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All Journal SEGMEN Jurnal Manajemen dan Bisnis JURNAL SAINS PEMASARAN INDONESIA JURNAL ILMIAH MANAJEMEN & BISNIS Prosiding SNATIF ADDIN Journal of Management and Business Review JURNAL REKAYASA SISTEM INDUSTRI Inovator : Jurnal Manajemen Aplikasia: Jurnal Aplikasi Ilmu-Ilmu Agama Journal of Multidisciplinary Academic Iqtishoduna: Jurnal Ekonomi Islam Kajian Bisnis STIE Widya Wiwaha Value: Jurnal Manajemen dan Akuntansi Jurnal Ilmiah Edunomika (JIE) Jurnal E-Bis: Ekonomi Bisnis Community Development Journal: Jurnal Pengabdian Masyarakat Reswara: Jurnal Pengabdian Kepada Masyarakat Quantum Teknika SEMAR (Jurnal Ilmu Pengetahuan, Teknologi, dan Seni bagi Masyarakat) ADDIN Yumary: Jurnal Pengabdian kepada Masyarakat Munaddhomah: Jurnal Manajemen Pendidikan Islam Muria Jurnal Layanan Masyarakat Economic Reviews Journal Jurnal Ekonomi Manajemen Akuntansi Keuangan Bisnis Digital Jurnal Ilmiah Ilmu Terapan Universitas Jambi Journal of Applied Business and Technology Innovative: Journal Of Social Science Research Journal of Student Research Exploration BULLET : Jurnal Multidisiplin Ilmu Jurnal Studi Manajemen Bisnis International Journal of Management, Business and Social Sciences Edusight International Journal of Multidisciplinary Studies (EIJOMS) International Journal of Law Social Sciences and Management International Journal of Islamic Business and Economics (IJIBEC) Jurnal Ekonomi dan Bisnis Jipmas : Journal Inovasi Pengabdian Masyarakat PESHUM Jurnal Analisis Bisnis Ekonomi
Dina Lusianti
Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Muria Kudus
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PENINGKATAN NILAI PRODUK TELUR ASAP LURIK PADA BUMDES PRASAJA DESA BATURSARI KECAMATAN BATANGAN KABUPATEN PATI Nurul Rizka Arumsari; Dina Lusianti; Nova Laili Wisuda
SEMAR (Jurnal Ilmu Pengetahuan, Teknologi, dan Seni bagi Masyarakat) Vol 9, No 1 (2020)
Publisher : LPPM UNS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/semar.v9i1.37854

Abstract

Telur Asap Lurik ialah hasil inovasi terbaru dari olahan telur asin. Menawarkan keunikan berupa motif telur yang bercorak lurik sebagai ciri khas Indonesia akan budaya batik. Pengasapan memberikan efek gurih dan lebih masir sekaligus menghilangkan bau amis yang biasa ditemui pada telur asin. Sebagai unit usaha yang berkembang di era revolusi industri 4.0 ini, Telur asap lurik atau yang biasa dikenal dengan sebutan Telaslur memiliki tantangan besar dalam mengakses pasar yang kompetitif saat ini. Kegiatan pemasaran yang dilakukan oleh mitra melalui proses penjualan langsung kepada pelanggan dan mengikuti pameran. Model pemasaran dan penjualan produk yang dilakukan membuat akses pasar masih terbatas di wilayah Pati saja. Pemanfaatan teknologi dengan melalui pemasaran online dapat menjadi salah satu solusi untuk menambah profit bagi Bumdes Prasaja terutama kelompok Bina Farm.Metode yang digunakan untuk kegiatan pengabdian masyarakat adalah sosialisasi, pelatihan, implementasi program dan pendampingan pemeliharaan toko online. Mitra sangat antusias dan terbantu dengan adanya implementasi pemasaran online karena pengenalan toko dan kegiatan pemasaran dapat dilakukan dengan mudah dimanapun dan kapanpun melalui media toko online. Selain itu juga pengetahuan mitra atas pengetahuan tentang pemilihan packaging yang baik untuk menambah nilai produk telur asap lurik.
Preferensi dalam Pemilihan Perguruan Tinggi Swasta : Aspek Fisik di Era Pembelajaran Berbasis Internet Dina Lusianti; Ignatius Hari Santoso
Jurnal E-Bis Vol 7 No 1 (2023)
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/e-bis.v7i1.1109

Abstract

Perguruan tinggi swasta menghadapi permasalahan yang sama setiap tahunnya, namun kegiatan promosi yang dilakukan cenderung sama setiap tahunnya. Penelitian ini dilakukan untuk memprediksi konstruk yang berpengaruh signifikan terhadap minat memilih perguruan tinggi swasta. Dengan menggunakan sampel 100 calon responden mahasiswa yang berminat melanjutkan pendidikan ke perguruan tinggi swasta, penelitian ini berhasil membuktikan bahwa dukungan finansial, kondisi fisik, reputasi, dan kelompok referensi merupakan prediktor minat memilih perguruan tinggi swasta. Selain itu, penelitian ini menunjukkan bahwa aspek fisik pendidikan tinggi merupakan prediktor utama yang memiliki dampak signifikansi tertinggi jika dibandingkan dengan konstruk lainnya. Uji analisis jalur dilakukan dengan menggunakan Smart PLS.
Customer Satisfaction in the Era of Competition 5.0 Andri Irawan; Dina Lusianti; Faridhatun Faidah
Journal of Applied Business and Technology Vol. 4 No. 2 (2023): Journal of Applied Business and Technology
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/jabt.v4i2.127

Abstract

This study aims to examine the effect of store atmosphere, customer experience, facilities, and price on customer satisfaction at Papa Ron’s Pizza Kudus restaurant. This research uses quantitative research methods. Collecting data in this study using a questionnaire. The population in this study were customers of the Papa Ron’s Pizza Kudus restaurant. Sampling was carried out using a non-probability sampling technique with a total sample of 100 customers by taking the number of samples using the Lemeshow method. The test tool uses are the Statistical Program for Social Sciences (SPSS) Version 23. The results show that the store atmosphere, customer experience, facilities, and price variables simultaneously influence customer satisfaction. Furthermore, the store atmosphere variable has a positive and significant effect, then the customer experience variable has a positive and significant, the facilities variable has a positive and insignificant effect, then the price variable has a positive and significant effect on customer satisfaction.
Word Of Mouth dan Cita Rasa: Sebuah Pendekatan Planned Behavior pada Keputusan Pembelian Yunita Lestari; Dina Lusianti; Etni Marliana
BULLET : Jurnal Multidisiplin Ilmu Vol. 2 No. 3 (2023): BULLET : Jurnal Multidisiplin Ilmu
Publisher : CV. Multi Kreasi Media

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the effect of word of mouth and taste on buying interest and purchase decisions at bakery in Kudus. The theory used in this research is the theory of planned behavior. The method used in this research is quantitative, with explanatory research as the type of research. Sampling is the research used a purposive sampling technique consisting of 125 respondents. The data analysis used is SEM which is operated through the AMOS program. The results of this study indicate that word of mouth has a positive and insignificant effect on buying interest and purchase decisions, taste has a positive and significant effect on buying interest and purchase decisions, and buying interest has a positive and significant on purchase decisions, as well as buying interest can’t be an intervening variable on the influence of word of mouth and taste on purchase decisions.
GEMINTANG READY FOR STUNTING REDUCES: PEMBERDAYAAN KADER POSYANDU BERBASIS DIGITAL PERSONAL BRANDING Mamik Indaryani; Dina Lusianti; Annisya Septanti; Dennyca Hendriyanto; Sudarsono Sudarsono
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 4 No. 4 (2023): Volume 4 Nomor 4 Tahun 2023
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v4i4.18749

Abstract

Kementerian Kesehatan mengumumkan hasil Survei Status Gizi Indonesia bahwa prevalensi stunting di Indonesia 21,6 persen di 2022. Angka ini belum mencapai standar dari WHO, yakni dengan kriteria kurang dari 20 persen. Kondisi ini membutuhkan dukungan dari Posyandu untuk terlibat dalam penurunan angka stunting, tidak terkecuali bagi Posyandu Gemintang yang berwilayah kerja di Desa Dersalam Kabupaten Kudus Provinsi Jawa Tengah. Masalahnya, Posyandu Gemintang memiliki kendala pada rendahnya jumlah kader aktif, literasi stunting, kecakapan kader dalam komunikasi, dan sikap proaktif kader. Merujuk pada fenomena yang terjadi, upaya peningkatan ketrampilan Para Kader dilakukan dengan pemanfaatan perangkat digital. Pendekatan digital diturunkan ke dalam integrasi pengelolaan sumber daya dan pemasaran jasa pada Kader Posyandu Gemintang. Usulan kegiatan program pemberdayaan masyarakat ini melalui: pemberikan pendampingan Personal Branding dengan menggunakan media sosial dan pembuatan konten kreatif. Adapun luaran dalam kegiatan pengabdian ini meliputi peningkatan ketrampilan Mitra untuk dapat memanfaatkan aplikasi digital dan media sosial sebagai alat dukung kerja untuk mencapai penurunan angka stunting.
ORIENTASI KEWIRAUSAHAAN PADA PEGAWAI YANG MEMASUKI MASA PENSIUN (STUDI KASUS DI KUDUS) Nurul Rizka Arumsari; Dina Lusianti; Ulva Rizky Mulyani
Value : Jurnal Manajemen dan Akuntansi Vol. 18 No. 3 (2023): September - Desember 2023
Publisher : Prodi Ilmu Manajemen, Fakultas Ekonomi Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jv.v18i3.4266

Abstract

Preparation for entering retirement (retirement) should have been planned in advance. Especially for people with super active characteristics. This type of employee should have been planning or starting a business for 5 years before entering retirement (retirement) according to their preferred field. The purpose of this work is to analyze the entrepreneurial orientation of employees approaching retirement age in Kudus Regency. The method used in this study is a quantitative method using a survey method using primary data. Information was obtained by distributing questionnaires and a sample of 96 people entering retirement age. The sampling method uses the snowball sampling technique. Data analysis technique using linear multiple regression, t-test, f-test and coefficient of determination. The research results show that risk-taking, competitive aggressiveness and self-control have a positive and significant effect retirement readiness. Meanwhile, innovativeness and activeness have no effect on retirement readiness. Keywords: Entrepreneurial Orientation, Retirement Readiness
Pendampingan Manajemen Untuk Peningkatan Produkivitas UMKM Produsen Bawang Goreng Di Karangawen Demak Vikha Indira Asri; Dina Lusianti; Akh. Sokhibi
RESWARA: Jurnal Pengabdian Kepada Masyarakat Vol 5, No 2 (2024)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/rjpkm.v5i2.4334

Abstract

UMKM merupakan salah satu pilar dari perekonomian Indonesia yang dapat bertahan pada masa krisis moneter dan pandemic Covid 19. Namun, meski demikian masih terdapat UMKM yang belum berdaya saing. Hal ini dikarenakan salah satunya oleh tingkat produktivitas yang tidak terpenuhi, antara lain dipengaruhi oleh keterampilan tenaga kerja dan penggunaan alat tradisional atau manual. Mitra pengabdian ini berjumlah satu UMKM yang bernama UMKM Letisya Shop di Karangawen Demak Jateng, yang merupakan produsen bawang goreng dengan kendala yang sama, yaitu produktivitas yang tidak terpenuhi karena masih menggunakan alat pemotong bawang merah manual atau pisau, dan kendala pemasaran yang masih tradisional. Oleh karena itu tujuan dari pengabdian kepada masyarakat ini yaitu pendampingan manajemen pada proses produksi dan pemasaran. Metode yang digunakan dalam pengabdian kepada masyarakat ini menggunakan metode pendampingan dan pelatihan serta pendekatan ergonomi. Pendekatan pendampingan dan pelatihan digunakan dalam peningkatan produktivitas dan peningkatan penjualan. Pendekatan ergonomi digunakan untuk menilai postur atau posisi kerja karyawan pengiris bawang merah dan mendesain mesin pengiris bawang merah. Hasil Pendampingan manajemen dari tim Universitas Muria Kudus atas masalah tidak terpenuhinya produktivitas dan pemasaran Mitra tersebut diatas dilakukan dengan pemberian alat pengiris bawang yang ergonomis guna dapat memberikan kenyamanan bagi karyawan sehingga meningkatkan produksi jumlah bawang yang diiris dengan lebih rapi dan ketebalan yang presisi. Selain itu, pendampingan pemasaran dilakukan pada aspek digital marketing untuk memperluas jangkauan pemasarannya. Sehingga dengan jumlah konsumen yang lebih luas, maka produktivitas akan meningkat. Sebelum dilakukan pendampingan, pengirisan bawang masih manual dan cakupan pemasaran hanya di Demak. Setelah dilakukan pendampingan, Mitra menggunakan mesin pengiris sehingga lebih efisien dan lebih produktif. Mitra juga memiliki perluasan pasar hingga Semarang, Kudus, dan Pati
WORK MOTIVATION: CAREER DEVELOPMENT AND ORGANIZATIONAL COMMITMENT ON EMPLOYEE PERFORMANCE Mu'amar Fiqri Alazhar; Dina Lusianti; Agung Subono
International Journal of Management, Business, and Social Sciences Vol 2, No 02 (2023): NOVEMBER
Publisher : Universitas Wahid Hasyim Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31942/ijmbs.v2i02.10121

Abstract

This research aims to analyze the influence of career development on Employee Performance at CV. Mubarokfood Cipta Delicia. Analyzing the influence of Organizational Commitment on Employee Performance at CV. Mubarokfood Cipta Delicia. Analyzing the influence of Career Development on Work Motivation at CV. Mubarokfood Cipta Delicia. Analyzing the influence of Organizational Commitment on Work Motivation at CV. Mubarokfood Cipta Delicia. Analyzing the influence of Work Motivation on Employee Performance at CV. Mubarokfood Cipta Delicia. The approach used in this research is quantitative. The sample was 126 employees at CV. Mubarokfood Cipta Delicia and sampling use purposive sampling technique. The data collection technique used in this research was a questionnaire. The data analysis technique uses SEM-AMOS. The results of this research show that Career Development has a positive and not significant effect on Employee Performance at CV. Mubarokfood Cipta Delicia. Organizational Commitment has a significant positive effect on Employee Performance at CV. Mubarokfood Cipta by Delicia. Career Development has a significant positive effect on Work Motivation at CV. Mubarokfood Cipta Delicia. Organizational Commitment has a  positive and not significant effect on Work Motivation. Work Motivation has a positive significant effect on Employee Performance. Work Motivation is unable to mediate the relationship between Career Development variables and Employee Performance. Work Motivation is unable to mediate the relationship between the Organizational Commitment variable and Employee Performance.
THE INFLUENCE OF TOURIST & WOM'S EMOTION ON DESTINATION IMAGE AND THE IMPACT ON THE DESIRE TO REVISIT WISATA MENARA KUDUS Annisya Lutfi Septanti; Anggraini Anggun; Widyadhana Nadia Putri; Faza Aurellia Himayani; Dina Lusianti
JURNAL ILMIAH EDUNOMIKA Vol 8, No 3 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i3.14642

Abstract

One of the most significant industries supporting a nation's economy is the tourist sector. Religious tourism is one type of travel that has a big financial influence on the neighborhood. The increasing number of visitors and their intention to return to the tourist destination are indicators of the industry's success. For instance, there has been a noticeable annual growth in the number of tourists visiting Central Java. The Kudus Regency, also referred to as the cities of Santri and Kretek, is located in the Central Java Province. Menara Kudus religious tourism is one among the tourist attractions in Kudus Regency. In contrast to the Colo Tourist Attraction in 2021, the Menara Kudus Tour is currently seeing a decline in visitors. The purpose of this study is to ascertain how WOM and Tourist Emotion affect Menara Kudus' destination image and how much it influences travelers' intentions to return. This study employs a quantitative methodology and surveys Menara Kudus tourists with a questionnaire. The tool or method Smart-PLS 3.0 was used to evaluate the data. Purposive sampling was utilized to choose the sample for this study, which included 132 respondents who visited Menara Kudus. According to the research's findings, (1) Tourist Emotions have a positive impact on destination image; (2) word-of-mouth (WOM) has a positive impact on destination image; (3) Tourist Emotions do not have a positive or significant impact on the Revisit Intention; (4) WOM has a positive impact on the Revisit Intention; and (5) destination image has a positive impact on the Revisit Intention.
Marketing Strategies and Innovation to Achieving Competitive Advantage in Muslimah Fashion Edris, Mochamad; Lusianti, Dina; Prihandono, Agung
ADDIN Vol 18, No 1 (2024): ADDIN
Publisher : LPPM IAIN Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/addin.v18i1.26260

Abstract

Ethics-based marketing and religiosity are currently in the spotlight, particularly in communities where Sharia marketing strategies are crucial. This study aims to analyze the effect of Halal productservice innovation and brand religiosity marketing communication on ensuring customer satisfaction through competitive advantage. This study’s research object is Muslimah fashion products in Central Java, Indonesia, which we examine through a sample of 338 respondents who answered an online questionnaire. The study used structural equation modelling and statistical techniques to examine the positive and substantial effects of Halal productservice innovation and brand religious marketing communication on competitive advantage and customer happiness. Competitive advantage can act as a mediator in achieving customer satisfaction. Marketers must comprehend the impact of religiosity on consumer behavior, to effective marketing strategies that resonate with religious values and beliefs, particularly in markets with strong religious affiliations.
Co-Authors 'Ula, Ahmad Nilnal Munachifdlil Adhie Prayogo Adisti, Yuniar Rahma Ag Sunarno Handoyo Agung Prihandono Agung Subono Akh Sokhibi Alfiana, Mia Ajeng Alifiana, Mia Ajeng Alya Zakiatunafisah Andri Irawan Anggraini Anggun Anggun, Anggraini Annisya Lutfi Septanti Annisya Septanti Arumsari, Nurul Rizka Asri, Vikha Indira Aura, Muhammad Budiarti, Enggita Dennyca Hendriyanto Dewandari, Delvia Tri Dhaifina Idznitia A. Naimi Dian Wismar’ein Etni Marliana Fachrunnisa, Olivia Faridhatun Faidah Fauziah, Farah Anissa Faza Aurellia Himayani Firda, Shynes Gilang Puspita Rini Hendriyanto, Dennyca Himayani, Faza Aurellia Holyness Nurdin Singadimedja Ibnu Khajar Indah Dwi Prasetyaningrum Indra Lina Putra Iwan Suroso Kertati Sumekar Krisnanda Krisnanda Mamik Indaryani Manasika, Novia Arina Marka, Mira Mawar Anggraeni Mia Ajeng Alfiana Mira Meilia Marka Mochamad Edris Mokhamad Arwani Mu'amar Fiqri Alazhar Muhammad Julian Khanafi Muhammad Nasrullah Mukhamad Nurkamid Mutamimah Mutamimah Naimi, Dhaifina Idznitia Apriyani Nita Andriyani Budiman Ni’am, Infijarun Noor Indah Rahmawati Noor Rahmawati Nurmawati, Diani Nurzahroh Lailyah Olivia Fachrunnisa Primahutami, Andisti Puspanisa Putri, Adisty Putri, Shintania Camila Putri, Widyadhana Nadia Ratih Nindyasari Rhealin Hening Karatri Rina, Rina Amalia Putri Rofiqoh, Lela Santoso, Ignatius Hari Saputra, Andre Tri Sa’adah, Nailis Septanti, Annisya Setiyanto, Aji Setyawan, Rai Siyamah, Nur Yatus Sokhibi, Akh Sokhibi, Akh. Sri Mulyani Sudarsono Sudarsono Sudarsono Supriyono Supriyono Sutono Ulva Rizky Mulyani Vikha Indira Asri Wandira, Crisma Devina Widodo Widodo Widyadhana Nadia Putri Wismar'ein, Dian Wisuda, Nova Laili Yasin, Rozaq Muhammad Yunita Lestari Yusof, Rushami Zien Yusoff, Rushami Zuliyati Zuliyati