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A Cross-Country Comparison of the Corporate Social Responsibility Orientation Between Indonesia and Thailand: Do Gender and Culture Matter? Putra, Kadek Dwi Cahaya; Wattanametha, Phussadee; Saputra, Upayana Wiguna Eka; Widiantara, I Made; Elfarosa, Ketut Vini; Rahmanu, I Wayan Eka Dian
APMBA (Asia Pacific Management and Business Application) Vol. 13 No. 2 (2024)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2024.013.02.4

Abstract

Despite the increased concerns about the significance of CSR for business, only a few empirical studies of CSR orientation are available. Understanding stakeholders' CSR orientations is pivotal to devising appropriate CSR strategies. This study investigates perceptions of CSR Orientation among Indonesian and Thai consumers and examines economic, legal, ethical, and philanthropic dimensions. A questionnaire with an imperative scale to measure relative importance was administered to 300 business students in both countries. Findings revealed that economic responsibility ranked the highest for both groups, aligning with previous empirical studies. However, significant variations emerged regarding legal, ethical, and philanthropic priorities. Thai consumers emphasized ethical responsibility, while their Indonesian counterparts prioritized legal and philanthropic dimensions. These distinctions challenged the universality of CSR frameworks, establishing a new perspective on the substantial influence of cultural, regulatory, and societal factors. Further, the study punctuated the demand for companies to adjust CSR strategies adhering to distinct national contexts. To strengthen comprehension of CSR orientations, further study is advised to explore cross-cultural differences, the impact of developmental stages, and diverse sample demographics. These findings encompass significant implications for businesses operating in multiple cultural settings, emphasizing the imperative of adapting CSR practices to engage with local communities and consumers effectively.
Optimizing instagram for strategic communication: A study on engagement, branding, and digital audience connection Ratih, Ni Kadek Pande Ayu; Putra, Kadek Dwi Cahaya; Wajdi, Majid
Journal of Commerce, Management, and Tourism Studies Vol. 4 No. 2 (2025): Aug 2025
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v4i2.373

Abstract

This study explores how Instagram can be strategically utilized for effective communication, with a focus on engagement, branding, and digital audience connection. The primary objective is to examine the role of Instagram in enhancing brand visibility and audience interaction, particularly in the context of modern digital marketing strategies. It investigates how visual content, captions, hashtags, and interactive features such as polls and stories contribute to brand identity and foster user engagement. Using a qualitative descriptive method, the research employs content analysis of selected Instagram accounts from different industries, including fashion, food, and education. Data is collected over a 3-month period by observing posting frequency, content themes, follower responses, and interaction rates. Supplementary interviews with social media managers and digital marketers further enrich the findings and provide practical insights. The analysis reveals that consistent visual branding, audience-focused messaging, and the use of Instagram’s interactive tools significantly increase user engagement. Moreover, the strategic use of hashtags and storytelling strengthens emotional connections with followers and builds community around the brand. Brands that adapt their content to reflect audience interests and current trends demonstrate higher levels of reach and engagement. The study concludes that Instagram is not merely a promotional tool but a dynamic platform for two-way communication, enabling brands to cultivate loyalty and real-time feedback. Future research may focus on algorithmic impacts or cross-platform integration.
Analisis Strategi Promosi Tabungan Hari Tua (THT) Bali Dwipa Terhadap Nasabah Usia Produktif Kerja Pada PT Bank Pembangunan Daerah Bali Kantor Cabang Utama Denpasar Sari, Anak Agung Ayu Mirah Cahaya Mustika; Sanjaya, Ida Bagus; Putra, Kadek Dwi Cahaya
Business and Investment Review Vol. 3 No. 6 (2025)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/birev.204

Abstract

This research aims to analyze the promotional strategy of the Bali Dwipa Retirement Savings (THT) product toward working-age customers at PT Bank Pembangunan Daerah Bali, Denpasar Main Branch Office. The increasing number of competitors offering similar products has led to unstable sales performance. Therefore, PT Bank Pembangunan Daerah Bali, Denpasar Main Branch Office must implement an effective strategy to improve its sales targets. The strategy employed is the promotional mix, which includes advertising, personal selling, sales promotion, public relations, and direct marketing tools. This research applies IFAS matrix, EFAS matrix, IE matrix, and SWOT analysis. Data collection methods used in this study include observation, interviews, questionnaires, and documentation. The results of this study reveal several alternative strategies including the SO strategy focuses on optimizing the reach of current promotional activities and enhancing personal approaches to attract more customers, particularly through the integration of direct and online promotions, the WO strategy emphasizes improving publication efforts through collaboration with the community and optimizing the customer database to strengthen product branding, the ST strategy involves maintaining consistent dissemination of information about the Bali Dwipa Retirement Savings product by highlighting rewards tailored to customer segments, and WT strategy proposes activating email newsletters as a means of advertising updates.  Keywords: SWOT Analysis, Promotional Mix, Retirement Savings Abstrak Penelitian ini bertujuan untuk menganalisis strategi promosi produk Tabungan Hari Tua (THT) Bali Dwipa terhadap nasabah usia produktif kerja pada PT Bank Pembangunan Daerah Bali Kantor Cabang Utama Denpasar. Meningkatnya jumlah pesaing yang menawarkan produk sejenis telah menyebabkan kinerja penjualan menjadi tidak stabil. Oleh karena itu, PT Bank Pembangunan Daerah Bali Kantor Cabang Utama Denpasar perlu menerapkan strategi yang efektif guna meningkatkan target penjualannya. Strategi yang digunakan adalah bauran promosi, yang mencakup periklanan, penjualan personal, promosi penjualan, hubungan masyarakat, dan alat pemasaran langsung. Penelitian ini menggunakan analisis SWOT melalui matriks IFAS, matriks EFAS, matriks IE, dan matriks SWOT. Metode pengumpulan data yang digunakan dalam penelitian ini meliputi observasi, wawancara, kuesioner, dan dokumentasi. Hasil penelitian ini menunjukkan beberapa strategi alternatif, antara lain strategi SO yang berfokus pada optimalisasi jangkauan promosi yang sedang berjalan dan peningkatan pendekatan personal untuk menarik lebih banyak nasabah, khususnya melalui penggabungan promosi langsung dan online, strategi WO yang menekankan pada peningkatan upaya publikasi melalui kolaborasi dengan masyarakat serta optimalisasi database nasabah untuk memperkuat citra merek produk, strategi ST yang melibatkan konsistensi dalam penyebaran informasi mengenai produk THT Bali Dwipa dengan menonjolkan hadiah yang disesuaikan dengan segmen nasabah, dan strategi WT yang mengusulkan pengaktifan newsletter email sebagai sarana pembaruan iklan.   Kata Kunci: Analisis SWOT, Bauran Promosi, Tabungan Hari Tua
Analisis Motivasi dan Beban Kerja Karyawan terhadap Kepuasan Kerja Karyawan pada PT Bali Kulina Utama (Indoguna Bali) Cahyani, Putu Yunita Intan; Putra, Kadek Dwi Cahaya; Narti, Ni Ketut
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 4 No. 3 (2024): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v4i3.866

Abstract

The aim of this research is to analyze how much influence motivation and workload have on employee job satisfaction at PT Bali Kulina Utama (Indoguna Bali). This research is a descriptive statistical analysis research that uses a research sample of 97 people. To collect data in this research, a questionnaire was distributed via social media. In this research, a simple random sampling method was used. The analysis technique used is multiple linear regression analysis which is then processed and analyzed using the SPSS version 26 program. The results of this study show that motivation partially has a positive and significant effect on job satisfaction with a coefficient value of 5.926 with a significant value of 0.000, partial workload has no positive and significant effect with a coefficient value of -1.082 and a significant value of 0.282. Motivation and workload simultaneously have a positive and significant effect on job satisfaction with an F count of 18.237 > 3.09 and a significance value of 0.000 < 0.05 with a coefficient of determination of 28%.
Implementation of Corporate Social Responsibility (CSR) and its Impact on the Economy, Society, Environment after the Covid-19 Pandemic at PT Angkasa Pura II Gusti Ngurah Rai International Airport, Bali Made Riska Kusumadewi; Kadek Dwi Cahaya Putra; Putu Adriani Prayustika
Jurnal Pengetahuan dan Pendidikan Vol 3 No 4 (2024)
Publisher : Yayasan Baru Haji Samsudin

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aimed to determine the implementation of Corporate Social Responsibility (CSR) at PT Angkasa Pura I I Gusti Ngurah Rai International Airport Bali and its economic, social and environmental impacts on society after the Covid-19 pandemic. Data analysis techniques include data collection, condensation, presentation, and conclusion. The analytical method uses descriptive qualitative. The results of this study show that the implementation of CSR after the Covid-19 pandemic is still the same in the planning process, and differences occur in the amount and target of assistance. The impact of the program uses the Theory of Change (ToC) using inputs (money, labor, time), then outcomes in the form of economic, social and environmental impacts, as well as impacts felt by the community, namely the economic impact of increasing income, the social impact of increasing school education facilities, and the environmental impact that has not been fully felt from the results of the assistance that has been mutually agreed upon. To receive a positive impact from the community in the long term, it is necessary to have program impact management and transparency of distribution data every year of distribution
Optimalisasi Pemasaran Digital, Branding, dan Customer Service pada Usaha Coffee Shop Wasta Kopi Desa Ungasan, Provinsi Bali Eka Saputra, Upayana Wiguna; Putra, Kadek Dwi Cahaya; Priyana, I Putu Okta; Dananjaya, Ida Bagus; Widiantara, I Made; Nurfakhrurozi, Rifqi; Rinaldi, Eldian
Parta: Jurnal Pengabdian Kepada Masyarakat Vol. 6 No. 2 (2025)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/parta.v6i2.6998

Abstract

Program Pengabdian kepada Masyarakat (PKM) ini dilaksanakan untuk menjawab permasalahan utama yang dihadapi Wasta Kopi, yaitu keterbatasan dalam pemasaran digital, lemahnya branding visual, serta belum adanya standar operasional prosedur (SOP) pelayanan pelanggan. Metode yang digunakan meliputi pelatihan, pendampingan, dan implementasi langsung dengan melibatkan 10 staf, 3 main team, dan 3 support team. Hasil kegiatan menunjukkan adanya peningkatan signifikan pada aspek pemasaran digital, ditandai dengan bertambahnya jumlah pengikut Instagram, konten yang lebih kreatif, kehadiran website resmi, serta optimalisasi Google Maps. Pada aspek branding visual, pemasangan neonbox, signage, serta penerapan logo pada produk meningkatkan visibilitas dan brand recall. Sementara itu, penyusunan dan sosialisasi SOP pelayanan menghasilkan peningkatan konsistensi layanan staf, yang juga berdampak pada meningkatnya kepuasan pelanggan. Evaluasi menggunakan skala Likert memperlihatkan adanya peningkatan keterampilan staf dan kepuasan pelanggan pada seluruh aspek yang diukur. Program ini tidak hanya berdampak positif pada Wasta Kopi, tetapi juga berkontribusi terhadap citra Desa Ungasan sebagai destinasi kuliner dan wisata.
Co-Authors A A.A. Mirah Kencanawati A. A. Ayu Mirah Kencanawati A.A Istri Ananda Shinta Dewi Bonneau, Marie Christine Cahyani, Putu Yunita Intan Dananjaya, Ida Bagus Eka Saputra, Upayana Wiguna Eldian Rinaldi Elfarosa, Ketut Vini Gede Sedana Wibawa Yasa HAPSARI, Yulia Tria I Gede Iwan Suryadi I Komang Mahayana Putra I Made Widiantara I Nengah Laba I Putu Okta Priyana I Wayan Edi Arsawan Ida Bagus Artha Adnyana Ketut Vini Elfarosa Kusumadewi, Made Riska Made Riska Kusumadewi Majid Wajdi Ni Ketut Narti Ni Luh Putu Inten Rumini Ni Nyoman Sri Astuti Ni Putu Rita Sintadevi Ni Wayan Wahyu Astuti Nurfakhrurozi, Rifqi Nyoman Indah Kusuma Dewi Putu Adriani Prayustika Putu Ambaryani Putri Putu Ritra Trees Ari Kartika Hadi Saraswati Putu Sandra Putri Astariani Rahmanu, I Wayan Eka Dian Ratih, Ni Kadek Pande Ayu Reganata, Gde Palguna Sagung Mas Suryaniadi SANJAYA, IDA BAGUS Saputra, Upayana Wiguna Eka Sari, Anak Agung Ayu Mirah Cahaya Mustika Wattanametha, Phussadee Wayan Gede Suka Parwita Widiantara, I Made