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Folklore, Branding, and Social Media: A Multifaceted Communication Approach to Marketing in Indonesia Tedjakumala, Ingrid; Damayani, Ninis Agustini; Mulyana, Deddy; Perbawasari, Susie
Jurnal Komunikasi Vol. 16 No. 2 (2024): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v16i2.31787

Abstract

This research examines in depth the complex relationship between folklore, branding and social media in Indonesia.  Folklore, as an integral part of cultural heritage, has great potential in marketing communications, but this potential has not been fully explored in a modern context. This research will examine how folklore narratives, which are full of cultural values, local wisdom and the history of Indonesian society, can be adapted and integrated into digital marketing content. With the aim of creating brand stories that are not only informative, but also touch consumers' emotions, building a deeper sense of closeness and attachment.  This research explores various storytelling formats—from visual content on social media to video campaigns—and how each format can reach different audiences. The case study used is Bangflo Coffee, a local coffee brand, which uses their Instagram account to reach technology-savvy millennials. By using storytelling as their Communication strategy, they use culture to build community, shared values, and brand loyalty. This research not only highlights the importance of emotional connections in navigating Indonesia's highly diverse and dynamic market, but also provides marketers with valuable insights into how to leverage the richness of folklore to create resonant and effective marketing campaigns.  The findings of this research contribute to a deeper understanding of the role of folklore in branding in the digital era, especially in Indonesia.
A Bibliometric Analysis of Cross-Cultural Communication on Digital Platforms: Mapping Collaboration, Citations, and Research Themes Safitri, Arroyya Nur; Anwar, Rully Khairul; Winoto, Yunus; Damayani, Ninis Agustini; Kusnandar, Kusnandar
Nyimak: Journal of Communication Vol 9, No 1 (2025): Nyimak: Journal of Communication
Publisher : Faculty of Social and Political Science, Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/nyimak.v9i1.12968

Abstract

This study aims to map the research landscape of cross-cultural communication on digital platforms, identify knowledge gaps, and analyze existing trends. Specifically, this research examines the evolution of research, inter-country collaboration, and its impact. Quantitative bibliometric methods were applied to data from the Scopus database (2011–2024), analyzing key indicators such as the number of publications, citations, h-index, keyword trends, and author collaboration networks (co-authorship networks). The results show the dominance of the United States in the number of publications (157) and citations (69), reflecting a strong research ecosystem and global influence. Collaboration network analysis shows that while some countries, such as China, have strong intra-country collaboration (indicated by high Single Country Publications (SCP)), other countries, such as Spain, show more significant international collaboration (Multiple Country Publications/MCP). Developing countries, although their contribution is smaller quantitatively, exhibit unique collaboration patterns that focus on regional and local issues, enriching the global perspective in this research. This study identifies a lack of in-depth studies on specific digital platforms beyond Western-based platforms, as well as the need for further research on the impact of non-Western cultures in online interactions.Keywords: Cross-Cultural Communication, Digital Platforms, Collaboration, Citation, Bibliometrics. ABSTRAKPenelitian ini bertujuan untuk memetakan lanskap penelitian komunikasi lintas budaya di platform digital, mengidentifikasi kesenjangan pengetahuan, dan menganalisis tren yang ada. Secara khusus, penelitian ini mengkaji evolusi penelitian, kolaborasi antarnegara, dan dampaknya. Metode bibliometrik kuantitatif diterapkan pada data dari database Scopus (2011–2024), dengan menganalisis indikator kunci seperti jumlah publikasi, sitasi, h-index, tren kata kunci, dan jaringan kolaborasi penulis (co-authorship networks). Hasil penelitian menunjukkan dominasi Amerika Serikat dalam jumlah publikasi (157) dan sitasi (69), yang mencerminkan ekosistem penelitian yang kuat dan pengaruh global. Analisis jaringan kolaborasi menunjukkan bahwa sementara beberapa negara, seperti Tiongkok, memiliki kolaborasi intra-country yang kuat (ditunjukkan oleh Single Country Publications (SCP) yang tinggi), negara lain, seperti Spanyol, menunjukkan kolaborasi internasional yang lebih signifikan (Multiple Country Publications/MCP). Negara-negara berkembang, meskipun kontribusinya lebih kecil secara kuantitatif, menunjukkan pola kolaborasi unik yang berfokus pada isu-isu regional dan lokal, memperkaya perspektif global dalam penelitian ini. Penelitian ini mengidentifikasi kurangnya studi mendalam tentang platform digital spesifik di luar platform yang berbasis di Barat, serta perlunya penelitian lebih lanjut tentang dampak budaya non-Barat dalam interaksi online.Kata Kunci: Komunikasi Lintas Budaya, Platform Digital, Kolaborasi, Sitasi, Bibliometrik.
Pelatihan Pengelolaan Perpustakaan Desa Sebagai Media Literasi Informasi Bencana Saepudin, Encang; Damayani, Ninis Agustini; Rusmana, Agus
Journal Of Human And Education (JAHE) Vol. 5 No. 2 (2025): Journal of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v5i2.2427

Abstract

Village libraries as information centers have an important role in improving the quality of life and helping to solve problems in rural communities. However, there are still many village libraries that are in simple conditions and have limitations in their management, especially in managing library collections and implementing services. The implementation of community service with the theme of village library management training as a medium for disaster information literacy aims to provide knowledge and skills to village library managers about collecting disaster information sources; processing disaster information sources, and disseminating disaster information sources. The method used in implementing community service is Participatory Rural Appraisal (PRA) to conduct social mapping in determining the main problems faced by the target community. While the training implementation methods are lectures, discussions, and practices. The results of implementing community service are by holding discussions with the community in an effort to social map, as well as delivering basic materials on collection development, processing library materials, and library services, participants have knowledge and skills about the process of collecting disaster information sources; processing disaster information sources, and disseminating disaster information sources through various forms of village library services. The conclusion from the implementation of community service is that village library managers are skilled in managing libraries as centers for disaster information sources.
Communication of the National Police of the Republic of Indonesia in Handling Radicalism Herawati, Andi Febri; Suminar, Jenny Ratna; Rizal, Edwin; Damayani, Ninis Agustini
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 10 No. 1 (2025): June 2025 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v10i1.1182

Abstract

Radicalization can lead to acts of terrorism so the government has to combat it. This study aims to investigate the communication of the National Police in suppressing radicalism in the Poso District. This study used qualitative methods and the data were collected by in-depth interviews. The population of this study was terrorist convicts, former terrorist convicts, families of terrorists and ex-terrorists, and all parties involved in handling radicalism in Poso District determined using the purposive sampling technique. Then, the data were analyzed by process coding, descriptive coding, and value coding. The results showed that the communication between the National Police in suppressing the growth and development of radicalism in Poso District is still being performed and showed effective results. Further, the radicalism in this district was caused by revenge and injustice which made people easily get recruited by Mujahidin Indonesia Timur (MIT) to carry out acts of radicalism that led to terrorism. The National Police has used social media such as Facebook, Instagram, and Twitter to suppress the growth and development of radicalism.
Peran Relawan Pecinta Alam Pameungpeuk (Repalapa) dalam kesiapsiagaan bencana banjir Nurcahyani, Hestianna; Damayani, Ninis Agustini; Khadijah, Ute Lies Siti
KACANEGARA Jurnal Pengabdian pada Masyarakat Vol 8, No 3 (2025): Agustus
Publisher : Institut Teknologi Dirgantara Adisutjipto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28989/kacanegara.v8i3.2745

Abstract

Kecamatan Pameungpeuk menjadi wilayah yang rawan terhadap bencana banjir sehingga memerlukan kesiapsiagaan yang tinggi untuk mengurangi kerugian. Repalapa sebagai komunitas berperan aktif dalam mempersiapkan masyarakat menghadapi bencana banjir. Artikel ini bertujuan untuk menganalisis program dan kegiatan Repalapa dalam meningkatkan kesiapsiagaan bencana banjir serta dampaknya terhadap masyarakat. Penelitian menggunakan pendekatan kualitatif dengan metode studi kasus melalui wawancara, observasi, dokumentasi, dan studi pustaka. Hasil penelitian menunjukkan bahwa Repalapa memiliki kontribusi yang signifikan dalam meningkatkan kesadaran dan perilaku kesiapsiagaan melalui program dan kegiatan yang berfokus pada memberikan edukasi kepada generasi muda untuk menjaga lingkungan dan meningkatkan kesadaran dalam mitigasi bencana. Program dan kegiatan yang dijalankan yaitu Relawan Go to School, Praktikum Mitigasi Struktural, dan Potensi Edukasi Wahana Permainan Sungai. Melalui kegiatan edukasi, pelatihan, dan simulasi bencana banjir, Repalapa menjadi penggerak dalam membangun solidaritas komunitas untuk siap menghadapi bencana. Peran aktif Repalapa tidak hanya terbatas pada kegiatan alam bebas, tetapi juga dapat memberikan dampak positif dalam upaya mitigasi bencana.
Disaster Communication Based on Local Wisdom and Spirituality: A Case Study of The Eruption of Mount Agung, Bali Lusia, Amelita; Kuswarno , Engkus; Iskandar , Johan; Damayani, Ninis Agustini
Journal of Social Research Vol. 4 No. 5 (2025): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v4i4.2518

Abstract

Disaster communication strategies often overlook cultural and spiritual dimensions, leading to ineffective responses during crises. This study investigates the symbolic meaning of local wisdom and the role of spirituality in disaster communication and environmental conservation during the eruption of Mount Agung in Bali. The research analyzes how traditional symbols, local rituals, and informal communication channels enhance community preparedness and trust. Using a qualitative case study approach, data were collected through in-depth interviews with community members and local leaders and analyzed using the Miles and Huberman model. The findings reveal that traditional tools like kentongan (bamboo slit drums), animal behavior, and wooden house design serve as effective early warning systems rooted in community heritage. Local spirituality embodied by religious figures (Jero Mangku), collective rituals, the Tri Hita Karana philosophy, and customary law (Awig Gawi) fosters psychological resilience and communal trust. Furthermore, community radio and WhatsApp are proven to be effective communication tools, especially when coordinated by trusted local leaders. This research underscores the value of integrating spiritual and cultural components into disaster mitigation strategies. The findings offer valuable insights for developing community-centered, culturally grounded disaster communication frameworks in similar high-risk regions.
Tracing the Evolution of Digital Storytelling in Cultural Studies: A 19-Year Bibliometric Analysis Rina Latifah, Siti; Damayani, Ninis Agustini; Winoto, Yunus
Khizanah al-Hikmah : Jurnal Ilmu Perpustakaan, Informasi, dan Kearsipan Vol 13 No 1 (2025): June
Publisher : Program Studi Ilmu Perpustakaan UIN Alauddin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/v13i1a3

Abstract

This study aims to analyze the production and scholarly trends of Scopus-indexed scientific research on digital storytelling in the context of cultural studies using a bibliometric approach. Data were analyzed using Bibliometrix-R through the Biblioshiny interface and visualized with VOSviewer (version 1.6.20). The findings indicate that scholarly attention to digital storytelling peaked in 2019, with the highest average citations per article at 3.83. However, average citation rates declined in subsequent years, reaching 1.92 in 2023 and 0.79 in 2024. Among contributing scholars, Benmayor received the highest citation count for the article titled “Digital storytelling as a signature pedagogy for the new humanities” published in Arts and Humanities in Higher Education in 2008. Keyword analysis reveals that “digital storytelling,” “storytelling,” and “human” are the most frequently occurring terms, reflecting core thematic concerns in this field. These results suggest a sustained yet evolving interest in digital storytelling within cultural studies, and they underscore the need for further research on its pedagogical and cultural implications in contemporary discourse.
From analog to digital: Digitization and digital preservation of microfilm collections Adeline, Intania; Damayani, Ninis Agustini; Silvana, Tine
Jurnal Informatio Vol 5, No 2 (2025): 2025
Publisher : Faculty of Communication, Padjadjaran University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/inf.v5i2.63211

Abstract

Background: The advancement of information technology has transformed the management of microfilm collections through digitization. This process aims to align with the increasingly digital information consumption patterns of society, while also preserving information and enhancing accessibility.Purpose: This study explores the stages of microfilm digitization, the challenges encountered, and applicable digital preservation strategies to ensure the longevity of information.Methods: Conducted using a qualitative descriptive approach, the research collected primary data through direct observation of the digitization process and secondary data from literature review. The data were analyzed by identifying, categorizing, and explaining key elements such as digitization activities, challenges, solutions, and preservation strategies. Results: The findings indicate that microfilm digitization consists of three stages: pre-transformation (administrative and equipment preparation), transformation (microfilm scanning), and post-transformation (quality control and file management). Challenges include the dependency of digital output quality on the condition of the microfilm, limited human and financial resources, and the difficulty of sustaining digital access amid technological changes. Solutions include the use of artificial intelligence to improve OCR accuracy and automate metadata analysis. To ensure long-term access, preservation strategies such as data refreshing, format migration, and digital environment emulation are essential. With these strategies, information institutions can safeguard knowledge and reinforce the role of libraries in the digital era.
PEMBENTUKAN KARAKTER ANAK GEMAR MEMBACA MELALUI PEMBACAAN BUKU CERITA Saepudin, Encang; Agustini Damayani, Ninis; Komariah, Neneng
BACA: Jurnal Dokumentasi dan Informasi Vol. 41 No. 2 (2020): BACA: Jurnal Dokumentasi dan Informasi (Desember)
Publisher : Direktorat Repositori, Multimedia, dan Penerbitan Ilmiah - Badan Riset dan Inovasi Nasional (BRIN Publishing)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14203/j.baca.v41i2.467

Abstract

This study aims to determine the process of building children's character who likes reading through reading story books. The research objectives are knowing the storytelling process and the benefits of storytelling in building the character of children who love reading. Qualitative research methods with a case study approach. The source of research data is one community leader, two managers of the Taman bacaan Permata Hati, and one person from the education office. Collecting data through interviews with key informants, direct observation of research objects, and literature studies. Test the validity of the data through triangulation. Descriptive data analysis through stages of reduction, presentation, and drawing conclusions. The results showed that the storytelling process to build the character of children who love reading is to set goals, form of storytelling, supporting facilities, storytelling steps, and assessment design.
SAFETY-TOURISM: SAFETY INFORMATION MANAGEMENT IN DISASTER TOURISM Muktaf, Zein Mufarrih; Damayani, Ninis Agustini; Agustin, Herlina; Hananto, Nugroho Dwi
Jurnal Ilmu Komunikasi Vol 13 No 2 (2024): Jurnal Ilmu Komunikasi (JKMS)
Publisher : Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35967/jkms.v13i2.7638

Abstract

Pada tahun 2018 telah terjadi tiga kali kecelakaan di Wisata Volcano Tour Gunung Merapi, Provinsi Yogyakarta, Indonesia. Pada saat itu wisata Gunung Merapi sebagai wisata berbasis masyarakat mengalami kendala dalam pengelolaan dan pengawasan standar keselamatan wisata dikarenakan jumlah komunitasnya yang banyak sehingga sulit untuk melakukan koordinasi. Sebagai wisata bencana dengan risiko tinggi, diperlukan pengelolaan wisata keselamatan yang baik, salah satunya adalah pengelolaan informasi keselamatan bagi wisatawan agar tujuan dari pemahaman wisata keselamatan dapat tercapai. Penelitian ini bertujuan untuk mengetahui bagaimana pengelolaan informasi keselamatan pada wisata Volcano Tour Gunung Merapi dan saat erupsi freatik pada tahun 2018. Metode penelitian yang digunakan adalah pendekatan studi kasus. Temuan penelitian ini adalah pertama, belajar dari fenomena Volcano Tour Gunung Merapi, keselamatan wisata menjadi hal yang krusial, khususnya pada wisata massal. Kondisi keselamatan menjadi penting karena wisata bencana memiliki risiko yang tinggi. Kedua, keselamatan wisata merupakan pengurangan risiko kecelakaan. Ketiga, mitigasi keselamatan wisata terbagi dalam dua perspektif yaitu struktural dan non-struktural. Pada non-struktural, penerapan informasi keselamatan dilakukan melalui dua cara yaitu praktik media dan literasi pengurangan risiko. Keempat, keselamatan wisata berkorelasi dengan infrastruktur yang mendukung akses keselamatan dan pentingnya sumber daya manusia yang andal dalam keselamatan wisata.
Co-Authors - Sukaesih Adeline, Intania Agung Budiono Agung Budiono Agus Rusmana Agus Rusmana Andi Febri Herawati Anindya, Talitha Arief Wicaksono, Arief Asep Saeful Rahman Asep Saeful Rohman Asep Saeful Rohman Atwar Bajari Batubara, Rosa Mardiani Besthari, Bian Bian Besthari Dadang Rahmat Hidayat Deddy Mulyana Dhea Shena Oktaviananda Edwin Rizal Eka Evriza eka evriza, eka Elnovani Lusiana Encang Saefudin Encang Saepudin Encang Saepudin Encang Saepudin Evi Nursanti Rukmana Evi Nursanti Rukmana, Evi Nursanti Fatma, Riska Fauziah, Mayang Rumaisha Nur Feliza Zubair Fina Nurul Zakiyyah Hanny Hafiar Herlina Agustin Hilal, Ilham Samsul I Nyoman Sedana I Nyoman Sedana, I Nyoman Ilham Gemiharto Iskandar , Johan Jainal Ihsan Kaenuwihanulah Jenny Ratna Suminar Jevon Joenesty Mauladhy Khoerunnisa, Lutfi Kurniasih, Erni kusnandar kusnandar Kuswarno , Engkus Lusia, Amelita Lutfi Khoerunnisa Mas’Amah Mas’Amah Mauladhy, Jevon Joenesty Mayang Rumaisha Nur Fauziah McArthur, James M.B. Mediteranio, Bimosakti Sabili Nani Adeliny, Nani Neneng Komariah Neneng Komariah Neneng Komariah Nofha Rina Nugraha Dwi Saputra Nugroho Dwi Hananto, Nugroho Dwi Nurcahyani, Hestianna Nurmustafha, Nida Oktaviananda, Dhea Shena Pawit M Yusup Pawit M. Yusup, Pawit M. Rahmat Alifin Valentino Rahmat Alifin Valentino Reinanda, Adella Virginia Ricky Hardiyanto Rina Latifah, Siti Riska Fatma Rully Khairul Anwar Safitri, Arroyya Nur Saleha Rodiah Salsabila Maharani Putri Samson CMS Santi Susanti Santi Susanti, Santi Seira Sahla Aghisni Siti Karlinah Sukaesih Sukaesih, Sukaesih Sukaesih, - Susie Perbawasari Syahid, Fakhrie Nuryana Syifa Naufal Qisty Tedjakumala, Ingrid Teguh Husodo TEGUH HUSODO Tine Silvana Rachmawati Tine Silvana Rachmawati Tine Silvana Rachmawati Tine Silvana, Tine Ute Lies Siti Khadijah Wina Erwina Yanti Setianti Yunus Winoto Zein Mufarrih Muktaf, Zein Mufarrih Zinda Adinta Sari