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Rukun Santoso
Departemen Statistika, Fakultas Sains Dan Matematika, Universitas Diponegoro
Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Journal : Jurnal Simki Economic

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Pengaruh Ongkos Kirim dan Harga terhadap Perilaku Konsumen dalam Melakukan Pembelian Ulang pada Marketplace Shopee Santoso, Rukun; Fuadah, Alfi; Iryanto, Rivaldo Kurniawan; Aini, Nurul; Sahara, Sahara
Jurnal Simki Economic Vol 6 No 1 (2023): Volume 6 Nomor 1 Tahun 2023
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v6i1.349

Abstract

This study aims to determine the effect of price and service quality on consumer behaviour in determining repurchase intentions on the Shopee marketplace through the variable shipping cost as an intervening factor. The data taken is customer data or Shopee visitors in Indonesia during 2020, totalling 126 million visitors, and data analysis using path analysis through the PLS 3.0 program. The research method used is a quantitative descriptive research method using data analysis. The study results concluded that the price and service quality variables influence consumer behaviour variables to determine repurchase intentions in the marketplace on the Shopee platform. Simultaneously the price and service quality variables affect the consumer behaviour variable to determine repurchase intention through the shipping cost variable as an intervening factor. The study results show that online buying and selling platforms such as Shopee always set prices according to consumer expectations. They are improving service to have a qualified quality through service improvement and determining consistent shipping costs so that customers will make repeat purchases.
Co-Authors Abdiel Pandapotan Manullang Abdiyasti Nurul Arifa Abdul Hoyyi Achmad Soleh Ade Irma Pramudita Ade Irma Prianti Agum Prafindhani Putri, Agum Prafindhani Agus Rusgiyono Agustian, Kresnawidiansyah Aini Nurul Al Qarani, Muhammad Aqajahs Alan Prahutama Alan Prahutama Alika Ramadhani Alvita Rachma Devi Arief Rachman Hakim Aris Sugiharto Aukhal Maula Fina Aulia Resti Avida Anugraheni AYU LESTARI Bahtiar Ilham Triyunanto Brahim Abdullah Brahim Abdullah Budi Warsito Chrisentia Widya Ardianti Dhimas Bayususetyo Di Asih I Maruddani Di Asih I Maruddani Diah Aliyatus Saidah Diah Safitri Dinda Virrliana Ramadhanti Dwi Nooriqfina Emyria Natalia br Sembiring Endang Saefuddin Mubarok Erwin Permana Fauziyyah, Fida Fuadah, Alfi Gina Rosalinda Hadi, Bawa Mulyono Hana Hayati Hanum, Cholida Hasbi Yasin Hasbi Yasin Infan Nur Kharismawan Iryanto, Rivaldo Kurniawan Iyan Antono Jenesia Kusuma Wardhani Johanes Roisa Prabowo Khansa Amalia Fitroh Krismayadi Krismayadi Kurniawati, Galuh Nurvinda Laili Rahma Khairunnisa Lia Safitri Maharani, Chintya Ayu Mamuki, Emiliyan Margo Purnomo Mifta Fara Sany Mubarok, Endang Saefuddin Mubarok, Endang Saifuddin Muchammad Aziz Chusen Muhamad Syukron Muhammad Akhir Siregar Mustafid Mustafid Noer Rachma, Gustyas Zella Nor Hamidah Permana, Erwin Puspita Kartikasari Rahmat Hidayat Rahmatul Akbar Ratih Ayu Sekarini Ratna Kurniasari Ria Epelina Situmorang Ria Sulistyo Yuliani Rima Nurlita Sari Rismia, Erysta Risky Rita Rahmawati Rita Rahmawati Rosinar Siregar Saepudin, Yunus Sahara Sahara Sekarini, Ratih Ayu Setiani, Eri Shinta Karunia Permata Sari Siti Munawaroh Subagja, Asep Zamzam Subari Sudarno Sudarno Sudarno Sudarno Sudarno Sudarno Sugito - Sugito Sugito Suparti Suparti Suparti Suparti Syazwina Aufa Syiva Multi Fani Tamura Rolasnirohatta Siahaan Tarno Tarno Tasrif, Mohammad Jon Tatik Widiharih Tatik Widiharih Ta’fif Lukman Afandi Thea Zulfa Adiningrumh Tina Diningrum Tita Aulia Edi Putri Tomi Ardi Uswatun Hasanah Utami, Krisdiana Nur Via Risqiyanti Wahyu Tiara Rosaamalia wardhana, galih wisnu Wijayanto, Ahmad Windianingsih, Agustin Wiwin Wiwin Wiwin, Wiwin Yuciana Wilandari Zen, Agustian