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All Journal SEGMEN Jurnal Manajemen dan Bisnis JURNAL SAINS PEMASARAN INDONESIA JURNAL ILMIAH MANAJEMEN & BISNIS Prosiding SNATIF Journal of Management and Business Review JURNAL REKAYASA SISTEM INDUSTRI Inovator : Jurnal Manajemen Aplikasia: Jurnal Aplikasi Ilmu-Ilmu Agama Journal of Multidisciplinary Academic Iqtishoduna: Jurnal Ekonomi Islam Jurnal Bisnis dan Akuntansi Kajian Bisnis STIE Widya Wiwaha Value: Jurnal Manajemen dan Akuntansi Jurnal Ilmiah Edunomika (JIE) Jurnal E-Bis: Ekonomi Bisnis Community Development Journal: Jurnal Pengabdian Masyarakat Reswara: Jurnal Pengabdian Kepada Masyarakat Quantum Teknika ADDIN Yumary: Jurnal Pengabdian kepada Masyarakat Jurnal Manajemen dan Inovasi (MANOVA) Munaddhomah: Jurnal Manajemen Pendidikan Islam Muria Jurnal Layanan Masyarakat Economic Reviews Journal Jurnal Ekonomi Manajemen Akuntansi Keuangan Bisnis Digital Asian Journal of Management Analytics Jurnal Manajemen dan Pemasaran Jasa Jurnal Ilmiah Ilmu Terapan Universitas Jambi Journal of Applied Business and Technology Innovative: Journal Of Social Science Research Journal of Student Research Exploration BULLET : Jurnal Multidisiplin Ilmu Jurnal Studi Manajemen Bisnis Management Analysis Journal International Journal of Management, Business and Social Sciences Edusight International Journal of Multidisciplinary Studies (EIJOMS) International Journal of Law Social Sciences and Management International Journal of Islamic Business and Economics (IJIBEC) Jurnal Ekonomi dan Bisnis Jipmas : Journal Inovasi Pengabdian Masyarakat PESHUM Jurnal Pendidikan Progresif Jurnal Analisis Bisnis Ekonomi Al-Muhasabah: Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Business, Accounting, and Knowledge Journal
Dina Lusianti
Universitas Muria Kudus
Religion Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Health Promotion with a Resource-advantage Based Theory Towards P-Care Services Excellent Lusianti, Dina; Rahmawati, Noor; Ni’am, Infijarun
Edusight International Journal of Multidisciplinary Studies Vol. 2 No. 3 (2025): International Journal of Law Social Sciences and Management
Publisher : Yayasan Meira Visi Persada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69726/eijoms.v2i3.161

Abstract

The scarcity of competitive resources poses a challenge for first-level health facilities in delivering health services, which can impact the quality of health promotion. This study aims to develop a health promotion model based on the Theory of Resource-Based Competitive Advantage, integrated with the value of religiosity. Through a literature study, this research found that humanist resources, unique resources, and the reconfiguration of technological resources integrated with religious values will have an impact on delivering excellent service, which leads to mastery of market positions. Competition between health facilities to provide mutual benefit to JKN Participants is not necessarily to seek world benefits alone. The support of the first-level health facilities will contribute to the sustainability of the JKN program.
Purchasing decision behavior of kudus residents on amanda brownies Firda, Shynes; Lusianti, Dina; Faidah, Faridhatun
Journal of Student Research Exploration Vol. 1 No. 2: July 2023
Publisher : SHM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52465/josre.v1i2.146

Abstract

This study aims to analyze the effect of brand image, price perception, and product quality on purchasing decisions for Amanda Brownies Kudus products. The problem in this study is that there was a decrease in the percentage of the top brand index value for the branded brownies category carried out by the frontier consulting agency, price perception by consumers who judge Amanda's brownies to be more expensive than another competitor. Several consumer reviews state that the quality of brownie products is still lacking. The sample in this study amounted to 110 respondents, using a purposive sampling technique. This study uses multiple linear regression analysis. The results of this study indicated that brand image has a positive and significant effect on purchasing decisions, price perceptions have a negative and insignificant effect on purchasing decisions, and product quality has a positive and significant effect on purchasing decisions. Brand image, price perception, and product quality positively and significantly affect purchasing decisions.
Impact of product design and sales promotion on eiger customer loyalty Adisti, Yuniar Rahma; Lusianti, Dina; Faidah, Faridhatun
Journal of Student Research Exploration Vol. 2 No. 1: January 2024
Publisher : SHM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52465/josre.v2i1.242

Abstract

The needs of society and developing lifestyles will result in hobbies also developing, such as the hobby of adventuring in the wild. One brand of outdoor equipment is Eiger. This research analyzes the influence of Product Design and sales Promotion on Customer Loyalty through Consumer Satisfaction. The object of this research is the Eiger product in Kudus. The data used in this research was by distributing questionnaires via online form. The instrument test in this study used a reliability test and validity test. The analytical tool in this research uses SEM-AMOS. This research shows that product design has no effect on consumer satisfaction. Sales promotions have a positive and significant effect on consumer satisfaction. Product design has a positive and significant effect on customer loyalty. Sales promotions do not affect customer loyalty. Consumer satisfaction does not affect customer loyalty. Product design and sales promotions on customer loyalty through consumer satisfaction have a weak mediating influence. Product design, sales promotions, and consumer satisfaction are important in shaping consumer perceptions of loyalty. This perception will influence customer attitudes and behavior. Therefore, companies must design good strategies so that consumers can behave and behave as expected.
Impact of sales promotion and product quality on zoya customer purchase interest Rina, Rina Amalia Putri; Lusianti, Dina; Faidah, Faridhatun
Journal of Student Research Exploration Vol. 2 No. 1: January 2024
Publisher : SHM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52465/josre.v2i1.243

Abstract

This research analyses the influence of Sales Promotion and product Quality on Purchase Interest through Brand Awareness. This is a significant concern because product quality is an important thing that every company must strive for if it wants to compete in the market. The object of this research is Zoya Kudus. The sampling technique used purposive sampling with the rule of thumb formula to produce a sample of 120. The analysis tool in this research used SEM-AMOS. This research shows that Sales Promotion and Product Quality have a positive and significant effect on Brand Awareness. Sales Promotion and product quality have influenced purchase Intention. Sales promotion on purchasing interest through brand awareness influences partial mediation. Product quality on purchase intention through brand awareness has a mediating influence, but the influence is weak.
Peran Ewom Dalam Pemanfaatan Data Web Semantik Sebagai Media Promosi Pariwisata di Kabupaten Pati Nurkamid, Mukhamad; Nindyasari, Ratih; Lusianti, Dina; Putra, Indra Lina; Saputra, Andre Tri
Innovative: Journal Of Social Science Research Vol. 3 No. 5 (2023): Innovative: Journal of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tujuan penelitian ini untuk menganalisis peran eWOM dalam pemanfaatan data web semantic dengan studi pada Objek Wisata di Pati, Jawa Tengah. Jumlah responden dalam kajian ini sejumlah 120 pengunjung berbasis snowball sampling dari suatu kelompok pecinta alam yang berusia lebih dari 40 tahun. Data primer yang diperoleh diolah dengan menggunakan alat bantu statistik guna memperoleh besar pengaruh antar variabel. Hasil penelitian menunjukkan bahwa eWOM memiliki peran positif dalam pemanfaatan data web semantik. Dibuktikan dengan pengaruh positif dari variabel konten, intensitas, dan valensi. Kajian ini juga menunjukkan model yang baik dengan model summary sebesar 77,1 persen. Keterbaruan dalam penelitian ini menggunakan responden dengan pendekatan identitas sosial.
Studi Kelayakan Bisnis ECOSTANT: Coaster Anti Semut (Formicidae) Motif Batik Parijoto Lusianti, Dina; Putri, Adisty
Innovative: Journal Of Social Science Research Vol. 4 No. 4 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i4.13117

Abstract

Semut sering dianggap sebagai hama karena mengganggu kenyamanan dan kebersihan makanan di rumah. Limbah kopi dan kayu yang dihasilkan oleh industri lokal di Kudus masih minim dalam pengelolaannya dan sering kali hanya dibuang. Penelitian ini bertujuan menganalisis kelayakan usaha inovasi tatakan gelas anti semut berbahan limbah kopi dan serut kayu, yang juga memperkenalkan motif batik Parijoto khas Kudus. Metode yang digunakan adalah studi kepustakaan dan analisis tren pasar menggunakan data sekunder dari Google Trends dan marketplace. Ampas kopi dan serut kayu dapat digunakan sebagai bahan dasar tatakan gelas yang efektif mengusir semut karena aroma kuat kayu manis. Hasil studi menunjukkan bahwa ECOSTANT layak untuk dijalankan dengan pertimbangan memenuhi seluruh aspek kelayakan.
Pelatihan Peningkatan Literasi Digital Marketing pada UMKM Persewaan Tenda Kecamatan Tembalang Naimi, Dhaifina Idznitia Apriyani; Karatri, Rhealin Hening; Lusianti, Dina
Muria Jurnal Layanan Masyarakat Vol 5, No 2 (2023): September 2023
Publisher : Universitas Muria Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24176/mjlm.v5i2.8351

Abstract

The Covid-19 pandemic going on for an entire year in 2020 has impacted many aspects of life in Indonesia. This situation forces us as social creatures to find new ways to socialize, work, and perform various daily activities safely. The impact of social distancing concept makes industry players or SMEs in 2021 must be able to respond to what the community needs directly by changing the business model, including SMEs renting party equipment and tents. Marketing that has been done offline needs to be changed by using digital marketing media, which is currently very influential in the business world. Through Instagram, SME players can take advantage of various marketing features that can attract many prospective strategic consumers more efficiently and effectively to be implemented during this pandemic. The selection of Tembalang District as a target group in community service because Tembalang District is the 2nd district with the most significant number of SMEs in Semarang City.
Pendampingan Primkopti Kudus menuju Koperasi Modern yang Patuh Pajak Budiman, Nita Andriyani; Lusianti, Dina; Indaryani, Mamik; Mulyani, Sri
Jurnal Inovasi Pengabdian Masyarakat Vol 2 No 1 (2025): JIPMAS : Journal Inovasi Pengabdian Masyarakat
Publisher : PT. Karya Inovatif Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65255/jipmas.v2i1.175

Abstract

Primer Koperasi Produsen Tempe Tahu Indonesia (Primkopti) Kudus plays a strategic role in supporting tempe and tofu producers in Kudus Regency. Primkopti is striving to transform into a modern, tax-compliant cooperative by addressing economic challenges through the digitalization of accounting systems, strengthening governance, and enhancing tax awareness. The main challenges faced include limited tax knowledge, manual financial record-keeping systems, and a lack of technology utilization in cooperative operations. Through the implemented assistance program, Primkopti has received training, discussions, and hands-on practice in applying digital-based accounting systems and understanding tax regulations. The results of this initiative have demonstrated increased tax compliance, improved financial management efficiency, and accelerated Primkopti’s transformation into a more competitive and sustainable modern cooperative.
THE INFLUENCE OF TOURIST & WOM'S EMOTION ON DESTINATION IMAGE AND THE IMPACT ON THE DESIRE TO REVISIT WISATA MENARA KUDUS Septanti, Annisya Lutfi; Anggun, Anggraini; Putri, Widyadhana Nadia; Himayani, Faza Aurellia; Lusianti, Dina
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 3 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i3.14642

Abstract

One of the most significant industries supporting a nation's economy is the tourist sector. Religious tourism is one type of travel that has a big financial influence on the neighborhood. The increasing number of visitors and their intention to return to the tourist destination are indicators of the industry's success. For instance, there has been a noticeable annual growth in the number of tourists visiting Central Java. The Kudus Regency, also referred to as the cities of Santri and Kretek, is located in the Central Java Province. Menara Kudus religious tourism is one among the tourist attractions in Kudus Regency. In contrast to the Colo Tourist Attraction in 2021, the Menara Kudus Tour is currently seeing a decline in visitors. The purpose of this study is to ascertain how WOM and Tourist Emotion affect Menara Kudus' destination image and how much it influences travelers' intentions to return. This study employs a quantitative methodology and surveys Menara Kudus tourists with a questionnaire. The tool or method Smart-PLS 3.0 was used to evaluate the data. Purposive sampling was utilized to choose the sample for this study, which included 132 respondents who visited Menara Kudus. According to the research's findings, (1) Tourist Emotions have a positive impact on destination image; (2) word-of-mouth (WOM) has a positive impact on destination image; (3) Tourist Emotions do not have a positive or significant impact on the Revisit Intention; (4) WOM has a positive impact on the Revisit Intention; and (5) destination image has a positive impact on the Revisit Intention.
Entrepreneurial Orientation and Strategy Channel Distribution to Success Entrepreneurship with Superiority Compete as Mediation on Center Coffee Muria Kudus Setiyanto, Aji; Lusianti, Dina; Faidah, Faridhatun
Journal of Applied Business and Technology Vol. 5 No. 1 (2024): Journal of Applied Business and Technology
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/jabt.v5i1.144

Abstract

This study analyzes the influence of entrepreneurial orientation and distribution channel strategy on entrepreneurial success with competitive advantage as mediation in the Muria coffee center Kudus, Central Java, Indonesia. This research is descriptive statistically by testing hypotheses. The sample was 110 business actors. Sampling technique using Purposive Sampling The data collection used in this study is a questionnaire method. Test Instruments use validity tests, reliability tests, and normality tests. Analysis of data used Structural Equation Modeling operated through the AMOS program. The results are entrepreneurial orientation does not have a significant direct effect on competitive advantage. Distribution channel strategy directly affects competitive advantage, and entrepreneurial orientation has no significant direct effect on entrepreneurial success. Distribution channel strategy has a direct effect on entrepreneurial success. Competitive advantage has a direct effect on entrepreneurial success. Competitive advantage can mediate the influence of entrepreneurial orientation on entrepreneurial success, and competitive advantage can mediate the influence of distribution channel strategy on entrepreneurial success as partial mediation.
Co-Authors 'Ula, Ahmad Nilnal Munachifdlil Adhie Prayogo Adisti, Yuniar Rahma Ag Sunarno Handoyo Agung Prihandono Agung Prihandono Agung Prihandono Agung Subono Ahmad Nilnal Munachifdlil Ula Akh Sokhibi Alfiana, Mia Ajeng Alya Zakiatunafisah Andre Tri Saputra Andri Irawan Anggraini Anggun Anggun, Anggraini Annisya Lutfi Septanti Annisya Septanti Aura, Muhammad Belinda Lia Savera Budiarti, Enggita Dennyca Hendriyanto Dewandari, Delvia Tri Dhaifina Idznitia A. Naimi Dhaifina Idznitia Apriyani Naimi Dian Wismar’ein Dwi Soegiarto, Dwi Etni Marliana Fachrunnisa, Olivia Farida, Noor Faridhatun Faidah Fauziah, Farah Anissa Faza Aurellia Himayani Feby Dwi Fitriya Firda, Shynes Gilang Puspita Rini Hendriyanto, Dennyca Himayani, Faza Aurellia Holyness Nurdin Singadimedja Ibnu Khajar Ignatius Hari Santoso Ilham Alfariz Ferdian Indah Dwi Prasetyaningrum Indra Lina Putra Ira Wakhidatin Iwan Suroso Keke Fahira Keke Tamara Fahira Ken Sudarti Kertati Sumekar Krisnanda Lela Zumala Rofiqoh Mamik Indaryani Manasika, Novia Arina Marka, Mira Mawar Anggraeni Mia Ajeng Alfiana Mia Ajeng Alifiana Mira Meilia Marka Mochamad Edris Mohammad Sapta Heriyawan Mokhamad Arwani Mu'amar Fiqri Alazhar Muhammad Julian Khanafi Muhammad Julian Khanafi Muhammad Nasrullah Mukhamad Nurkamid Mustika Widowati Mutamimah Mutamimah Mutamimah Mutamimah Nadia Utami Wibowo Naimi, Dhaifina Idznitia Apriyani Nita Andriyani Budiman Ni’am, Infijarun Noor Indah Rahmawati Noor Rahmawati Nurmawati, Diani Nurul Rizka Arumsari Nurzahroh Lailyah Olivia Fachrunnisa Primahutami, Andisti Puspanisa Putri, Adisty Putri, Widyadhana Nadia Ratih Nindyasari Rhealin Hening Karatri Rina, Rina Amalia Putri Rofiqoh, Lela Rr. Tur Nastiti Sa’adah, Nailis Santoso, Ignatius Hari Sa’adah, Nailis Septanti, Annisya Setiyanto, Aji Setyawan, Rai Shintania Camila Putri Siyamah, Nur Yatus Sokhibi, Akh Sokhibi, Akh. Sri Mulyani Sudarsono Sudarsono Sudarsono Supriyono Supriyono Sutono Ulva Rizky Mulyani Vikha Asri Vikha Indira Asri Vikha Indira Asri Wandira, Crisma Devina Widodo Widodo Widyadhana Nadia Putri Wismar'ein, Dian Wisuda, Nova Laili Yasin, Rozaq M Yasin, Rozaq Muhammad Yunita Lestari Yusof, Rushami Zien Yusoff, Rushami Zuliyati Zuliyati