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All Journal SEGMEN Jurnal Manajemen dan Bisnis JURNAL SAINS PEMASARAN INDONESIA JURNAL ILMIAH MANAJEMEN & BISNIS Prosiding SNATIF Journal of Management and Business Review JURNAL REKAYASA SISTEM INDUSTRI Inovator : Jurnal Manajemen Aplikasia: Jurnal Aplikasi Ilmu-Ilmu Agama Journal of Multidisciplinary Academic Iqtishoduna: Jurnal Ekonomi Islam Kajian Bisnis STIE Widya Wiwaha Value: Jurnal Manajemen dan Akuntansi Jurnal Ilmiah Edunomika (JIE) Jurnal E-Bis: Ekonomi Bisnis Community Development Journal: Jurnal Pengabdian Masyarakat Reswara: Jurnal Pengabdian Kepada Masyarakat Quantum Teknika ADDIN Yumary: Jurnal Pengabdian kepada Masyarakat Munaddhomah: Jurnal Manajemen Pendidikan Islam Muria Jurnal Layanan Masyarakat Economic Reviews Journal Jurnal Ekonomi Manajemen Akuntansi Keuangan Bisnis Digital Asian Journal of Management Analytics Jurnal Ilmiah Ilmu Terapan Universitas Jambi Journal of Applied Business and Technology Innovative: Journal Of Social Science Research Journal of Student Research Exploration BULLET : Jurnal Multidisiplin Ilmu Jurnal Studi Manajemen Bisnis International Journal of Management, Business and Social Sciences Edusight International Journal of Multidisciplinary Studies (EIJOMS) International Journal of Law Social Sciences and Management International Journal of Islamic Business and Economics (IJIBEC) Jurnal Ekonomi dan Bisnis Jipmas : Journal Inovasi Pengabdian Masyarakat PESHUM Jurnal Pendidikan Progresif Jurnal Analisis Bisnis Ekonomi Al-Muhasabah: Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan
Dina Lusianti
Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Muria Kudus
Religion Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Entrepreneurial Orientation and Strategy Channel Distribution to Success Entrepreneurship with Superiority Compete as Mediation on Center Coffee Muria Kudus Setiyanto, Aji; Lusianti, Dina; Faidah, Faridhatun
Journal of Applied Business and Technology Vol. 5 No. 1 (2024): Journal of Applied Business and Technology
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/jabt.v5i1.144

Abstract

This study analyzes the influence of entrepreneurial orientation and distribution channel strategy on entrepreneurial success with competitive advantage as mediation in the Muria coffee center Kudus, Central Java, Indonesia. This research is descriptive statistically by testing hypotheses. The sample was 110 business actors. Sampling technique using Purposive Sampling The data collection used in this study is a questionnaire method. Test Instruments use validity tests, reliability tests, and normality tests. Analysis of data used Structural Equation Modeling operated through the AMOS program. The results are entrepreneurial orientation does not have a significant direct effect on competitive advantage. Distribution channel strategy directly affects competitive advantage, and entrepreneurial orientation has no significant direct effect on entrepreneurial success. Distribution channel strategy has a direct effect on entrepreneurial success. Competitive advantage has a direct effect on entrepreneurial success. Competitive advantage can mediate the influence of entrepreneurial orientation on entrepreneurial success, and competitive advantage can mediate the influence of distribution channel strategy on entrepreneurial success as partial mediation.
Leadership Style and Financial Literacy Strategies for Improving Business Performance and Sustainability in Food MSMEs Lusianti, Dina; Karatri, Rhealin Hening; Fauziah, Farah Anissa
Jurnal Analisis Bisnis Ekonomi Vol 22 No 1 (2024)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/bisnisekonomi.v22i1.12236

Abstract

Total food and beverage MSMEs in Kudus is currently experiencing a decline. Therefore, this study analysed the role of leadership style and financial literacy in enhancing business performance and promoting sustainable development in the food MSMEs in Kudus, Central Java. A purposive sampling was used to choose 150 respondents, and data were analysed using the SEM-PLS method. The results showed leadership style and financial literacy impact positively and ly on business sustainability. Furthermore, leadership style and financial literacy positively and ly affected performance. Improved performance had a positive impact on sustainability, and served as a mediating factor in this study. To support sustainable practices, MSMEs leaders should integrate sustainability goals into their strategic planning, as both leadership style and financial literacy are essential in this effort. This could include applying eco-friendly practices, lowering waste, or investing in sustainable materials, all of which could improve brand image and attract conscious consumers.
Pengaruh Kepercayaan Pengalaman Belanja Online Tren dan Promosi Penjualan Online terhadap Perilaku Belanja Online Pengguna Shopee Kabupaten Kudus Ferdian, Ilham Alfariz; Lusianti, Dina; Faidah, Faridhatun
Innovative: Journal Of Social Science Research Vol. 6 No. 1 (2026): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v6i1.21402

Abstract

Shopee merupakan salah satu platform e-commerce terbesar di Indonesia yang memiliki pengaruh besar dalam perkembangan perilaku belanja masyarakat secara berani. Penelitian ini bertujuan untuk menganalisis pengaruh kepercayaan, pengalaman belanja online, tren, dan promosi penjualan online terhadap perilaku belanja online pada pengguna aplikasi Shopee di Kabupaten Kudus. Penelitian ini menggunakan pendekatan kuantitatif dengan jumlah sampel sebanyak 150 responden yang merupakan pengguna aktif aplikasi Shopee di Kabupaten Kudus. Teknik pengambilan sampel yang digunakan adalah purposive sampling. Analisis data dilakukan dengan menggunakan program IBM SPSS Statistics versi 26. Hasil penelitian menunjukkan bahwa kepercayaan berpengaruh positif dan signifikan terhadap perilaku belanja online. Pengalaman belanja online berpengaruh positif dan signifikan terhadap perilaku belanja online. Tren berpengaruh positif dan signifikan terhadap perilaku belanja online. Promosi penjualan online tidak berpengaruh dan tidak signifikan terhadap perilaku belanja online. Secara simultan kepercayaan, pengalaman belanja online, tren, serta promosi penjualan online berpengaruh positif dan signifikan terhadap perilaku belanja online pada pengguna Shopee di Kabupaten Kudus.
PENGARUH ORIENTASI KEWIRAUSAHAAN DAN STRATEGI SALURAN DISTRIBUSI TERHADAP KEBERHASILAN KEWIRAUSAHAAN DENGAN KEUNGGULAN BERSAING SEBAGAI MEDIASI PADA SENTRA KOPI MURIA KUDUS Setiyanto, Aji; Lusianti, Dina; Faidah, Faridhatun
Jurnal Studi Manajemen Bisnis Vol. 4 No. 1 (2024): Jurnal Studi Manajemen Bisnis
Publisher : Universitas Muria Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24176/jsmb.v4i1.12188

Abstract

Penelitian ini memiliki tujuan untuk menganalisis pengaruh orientasi kewirausahaan dan strategi saluran distribusi terhadap keberhasilan kewirausahaan dengan keunggulan bersaing sebagai mediasi pada sentra kopi muria kudus. Penelitian ini adalah bersifat deskriptif statistik dengan menuji hipotesis. Sampel sebanyak 110 orang pelaku usaha. Teknik pengambilan sampel menggunakan Purposive Sampling Pengumpulan data yang digunakan pada penelitian ini adalah metode kuesioner. Uji Instrumen menggunakan uji validitas, uji reabilitas, dan uji normalitas. Analisis data yang digunakan (SEM) Structual Equatuion Modeling yang di operasikan melalui program AMOS. Berdasarkan hasil pengujian hipotesis dalam penelitian ini menunjukkan bahwa (1) orientasi kewirausahaan tidak berpengaruh langsung terhadap keunggulan bersaing,(2) strategi saluran distribusi berpengaruh langsung terhadap keunggulan bersaing, (3) orientasi kewirausahaan tidak berpengaruh terhadap keberhasilan kewirausahaan,(4) strategi saluran distribusi berpengaruh langsung terhadap keberhasilan kewirausahaan, (5) keunggulan bersaing berpengaruh langsung terhadap keberhasilan kewirausahaan. Keunggulan bersaing mampu menjadi mediasi dari pengaruh orientasi kewirausahaan terhadap keberhasilan kewirausahaan dan keunggulan bersaing mampu menjadi mediasi pengaruh strategi saluran distribusi terhadap keberhasilan kewirausahaan tetapi pengaruhnya lemah.Kata kunci : Orientasi Kewirausahaan, Strategi Saluran Distribusi, Keberhasilan Kewirausahaan, Keunggulan Bersaing
Is Consumer Trust Able to Intervening in Purchasing Decisions VJO Café and Bistro Sa’adah, Nailis; Lusianti, Dina; Wismar'ein, Dian
Jurnal Studi Manajemen Bisnis Vol. 4 No. 2 (2024): Jurnal Studi Manajemen Bisnis
Publisher : Universitas Muria Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24176/jsmb.v4i2.12999

Abstract

This research aims to determine the influence of online customer reviews and brand image on purchasing decisions with consumer trust as an intervening variable at VJO Café and Bistro. The population in this study were customers of VJO Café and Bistro Kudus. The sample consisted of 120 respondents. Data analysis uses Structural Equation Modeling. The research results show that online customer reviews have a positive and significant effect on consumer trust, brand image has a positive and significant effect on consumer trust, online customer reviews have a positive and significant effect on purchasing decisions, brand image has a positive and insignificant effect on purchasing decisions, consumer trust has an effect positive and significant on purchasing decisions. Consumer trust can be a mediating variable in the relationship between online customer reviews and purchasing decisions, and consumer trust can be a mediating variable in the relationship between brand image and purchasing decisions. 
Penerapan Teknologi Tepat Guna pada Bisnis Sosial sebagai Upaya Pencegahan Stunting di Desa Dersalam Kudus Lusianti, Dina; Fahira, Keke; Asri, Vikha
Yumary: Jurnal Pengabdian kepada Masyarakat Vol 6 No 3 (2026): Maret
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/yumary.v6i3.5767

Abstract

Purpose: This community service activity aims to empower women in Desa Dersalam, Kudus, by improving their skills in healthy food production and digital marketing as part of a social business that supports stunting prevention. The program is designed to help partners produce healthy food efficiently and promote their products through digital platforms. Methodology/Approach: The activity was conducted in Desa Dersalam and involved members of the Wanita Berdaya group. Several tools were used to support the training process, including an Air Fryer, Slow Juicer, and Chopper. The training was carried out through hands-on practice, demonstrations, mentoring, and social business workshops. Results/Findings: The program achieved several key outcomes. In digital marketing, ten participants actively promoted their products through social media, created at least three promotional contents each month, and successfully developed logos and brand identities ready for use. Conclusions: The use of appropriate technology has proven to improve efficiency, product quality, and hygiene in social business activities. Overall, this program supports community empowerment and makes a concrete contribution to stunting prevention efforts through increased knowledge, improved practices, and sustainable skill development. Limitations: The program faces a limitation in sustaining the mentoring phase, as some participants are not yet consistent in continuing production and digital marketing without intensive supervision. Contributions: Significant contributions include strengthening women’s capacity through appropriate technology and digital marketing, which supports family economic empowerment and community-based stunting prevention efforts in Dersalam, Kudus, Central Java.
TRANSFORMING HALAL AWARENESS: SYNERGY OF LIFESTYLE, DIGITAL LITERACY, AND IMPLICATIONS FOR THE HALAL ECONOMY Lusianti, Dina; Yasin, Rozaq M; Ula, Ahmad Nilnal Munachifdlil; Prihandono, Agung
Jurnal Ilmiah Ilmu Terapan Universitas Jambi Vol. 10 No. 1 (2026): Volume 10, Nomor 1, February 2026
Publisher : LPPM Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jiituj.v10i1.42258

Abstract

The rapid development of the halal industry requires a deeper understanding of factors can increase public awareness, trust, and attitudes towards halal products. This study aims to analyze the influence of lifestyle and digital literacy on halal awareness and its impact on individual beliefs and attitudes towards halal products using the theory of planned behavior approach. This study involved 300 respondents from Indonesia and Malaysia, who were selected using purposive sampling techniques, with the criteria of a Muslim sample who regularly buys and consumes chicken and actively seeks halal information through digital platforms. Data were collected using an online questionnaire and analyzed using Structural Equation Modeling (SEM) with Partial Least Squares (PLS) approach to test the relationships among variables. The results of the study show that lifestyle and digital literacy contribute positively to increasing halal awareness. Halal awareness has been proven to have a significant role in shaping trust and attitudes towards halal products. These findings confirm that increasing halal awareness can strengthen public acceptance of halal products and build consumer loyalty. The implications of this study highlight the importance of wider education and campaigns related to halal lifestyle and digital literacy to improve public understanding. Halal industry players are advised to strengthen product transparency, utilize digital technology in disseminating information, and collaborate with various parties, including the government and religious institutions, to create a stronger and more sustainable halal ecosystem. The findings of this study have significant implications for economic development, especially in the context of the halal industry and economic development based on Islamic values.
How Promotion Incentives and Online Comments Drive Purchases of Originote Moisturizer on Shopee Live Through Perceived Trust Belinda Lia Savera; Dina Lusianti; Dian Wismar’ein
Al-Muhasabah: Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 1 No. 1 (2024): April
Publisher : PT Syamilah Literasi Islami

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

With the advancement of time, many new phenomena have emerged, including the use of live streaming in the buying and selling of products. This trend is evident in e-commerce platforms, one of which is Shopee. Shopee has a feature called Shopee Live that is frequently used to help sellers promote their products. This study aims to analyze the influence of promotion incentives and online comments on impulsive buying, with perceived trust as an intervening variable (focused on Shopee live streaming consumers). The research employs a quantitative method with purposive sampling, to collect 135 samples. The analysis is conducted using Structural Equation Model with calculations performed through the AMOS 24.0 program. The results indicate that promotion incentive information has a positive and significant effect on impulsive buying behavior, online comments have a positive and significant effect on impulsive buying behavior, promotion incentive information has a positive and significant effect on perceived trust, online comments have a positive and significant effect on perceived trust, and perceived trust has a positive and significant effect on impulsive buying behavior. However, perceived trust cannot mediate the relationship between promotion incentive information and online comments on impulsive buying behavior.
Empowering the Future Workforce: How Self-Concept and Career Attitudes Shape Readiness Among Undergraduate Interns Alifiana, Mia Ajeng; Nastiti, Tur; Wibowo, Nadia Utami; Sokhibi, Akh.; Lusianti, Dina; Prihandono, Agung
Jurnal Pendidikan Progresif Vol 16, No 1 (2026): Jurnal Pendidikan Progresif
Publisher : FKIP Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jpp.v16i1.pp512-530

Abstract

This study examines the relationship between self-concept (self-management and self-esteem) and career readiness among students participating. It examines the mediating role of career attitudes in this relationship by testing five hypothesized pathways. The internship experience is positioned as a structured learning context that supports the development of self-regulation and positive self-evaluation. A quantitative, cross-sectional survey design was used to examine the role of self-concept in career readiness. Data were collected by online questionnaire from 8,877 undergraduate students who participated in the now-concluded national internship program “Certified Internship and Independent Study (MSIB) in its fifth cohort (2023). Data analysis was conducted using multiple regression and path analysis in SmartPLS 4.0 to test relationships and mediation effects. The results showed that both components of self-concept, self-management (β = 0.427, p < 0.001) and self-esteem (β = 0.265, p < 0.001) had significant, positive effects on career readiness. In addition, self-management (β = 0.536, p < 0.001) and self-esteem (β = 0.333, p < 0.001) were positively associated with career attitudes, which, in turn, were significantly associated with career readiness (β = 0.380, p < 0.001). Mediation analysis confirmed that career attitudes partially mediate the relationship between self-management, self-esteem, and career readiness. The research model explained 74.0% of the variance in career readiness (R2 = 0.740), indicating that the constructs studied are substantial predictors of students' work readiness. According to the study’s findings, to make students career-ready, it is necessary to adopt a two-fold approach. First, enhancing self-esteem through positive internship experiences and constructive criticism. Second, providing students with structured internship programs to help them develop self-regulatory skills. To maximize graduates' readiness to enter the workforce, higher education institutions are advised to design career development programs that simultaneously enhance self-management skills, foster adaptive professional attitudes, and promote healthy self-esteem by integrating these programs into the core curriculum, permanent career services, and a standardized internship reflection system. Keywords: career readiness; internship; self-concept; career attitudes; undergraduate students.
Pelatihan Peningkatan Literasi Digital Marketing pada UMKM Persewaan Tenda Kecamatan Tembalang Naimi, Dhaifina Idznitia Apriyani; Karatri, Rhealin Hening; Lusianti, Dina
Muria Jurnal Layanan Masyarakat Vol. 5 No. 2 (2023): September 2023
Publisher : Universitas Muria Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24176/mjlm.v5i2.8351

Abstract

The Covid-19 pandemic going on for an entire year in 2020 has impacted many aspects of life in Indonesia. This situation forces us as social creatures to find new ways to socialize, work, and perform various daily activities safely. The impact of social distancing concept makes industry players or SMEs in 2021 must be able to respond to what the community needs directly by changing the business model, including SMEs renting party equipment and tents. Marketing that has been done offline needs to be changed by using digital marketing media, which is currently very influential in the business world. Through Instagram, SME players can take advantage of various marketing features that can attract many prospective strategic consumers more efficiently and effectively to be implemented during this pandemic. The selection of Tembalang District as a target group in community service because Tembalang District is the 2nd district with the most significant number of SMEs in Semarang City.
Co-Authors 'Ula, Ahmad Nilnal Munachifdlil Adhie Prayogo Adisti, Yuniar Rahma Ag Sunarno Handoyo Agung Prihandono Agung Subono Ahmad Nilnal Munachifdlil Ula Akh Sokhibi Alfiana, Mia Ajeng Alifiana, Mia Ajeng Alifiana, Mia Ajeng Alya Zakiatunafisah Andri Irawan Anggraini Anggun Anggun, Anggraini Annisya Lutfi Septanti Annisya Septanti Arumsari, Nurul Rizka Asri, Vikha Asri, Vikha Indira Aura, Muhammad Belinda Lia Savera Budiarti, Enggita Dennyca Hendriyanto Dewandari, Delvia Tri Dhaifina Idznitia A. Naimi Dian Wismar’ein Dian Wismar’ein Etni Marliana Fachrunnisa, Olivia Fahira, Keke Faridhatun Faidah Fauziah, Farah Anissa Faza Aurellia Himayani Ferdian, Ilham Alfariz Firda, Shynes Gilang Puspita Rini Hendriyanto, Dennyca Himayani, Faza Aurellia Holyness Nurdin Singadimedja Ibnu Khajar Indah Dwi Prasetyaningrum Indra Lina Putra Iwan Suroso Kertati Sumekar Krisnanda Krisnanda Mamik Indaryani Manasika, Novia Arina Marka, Mira Mawar Anggraeni Mia Ajeng Alfiana Mira Meilia Marka Mochamad Edris Mokhamad Arwani Mu&#039;amar Fiqri Alazhar Muhammad Julian Khanafi Muhammad Nasrullah Mukhamad Nurkamid Mutamimah Mutamimah Naimi, Dhaifina Idznitia Apriyani Nastiti, Tur Nita Andriyani Budiman Ni’am, Infijarun Noor Indah Rahmawati Noor Rahmawati Nurmawati, Diani Nurzahroh Lailyah Olivia Fachrunnisa Primahutami, Andisti Puspanisa Putri, Adisty Putri, Shintania Camila Putri, Widyadhana Nadia Ratih Nindyasari Rhealin Hening Karatri Rina, Rina Amalia Putri Rofiqoh, Lela Sa’adah, Nailis Santoso, Ignatius Hari Saputra, Andre Tri Sa’adah, Nailis Septanti, Annisya Setiyanto, Aji Setyawan, Rai Siyamah, Nur Yatus Sokhibi, Akh Sokhibi, Akh. Sri Mulyani Sudarsono Sudarsono Sudarsono Supriyono Supriyono Sutono Ulva Rizky Mulyani Vikha Indira Asri Wakhidatin, Ira Wandira, Crisma Devina Wibowo, Nadia Utami Widodo Widodo Widyadhana Nadia Putri Wismar'ein, Dian Wisuda, Nova Laili Yasin, Rozaq M Yasin, Rozaq Muhammad Yunita Lestari Yusof, Rushami Zien Yusoff, Rushami Zuliyati Zuliyati