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All Journal SEGMEN Jurnal Manajemen dan Bisnis JURNAL SAINS PEMASARAN INDONESIA JURNAL ILMIAH MANAJEMEN & BISNIS Prosiding SNATIF Journal of Management and Business Review JURNAL REKAYASA SISTEM INDUSTRI Inovator : Jurnal Manajemen Aplikasia: Jurnal Aplikasi Ilmu-Ilmu Agama Journal of Multidisciplinary Academic Iqtishoduna: Jurnal Ekonomi Islam Jurnal Bisnis dan Akuntansi Kajian Bisnis STIE Widya Wiwaha Value: Jurnal Manajemen dan Akuntansi Jurnal Ilmiah Edunomika (JIE) Jurnal E-Bis: Ekonomi Bisnis Community Development Journal: Jurnal Pengabdian Masyarakat Reswara: Jurnal Pengabdian Kepada Masyarakat Quantum Teknika ADDIN Yumary: Jurnal Pengabdian kepada Masyarakat Jurnal Manajemen dan Inovasi (MANOVA) Munaddhomah: Jurnal Manajemen Pendidikan Islam Muria Jurnal Layanan Masyarakat Economic Reviews Journal Jurnal Ekonomi Manajemen Akuntansi Keuangan Bisnis Digital Asian Journal of Management Analytics Jurnal Manajemen dan Pemasaran Jasa Jurnal Ilmiah Ilmu Terapan Universitas Jambi Journal of Applied Business and Technology Innovative: Journal Of Social Science Research Journal of Student Research Exploration BULLET : Jurnal Multidisiplin Ilmu Jurnal Studi Manajemen Bisnis Management Analysis Journal International Journal of Management, Business and Social Sciences Edusight International Journal of Multidisciplinary Studies (EIJOMS) International Journal of Law Social Sciences and Management International Journal of Islamic Business and Economics (IJIBEC) Jurnal Ekonomi dan Bisnis Jipmas : Journal Inovasi Pengabdian Masyarakat PESHUM Jurnal Pendidikan Progresif Jurnal Analisis Bisnis Ekonomi Al-Muhasabah: Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Business, Accounting, and Knowledge Journal
Dina Lusianti
Universitas Muria Kudus
Religion Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Leadership Style and Financial Literacy Strategies for Improving Business Performance and Sustainability in Food MSMEs Lusianti, Dina; Karatri, Rhealin Hening; Fauziah, Farah Anissa
Jurnal Analisis Bisnis Ekonomi Vol 22 No 1 (2024)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/bisnisekonomi.v22i1.12236

Abstract

Total food and beverage MSMEs in Kudus is currently experiencing a decline. Therefore, this study analysed the role of leadership style and financial literacy in enhancing business performance and promoting sustainable development in the food MSMEs in Kudus, Central Java. A purposive sampling was used to choose 150 respondents, and data were analysed using the SEM-PLS method. The results showed leadership style and financial literacy impact positively and ly on business sustainability. Furthermore, leadership style and financial literacy positively and ly affected performance. Improved performance had a positive impact on sustainability, and served as a mediating factor in this study. To support sustainable practices, MSMEs leaders should integrate sustainability goals into their strategic planning, as both leadership style and financial literacy are essential in this effort. This could include applying eco-friendly practices, lowering waste, or investing in sustainable materials, all of which could improve brand image and attract conscious consumers.
PENGARUH ORIENTASI KEWIRAUSAHAAN DAN STRATEGI SALURAN DISTRIBUSI TERHADAP KEBERHASILAN KEWIRAUSAHAAN DENGAN KEUNGGULAN BERSAING SEBAGAI MEDIASI PADA SENTRA KOPI MURIA KUDUS Setiyanto, Aji; Lusianti, Dina; Faidah, Faridhatun
Jurnal Studi Manajemen Bisnis Vol. 4 No. 1 (2024): Jurnal Studi Manajemen Bisnis
Publisher : Universitas Muria Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24176/jsmb.v4i1.12188

Abstract

Penelitian ini memiliki tujuan untuk menganalisis pengaruh orientasi kewirausahaan dan strategi saluran distribusi terhadap keberhasilan kewirausahaan dengan keunggulan bersaing sebagai mediasi pada sentra kopi muria kudus. Penelitian ini adalah bersifat deskriptif statistik dengan menuji hipotesis. Sampel sebanyak 110 orang pelaku usaha. Teknik pengambilan sampel menggunakan Purposive Sampling Pengumpulan data yang digunakan pada penelitian ini adalah metode kuesioner. Uji Instrumen menggunakan uji validitas, uji reabilitas, dan uji normalitas. Analisis data yang digunakan (SEM) Structual Equatuion Modeling yang di operasikan melalui program AMOS. Berdasarkan hasil pengujian hipotesis dalam penelitian ini menunjukkan bahwa (1) orientasi kewirausahaan tidak berpengaruh langsung terhadap keunggulan bersaing,(2) strategi saluran distribusi berpengaruh langsung terhadap keunggulan bersaing, (3) orientasi kewirausahaan tidak berpengaruh terhadap keberhasilan kewirausahaan,(4) strategi saluran distribusi berpengaruh langsung terhadap keberhasilan kewirausahaan, (5) keunggulan bersaing berpengaruh langsung terhadap keberhasilan kewirausahaan. Keunggulan bersaing mampu menjadi mediasi dari pengaruh orientasi kewirausahaan terhadap keberhasilan kewirausahaan dan keunggulan bersaing mampu menjadi mediasi pengaruh strategi saluran distribusi terhadap keberhasilan kewirausahaan tetapi pengaruhnya lemah.Kata kunci : Orientasi Kewirausahaan, Strategi Saluran Distribusi, Keberhasilan Kewirausahaan, Keunggulan Bersaing
Is Consumer Trust Able to Intervening in Purchasing Decisions VJO Café and Bistro Sa’adah, Nailis; Lusianti, Dina; Wismar'ein, Dian
Jurnal Studi Manajemen Bisnis Vol. 4 No. 2 (2024): Jurnal Studi Manajemen Bisnis
Publisher : Universitas Muria Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24176/jsmb.v4i2.12999

Abstract

This research aims to determine the influence of online customer reviews and brand image on purchasing decisions with consumer trust as an intervening variable at VJO Café and Bistro. The population in this study were customers of VJO Café and Bistro Kudus. The sample consisted of 120 respondents. Data analysis uses Structural Equation Modeling. The research results show that online customer reviews have a positive and significant effect on consumer trust, brand image has a positive and significant effect on consumer trust, online customer reviews have a positive and significant effect on purchasing decisions, brand image has a positive and insignificant effect on purchasing decisions, consumer trust has an effect positive and significant on purchasing decisions. Consumer trust can be a mediating variable in the relationship between online customer reviews and purchasing decisions, and consumer trust can be a mediating variable in the relationship between brand image and purchasing decisions. 
TRANSFORMING HALAL AWARENESS: SYNERGY OF LIFESTYLE, DIGITAL LITERACY, AND IMPLICATIONS FOR THE HALAL ECONOMY Lusianti, Dina; Yasin, Rozaq M; Ula, Ahmad Nilnal Munachifdlil; Prihandono, Agung
Jurnal Ilmiah Ilmu Terapan Universitas Jambi Vol. 10 No. 1 (2026): Volume 10, Nomor 1, February 2026
Publisher : LPPM Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jiituj.v10i1.42258

Abstract

The rapid development of the halal industry requires a deeper understanding of factors can increase public awareness, trust, and attitudes towards halal products. This study aims to analyze the influence of lifestyle and digital literacy on halal awareness and its impact on individual beliefs and attitudes towards halal products using the theory of planned behavior approach. This study involved 300 respondents from Indonesia and Malaysia, who were selected using purposive sampling techniques, with the criteria of a Muslim sample who regularly buys and consumes chicken and actively seeks halal information through digital platforms. Data were collected using an online questionnaire and analyzed using Structural Equation Modeling (SEM) with Partial Least Squares (PLS) approach to test the relationships among variables. The results of the study show that lifestyle and digital literacy contribute positively to increasing halal awareness. Halal awareness has been proven to have a significant role in shaping trust and attitudes towards halal products. These findings confirm that increasing halal awareness can strengthen public acceptance of halal products and build consumer loyalty. The implications of this study highlight the importance of wider education and campaigns related to halal lifestyle and digital literacy to improve public understanding. Halal industry players are advised to strengthen product transparency, utilize digital technology in disseminating information, and collaborate with various parties, including the government and religious institutions, to create a stronger and more sustainable halal ecosystem. The findings of this study have significant implications for economic development, especially in the context of the halal industry and economic development based on Islamic values.
How Promotion Incentives and Online Comments Drive Purchases of Originote Moisturizer on Shopee Live Through Perceived Trust Belinda Lia Savera; Dina Lusianti; Dian Wismar’ein
Al-Muhasabah: Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 1 No. 1 (2024): April
Publisher : PT Syamilah Literasi Islami

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

With the advancement of time, many new phenomena have emerged, including the use of live streaming in the buying and selling of products. This trend is evident in e-commerce platforms, one of which is Shopee. Shopee has a feature called Shopee Live that is frequently used to help sellers promote their products. This study aims to analyze the influence of promotion incentives and online comments on impulsive buying, with perceived trust as an intervening variable (focused on Shopee live streaming consumers). The research employs a quantitative method with purposive sampling, to collect 135 samples. The analysis is conducted using Structural Equation Model with calculations performed through the AMOS 24.0 program. The results indicate that promotion incentive information has a positive and significant effect on impulsive buying behavior, online comments have a positive and significant effect on impulsive buying behavior, promotion incentive information has a positive and significant effect on perceived trust, online comments have a positive and significant effect on perceived trust, and perceived trust has a positive and significant effect on impulsive buying behavior. However, perceived trust cannot mediate the relationship between promotion incentive information and online comments on impulsive buying behavior.
Meningkatkan Kinerja UKM Melalui Pendekatan Lima Kekuatan Porter Dina Lusianti; Mutamimah Mutamimah; Mustika Widowati; Lela Zumala Rofiqoh; Mohammad Sapta Heriyawan
Yumary: Jurnal Pengabdian kepada Masyarakat Vol 6 No 4 (2026): Juni
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/yumary.v6i4.6590

Abstract

Purpose: This community service program aims to enhance SMEs’ understanding and practical capacity in identifying, analyzing, and strengthening their strategic market positioning through Porter’s Five Forces framework. It enables business owners to assess competitive pressures from industry rivalry, new entrants, substitute products, and buyer bargaining power in developing sustainable business strategies. Methodology: The program was conducted through training, mentoring, and interactive discussions involving SME participants. The approach began with stakeholder mapping, followed by classification of business actors into competitors and partners, and finally the application of Porter’s Five Forces analysis Results: The results indicate that Small and Medium-Sized Enterprises (SMEs) were able to identify key stakeholders, distinguish between competitors and strategic partners, and understand their competitive position in the market. Participants showed improved strategic awareness in managing competition and collaboration. Conclusions: Porter’s Five Forces offers a practical, structured, and effective strategic framework that enables Small and Medium-Sized Enterprises (SMEs) to assess competitive dynamics, evaluate external market pressures, identify strategic opportunities and threats, and make more informed business decisions, ultimately improving overall business performance. Limitations: The program was limited to a small number of participants and short implementation duration. Contributions: This community service activity contributes to the development of Small and Medium-Sized Enterprises (SMEs) by systematically understand competitive market forces, improve strategic decision-making, strengthen market positioning, and enhance overall business performance to support sustainable business growth in an increasingly competitive environment.
Ethics and religion as drivers of brand identity involvement: Evidence from Sharia insurance in Indonesia and Malaysia Dina Lusianti; Ken Sudarti; Agung Prihandono
Jurnal Manajemen dan Pemasaran Jasa Vol. 18 No. 2 (2025): September
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jmpj.v18i2.22468

Abstract

Brand marketing strategies grounded in ethics and religious values are an interesting topic to explore. Consumers tend to view the presence of a brand as personal, creating value through co-creation. Although not always, religion can play an important role in shaping brand loyalty. This study aims to analyze the effect of religious brand resonance on brand loyalty, with brand purity and brand love as mediating dimensions of brand identity. This study has a crucial point, considering the right marketing strategy policy for the target consumer market that is sensitive to personal preferences. This latest study integrates identity theory in religious brand resonance by exploring the construction of brand identity involvement. The survey method was used, with questionnaires distributed to 428 respondents in Indonesia and Malaysia. With the snowball sampling technique, data on the responses of Sharia Insurance Policyholders have been obtained. The results of the study indicate that religious brand resonance has a positive and significant effect on brand loyalty. Brand purity and brand love appear as mediating variables between religious brand resonance and brand loyalty. The findings of this study imply the need for a brand marketing strategy by building a brand that is relevant to the identity of the religious brand, and maintaining quality consistently to maintain brand loyalty.
THE ROLE OF INTERNAL CONTROL AND COMPENSATION APPROPRIATENESS IN SHAPING ANTI-FRAUD BEHAVIOR: THE MODERATING EFFECT OF THE BYSTANDER EFFECT IN COOPERATIVES IN KUDUS REGENCY Sri Mulyani; Nita Andriyani Budiman; Dina Lusianti; Mamik Indaryani
Jurnal Bisnis dan Akuntansi Vol. 28 No. 1 (2026): Jurnal Bisnis dan Akuntansi (in progress)
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/kxr0cg77

Abstract

This study aims to examine the influence of internal control and compensation appropriateness on anti-fraud behavior, with the bystander effect acting as a moderating variable in cooperatives in Kudus Regency. This study draws on the Fraud Triangle Theory, which explains that fraud arises from pressure, opportunity, and rationalization. Internal control is associated with reducing opportunity, while compensation appropriateness alleviates pressure. The bystander effect is conceptualized as a social mechanism that reinforces silence and weakens the effectiveness of these structural mechanisms. This study employed a quantitative survey approach using data from 351 cooperative managers, including supervisors, secretaries, and treasurers. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results show that internal control and compensation appropriateness have a positive effect on anti-fraud behavior, while the bystander effect weakens these relationships. This study contributes to the anti-fraud behavior literature by integrating structural and behavioral perspectives, highlighting that the effectiveness of formal control mechanisms depends on social dynamics within the organization.
Penerapan Teknologi Tepat Guna pada Bisnis Sosial sebagai Upaya Pencegahan Stunting di Desa Dersalam Kudus Dina Lusianti; Keke Fahira; Vikha Asri
Yumary: Jurnal Pengabdian kepada Masyarakat Vol 6 No 3 (2026): Maret
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/yumary.v6i3.5767

Abstract

Purpose: This community service activity aims to empower women in Desa Dersalam, Kudus, by improving their skills in healthy food production and digital marketing as part of a social business that supports stunting prevention. The program is designed to help partners produce healthy food efficiently and promote their products through digital platforms. Methodology/Approach: The activity was conducted in Desa Dersalam and involved members of the Wanita Berdaya group. Several tools were used to support the training process, including an Air Fryer, Slow Juicer, and Chopper. The training was carried out through hands-on practice, demonstrations, mentoring, and social business workshops. Results/Findings: The program achieved several key outcomes. In digital marketing, ten participants actively promoted their products through social media, created at least three promotional contents each month, and successfully developed logos and brand identities ready for use. Conclusions: The use of appropriate technology has proven to improve efficiency, product quality, and hygiene in social business activities. Overall, this program supports community empowerment and makes a concrete contribution to stunting prevention efforts through increased knowledge, improved practices, and sustainable skill development. Limitations: The program faces a limitation in sustaining the mentoring phase, as some participants are not yet consistent in continuing production and digital marketing without intensive supervision. Contributions: Significant contributions include strengthening women’s capacity through appropriate technology and digital marketing, which supports family economic empowerment and community-based stunting prevention efforts in Dersalam, Kudus, Central Java.
Enhancing Customer Satisfaction: The Impact of Service Quality and Store Atmosphere on Shopping Convenience Shintania Camila Putri; Dina Lusianti; Dian Wismar’ein
Journal of Applied Business and Technology Vol. 6 No. 1 (2025): Journal of Applied Business and Technology
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/jabt.v5i3.164

Abstract

This research aims to analyze how service quality and store atmosphere impact customer satisfaction, with shopping convenience as an intervening variable in Supermarket customers in Kudus, Indonesia. This research is quantitative, involving hypothesis testing. The sample for this study consisted of 144 respondents. The sampling technique used is non-probability sampling with a purposive sampling method. Data was collected using a questionnaire distributed via Google Forms. The instrument tests conducted include validity tests, reliability tests, and normality tests. The analysis technique used is SEM (Structural Equation Modeling) with AMOS 24 software. The results of this study indicate that service quality does not affect customer satisfaction, store atmosphere has no effect on customer satisfaction, service quality has no effect on shopping convenience, store atmosphere has a positive and significant effect on customer satisfaction, and shopping convenience has a positive and significant effect on customer satisfaction.
Co-Authors 'Ula, Ahmad Nilnal Munachifdlil Adhie Prayogo Adisti, Yuniar Rahma Ag Sunarno Handoyo Agung Prihandono Agung Prihandono Agung Prihandono Agung Subono Ahmad Nilnal Munachifdlil Ula Akh Sokhibi Alfiana, Mia Ajeng Alya Zakiatunafisah Andre Tri Saputra Andri Irawan Anggraini Anggun Anggun, Anggraini Annisya Lutfi Septanti Annisya Septanti Aura, Muhammad Belinda Lia Savera Budiarti, Enggita Dennyca Hendriyanto Dewandari, Delvia Tri Dhaifina Idznitia A. Naimi Dhaifina Idznitia Apriyani Naimi Dian Wismar’ein Dwi Soegiarto, Dwi Etni Marliana Fachrunnisa, Olivia Farida, Noor Faridhatun Faidah Fauziah, Farah Anissa Faza Aurellia Himayani Feby Dwi Fitriya Firda, Shynes Gilang Puspita Rini Hendriyanto, Dennyca Himayani, Faza Aurellia Holyness Nurdin Singadimedja Ibnu Khajar Ignatius Hari Santoso Ilham Alfariz Ferdian Indah Dwi Prasetyaningrum Indra Lina Putra Ira Wakhidatin Iwan Suroso Keke Fahira Keke Tamara Fahira Ken Sudarti Kertati Sumekar Krisnanda Lela Zumala Rofiqoh Mamik Indaryani Manasika, Novia Arina Marka, Mira Mawar Anggraeni Mia Ajeng Alfiana Mia Ajeng Alifiana Mira Meilia Marka Mochamad Edris Mohammad Sapta Heriyawan Mokhamad Arwani Mu'amar Fiqri Alazhar Muhammad Julian Khanafi Muhammad Julian Khanafi Muhammad Nasrullah Mukhamad Nurkamid Mustika Widowati Mutamimah Mutamimah Mutamimah Mutamimah Nadia Utami Wibowo Naimi, Dhaifina Idznitia Apriyani Nita Andriyani Budiman Ni’am, Infijarun Noor Indah Rahmawati Noor Rahmawati Nurmawati, Diani Nurul Rizka Arumsari Nurzahroh Lailyah Olivia Fachrunnisa Primahutami, Andisti Puspanisa Putri, Adisty Putri, Widyadhana Nadia Ratih Nindyasari Rhealin Hening Karatri Rina, Rina Amalia Putri Rofiqoh, Lela Rr. Tur Nastiti Sa’adah, Nailis Santoso, Ignatius Hari Sa’adah, Nailis Septanti, Annisya Setiyanto, Aji Setyawan, Rai Shintania Camila Putri Siyamah, Nur Yatus Sokhibi, Akh Sokhibi, Akh. Sri Mulyani Sudarsono Sudarsono Sudarsono Supriyono Supriyono Sutono Ulva Rizky Mulyani Vikha Asri Vikha Indira Asri Vikha Indira Asri Wandira, Crisma Devina Widodo Widodo Widyadhana Nadia Putri Wismar'ein, Dian Wisuda, Nova Laili Yasin, Rozaq M Yasin, Rozaq Muhammad Yunita Lestari Yusof, Rushami Zien Yusoff, Rushami Zuliyati Zuliyati