingkungan, serta impact yang dirasakan masyarakat yaitu dampak ekonomi meningkatnya pendapatan, dampak sosial meningkatnya fasilitas pendidikan sekolah, dan dampak lingkungan belum dirasakan sepenuhnya dari hasil bantuan yang telah disetujui bersama. Agar menerima dampak positif dari masyarakat untuk jangka panjang perlu adanya pengelolaan dampak program dan transparansi data penyaluran disetiap tahun penyaluran. This study aimed to determine the implementation of Corporate Social Responsibility (CSR) at PT Angkasa Pura I I Gusti Ngurah Rai International Airport Bali and its economic, social and environmental impacts on society after the Covid-19 pandemic. Data analysis techniques include data collection, condensation, presentation, and conclusion. The analytical method uses descriptive qualitative. The results of this study show that the implementation of CSR after the Covid-19 pandemic is still the same in the planning process, and differences occur in the amount and target of assistance. The impact of the program uses the Theory of Change (ToC) using inputs (money, labor, time), then outcomes in the form of economic, social and environmental impacts, as well as impacts felt by the community, namely the economic impact of increasing income, the social impact of increasing school education facilities, and the environmental impact that has not been fully felt from the results of the assistance that has been mutually agreed upon. To receive a positive impact from the community in the long term, it is necessary to have program impact management and transparency of distribution data every year of distribution
PENGARUH INTEGRATED MARKETING COMMUNICATION (IMC) TERHADAP REPURCHASE DECISIONS DI AUTO2000 SANUR, BALI A.A Istri Ananda Shinta Dewi; Kadek Dwi Cahaya Putra; Ni Luh Putu Inten Rumini
EKBIS (Ekonomi & Bisnis) Vol 12 No 2 (2024): Desember 2024
Publisher : POLITEKNIK PIKSI GANESHA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56689/ekbis.v12i2.1477

Abstract

Tujuan dilakukannya penelitian ini, ialah untuk menganalisis pengaruh Integrated Marketing Communication (IMC) dan pengaruhnya terhadap repurchase decisions mobil Toyota di Auto2000 Sanur, Bali. Penelitian ini menggunakan metode penelitian kuantitatif. Sampel diperoleh dengan teknik purposive sampling dan jumlah sampel ditentukan dengan rumus Slovin, yakni sebanyak 89 responden. Teknik pengolahan data dalam penelitian ini dibantu program SPSS versi 25 dan menggunakan teknik analisis data seperti uji validitas, uji reliabilitas, uji asumsi klasik, analisis regresi, uji f, uji t, dan koefisien determinasi. Hasil penelitian menunjukkan bahwa secara simultan IMC memiliki pengaruh yang signifikan terhadap repurchase decisions. Integrated Marketing Communication memberikan pengaruh sebesar 77,3% terhadap repurchase decisions dan faktor lainnya yang tidak diteliti dalam penelitian ini memberikan pengaruh sebesar 22,7%. Kata kunci: Komunikasi pemasaran, IMC, Integrated Marketing Communication, keputusan pembelian ulang
A Cross-Country Comparison of the Corporate Social Responsibility Orientation Between Indonesia and Thailand: Do Gender and Culture Matter? Putra, Kadek Dwi Cahaya; Wattanametha, Phussadee; Saputra, Upayana Wiguna Eka; Widiantara, I Made; Elfarosa, Ketut Vini; Rahmanu, I Wayan Eka Dian
APMBA (Asia Pacific Management and Business Application) Vol 13, No 2 (2024)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2024.013.02.4

Abstract

Despite the increased concerns about the significance of CSR for business, only a few empirical studies of CSR orientation are available. Understanding stakeholders’ CSR orientations are pivotal to devising appropriate CSR strategies. This study investigates perceptions of CSR Orientation among Indonesian and Thai consumers and examines economic, legal, ethical, and philanthropic dimensions. A questionnaire with an imperative scale to measure relative importance was administered to 300 business students in both countries. Findings revealed that economic responsibility ranked the highest for both groups, aligning with previous empirical studies. However, significant variations emerged regarding legal, ethical, and philanthropic priorities. Thai consumers emphasized ethical responsibility, while their Indonesian counterparts prioritized legal and philanthropic dimensions. These distinctions challenged the universality of CSR frameworks, establishing a new perspective on the substantial influence of cultural, regulatory, and societal factors. Further, the study punctuated the demand for companies to adjust CSR strategies adhering to distinct national contexts. To strengthen comprehension of CSR orientations, further study is advised to explore cross-cultural differences, the impact of developmental stages, and diverse sample demographics. These findings encompass significant implications for businesses operating in multiple cultural settings, emphasizing the imperative of adapting CSR practices to engage with local communities and consumers effectively.
Implementation of corporate social responsibility (CSR) and its impact on the economy, society, environment after the Covid-19 pandemic at PT Angkasa Pura I I Gusti Ngurah Rai International Airport, Bali Made Riska Kusumadewi; Kadek Dwi Cahaya Putra; Putu Adriani Prayustika
Jurnal Pengetahuan dan Pendidikan Vol 3 No 4 (2024): Journal of Media, Sciences and Education
Publisher : Yayasan Baru Haji Samsudin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/jomet.v3i4.94

Abstract

This study aimed to determine the implementation of Corporate Social Responsibility (CSR) at PT Angkasa Pura I I Gusti Ngurah Rai International Airport Bali and its economic, social and environmental impacts on society after the Covid-19 pandemic. Data analysis techniques include data collection, condensation, presentation, and conclusion. The analytical method uses descriptive qualitative. The results of this study show that the implementation of CSR after the Covid-19 pandemic is still the same in the planning process, and differences occur in the amount and target of assistance. The impact of the program uses the Theory of Change (ToC) using inputs (money, labor, time), then outcomes in the form of economic, social and environmental impacts, as well as impacts felt by the community, namely the economic impact of increasing income, the social impact of increasing school education facilities, and the environmental impact that has not been fully felt from the results of the assistance that has been mutually agreed upon. To receive a positive impact from the community in the long term, it is necessary to have program impact management and transparency of distribution data every year of distribution.
Implementation of Corporate Social Responsibility (CSR) and Its Impact on the Economy, Social, and Community Environment after the Covid-19 Pandemic at PT Angkasa Pura I I Gusti Ngurah Rai International Airport, Bali Made Riska Kusumadewi; Kadek Dwi Cahaya Putra; Putu Adriani Prayustika
Jipmor: Jurnal Ilmu Pendidikan Dan Humaniora Vol 2 No 2 (2024): December
Publisher : Institut Pendidikan Alfatah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/jipmor.v2i2.34

Abstract

This study aimed to determine the implementation of Corporate Social Responsibility (CSR) at PT Angkasa Pura I I Gusti Ngurah Rai International Airport Bali and its economic, social and environmental impacts on society after the Covid-19 pandemic. Data analysis techniques include data collection, condensation, presentation, and conclusion. The analytical method uses descriptive qualitative. The results of this study show that the implementation of CSR after the Covid-19 pandemic is still the same in the planning process, and differences occur in the amount and target of assistance. The impact of the program uses the Theory of Change (ToC) using inputs (money, labor, time), then outcomes in the form of economic, social and environmental impacts, as well as impacts felt by the community, namely the economic impact of increasing income, the social impact of increasing school education facilities, and the environmental impact that has not been fully felt from the results of the assistance that has been mutually agreed upon. To receive a positive impact from the community in the long term, it is necessary to have program impact management and transparency of distribution data every year of distribution.
Training on Digital Marketing, Operational Management and Visual Communication Design in Serving International Guests at “Glagah Linggah Lestari” Forest Farmer Group, Kintamani, Bali, Indonesia ELFAROSA, Ketut Vini; PUTRA, Kadek Dwi Cahaya; SARASWATI, Ni Putu Ritra Trees Ari Kartika Hadi; HAPSARI, Yulia Tria; PARWITA, Wayan Gede Suka
Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Vol. 3 No. 3 (2024): Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat (Oktober – Januari 2025)
Publisher : Indonesia Strategic Sustainability

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ahjpm.v3i3.1246

Abstract

Glagah Linggah Forest Farmer Group is a farmer group that was given the trust by the Manikliyu traditional village to manage Glagah Linggah Pine Tourism. So far, they have received assistance from various companies, one of which is PT Tirta Investama, one of the industrial partners of the International Business Management study program. In the coaching conducted by PT Tirta Investama, there were several problems faced and they needed help from the campus in training digital marketing, operations, and communication design in serving international guests. Because so far when there are international guests, officers are less able to communicate. In addition, in terms of operational management, to welcome international guests and explain the facilities are also still limited, so it requires service excellence training. Facilities for bilingual and digital information are also limited. Marketing advertisements, mostly in Indonesia, have not penetrated marketing for international guests. So that this Community Service will later collaborate with PT Tirta Investama, where the campus will conduct training on how to welcome guests through service excellence and create some marketing content; communication design is expected to help smooth the operation of this Glagah Linggah pine forest tour. With this Community Service, it is hoped that this forest tour can develop its marketing more broadly to the international market supported by the service capabilities of officers and visual communication that is more supportive for international guests.
Instagram as CSR bridge: Comparing hotel strategies in Indonesia-France Widiantara, I Made; Bonneau, Marie Christine; Putra, Kadek Dwi Cahaya; Arsawan, I Wayan Edi; Saputra, Upayana Wiguna Eka
Jurnal Kajian Komunikasi Vol 13, No 1 (2025): June 2025
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jkk.v13i1.62550

Abstract

Background: This study compares the practice of CSR communication by French hotels operating in Jakarta (Indonesia) and Paris (France). It explores what CSR themes the hotels communicate and which of them lead to consumer engagement in the form of likes, comments, and shares. Purpose: The purpose of this study is to investigate the CSR communication strategies of French hotels operating in Jakarta and Paris and determine the relationship between CSR communication and consumer engagement. Methods: The samples, seven (7) Accor hotels operating in Jakarta and six (6) Accor hotels operating in Paris, were purposively selected. The content analysis method was used, and data were collected from the hotels’ Instagram accounts. The data were then examined using descriptive statistical analysis and multiple regression techniques. Results: The data analysis shows differences in the CSR communication strategy applied by the two sampled hotels. Both French hotels in Jakarta and Paris use Instagram to publish information about their CSR programs, but French hotels in Jakarta publish more CSR posts on Instagram than those in Paris. French hotels in Jakarta focus on environment, society, and economic prosperity, while French hotels in Paris focus on environment, diversity, and society. Customers of French hotels in Jakarta show more engagement, particularly through likes and comments, compared to those in Paris, where engagement is limited to likes. Neither group showed engagement in the form of shares. Implications: Hotels should be more selective in communicating CSR via Instagram, considering the CSR themes that customers care about. It could help improve customer engagement and create a more effective CSR communication strategy.
Co-Authors A A.A. Mirah Kencanawati A. A. Ayu Mirah Kencanawati A.A Istri Ananda Shinta Dewi Bonneau, Marie Christine Cahyani, Putu Yunita Intan Elfarosa, Ketut Vini Gede Sedana Wibawa Yasa HAPSARI, Yulia Tria I Gede Iwan Suryadi I Komang Mahayana Putra I Made Widiantara I Nengah Laba I Wayan Edi Arsawan Ida Bagus Artha Adnyana Ketut Vini Elfarosa Kusumadewi, Made Riska Made Riska Kusumadewi Majid Wajdi Ni Ketut Narti Ni Luh Putu Inten Rumini Ni Nyoman Sri Astuti Ni Putu Rita Sintadevi Ni Wayan Wahyu Astuti Nyoman Indah Kusuma Dewi Putu Adriani Prayustika Putu Ambaryani Putri Putu Ritra Trees Ari Kartika Hadi Saraswati Putu Sandra Putri Astariani Rahmanu, I Wayan Eka Dian Ratih, Ni Kadek Pande Ayu Reganata, Gde Palguna Sagung Mas Suryaniadi SANJAYA, IDA BAGUS Saputra, Upayana Wiguna Eka Sari, Anak Agung Ayu Mirah Cahaya Mustika Wattanametha, Phussadee Wayan Gede Suka Parwita Widiantara, I Made