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All Journal SEGMEN Jurnal Manajemen dan Bisnis JURNAL SAINS PEMASARAN INDONESIA JURNAL ILMIAH MANAJEMEN & BISNIS Prosiding SNATIF ADDIN Journal of Management and Business Review JURNAL REKAYASA SISTEM INDUSTRI Inovator : Jurnal Manajemen Aplikasia: Jurnal Aplikasi Ilmu-Ilmu Agama Journal of Multidisciplinary Academic Iqtishoduna: Jurnal Ekonomi Islam Kajian Bisnis STIE Widya Wiwaha Value: Jurnal Manajemen dan Akuntansi Jurnal Ilmiah Edunomika (JIE) Jurnal E-Bis: Ekonomi Bisnis Community Development Journal: Jurnal Pengabdian Masyarakat Reswara: Jurnal Pengabdian Kepada Masyarakat Quantum Teknika SEMAR (Jurnal Ilmu Pengetahuan, Teknologi, dan Seni bagi Masyarakat) ADDIN Yumary: Jurnal Pengabdian kepada Masyarakat Munaddhomah: Jurnal Manajemen Pendidikan Islam Muria Jurnal Layanan Masyarakat Economic Reviews Journal Jurnal Ekonomi Manajemen Akuntansi Keuangan Bisnis Digital Jurnal Ilmiah Ilmu Terapan Universitas Jambi Journal of Applied Business and Technology Innovative: Journal Of Social Science Research Journal of Student Research Exploration BULLET : Jurnal Multidisiplin Ilmu Jurnal Studi Manajemen Bisnis International Journal of Management, Business and Social Sciences Edusight International Journal of Multidisciplinary Studies (EIJOMS) International Journal of Law Social Sciences and Management International Journal of Islamic Business and Economics (IJIBEC) Jurnal Ekonomi dan Bisnis Jipmas : Journal Inovasi Pengabdian Masyarakat PESHUM
Dina Lusianti
Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Muria Kudus
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Other

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National Health Insurance: An Implementation Framework of Nizam Al Mulk's Social, Economic, and Political Thoughts Lusianti, Dina; Nasrullah, Muhammad; Yusoff, Rushami; Setyawan, Rai
International Journal of Islamic Business and Economics (IJIBEC) Vol 8 No 1 (2024): Volume 8 Nomor 1 Tahun 2024
Publisher : Universitas Islam Negeri K.H. Abdurrahman Wahid Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28918/ijibec.v8i1.2310

Abstract

Nizam al-Mulk was one of the figures who played an important role in the development of Islamic economics. His social, economic, and political concepts are believed to have an impact on achieving shared prosperity (maslahah). Nizam al-Mulk was famous for his work The Book of Government or Rules for Kings: The Siyasatnama or what is often called Siyâr al-Muluk. This work focuses on the role of taxes, hisbah institutions, tax supervision, the concept of savings, and other matters related to the endeavor to achieve justice and prosperity. Using the library research method with the help of publish or perish and VOS programs, this study aimed to prove that Nizam al-Mulk's thoughts has continued to be implemented today, as in the implementation of the National Health Insurance program in Indonesia. They are realized through the existence of the National Social Security Council, cigarette tax cuts as a contribution to support the health insurance program, and the role of long-term health investment savings.
Pengaruh Promosi Penjualan, Iklan, Sosial Media Marketing dan Celebrity Endorsement Terhadap Ekuitas Merek Produk Sabun Pembersih Wajah Pond’s pada Generasi Z di Kabupaten Pati. Alya Zakiatunafisah; Dina Lusianti; Sutono
Economic Reviews Journal Vol. 4 No. 3 (2025): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

                This study aims to analyze the effect of sales promotion, advertising, social media marketing and celebrity endorsement on brand equity. The object of this study is Pond's facial cleanser in Pati Regency. The sampling technique used purposive sampling with the Lemeshow formula, resulting in a sample of 100. The analysis tool in this study used the IBM SPSS version 25 application. The results of this study indicate that sales promotion has a positive and significant effect on brand equity, advertising has a positive and significant effect on brand equity, social media marketing has a positive and significant effect on brand equity, celebrity endorsement has a positive and significant effect on brand equity. Simultaneously, sales promotion, advertising, social media marketing and celebrity endorsement have a significant effect on brand equity of Pond's products.
Brand Awareness in the Digital Era: A Study of Tokopedia Consumers in Jepara Lusianti, Dina; Aura, Muhammad; Marka, Mira
International Journal of Law Social Sciences and Management Vol. 2 No. 3 (2025): International Journal of Law Social Sciences and Management
Publisher : Yayasan Meira Visi Persada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69726/ijlssm.v2i3.160

Abstract

Tokopedia is one of the largest e-commerce platforms in Indonesia and has played a significant role in driving the growth of the national digital economy. This study aims to analyze the influence of advertising appeal, celebrity endorsement, electronic word of mouth, and social media marketing on brand awareness among Tokopedia consumers in Jepara Regency. This research employs a quantitative approach with a sample size of 97 respondents who are Tokopedia users in Jepara Regency. The sampling technique used in this study is proportional sampling. The results of the study show that; Advertising appeal has a positive effect on brand awareness; Celebrity endorsement significantly influences brand awareness; Electronic word of mouth contributes positively to brand awareness; Social media marketing proves to be effective in improving brand awareness; and Advertising appeal, celebrity endorsement, electronic word of mouth, and social media marketing simultaneously have a positive effect on brand awareness among Tokopedia consumers in Jepara Regency.
Lebih dari Sekadar Makan: Kesenangan Pelanggan di Restoran Mie Chat Kabupaten Kudus Muhammad Julian Khanafi; Dina Lusianti; Mira Meilia Marka
Jurnal Ekonomi Manajemen Akuntansi Keuangan Bisnis Digital Vol. 4 No. 2 (2025): JULI-DESEMBER
Publisher : Badan Penerbitan Fakultas Pertanian Universitas Ratu Samban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58222/jemakbd.v4i2.1381

Abstract

Restoran Mie Chat merupakan salah satu restoran mie di Kabupaten Kudus yang bersaing di tengah maraknya industri kuliner lokal dengan berbagai pilihan restoran serupa. Penelitian ini bertujuan untuk menganalisis pengaruh diskon, fasilitas, effort karyawan, dan kualitas pelayanan terhadap kesenangan pelanggan pada pengunjung Restoran Mie Chat di Kabupaten Kudus. Penelitian ini menggunakan pendekatan kuantitatif dengan jumlah sampel sebanyak 267 responden yang merupakan pelanggan Restoran Mie Chat di Kabupaten Kudus. Teknik pengambilan sampel dalam penelitian ini adalah purposive sampling. Analisis data dilakukan menggunakan SPSS versi 26. Hasil penelitian menunjukkan bahwa diskon berpengaruh positif dan signifikan terhadap kesenangan pelanggan. Fasilitas tidak berpengaruh dan tidak signifikan terhadap kesenangan pelanggan. Effort karyawan berpengaruh positif dan signifikan terhadap kesenangan pelanggan. Kualitas pelayanan berpengaruh positif dan signifikan terhadap kesenangan pelanggan. Secara simultan, diskon, fasilitas, effort karyawan, dan kualitas pelayanan berpengaruh positif dan signifikan terhadap kesenangan pelanggan pada pengunjung Restoran Mie Chat di Kabupaten 
Pengaruh Pemasaran Konten, Gaya Hidup Berbelanja, Motivasi Hedonis, dan e-WOM terhadap Pembelian Impulsif pada Pengguna Tiktok Live Shop: (Studi pada Masyarakat di Kudus) Wandira, Crisma Devina; Lusianti, Dina; Sutono
Surplus: Jurnal Ekonomi dan Bisnis Vol. 4 No. 1 (2025): Juli-Desember 2025
Publisher : Yayasan Pendidikan Tanggui Baimbaian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71456/sur.v4i1.1410

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh pemasaran konten, gaya hidup berbelanja, motivasi hedonis dan electronic word of mouth (E-WOM) terhadap pembelian impulsif pada pengguna Tik Tok Live Shop (Studi Pada Masyarakat di Kudus). Sampel yang digunakan berjumlah 164 responden yang dipilih menggunakan teknik purposive sampling. Data dianalisis menggunakan metode pearson product moment dengan bantuan perangkat lunak SPSS versi 26. Data dianalisis menggunakan permodelan persamaan struktural. Hasil yang diperoleh menunjukkan bahwa pemasaran konten berpengaruh positif dan signifikan terhadap pembelian impulsif, gaya hidup berbelanja tidak berpengaruh terhadap pembelian impulsif, motivasi hedonis berpengaruh positif dan signifikan terhadap pembelian impulsif, E-WOM berpengaruh positif dan signifikan terhadap pembelian impulsif. Secara parsial pemasaran konten, gaya hidup berbelanja, motivasi hedonis, dan E-WOM berpengaruh terhadap pembelian impulsif.
Pengaruh Kepercayaan, Keahlian, Daya Tarik Influencer, dan Penggunaan Media Sosial terhadap Keterikatan Pelanggan: (Studi pada Pengguna Viva di Kabupaten Kudus) Dewandari, Delvia Tri; Lusianti, Dina; Rini, Gilang Puspita
Surplus: Jurnal Ekonomi dan Bisnis Vol. 4 No. 1 (2025): Juli-Desember 2025
Publisher : Yayasan Pendidikan Tanggui Baimbaian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71456/sur.v4i1.1418

Abstract

Penelitian ini bertujuan untuk menganalisis Pengaruh Kepercayaan, Keahlian, Daya Tarik Influencer, dan Penggunaan Media Sosial terhadap Keterikatan Pelanggan (Studi pada Pengguna Viva di Kabupaten Kudus). Populasi dalam penelitian ini adalah pengguna Viva di Kabupaten Kudus. Sampel yang digunakan sebanyak 110 responden, dengan metode pengambilan sampel purposive sampling. Pengumpulan data penelitian ini menggunakan metode kuesioner. Instrumen penelitian diuji menggunakan uji validitas dan reliabilitas, teknik analisis yang digunakan adalah regresi linier berganda dengan bantuan SPSS versi 26. Hasil penelitian menunjukkan bahwa variabel kepercayaan dan keahlian tidak berpengaruh terhadap keterikatan pelanggan. Daya tarik dan penggunaan media sosial berpengaruh positif dan signifikan terhadap keterikatan pelanggan pada pengguna Viva. Secara simultan, kepercayaan, keahlian, daya tarik, dan penggunaan media sosial berpengaruh terhadap keterikatan pelanggan.
Innovating Halal Assurance in Individual Broiler Chicken Slaughterhouses: A Model for Ethical and Decentralized Meat Processing Lusianti, Dina; Yasin, Rozaq Muhammad; 'Ula, Ahmad Nilnal Munachifdlil
IQTISHODUNA: Jurnal Ekonomi Islam Vol. 14 No. 1 (2025): April
Publisher : LPPM, Universitas Islam Syarifuddin Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54471/iqtishoduna.v14i1.2597

Abstract

Chicken is the most widely consumed source of animal protein in Indonesia. However, individual broiler chicken slaughter practices often prioritize consumer satisfaction and high consumption over halal compliance and health standards. This study highlights a critical gap in halal assurance, particularly within informal or individual slaughtering systems, which are often overlooked in previous research that focuses on large-scale or mechanized slaughterhouses for cattle. This research aims to develop a business model and standard operating procedure (SOP) for halal assurance management specifically tailored to individual broiler chicken slaughterhouses. Using a mixed-methods approach, the study engages stakeholders including slaughterhouse communities, the Ministry of Religious Affairs, the Animal Husbandry Service, Islamic Higher Education (Halal Study Centers), and Islamic law experts. The findings contribute to the formulation of practical guidelines for ensuring halal, safe, healthy, and high-quality (ASUH) chicken products. Globally, this study addresses the increasing demand for ethical and religiously compliant food systems, offering a model that integrates halal principles into decentralized meat processing. Its implications support consumer protection, supply chain transparency, and the promotion of ethical food practices in both Muslim-majority and international markets concerned with halal certification and food integrity.
Pengaruh Nilai Pelanggan, Pengalaman Pelanggan, Manajemen Hubungan Pelanggan Dan Hambatan Beralih Terhadap Retensi Pelanggan Budiarti, Enggita; Dina Lusianti; Kertati Sumekar
PESHUM : Jurnal Pendidikan, Sosial dan Humaniora Vol. 4 No. 6: Oktober 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/peshum.v4i6.11339

Abstract

Penelitian ini bertujuan untuk menganalisis Pengaruh Nilai Pelanggan, Pengalaman Pelanggan, Manajemen Hubungan Pelanggan dan Hambatan Beralih Terhadap Retensi Pelanggan (Studi Pada Pengguna Kartu Prabayar IM3 PT. Indosat Tbk di Kabupaten Kudus). Populasi dari penelitian ini yaitu pengguna kartu prabayar IM3 di Kabupaten Kudus. Sampel penelitian ini yaitu berjumlah 115 responden yang diambil melalui teknik pengambilan purposive sampling. Uji instrument pada penelitian ini menggunakan uji validitas dan uji reliabilitas. Metode analisis data menggunakan analisis regresi linier berganda yang di uji menggunakan alat olah data SPSS versi 25. Hasil penelitian ini menunjukkan bahwa Nilai Pelanggan berpengaruh positif dan signifikan terhadap Retensi Pelanggan pengguna kartu prabayar IM3 di Kabupaten Kudus. Pengalaman Pelanggan berpengaruh positif dan signifikan terhadap Retensi Pelanggan pengguna kartu prabayar IM3 di Kabupaten Kudus. Manajemen Hubungan Pelanggan berpengaruh positif dan signifikan terhadap Retensi Pelanggan pengguna kartu prabayar IM3 di Kabupaten Kudus. Hambatan Beralih berpengaruh positif dan signifikan terhadap Retensi Pelanggan pengguna kartu prabayar IM3 di Kabupaten Kudus. Nilai Pelanggan, Pengalaman Pelanggan, Manajemen Hubungan Pelanggan, Hambatan Beralih secara simultan berpengaruh positif dan signifikan terhadap Retensi Pelanggan pengguna kartu prabayar IM3 di Kabupaten Kudus
Pengaruh Ewom, Persepsi Harga, Ketidakpuasan Konsumen Dan Kebutuhan Mencari Variasi Terhadap Perpindahan Merek (Studi Pada Konsumen Mie Instan di Kabupaten Kudus) Manasika, Novia Arina; Dina Lusianti; Supriyono, Supriyono
PESHUM : Jurnal Pendidikan, Sosial dan Humaniora Vol. 4 No. 6: Oktober 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/peshum.v4i6.11340

Abstract

Penelitian ini bertujuan untuk menganalisis Pengaruh eWOM, Persepsi Harga, Ketidakpuasan Konsumen dan Kebutuhan Mencari Variasi Terhadap Perpindahan Merek (Studi Pada Konsumen Mie Instan di Kabupaten Kudus). Populasi dari penelitian ini yaitu konsumen Mie Gaga 100 di Kabupaten Kudus yang berpindah merek ke mie instan lain. Sampel penelitian ini yaitu berjumlah 127 responden yang diambil melalui teknik purposive sampling. Uji instrument pada penelitian ini menggunakan uji validitas dan uji reliabilitas. Metode analisis data menggunakan analisis regresi linier berganda yang di uji menggunakan alat olah data SPSS versi 25. Hasil penelitian ini menunjukkan bahwa eWOM berpengaruh positif dan signifikan terhadap perpindahan merek mie instan di Kabupaten Kudus. Persepsi harga tidak berpengaruh terhadap perpindahan merek mie instan di Kabupaten Kudus. Ketidakpuasan konsumen berpengaruh positif dan signifikan terhadap perpindahan merek mie instan di Kabupaten Kudus. Kebutuhan mencari variasi berpengaruh positif dan signifikan terhadap perpindahan merek mie instan di Kabupaten Kudus. eWOM, persepsi harga, ketidakpuasan konsumen, kebutuhan mencari variasi secara simultan berpengaruh positif dan signifikan terhadap perpindahan merek mie instan di Kabupaten Kudus
Impact of Fathonah Transparency on Educational Financing Access Rofiqoh, Lela; Lusianti, Dina; Widodo, Widodo; Khajar, Ibnu; Mutamimah, Mutamimah; Yusoff, Rushami
Munaddhomah: Jurnal Manajemen Pendidikan Islam Vol. 6 No. 3 (2025): Progressive Management of Islamic Education
Publisher : Prodi Manajemen Pendidikan Islam Pascasarjana Institut Pesantren KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/munaddhomah.v6i3.1885

Abstract

The fundamental problem in the management of educational institutions in Indonesia lies in the limited access to financing, caused by weak transparency, unequal distribution of funds, and poor accountability, which creates a research gap concerning the effectiveness of transparency in enhancing trust in financial institutions. This study introduces the concept of Fathonah Transparency, a synthesis of sound corporate governance principles with intellectual, spiritual, and Islamic ethical intelligence, which is expected to strengthen the reputation of educational institutions and significantly improve their access to external financing sources. The research involved 350 academic institutions in Central Java selected through purposive sampling. Data analysis employed the Partial Least Squares–Structural Equation Modelling approach to examine causal relationships among variables, particularly the dimensions of acceptable transparency, relevant content, and accountability. The findings reveal that all three dimensions significantly influence reputation and access to financing, with reputation serving as a strong mediating factor that reinforces the link between transparency and funding opportunities. The discussion emphasises that intelligent, relevant, and accountable transparency grounded in Islamic values not only enhances the social legitimacy of educational institutions but also fosters greater trust among financial providers, thereby contributing theoretically to the development of Islamic value-based governance and offering practical implications for strengthening the financing system in Indonesian education.
Co-Authors 'Ula, Ahmad Nilnal Munachifdlil Adhie Prayogo Ag Sunarno Handoyo Agung Prihandono Agung Subono Aji Setiyanto Akh Sokhibi Alfiana, Mia Ajeng Alifiana, Mia Ajeng Alya Zakiatunafisah Andre Tri Saputra Andri Irawan Anggraini Anggun Annisya Lutfi Septanti Annisya Septanti Arumsari, Nurul Rizka Asri, Vikha Indira Aura, Muhammad Budiarti, Enggita Dennyca Hendriyanto Dewandari, Delvia Tri Dhaifina Idznitia A. Naimi Dhaifina Idznitia Apriyani Naimi Dian Wismar’ein Etni Marliana Fachrunnisa, Olivia Faridhatun Faidah Faza Aurellia Himayani Gilang Puspita Rini Hendriyanto, Dennyca Holyness Nurdin Singadimedja Ibnu Khajar Indah Dwi Prasetyaningrum Indra Lina Putra Iwan Suroso Kertati Sumekar Krisnanda Krisnanda Mamik Indaryani Mamik Indaryani Manasika, Novia Arina Marka, Mira Mawar Anggraeni Mia Ajeng Alfiana Mira Meilia Marka Mochamad Edris Mokhamad Arwani Mu'amar Fiqri Alazhar Muhammad Julian Khanafi Muhammad Nasrullah Mukhamad Nurkamid Mutamimah Mutamimah Nita Andriyani Budiman Ni’am, Infijarun Noor Indah Rahmawati Noor Rahmawati Nurmawati, Diani Nurzahroh Lailyah Olivia Fachrunnisa Primahutami, Andisti Puspanisa Putri, Shintania Camila Ratih Nindyasari Rhealin Hening Karatri Rina Amalia Putri Rina Rofiqoh, Lela Santoso, Ignatius Hari Sa’adah, Nailis Septanti, Annisya Setiyanto, Aji Setyawan, Rai Shynes Firda Siyamah, Nur Yatus Sokhibi, Akh Sokhibi, Akh. Sri Mulyani Sudarsono Sudarsono Sudarsono Supriyono Supriyono Sutono Ulva Rizky Mulyani Vikha Indira Asri Wandira, Crisma Devina Widodo Widodo Widyadhana Nadia Putri Wismar'ein, Dian Wisuda, Nova Laili Yasin, Rozaq Muhammad Yuniar Rahma Adisti Yunita Lestari Yusof, Rushami Zien Yusoff, Rushami Zuliyati Zuliyati