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All Journal Jurnal Manajemen & Keuangan Liquidity: Jurnal Riset Akuntansi dan Manajemen Syntax Literate: Jurnal Ilmiah Indonesia Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen JRB-Jurnal Riset Bisnis Jurnal Administrasi dan Manajemen Jurnal Farmamedika (Pharmamedica Journal) SULUH: Jurnal Abdimas Journal of Tourism Destination and Attraction Jurnal Ners International Journal of Economics, Management, Business, and Social Science International Journal of Social Science Daengku: Journal of Humanities and Social Sciences Innovation Inkubis: Jurnal Ekonomi dan Bisnis Eduvest - Journal of Universal Studies INQUISITIVE: International Journal of Eonomic JIMP: Jurnal Ilmiah Manajemen Pancasila
Sri Widyastuti
Fakultas Ekonomi Dan Bisnis, Universitas Pancasila
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Other

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PENGARUH AMBIENT MARKETING DAN VIRAL MARKETING TERHADAP BRAND AWARENESS (STUDI KASUS KAMPANYE TRIV CRYPTO EXCHANGE “STAKING CRYPTO, TIDUR DAPAT DIVIDEN”) Shafira Ratna Surya Ningrum; Sri Widyastuti; Yuli Ardianto; Adi Nugroho
JIMP : Jurnal Ilmiah Manajemen Pancasila Vol. 6 No. 1 (2026): Maret
Publisher : Fakultas Ekonomi dan Bisnis Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65179/jimp.2026.9855

Abstract

The intensifying competition in the cryptocurrency industry is compelling companies to develop unconventional marketing strategies to enhance brand awareness, particularly targeting Generation Z. This study aims to analyze the impact of ambient marketing and viral marketing on brand awareness in TRIV's campaign “Staking Crypto and Earn Dividends While You Sleep”. This study adopted a quantitative approach using a descriptive explanatory methodology based on a questionnaire survey of 150 respondents selected via purposive sampling. Data were analyzed using validity verification, reliability verification, classical assumption verification, and multiple linear regression analysis. The research findings indicate that public space marketing and viral marketing influence brand awareness partially and simultaneously, with viral marketing emerging as the dominant variable. This finding supports the effectiveness of integrating unconventional marketing strategies with viral content for enhancing brand awareness within the cryptocurrency industry.
MOLEKULAR DOCKING KONDROITIN SULFAT DAN ASAM HIALURONAT YANG TERKADUNG DALAM EGGSHELL MEMBRANE BERPOTENSI MENGHAMBAT MMP13 SECARA INSLICO Noviar Antoni; Deni Rahmat; Pamian Siregar; Sri Widyastuti
Jurnal Farmamedika (Pharmamedica Journal) Vol. 10 No. 2 (2025): Jurnal Farmamedika (Pharmamedica Journal)
Publisher : Sekolah Tinggi Teknologi Industri dan Farmasi Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47219/ath.v10i2.448

Abstract

Matriks metalloproteinase-13 (MMP-13) adalah MMP utama yang terlibat dalam degradasi tulang rawan melalui kemampuan khususnya membelah kolagen tipe II. MMP13 sebagai target yang menarik dalam remodeling Jaringan ikat dan menghambat enzim MMP13 untuk pengobatan Osteoarthritis (OA). Namun, detailnya Mekanisme molekuler dalam inisiasi dan progresi OA masih sulit dipahami. Data RISKESDAS 2019 menunjukan penderita osteoatrhitis prevalensinya terus meningkat sebesar 55 juta jiwa (24,7%) Oleh karena itu diperlukan strategi untuk menghambat MMP-13. Tujuan tinjauan Insilico ini adalah untuk mengidentifikasi MMP-13 sebagai target untuk pengembangan inhibitor di dunia pengobatan OA. Limbah Eggshell Membrane (ESM) mengandung protein berserat dalam Multicomponent system (seperti kolagen tipe 1) dan glikosaminoglikan alami (misalnya dermatan sulfat, Kondroitin Sulfat dan Asam Hialuronat). ESM Berpotensi sebagai inhibitor aktivitas MMP13. Hasil penambatan molekuler terhadap protein MMP13 menunjukkan terdapat dua senyawa dalam ESM yaitu Kondroitin Sulfat dan Asam Hialuronat, memiliki Rerank Score (skor Docking) lebih negatif dari ligan native 1UA_309, 2-[(4-methylbenzyl) sulfanyl]-3,5,6,7-tetrahydro-4H-cyclopenta[d]pyrimidin-4-one (MBSTCP) merupakan inhibitor MMP13. Berdasarkan temuan ini kedua senyawa tersebut berpotensi dapat berperan sebagai inhibitor MMP13 yang lebih baik dibandingkan dengan ligan native 1UA_309(MBSTCP). Hasil prediksi toksisitas menggunakan pkCSM menunjukkan Kondroitin Sulfat dan Asam Hialuronat tidak berpotensi bersifat toksik. Diperlukan penelitian lebih lanjut secara In vitro dan In vivo terkait mekanisme kerja ESM sebagai multicomponent system dan parameter ADMET senyawa dalam ESM.
IMPLEMENTATION OF THE AMO MODEL IN IMPROVING EMPLOYEE PERFORMANCE THROUGH EMPLOYEE ENGAGEMENT IN THE BANKING SECTOR IN JAKARTA Dewi Kurniawati; Chaerani Nisa; Tia Ichwani; Sri Widyastuti; Damara Azzalia Narda
INQUISITIVE : International Journal of Economic Vol. 6 No. 2 (2026): June
Publisher : Fakultas Ekonomi dan Bisnis Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65179/inquisitive.2026.9949

Abstract

This study aims to analyze the implementation of the Ability–Motivation–Opportunity (AMO) model in improving employee performance through employee engagement in the banking sector in Jakarta. A quantitative approach with an explanatory research design was employed. Data were collected through a five-point Likert scale questionnaire administered to 160 banking employees selected using purposive sampling. Data analysis was conducted using Partial Least Squares Structural Equation Modeling (SEM-PLS) with SmartPLS 4.0. The results indicate that ability, motivation, and opportunity have a positive and significant effect on employee engagement. Furthermore, employee engagement has a positive and significant effect on employee performance. The mediation analysis reveals that employee engagement significantly mediates the relationship between ability and motivation with employee performance. However, employee engagement does not mediate the relationship between opportunity and employee performance. The coefficient of determination shows that the model has moderate explanatory power, where AMO variables explain 48.7% of the variance in employee engagement, while the combination of AMO and employee engagement explains 60.7% of the variance in employee performance. These findings suggest that improving employee performance in the banking sector is not only influenced by competence and motivation but also by the level of employee engagement within the organization. This study provides practical implications for banking organizations to enhance employee performance through the strengthening of AMO-based human resource management practices and the continuous improvement of employee engagement.
The Mechanism of Word of Mouth in the Transformation of Strategic Capabilities Into Competitive Advantages of Excellent Private Universities the Role of Word of Mouth as a Conversion Mechanism in the Digital Age (Parsimonious Model) Petiana Indriati; Sri Widyastuti; Zulkifli Zulkifli
Eduvest - Journal of Universal Studies Vol. 6 No. 2 (2026): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v6i2.52936

Abstract

The changing competitive landscape of private higher education institutions (PTS) indicates that institutional excellence is no longer solely determined by internal performance, but rather by how that performance translates into credible public perception. This study aims to examine the role of Word of Mouth (WoM) as a conversion mechanism that transforms strategic capabilities—student experience (X1), digital strategy (X2), and industry partnerships (X3)—into competitive advantage (Y1) at Unggul-accredited PTS in the Greater Jakarta area. The research approach employs an explanatory quantitative method with Structural Equation Modeling analysis based on Partial Least Squares (SEM-PLS). Data were obtained from 252 respondents consisting of active students and alumni. The results show that student experience and digital strategy have no direct effect on competitive advantage, while industry partnerships have a significant positive effect. However, all strategic capabilities are proven to have a significant effect on Word of Mouth, and Word of Mouth has a strong effect on competitive advantage. Mediation tests confirm that WoM functions as the main transmission mechanism, with a full mediation pattern for student experience and digital strategy, and partial mediation for industry partnerships. This finding confirms that strengthening internal capabilities needs to be accompanied by a social-digital advocacy activation strategy to produce a competitive advantage that is recognized by the public.
Pengaruh Kualitas Produk dan Brand Image Barbara Walden Hair Spray Terhadap Loyalitas Pelanggan dengan Kepuasan Konsumen Sebagai Variabel Intervening Roslan Simbolon; Novi Yantih; Sri Widyastuti
JURNAL ADMINISTRASI & MANAJEMEN Vol 15, No 4 (2025): Jurnal Administrasi dan Manajemen
Publisher : Universitas Respati Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52643/jam.v15i4.7722

Abstract

Abstrak: Penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk dan brand image terhadap loyalitas pelanggan dengan kepuasan konsumen sebagai variabel intervening pada pengguna Barbara Walden Hair Spray. Penelitian ini menggunakan metode kuantitatif dengan pendekatan deskriptif-verifikatif. Data primer dikumpulkan melalui kuesioner yang disebarkan kepada 100 responden dan dianalisis menggunakan metode Structural Equation Modeling (SEM) dengan perangkat lunak SmartPLS versi 3.2.9. Hasil penelitian menunjukkan bahwa brand image memiliki pengaruh positif dan signifikan terhadap kepuasan konsumen dan loyalitas pelanggan, baik secara langsung maupun tidak langsung melalui kepuasan konsumen sebagai variabel perantara. Sebaliknya, kualitas produk tidak berpengaruh signifikan terhadap kepuasan konsumen maupun loyalitas pelanggan. Temuan ini menegaskan bahwa brand image Barbara Walden hair spray memiliki peran dominan dalam membentuk kepuasan dan loyalitas pelanggan sementara kualitas produk tetap perlu dipertahankan agar konsistensi persepsi positif terhadap merek tidak menurun. Penelitian ini memberikan implikasi praktis bagi pelaku usaha untuk fokus pada strategi penguatan brand image melalui inovasi komunikasi dan pengalaman konsumen dan sekaligus memastikan standar kualitas produk tetap terjaga sebagai upaya mempertahankan dan meningkatkan loyalitas pelanggan. Kata Kunci: Kualitas Produk, Brand Image, Kepuasan Konsumen, Loyalitas Pelanggan.
Financial Reporting Integrity in the Digital and Sustainability Era: A Systematic Literature Review on Governance, ESG, and Technological Transparency Winda Wulandari; Sri Widyastuti; Harnovinsah Harnovinsah; Dwi Prastowo
Inkubis : Jurnal Ekonomi dan Bisnis Vol. 8 No. 2 (2026): INKUBIS Jurnal Ekonomi Dan Bisnis
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/inkubis.v8i2.348

Abstract

Background: Digital transformation, sustainability demands, and evolving governance standards have challenged financial reporting integrity. However, existing studies have largely examined governance, ESG disclosure, and digital technologies separately, resulting in fragmented perspectives that limit a comprehensive understanding of their interrelationships. Objective: This study systematically reviews and synthesizes research on financial reporting integrity by examining how sustainability pressures, digital transformation, and governance mechanisms converge to reshape transparency and accountability in corporate reporting. Methods: A Systematic Literature Review (SLR) guided by the PRISMA 2020 guidelines was conducted. Data were sourced from the Scopus database and covered publications from 2021 to 2025. Following rigorous inclusion and exclusion screening procedures, 28 peer-reviewed articles were selected from an initial pool of 713 records. The TCCM Framework (Theory, Context, Characteristics, and Methodology) was applied to classify, evaluate, and synthesize the research findings. Results: Agency Theory and quantitative research methods dominate the field. Recent studies increasingly emphasize ESG disclosure, blockchain technology, and artificial intelligence (AI) as key determinants of transparency. Significant research gaps remain regarding cross-disciplinary approaches, emerging market contexts, and ethical risk assessments in digital reporting practices. This review reconceptualizes financial reporting integrity as a multidimensional socio-technical governance phenomenon shaped by governance accountability, sustainability legitimacy, and technological transparency. Conclusion: Future research should adopt interdisciplinary, mixed-method, and cross-country research frameworks to investigate greenwashing mechanisms, digital reporting ethics, and the interplay between emerging regulatory frameworks, including the International Sustainability Standards Board (ISSB) Standards and IFRS Sustainability Disclosure Standards, and technological transformation within sustainability-oriented reporting environments.
Co-Authors Achsanul Qosasi Adi Nugroho Andika Kristian Atika Rani Bagus Nur Hakim Bayu Retno Chaerani Nisa, Chaerani Damara Azzalia Narda Deni Rahmat Detika Yossy Pramesti Dewi Kurniawati Dian Riskarini Dwi Prastowo Edie Toet Hendratno Endang Mariyanti Erwin Permana Fatima Tuzzahara Alkaf Harnovinsah Harnovinsah Henky Lesmana Henky Lesmana Henky Lesmana Herlan Heru Setyoko Irma Permata Laili Savitri Noor Murdani Nikita Tumbelaka Noviar Antoni Noviyantih, Noviyantih Pamian Siregar Petiana Indriati Purwoko, Bambang Roslan Simbolon Sahat Saragi Savitri Siswono Shafira Ratna Surya Ningrum Sudarmin Parenrengi Tia Ichwani Wahono Sumaryono Wahono Sumaryono Welfin Dysyandi Wida Rahayu Widarto Rachbini Winda Wulandari Yuli Ardianto Zulkifli Zulkifli