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Journal : Al-Muzara'ah

Produk Roti dalam Pola Konsumsi Pangan dan Keberadaan Label Halal dalam Keputusan Konsumsi Masyarakat (Kasus: Kota Bogor) Silmy Kania Rizka; Yeti Lis Purnamadewi; Neneng Hasanah
AL-MUZARA'AH Vol. 6 No. 1 (2018): AL-MUZARA'AH (June 2018)
Publisher : Department of Islamic Economics, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (585.769 KB) | DOI: 10.29244/jam.6.1.15-27

Abstract

The pattern of bread consumption has increased significantly compared to the increase in the average in rice consumption. However, the increase in bread consumption was not balanced by the increase in the producers’ awareness to have halal certificate. Meanwhile, halal certified products are  only about 11.6% of the total existing products in Indonesia. For this reason, this study aims to analyze the consumption pattern of bread products, consumer’s perceptions of the halal labels and their influence on the decision to purchase halal-labeled bread products , and factors that influence the decision. The method used in this research are logistic regression and qualitative descriptive. The results of the analysis shows that bread products are the second source of carbohydrates after rice and the higher the income class have a higher level of bread product consumption. Based on the consumer’s perception, the existence of the halal label in packaging of bread products is a main consideration in the decision of purchasing bread products for most of households consumers, but the perception and a fact of the purchasing have not been consistent. The results of the logistic regression analysis shows that the variable of halal awareness, duration of education, dummy of origin area, and dummy of lower income class significantly affect the decision of bread products consumption.
Co-Authors . Dahri Abdullah, Asaduddin Achsani, Muhammad Nur Faaiz Adrian Tri Sasongko Agit Kriswantriyono Alexandi, Muhammad Findi Alla Asmara Ananda Manurung Anggi Meiri Anita Ristianingrum Arief Daryanto Ario Damar Arya Hadi Dharmawan Asti Yayuk Wahyuni Bambang Juanda Cinara, Leonita Arshinta Dahri Tanjung Dahri Tanjung Dedi Budiman Hakim Deni Lubis Dewi, Intani Didik Suharjito Edi victara Tinambunan Edo Pramana Putra Fadhillah, Naufal Firhani, Liisa Fitri, Tiara Anisa Hakim Miftakhul Huda Hermanto Siregar Iis Mardiansyah Ilhamdi Ilhamdi Intani Dewi Irfan Syauqi Beik JAENAL EFFENDI Kuntari, Wien Lalu Ardhian Mustapa Lauda, Farhan Leran Putri, Mutiara Virgia Lidya, Leni Lukytawati Anggraeni M. Parulian Hutagaol machmuddin, nurlela Mangara Tambunan Meidiza Dwi Orchidea Muhammad Firdaus Muhammad Firdaus Muhammad Firdaus Muhammad Firdaus Mukhamad Najib Mutiara Fahmi Neneng Hasanah Ninuk Purnaningsih Pudji Muljono Putra, Bramanda Winiar Putri, Alfianita Rakasiwi Rahmasari, Liisa Firhani Rahmat Hidayat RAMADHANI, Atika Prissila Ratih Kurnia Hidayati Rawatie, Fitria Dew Riadi, Septa Rina Oktaviani Rina Oktaviani Rindayanti, Wiwiek Ristianingrum, Anita S Syahrial Sahara Sahara Sahara Samsul Arifin sayekti, ayutyas Sebayang, Veralianta Setyo Pertiwi Silmy Kania Rizka Siregar, Malik Abdul Azis Sri Mulatsih Sri Mulatsih Sulassih, . Tanti Novianti Ulul Hidayah Utari, Tasya Nadya Vernanda Fairuz Warcito Wiwiek Rindayati Wulandari, Yulia Puspadewi Yudi Wahyudin Yulia Puspadewi Wulandari Yuridistya Primadhita