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All Journal SEGMEN Jurnal Manajemen dan Bisnis JURNAL SAINS PEMASARAN INDONESIA JURNAL ILMIAH MANAJEMEN & BISNIS Prosiding SNATIF Journal of Management and Business Review JURNAL REKAYASA SISTEM INDUSTRI Inovator : Jurnal Manajemen Aplikasia: Jurnal Aplikasi Ilmu-Ilmu Agama Journal of Multidisciplinary Academic Iqtishoduna: Jurnal Ekonomi Islam Kajian Bisnis STIE Widya Wiwaha Value: Jurnal Manajemen dan Akuntansi Jurnal Ilmiah Edunomika (JIE) Jurnal E-Bis: Ekonomi Bisnis Community Development Journal: Jurnal Pengabdian Masyarakat Reswara: Jurnal Pengabdian Kepada Masyarakat Quantum Teknika SEMAR ADDIN Yumary: Jurnal Pengabdian kepada Masyarakat Munaddhomah: Jurnal Manajemen Pendidikan Islam Muria Jurnal Layanan Masyarakat Economic Reviews Journal Jurnal Ekonomi Manajemen Akuntansi Keuangan Bisnis Digital Jurnal Ilmiah Ilmu Terapan Universitas Jambi Journal of Applied Business and Technology Innovative: Journal Of Social Science Research Journal of Student Research Exploration BULLET : Jurnal Multidisiplin Ilmu Jurnal Studi Manajemen Bisnis International Journal of Management, Business and Social Sciences Edusight International Journal of Multidisciplinary Studies (EIJOMS) International Journal of Law Social Sciences and Management International Journal of Islamic Business and Economics (IJIBEC) Jurnal Ekonomi dan Bisnis Jipmas : Journal Inovasi Pengabdian Masyarakat PESHUM Jurnal Analisis Bisnis Ekonomi
Dina Lusianti
Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Muria Kudus
Religion Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Other

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THE INFLUENCE OF TOURIST & WOM'S EMOTION ON DESTINATION IMAGE AND THE IMPACT ON THE DESIRE TO REVISIT WISATA MENARA KUDUS Septanti, Annisya Lutfi; Anggun, Anggraini; Putri, Widyadhana Nadia; Himayani, Faza Aurellia; Lusianti, Dina
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 3 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i3.14642

Abstract

One of the most significant industries supporting a nation's economy is the tourist sector. Religious tourism is one type of travel that has a big financial influence on the neighborhood. The increasing number of visitors and their intention to return to the tourist destination are indicators of the industry's success. For instance, there has been a noticeable annual growth in the number of tourists visiting Central Java. The Kudus Regency, also referred to as the cities of Santri and Kretek, is located in the Central Java Province. Menara Kudus religious tourism is one among the tourist attractions in Kudus Regency. In contrast to the Colo Tourist Attraction in 2021, the Menara Kudus Tour is currently seeing a decline in visitors. The purpose of this study is to ascertain how WOM and Tourist Emotion affect Menara Kudus' destination image and how much it influences travelers' intentions to return. This study employs a quantitative methodology and surveys Menara Kudus tourists with a questionnaire. The tool or method Smart-PLS 3.0 was used to evaluate the data. Purposive sampling was utilized to choose the sample for this study, which included 132 respondents who visited Menara Kudus. According to the research's findings, (1) Tourist Emotions have a positive impact on destination image; (2) word-of-mouth (WOM) has a positive impact on destination image; (3) Tourist Emotions do not have a positive or significant impact on the Revisit Intention; (4) WOM has a positive impact on the Revisit Intention; and (5) destination image has a positive impact on the Revisit Intention.
Entrepreneurial Orientation and Strategy Channel Distribution to Success Entrepreneurship with Superiority Compete as Mediation on Center Coffee Muria Kudus Setiyanto, Aji; Lusianti, Dina; Faidah, Faridhatun
Journal of Applied Business and Technology Vol. 5 No. 1 (2024): Journal of Applied Business and Technology
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/jabt.v5i1.144

Abstract

This study analyzes the influence of entrepreneurial orientation and distribution channel strategy on entrepreneurial success with competitive advantage as mediation in the Muria coffee center Kudus, Central Java, Indonesia. This research is descriptive statistically by testing hypotheses. The sample was 110 business actors. Sampling technique using Purposive Sampling The data collection used in this study is a questionnaire method. Test Instruments use validity tests, reliability tests, and normality tests. Analysis of data used Structural Equation Modeling operated through the AMOS program. The results are entrepreneurial orientation does not have a significant direct effect on competitive advantage. Distribution channel strategy directly affects competitive advantage, and entrepreneurial orientation has no significant direct effect on entrepreneurial success. Distribution channel strategy has a direct effect on entrepreneurial success. Competitive advantage has a direct effect on entrepreneurial success. Competitive advantage can mediate the influence of entrepreneurial orientation on entrepreneurial success, and competitive advantage can mediate the influence of distribution channel strategy on entrepreneurial success as partial mediation.
Leadership Style and Financial Literacy Strategies for Improving Business Performance and Sustainability in Food MSMEs Lusianti, Dina; Karatri, Rhealin Hening; Fauziah, Farah Anissa
Jurnal Analisis Bisnis Ekonomi Vol 22 No 1 (2024)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/bisnisekonomi.v22i1.12236

Abstract

Total food and beverage MSMEs in Kudus is currently experiencing a decline. Therefore, this study analysed the role of leadership style and financial literacy in enhancing business performance and promoting sustainable development in the food MSMEs in Kudus, Central Java. A purposive sampling was used to choose 150 respondents, and data were analysed using the SEM-PLS method. The results showed leadership style and financial literacy impact positively and ly on business sustainability. Furthermore, leadership style and financial literacy positively and ly affected performance. Improved performance had a positive impact on sustainability, and served as a mediating factor in this study. To support sustainable practices, MSMEs leaders should integrate sustainability goals into their strategic planning, as both leadership style and financial literacy are essential in this effort. This could include applying eco-friendly practices, lowering waste, or investing in sustainable materials, all of which could improve brand image and attract conscious consumers.
Pengaruh Kepercayaan Pengalaman Belanja Online Tren dan Promosi Penjualan Online terhadap Perilaku Belanja Online Pengguna Shopee Kabupaten Kudus Ferdian, Ilham Alfariz; Lusianti, Dina; Faidah, Faridhatun
Innovative: Journal Of Social Science Research Vol. 6 No. 1 (2026): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v6i1.21402

Abstract

Shopee merupakan salah satu platform e-commerce terbesar di Indonesia yang memiliki pengaruh besar dalam perkembangan perilaku belanja masyarakat secara berani. Penelitian ini bertujuan untuk menganalisis pengaruh kepercayaan, pengalaman belanja online, tren, dan promosi penjualan online terhadap perilaku belanja online pada pengguna aplikasi Shopee di Kabupaten Kudus. Penelitian ini menggunakan pendekatan kuantitatif dengan jumlah sampel sebanyak 150 responden yang merupakan pengguna aktif aplikasi Shopee di Kabupaten Kudus. Teknik pengambilan sampel yang digunakan adalah purposive sampling. Analisis data dilakukan dengan menggunakan program IBM SPSS Statistics versi 26. Hasil penelitian menunjukkan bahwa kepercayaan berpengaruh positif dan signifikan terhadap perilaku belanja online. Pengalaman belanja online berpengaruh positif dan signifikan terhadap perilaku belanja online. Tren berpengaruh positif dan signifikan terhadap perilaku belanja online. Promosi penjualan online tidak berpengaruh dan tidak signifikan terhadap perilaku belanja online. Secara simultan kepercayaan, pengalaman belanja online, tren, serta promosi penjualan online berpengaruh positif dan signifikan terhadap perilaku belanja online pada pengguna Shopee di Kabupaten Kudus.
TRANSFORMING HALAL AWARENESS: SYNERGY OF LIFESTYLE, DIGITAL LITERACY, AND IMPLICATIONS FOR THE HALAL ECONOMY Dina Lusianti; Yasin, Rozaq; Munachifdlil Ula, Ahmad; Prihandono, Agung
Jurnal Ilmiah Ilmu Terapan Universitas Jambi Vol. 10 No. 1 (2026): Volume 10, Nomor 1, February 2026
Publisher : LPPM Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jiituj.v10i1.42258

Abstract

The rapid development of the halal industry requires a deeper understanding of factors can increase public awareness, trust, and attitudes towards halal products. This study aims to analyze the influence of lifestyle and digital literacy on halal awareness and its impact on individual beliefs and attitudes towards halal products using the theory of planned behavior approach. This study involved 300 respondents from Indonesia and Malaysia, who were selected using purposive sampling techniques, with the criteria of a Muslim sample who regularly buys and consumes chicken and actively seeks halal information through digital platforms. Data were collected using an online questionnaire and analyzed using Structural Equation Modeling (SEM) with Partial Least Squares (PLS) approach to test the relationships among variables. The results of the study show that lifestyle and digital literacy contribute positively to increasing halal awareness. Halal awareness has been proven to have a significant role in shaping trust and attitudes towards halal products. These findings confirm that increasing halal awareness can strengthen public acceptance of halal products and build consumer loyalty. The implications of this study highlight the importance of wider education and campaigns related to halal lifestyle and digital literacy to improve public understanding. Halal industry players are advised to strengthen product transparency, utilize digital technology in disseminating information, and collaborate with various parties, including the government and religious institutions, to create a stronger and more sustainable halal ecosystem. The findings of this study have significant implications for economic development, especially in the context of the halal industry and economic development based on Islamic values.
PENGARUH ORIENTASI KEWIRAUSAHAAN DAN STRATEGI SALURAN DISTRIBUSI TERHADAP KEBERHASILAN KEWIRAUSAHAAN DENGAN KEUNGGULAN BERSAING SEBAGAI MEDIASI PADA SENTRA KOPI MURIA KUDUS Setiyanto, Aji; Lusianti, Dina; Faidah, Faridhatun
Jurnal Studi Manajemen Bisnis Vol. 4 No. 1 (2024): Jurnal Studi Manajemen Bisnis
Publisher : Universitas Muria Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24176/jsmb.v4i1.12188

Abstract

Penelitian ini memiliki tujuan untuk menganalisis pengaruh orientasi kewirausahaan dan strategi saluran distribusi terhadap keberhasilan kewirausahaan dengan keunggulan bersaing sebagai mediasi pada sentra kopi muria kudus. Penelitian ini adalah bersifat deskriptif statistik dengan menuji hipotesis. Sampel sebanyak 110 orang pelaku usaha. Teknik pengambilan sampel menggunakan Purposive Sampling Pengumpulan data yang digunakan pada penelitian ini adalah metode kuesioner. Uji Instrumen menggunakan uji validitas, uji reabilitas, dan uji normalitas. Analisis data yang digunakan (SEM) Structual Equatuion Modeling yang di operasikan melalui program AMOS. Berdasarkan hasil pengujian hipotesis dalam penelitian ini menunjukkan bahwa (1) orientasi kewirausahaan tidak berpengaruh langsung terhadap keunggulan bersaing,(2) strategi saluran distribusi berpengaruh langsung terhadap keunggulan bersaing, (3) orientasi kewirausahaan tidak berpengaruh terhadap keberhasilan kewirausahaan,(4) strategi saluran distribusi berpengaruh langsung terhadap keberhasilan kewirausahaan, (5) keunggulan bersaing berpengaruh langsung terhadap keberhasilan kewirausahaan. Keunggulan bersaing mampu menjadi mediasi dari pengaruh orientasi kewirausahaan terhadap keberhasilan kewirausahaan dan keunggulan bersaing mampu menjadi mediasi pengaruh strategi saluran distribusi terhadap keberhasilan kewirausahaan tetapi pengaruhnya lemah.Kata kunci : Orientasi Kewirausahaan, Strategi Saluran Distribusi, Keberhasilan Kewirausahaan, Keunggulan Bersaing
Is Consumer Trust Able to Intervening in Purchasing Decisions VJO Café and Bistro Sa’adah, Nailis; Lusianti, Dina; Wismar'ein, Dian
Jurnal Studi Manajemen Bisnis Vol. 4 No. 2 (2024): Jurnal Studi Manajemen Bisnis
Publisher : Universitas Muria Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24176/jsmb.v4i2.12999

Abstract

This research aims to determine the influence of online customer reviews and brand image on purchasing decisions with consumer trust as an intervening variable at VJO Café and Bistro. The population in this study were customers of VJO Café and Bistro Kudus. The sample consisted of 120 respondents. Data analysis uses Structural Equation Modeling. The research results show that online customer reviews have a positive and significant effect on consumer trust, brand image has a positive and significant effect on consumer trust, online customer reviews have a positive and significant effect on purchasing decisions, brand image has a positive and insignificant effect on purchasing decisions, consumer trust has an effect positive and significant on purchasing decisions. Consumer trust can be a mediating variable in the relationship between online customer reviews and purchasing decisions, and consumer trust can be a mediating variable in the relationship between brand image and purchasing decisions. 
Penerapan Teknologi Tepat Guna pada Bisnis Sosial sebagai Upaya Pencegahan Stunting di Desa Dersalam Kudus Lusianti, Dina; Fahira, Keke; Asri, Vikha
Yumary: Jurnal Pengabdian kepada Masyarakat Vol 6 No 3 (2026): Maret
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/yumary.v6i3.5767

Abstract

Purpose: This community service activity aims to empower women in Desa Dersalam, Kudus, by improving their skills in healthy food production and digital marketing as part of a social business that supports stunting prevention. The program is designed to help partners produce healthy food efficiently and promote their products through digital platforms. Methodology/Approach: The activity was conducted in Desa Dersalam and involved members of the Wanita Berdaya group. Several tools were used to support the training process, including an Air Fryer, Slow Juicer, and Chopper. The training was carried out through hands-on practice, demonstrations, mentoring, and social business workshops. Results/Findings: The program achieved several key outcomes. In digital marketing, ten participants actively promoted their products through social media, created at least three promotional contents each month, and successfully developed logos and brand identities ready for use. Conclusions: The use of appropriate technology has proven to improve efficiency, product quality, and hygiene in social business activities. Overall, this program supports community empowerment and makes a concrete contribution to stunting prevention efforts through increased knowledge, improved practices, and sustainable skill development. Limitations: The program faces a limitation in sustaining the mentoring phase, as some participants are not yet consistent in continuing production and digital marketing without intensive supervision. Contributions: Significant contributions include strengthening women’s capacity through appropriate technology and digital marketing, which supports family economic empowerment and community-based stunting prevention efforts in Dersalam, Kudus, Central Java.
Co-Authors 'Ula, Ahmad Nilnal Munachifdlil Adhie Prayogo Adisti, Yuniar Rahma Ag Sunarno Handoyo Agung Prihandono Agung Subono Akh Sokhibi Alfiana, Mia Ajeng Alifiana, Mia Ajeng Alya Zakiatunafisah Andri Irawan Anggraini Anggun Anggun, Anggraini Annisya Lutfi Septanti Annisya Septanti Arumsari, Nurul Rizka Asri, Vikha Asri, Vikha Indira Aura, Muhammad Budiarti, Enggita Dennyca Hendriyanto Dewandari, Delvia Tri Dhaifina Idznitia A. Naimi Dian Wismar’ein Etni Marliana Fachrunnisa, Olivia Fahira, Keke Faridhatun Faidah Fauziah, Farah Anissa Faza Aurellia Himayani Ferdian, Ilham Alfariz Firda, Shynes Gilang Puspita Rini Hendriyanto, Dennyca Himayani, Faza Aurellia Holyness Nurdin Singadimedja Ibnu Khajar Indah Dwi Prasetyaningrum Indra Lina Putra Iwan Suroso Kertati Sumekar Krisnanda Krisnanda Mamik Indaryani Manasika, Novia Arina Marka, Mira Mawar Anggraeni Mia Ajeng Alfiana Mira Meilia Marka Mochamad Edris Mokhamad Arwani Mu'amar Fiqri Alazhar Muhammad Julian Khanafi Muhammad Nasrullah Mukhamad Nurkamid Munachifdlil Ula, Ahmad Mutamimah Mutamimah Naimi, Dhaifina Idznitia Apriyani Nita Andriyani Budiman Ni’am, Infijarun Noor Indah Rahmawati Noor Rahmawati Nurmawati, Diani Nurzahroh Lailyah Olivia Fachrunnisa Primahutami, Andisti Puspanisa Putri, Adisty Putri, Shintania Camila Putri, Widyadhana Nadia Ratih Nindyasari Rhealin Hening Karatri Rina, Rina Amalia Putri Rofiqoh, Lela Sa’adah, Nailis Santoso, Ignatius Hari Saputra, Andre Tri Sa’adah, Nailis Septanti, Annisya Setiyanto, Aji Setyawan, Rai Siyamah, Nur Yatus Sokhibi, Akh Sokhibi, Akh. Sri Mulyani Sudarsono Sudarsono Sudarsono Supriyono Supriyono Sutono Ulva Rizky Mulyani Vikha Indira Asri Wandira, Crisma Devina Widodo Widodo Widyadhana Nadia Putri Wismar'ein, Dian Wisuda, Nova Laili Yasin, Rozaq Yasin, Rozaq Muhammad Yunita Lestari Yusof, Rushami Zien Yusoff, Rushami Zuliyati Zuliyati