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All Journal SEGMEN Jurnal Manajemen dan Bisnis JURNAL SAINS PEMASARAN INDONESIA JURNAL ILMIAH MANAJEMEN & BISNIS Prosiding SNATIF ADDIN Journal of Management and Business Review JURNAL REKAYASA SISTEM INDUSTRI Inovator : Jurnal Manajemen Aplikasia: Jurnal Aplikasi Ilmu-Ilmu Agama Journal of Multidisciplinary Academic Iqtishoduna: Jurnal Ekonomi Islam Kajian Bisnis STIE Widya Wiwaha Value: Jurnal Manajemen dan Akuntansi Jurnal Ilmiah Edunomika (JIE) Jurnal E-Bis: Ekonomi Bisnis Community Development Journal: Jurnal Pengabdian Masyarakat Reswara: Jurnal Pengabdian Kepada Masyarakat Quantum Teknika SEMAR (Jurnal Ilmu Pengetahuan, Teknologi, dan Seni bagi Masyarakat) ADDIN Yumary: Jurnal Pengabdian kepada Masyarakat Munaddhomah: Jurnal Manajemen Pendidikan Islam Muria Jurnal Layanan Masyarakat Economic Reviews Journal Jurnal Ekonomi Manajemen Akuntansi Keuangan Bisnis Digital Jurnal Ilmiah Ilmu Terapan Universitas Jambi Journal of Applied Business and Technology Innovative: Journal Of Social Science Research Journal of Student Research Exploration BULLET : Jurnal Multidisiplin Ilmu Jurnal Studi Manajemen Bisnis International Journal of Management, Business and Social Sciences Edusight International Journal of Multidisciplinary Studies (EIJOMS) International Journal of Law Social Sciences and Management International Journal of Islamic Business and Economics (IJIBEC) Jurnal Ekonomi dan Bisnis Jipmas : Journal Inovasi Pengabdian Masyarakat PESHUM Jurnal Analisis Bisnis Ekonomi
Dina Lusianti
Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Muria Kudus
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Pengaruh Nilai Pelanggan, Pengalaman Pelanggan, Manajemen Hubungan Pelanggan Dan Hambatan Beralih Terhadap Retensi Pelanggan Budiarti, Enggita; Dina Lusianti; Kertati Sumekar
PESHUM : Jurnal Pendidikan, Sosial dan Humaniora Vol. 4 No. 6: Oktober 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/peshum.v4i6.11339

Abstract

Penelitian ini bertujuan untuk menganalisis Pengaruh Nilai Pelanggan, Pengalaman Pelanggan, Manajemen Hubungan Pelanggan dan Hambatan Beralih Terhadap Retensi Pelanggan (Studi Pada Pengguna Kartu Prabayar IM3 PT. Indosat Tbk di Kabupaten Kudus). Populasi dari penelitian ini yaitu pengguna kartu prabayar IM3 di Kabupaten Kudus. Sampel penelitian ini yaitu berjumlah 115 responden yang diambil melalui teknik pengambilan purposive sampling. Uji instrument pada penelitian ini menggunakan uji validitas dan uji reliabilitas. Metode analisis data menggunakan analisis regresi linier berganda yang di uji menggunakan alat olah data SPSS versi 25. Hasil penelitian ini menunjukkan bahwa Nilai Pelanggan berpengaruh positif dan signifikan terhadap Retensi Pelanggan pengguna kartu prabayar IM3 di Kabupaten Kudus. Pengalaman Pelanggan berpengaruh positif dan signifikan terhadap Retensi Pelanggan pengguna kartu prabayar IM3 di Kabupaten Kudus. Manajemen Hubungan Pelanggan berpengaruh positif dan signifikan terhadap Retensi Pelanggan pengguna kartu prabayar IM3 di Kabupaten Kudus. Hambatan Beralih berpengaruh positif dan signifikan terhadap Retensi Pelanggan pengguna kartu prabayar IM3 di Kabupaten Kudus. Nilai Pelanggan, Pengalaman Pelanggan, Manajemen Hubungan Pelanggan, Hambatan Beralih secara simultan berpengaruh positif dan signifikan terhadap Retensi Pelanggan pengguna kartu prabayar IM3 di Kabupaten Kudus
Pengaruh Ewom, Persepsi Harga, Ketidakpuasan Konsumen Dan Kebutuhan Mencari Variasi Terhadap Perpindahan Merek (Studi Pada Konsumen Mie Instan di Kabupaten Kudus) Manasika, Novia Arina; Dina Lusianti; Supriyono, Supriyono
PESHUM : Jurnal Pendidikan, Sosial dan Humaniora Vol. 4 No. 6: Oktober 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/peshum.v4i6.11340

Abstract

Penelitian ini bertujuan untuk menganalisis Pengaruh eWOM, Persepsi Harga, Ketidakpuasan Konsumen dan Kebutuhan Mencari Variasi Terhadap Perpindahan Merek (Studi Pada Konsumen Mie Instan di Kabupaten Kudus). Populasi dari penelitian ini yaitu konsumen Mie Gaga 100 di Kabupaten Kudus yang berpindah merek ke mie instan lain. Sampel penelitian ini yaitu berjumlah 127 responden yang diambil melalui teknik purposive sampling. Uji instrument pada penelitian ini menggunakan uji validitas dan uji reliabilitas. Metode analisis data menggunakan analisis regresi linier berganda yang di uji menggunakan alat olah data SPSS versi 25. Hasil penelitian ini menunjukkan bahwa eWOM berpengaruh positif dan signifikan terhadap perpindahan merek mie instan di Kabupaten Kudus. Persepsi harga tidak berpengaruh terhadap perpindahan merek mie instan di Kabupaten Kudus. Ketidakpuasan konsumen berpengaruh positif dan signifikan terhadap perpindahan merek mie instan di Kabupaten Kudus. Kebutuhan mencari variasi berpengaruh positif dan signifikan terhadap perpindahan merek mie instan di Kabupaten Kudus. eWOM, persepsi harga, ketidakpuasan konsumen, kebutuhan mencari variasi secara simultan berpengaruh positif dan signifikan terhadap perpindahan merek mie instan di Kabupaten Kudus
Impact of Fathonah Transparency on Educational Financing Access Rofiqoh, Lela; Lusianti, Dina; Widodo, Widodo; Khajar, Ibnu; Mutamimah, Mutamimah; Yusoff, Rushami
Munaddhomah: Jurnal Manajemen Pendidikan Islam Vol. 6 No. 3 (2025): Progressive Management of Islamic Education
Publisher : Prodi Manajemen Pendidikan Islam Pascasarjana Institut Pesantren KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/munaddhomah.v6i3.1885

Abstract

The fundamental problem in the management of educational institutions in Indonesia lies in the limited access to financing, caused by weak transparency, unequal distribution of funds, and poor accountability, which creates a research gap concerning the effectiveness of transparency in enhancing trust in financial institutions. This study introduces the concept of Fathonah Transparency, a synthesis of sound corporate governance principles with intellectual, spiritual, and Islamic ethical intelligence, which is expected to strengthen the reputation of educational institutions and significantly improve their access to external financing sources. The research involved 350 academic institutions in Central Java selected through purposive sampling. Data analysis employed the Partial Least Squares–Structural Equation Modelling approach to examine causal relationships among variables, particularly the dimensions of acceptable transparency, relevant content, and accountability. The findings reveal that all three dimensions significantly influence reputation and access to financing, with reputation serving as a strong mediating factor that reinforces the link between transparency and funding opportunities. The discussion emphasises that intelligent, relevant, and accountable transparency grounded in Islamic values not only enhances the social legitimacy of educational institutions but also fosters greater trust among financial providers, thereby contributing theoretically to the development of Islamic value-based governance and offering practical implications for strengthening the financing system in Indonesian education.
Health Promotion with a Resource-advantage Based Theory Towards P-Care Services Excellent Lusianti, Dina; Rahmawati, Noor; Ni’am, Infijarun
Edusight International Journal of Multidisciplinary Studies Vol. 2 No. 3 (2025): International Journal of Law Social Sciences and Management
Publisher : Yayasan Meira Visi Persada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69726/eijoms.v2i3.161

Abstract

The scarcity of competitive resources poses a challenge for first-level health facilities in delivering health services, which can impact the quality of health promotion. This study aims to develop a health promotion model based on the Theory of Resource-Based Competitive Advantage, integrated with the value of religiosity. Through a literature study, this research found that humanist resources, unique resources, and the reconfiguration of technological resources integrated with religious values will have an impact on delivering excellent service, which leads to mastery of market positions. Competition between health facilities to provide mutual benefit to JKN Participants is not necessarily to seek world benefits alone. The support of the first-level health facilities will contribute to the sustainability of the JKN program.
Purchasing decision behavior of kudus residents on amanda brownies Firda, Shynes; Lusianti, Dina; Faidah, Faridhatun
Journal of Student Research Exploration Vol. 1 No. 2: July 2023
Publisher : SHM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52465/josre.v1i2.146

Abstract

This study aims to analyze the effect of brand image, price perception, and product quality on purchasing decisions for Amanda Brownies Kudus products. The problem in this study is that there was a decrease in the percentage of the top brand index value for the branded brownies category carried out by the frontier consulting agency, price perception by consumers who judge Amanda's brownies to be more expensive than another competitor. Several consumer reviews state that the quality of brownie products is still lacking. The sample in this study amounted to 110 respondents, using a purposive sampling technique. This study uses multiple linear regression analysis. The results of this study indicated that brand image has a positive and significant effect on purchasing decisions, price perceptions have a negative and insignificant effect on purchasing decisions, and product quality has a positive and significant effect on purchasing decisions. Brand image, price perception, and product quality positively and significantly affect purchasing decisions.
Impact of product design and sales promotion on eiger customer loyalty Adisti, Yuniar Rahma; Lusianti, Dina; Faidah, Faridhatun
Journal of Student Research Exploration Vol. 2 No. 1: January 2024
Publisher : SHM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52465/josre.v2i1.242

Abstract

The needs of society and developing lifestyles will result in hobbies also developing, such as the hobby of adventuring in the wild. One brand of outdoor equipment is Eiger. This research analyzes the influence of Product Design and sales Promotion on Customer Loyalty through Consumer Satisfaction. The object of this research is the Eiger product in Kudus. The data used in this research was by distributing questionnaires via online form. The instrument test in this study used a reliability test and validity test. The analytical tool in this research uses SEM-AMOS. This research shows that product design has no effect on consumer satisfaction. Sales promotions have a positive and significant effect on consumer satisfaction. Product design has a positive and significant effect on customer loyalty. Sales promotions do not affect customer loyalty. Consumer satisfaction does not affect customer loyalty. Product design and sales promotions on customer loyalty through consumer satisfaction have a weak mediating influence. Product design, sales promotions, and consumer satisfaction are important in shaping consumer perceptions of loyalty. This perception will influence customer attitudes and behavior. Therefore, companies must design good strategies so that consumers can behave and behave as expected.
Impact of sales promotion and product quality on zoya customer purchase interest Rina, Rina Amalia Putri; Lusianti, Dina; Faidah, Faridhatun
Journal of Student Research Exploration Vol. 2 No. 1: January 2024
Publisher : SHM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52465/josre.v2i1.243

Abstract

This research analyses the influence of Sales Promotion and product Quality on Purchase Interest through Brand Awareness. This is a significant concern because product quality is an important thing that every company must strive for if it wants to compete in the market. The object of this research is Zoya Kudus. The sampling technique used purposive sampling with the rule of thumb formula to produce a sample of 120. The analysis tool in this research used SEM-AMOS. This research shows that Sales Promotion and Product Quality have a positive and significant effect on Brand Awareness. Sales Promotion and product quality have influenced purchase Intention. Sales promotion on purchasing interest through brand awareness influences partial mediation. Product quality on purchase intention through brand awareness has a mediating influence, but the influence is weak.
Peran Ewom Dalam Pemanfaatan Data Web Semantik Sebagai Media Promosi Pariwisata di Kabupaten Pati Nurkamid, Mukhamad; Nindyasari, Ratih; Lusianti, Dina; Putra, Indra Lina; Saputra, Andre Tri
Innovative: Journal Of Social Science Research Vol. 3 No. 5 (2023): Innovative: Journal of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tujuan penelitian ini untuk menganalisis peran eWOM dalam pemanfaatan data web semantic dengan studi pada Objek Wisata di Pati, Jawa Tengah. Jumlah responden dalam kajian ini sejumlah 120 pengunjung berbasis snowball sampling dari suatu kelompok pecinta alam yang berusia lebih dari 40 tahun. Data primer yang diperoleh diolah dengan menggunakan alat bantu statistik guna memperoleh besar pengaruh antar variabel. Hasil penelitian menunjukkan bahwa eWOM memiliki peran positif dalam pemanfaatan data web semantik. Dibuktikan dengan pengaruh positif dari variabel konten, intensitas, dan valensi. Kajian ini juga menunjukkan model yang baik dengan model summary sebesar 77,1 persen. Keterbaruan dalam penelitian ini menggunakan responden dengan pendekatan identitas sosial.
Studi Kelayakan Bisnis ECOSTANT: Coaster Anti Semut (Formicidae) Motif Batik Parijoto Lusianti, Dina; Putri, Adisty
Innovative: Journal Of Social Science Research Vol. 4 No. 4 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i4.13117

Abstract

Semut sering dianggap sebagai hama karena mengganggu kenyamanan dan kebersihan makanan di rumah. Limbah kopi dan kayu yang dihasilkan oleh industri lokal di Kudus masih minim dalam pengelolaannya dan sering kali hanya dibuang. Penelitian ini bertujuan menganalisis kelayakan usaha inovasi tatakan gelas anti semut berbahan limbah kopi dan serut kayu, yang juga memperkenalkan motif batik Parijoto khas Kudus. Metode yang digunakan adalah studi kepustakaan dan analisis tren pasar menggunakan data sekunder dari Google Trends dan marketplace. Ampas kopi dan serut kayu dapat digunakan sebagai bahan dasar tatakan gelas yang efektif mengusir semut karena aroma kuat kayu manis. Hasil studi menunjukkan bahwa ECOSTANT layak untuk dijalankan dengan pertimbangan memenuhi seluruh aspek kelayakan.
Pelatihan Peningkatan Literasi Digital Marketing pada UMKM Persewaan Tenda Kecamatan Tembalang Naimi, Dhaifina Idznitia Apriyani; Karatri, Rhealin Hening; Lusianti, Dina
Muria Jurnal Layanan Masyarakat Vol 5, No 2 (2023): September 2023
Publisher : Universitas Muria Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24176/mjlm.v5i2.8351

Abstract

The Covid-19 pandemic going on for an entire year in 2020 has impacted many aspects of life in Indonesia. This situation forces us as social creatures to find new ways to socialize, work, and perform various daily activities safely. The impact of social distancing concept makes industry players or SMEs in 2021 must be able to respond to what the community needs directly by changing the business model, including SMEs renting party equipment and tents. Marketing that has been done offline needs to be changed by using digital marketing media, which is currently very influential in the business world. Through Instagram, SME players can take advantage of various marketing features that can attract many prospective strategic consumers more efficiently and effectively to be implemented during this pandemic. The selection of Tembalang District as a target group in community service because Tembalang District is the 2nd district with the most significant number of SMEs in Semarang City.
Co-Authors 'Ula, Ahmad Nilnal Munachifdlil Adhie Prayogo Adisti, Yuniar Rahma Ag Sunarno Handoyo Agung Prihandono Agung Subono Akh Sokhibi Alfiana, Mia Ajeng Alifiana, Mia Ajeng Alya Zakiatunafisah Andri Irawan Anggraini Anggun Anggun, Anggraini Annisya Lutfi Septanti Annisya Septanti Arumsari, Nurul Rizka Asri, Vikha Indira Aura, Muhammad Budiarti, Enggita Dennyca Hendriyanto Dewandari, Delvia Tri Dhaifina Idznitia A. Naimi Dian Wismar’ein Etni Marliana Fachrunnisa, Olivia Faridhatun Faidah Fauziah, Farah Anissa Faza Aurellia Himayani Firda, Shynes Gilang Puspita Rini Hendriyanto, Dennyca Himayani, Faza Aurellia Holyness Nurdin Singadimedja Ibnu Khajar Indah Dwi Prasetyaningrum Indra Lina Putra Iwan Suroso Kertati Sumekar Krisnanda Krisnanda Mamik Indaryani Manasika, Novia Arina Marka, Mira Mawar Anggraeni Mia Ajeng Alfiana Mira Meilia Marka Mochamad Edris Mokhamad Arwani Mu'amar Fiqri Alazhar Muhammad Julian Khanafi Muhammad Nasrullah Mukhamad Nurkamid Mutamimah Mutamimah Naimi, Dhaifina Idznitia Apriyani Nita Andriyani Budiman Ni’am, Infijarun Noor Indah Rahmawati Noor Rahmawati Nurmawati, Diani Nurzahroh Lailyah Olivia Fachrunnisa Primahutami, Andisti Puspanisa Putri, Adisty Putri, Shintania Camila Putri, Widyadhana Nadia Ratih Nindyasari Rhealin Hening Karatri Rina, Rina Amalia Putri Rofiqoh, Lela Santoso, Ignatius Hari Saputra, Andre Tri Sa’adah, Nailis Septanti, Annisya Setiyanto, Aji Setyawan, Rai Siyamah, Nur Yatus Sokhibi, Akh Sokhibi, Akh. Sri Mulyani Sudarsono Sudarsono Sudarsono Supriyono Supriyono Sutono Ulva Rizky Mulyani Vikha Indira Asri Wandira, Crisma Devina Widodo Widodo Widyadhana Nadia Putri Wismar'ein, Dian Wisuda, Nova Laili Yasin, Rozaq Muhammad Yunita Lestari Yusof, Rushami Zien Yusoff, Rushami Zuliyati Zuliyati