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All Journal HAYATI Journal of Biosciences Agrikultura JOURNAL AGRIBUSINESS Cropsaver : Journal of Plant Protection Kultivasi Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Daun: Jurnal Ilmiah Pertanian dan Kehutanan Soil REns Jurnal Ilmu dan Inovasi Fisika Agrikultura Masyarakat Tani: Jurnal Pengabdian kepada masyarakat
Vira Kusuma Dewi
Departemen Hama Dan Penyakit Tumbuhan, Fakultas Pertanian, Universitas Padjadjaran
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Computer Science & IT Earth & Planetary Sciences Electrical & Electronics Engineering Energy Environmental Science Materials Science & Nanotechnology

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Aplikasi Pembuatan Pestisida Nabati sebagai Alternatif Pengendalian Serangga Hama Tanaman pada Petani Sayur di Desa Margahayu dan Margacinta, Kecamatan Leuwigoong, Kabupaten Garut Puspasari, Lindung Tri; Meliansyah, Rika; Hartati, Sri; Dewi, Vira Kusuma
Agrikultura Masyarakat Tani Vol 1, No 3 (2024): Juli
Publisher : Fakultas Pertanian, Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/agrimasta.v1i3.56479

Abstract

Dalam kegiatan budidaya tanaman padi dan sayuran di Kecamatan Leuwigoong (Desa Margahayu dan Margacinta) kerap kali menghadapi kendala yaitu adanya serangan hama dan penyakit. Petani umumnya masih mengandalkan penggunaan pestisida kimia sintetik yang harganya lebih mahal dan berdampak negatif bagi manusia serta mencemari lingkungan. Alternatif lain untuk mengendalikan hama pada tanaman padi adalah dengan menggunakan pestisida nabati dari tanaman sekitar yang lebih aman bagi manusia dan lingkungan. Kegiatan Pengabdian kepada Masyarakat (PkM) ini bertujuan untuk mengenalkan kepada masyarakat (petani) tentang pemanfaatan pestisida nabati tanaman untuk pengendalian hama tanaman, mempraktikkan cara pembuatan pestisida nabati berbahan mimba dan cara aplikasinya di lapangan, serta mengurangi ketergantungan petani terhadap penggunaan pestisida kimiawi/sintetis. Metode yang digunakan dalam kegiatan ini meliputi penjajagan, penyuluhan, pendampingan dan evaluasi hasil kegiatan. Dari hasil kegiatan PkM ini, petani dapat mengetahui pemanfaatan pestisida nabati untuk pengendalian hama, serta dapat membuat sendiri pestisida nabati dan dapat mengaplikasikannya pada tanaman serta memasyarakatkan penggunaan pestisida nabati agar kerusakan lingkungan oleh pestisida kimia sintetis dapat diminimalisasi.
BUSINESS MODEL CANVAS AND FINANCIAL FEASIBILITY ANALYSIS OF PUPUKIN!: A MULTIFUNCTIONAL SLOW-RELEASE ORGANIC FERTILIZER FOR URBAN FARMING Muhammad Yasyfa Kusumadinata; Dira Purwasih; Rizqia Nadira Ronaldo; Prili Alisha; Stanislaus Adhi Pramudya; Vira Kusuma Dewi
AGRIBUSINESS JOURNAL Vol. 20 No. 1 (2026): AGRIBUSINESS JOURNAL
Publisher : Syarif Hidayatullah State Islamic University Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/aj.v20i1.50497

Abstract

Urban agriculture has been increasingly developed in response to the growing conversion of agricultural land into non-agricultural areas in urban regions. However, urban agriculture activities still face several challenges, particularly practical, efficient, and environmentally friendly fertilization practices. Pupukin! is an innovative, multifunctional slow-release organic fertilizer developed by utilizing organic waste materials such as banana corms, shrimp shells, and neem leaves as the main raw materials. This study aims to analyze the business model and financial feasibility of Pupukin! fertilizer business in supporting urban agriculture activities. The study employed a quantitative approach using the Business Model Canvas (BMC) to describe the business structure, as well as financial feasibility analysis, including production cost calculation, profit analysis, Revenue Cost Ratio (R/C Ratio), Payback Period (PP), and Return on Investment (ROI). The results indicate that the Pupukin! business model offers a key value proposition in multifunctional organic fertilizer that is practical, environmentally friendly, and efficient to use, making it suitable for urban agriculture practitioners. Financial analysis shows that the Pupukin! business is economically feasible, indicated by an R/C Ratio of 1.48. Furthermore, the business demonstrates a favorable investment return with an ROI of 48% and a relatively short Payback Period. These findings suggest that the Pupukin! fertilizer business has strong potential to be further developed as a sustainable agricultural innovation that supports the advancement of urban agriculture.
The Effect of Alginate Concentration and 8 kHz Audiosonic Treatment on the Viability of Arbuscular Mycorrhizal Fungi in Biochar Pellets Salsabila Salsabila; Anne Nurbaity; Vira Kusuma Dewi; Betty Natalie Fitriatin; Pujawati Suryatmana; Mieke Rochimi Setiawati
Daun: Jurnal Ilmiah Pertanian dan Kehutanan Vol. 13 No. 1 (2026): Daun: Jurnal Ilmiah Pertanian dan Kehutanan
Publisher : ​Institute for Researches and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/daun.v13i1.13366

Abstract

The effectiveness of arbuscular mycorrhizal fungi (AMF) as a biofertilizer in enhancing plant growth is influenced by environmental factors that can inhibit germination and reduce spore viability. Encapsulation using alginate as a coating material, combined with audiosonic stimulation, may improve spore protection and physiological activity. This study was conducted from October 2025 to February 2026 at the Soil Biology Laboratory, Department of Soil Science and Land Resources, Faculty of Agriculture, Universitas Padjadjaran, to evaluate the interaction between alginate concentration and audiosonic treatment on AMF spore germination and viability. The experiment was conducted using a Completely Randomized Design (CRD) with six treatments and three replicates. Alginate concentrations consisted of 1%, 2%, and 3%, while the audiosonic treatments included no audiosonic exposure and exposure to 8 kHz at a duration of 8 hours per day. The results showed a significant interaction between alginate concentration and audiosonic treatment on AMF viability. The 2% alginate concentration resulted in the greatest spore viability. Keywords: Audiosonic, Alginate encapsulated, Arbuscula Mycorrhizal Fungi (AMF), Biochar pellets
Keragaan Produk Hair Tonic Polihebal Berbasis Limbah Dedak Padi Berteknologi Nano dan Karakteristik Konsumennya Talitha Zahira Hendriadi; Ernah Ernah; Vira Kusuma Dewi
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 12, No 2 (2026): Juli 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v12i2.23151

Abstract

The personal care industry holds significant potential due to high societal usage rates. Freshair is a polyherbal hair care product developed from rice bran waste and enhanced through the application of nanotechnology to support optimal absorption. Launched in 2024, it garnered positive responses with sales revenue which is quite high. This research aims to describe the general overview of the Freshair producer and product, as well as identify consumer characteristics. The study employs descriptive qualitative and quantitative methods. Data were collected through surveys using probability sampling, with a population of 268 individuals and a sample of 75 respondents. Primary data came from consumer questionnaires and internal interviews with the management team. Secondary data were sourced from literature. Analysis included validity and reliability tests of instruments, followed by descriptive analysis to depict business performance and consumer characteristics based on variables such as age, gender, education, income, and occupation. Results indicate Freshair's business performance encompasses an innovative product priced at Rp39,000 per 100 ml, produced in West Java, distributed online and offline to four provinces, operated by five individuals, and promoted through discounts, mass media publications, social media, and endorsements. In conclusion, Freshair consumer characteristics are predominantly late adolescents, females, with S1 education, and students/scholars with no independent income.
Strategi Pengembangan Produk Pupuk Organik melalui Pendekatan New Product Development: Studi Kasus “Pupukin!” Dira Purwasih; Prili Alisha; Rizqia Nadira Ronaldo; Stanislaus Adhi Pramudya; Muhammad Yasyfa Kusumadinata; Eddy Renaldi; Vira Kusuma Dewi
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 12, No 2 (2026): Juli 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v12i2.23033

Abstract

Pupukin! is an innovative slow-release organic fertilizer product with multifunctional 3-in-1 benefits (biofertilizer, biopesticide, biostimulant). This product was developed in response to challenges faced by urban farming practitioners, namely time constraints (time poverty) and reliance on inorganic fertilizers. While innovative products such as Pupukin! offer practical solutions, an appropriate development strategy is required to achieve commercial success. This study aims to analyze the product development strategy of Pupukin! using the New Product Development (NPD) approach and evaluate the effectiveness of the implemented NPD process based on consumer responses. The research employs a descriptive qualitative approach with a case study design. Data were collected through in-depth interviews with the development team and consumers, observations, and document analysis. The results indicate that the implementation of NPD in Pupukin! followed systematic stages from idea generation to market testing. Strategic evaluation revealed successful product differentiation based on market needs. However, weaknesses were identified in concept validation and packaging design, which hindered effective communication of the product's value. The implications of this study emphasize the importance of integrating ongoing consumer validation at every stage of NPD to enhance the competitiveness of innovative organic fertilizer products.
Model Bisnis Produk Pupukin! (Eco-Friendly Slow Release Fertlizer 3-in-1) dengan Pendekatan Lean Canvas Prili Alisha; Dira Purwasih; Rizqia Nadira Ronaldo; Stanislaus Adhi Pramudya; Muhammad Yasyfa Kusumadinata; Eddy Renaldi; Vira Kusuma Dewi
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 12, No 2 (2026): Juli 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v12i2.23035

Abstract

Pupukin! is an innovative eco-friendly fertilizer developed as a practical solution for urban farming activities. This study aims to describe the business performance and to map the business model of Pupukin! using the Lean Canvas approach. A case study method was employed, with data analyzed based on the nine elements of the Lean Canvas. The results show that Pupukin! adopts a slow-release fertilizer concept using banana pseudostem base and the waste of shrimp shell as row materials, formulated as a multifunctional fertilizer capable of supplying plant nutrients, stimulating growth, and protecting plants from pests and diseases for up to 90 days with a single application. Pupukin!’s business activities cover pre-production, production, and post-production stages, supported by laboratory research, limited field trials, and initial-scale marketing. Pricing is determined based on production costs and the purchasing power of urban consumers, with marketing strategis that utilize social media, online marketplaces, and direct selling. The Lean Canvas mapping indicates that Pupukin! targets urban and peri-urban consumers with environmentally friendly lifestyles and limited time for plant maintenance. Marketing activities are supported by online and offline distribution channles, with the main revenue streams derived from direct product sales and sales through partners, while the cost structure remains manageable with an initial capital of IDR 10,100,000. Market validation through sales performance, repeat purchases, and cosumer feedback demonstrates that Pupukin! is well accepted by the target market. Therefore, Pupukin! has the potential to be further developed as an innovative agribusiness vemture that is relevant and sustainable for the advance of urban farming.
Co-Authors Agus Susanto Ai Siti Santriyani Algina, Azka Angelina, Marsella Anne Nurbaity Asri Peni Wulandari Benito Heru Purwanto Benito Purwanto Betty Natalie Fitriatin Brinadia Solihati Ceppy Nasahi Danar Dono Dira Purwasih Dwi Harya Yudistira Dwiputra, Muhammad Fadila Eddy Renaldi Eka Purna Yudha Endah Yulia Ernah Ernah Fauziyah, Aulia Hasna Faza, Nadif Muhammad Fitri Widiantini Fitrianti, Nur Ichsan Nurul Bari Ismayati, Maya Kartika Sari Lilian Rizkie Lilian Rizkie Lilian Rizkie Lindung Tri Puspasari Mieke Rochimi Setiawati Muhammad Yasyfa Kusumadinata Nabilla, Anisa Nia Rossiana Nugoho Susetyo Putra Nugroho Susetya Putra Nur Fitrianti Nur Vendi, Bergas Frenli Nurochman, Irvan Sopyan Octaviani . Octaviani Octaviani Perdana, Hafizh Hadian Prili Alisha Prili Alisha Pujawati Suryatmana Ramadhani, Ingrid Putri Ratmaneli Ratmaneli Reginawanti Hindersah Reynaldi Reynaldi Reynaldi Yunior Rika Meliansyah Rizky Fauzi Rizky Fauzi Rizky Ramdhani Rizqia Nadira Ronaldo Rosita, Eneng Tuti Salsabila Salsabila Santika Sari Santika Sari Santika Sari Septiani Rahayu, Septiani Siska Rasiska Sri Hartati Sri Hartati Sri Hartati Stanislaus Adhi Pramudya Syaf, Mia Sri Lestari Syamsyiah, Rohimatus Talitha Zahira Hendriadi Tarkus Suganda Tati Herlina Tiara Febricyanti Putri Senjaya Toto Sunarto Toto Sunarto Warid Ali Qosim Wawan Kurniawan Yani Maharani Yasminingrum, Veadora Yongki Umam Sandi Yongki Umam Sandi Yongki Umam Sandi Yulianti, Syifaa Yunita Yusup Hidayat