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Dina Lusianti
Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Muria Kudus
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PENINGKATAN NILAI PRODUK TELUR ASAP LURIK PADA BUMDES PRASAJA DESA BATURSARI KECAMATAN BATANGAN KABUPATEN PATI Nurul Rizka Arumsari; Dina Lusianti; Nova Laili Wisuda
SEMAR (Jurnal Ilmu Pengetahuan, Teknologi, dan Seni bagi Masyarakat) Vol 9, No 1 (2020)
Publisher : LPPM UNS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/semar.v9i1.37854

Abstract

Telur Asap Lurik ialah hasil inovasi terbaru dari olahan telur asin. Menawarkan keunikan berupa motif telur yang bercorak lurik sebagai ciri khas Indonesia akan budaya batik. Pengasapan memberikan efek gurih dan lebih masir sekaligus menghilangkan bau amis yang biasa ditemui pada telur asin. Sebagai unit usaha yang berkembang di era revolusi industri 4.0 ini, Telur asap lurik atau yang biasa dikenal dengan sebutan Telaslur memiliki tantangan besar dalam mengakses pasar yang kompetitif saat ini. Kegiatan pemasaran yang dilakukan oleh mitra melalui proses penjualan langsung kepada pelanggan dan mengikuti pameran. Model pemasaran dan penjualan produk yang dilakukan membuat akses pasar masih terbatas di wilayah Pati saja. Pemanfaatan teknologi dengan melalui pemasaran online dapat menjadi salah satu solusi untuk menambah profit bagi Bumdes Prasaja terutama kelompok Bina Farm.Metode yang digunakan untuk kegiatan pengabdian masyarakat adalah sosialisasi, pelatihan, implementasi program dan pendampingan pemeliharaan toko online. Mitra sangat antusias dan terbantu dengan adanya implementasi pemasaran online karena pengenalan toko dan kegiatan pemasaran dapat dilakukan dengan mudah dimanapun dan kapanpun melalui media toko online. Selain itu juga pengetahuan mitra atas pengetahuan tentang pemilihan packaging yang baik untuk menambah nilai produk telur asap lurik.
Preferensi dalam Pemilihan Perguruan Tinggi Swasta : Aspek Fisik di Era Pembelajaran Berbasis Internet Dina Lusianti; Ignatius Hari Santoso
Jurnal E-Bis Vol 7 No 1 (2023)
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/e-bis.v7i1.1109

Abstract

Perguruan tinggi swasta menghadapi permasalahan yang sama setiap tahunnya, namun kegiatan promosi yang dilakukan cenderung sama setiap tahunnya. Penelitian ini dilakukan untuk memprediksi konstruk yang berpengaruh signifikan terhadap minat memilih perguruan tinggi swasta. Dengan menggunakan sampel 100 calon responden mahasiswa yang berminat melanjutkan pendidikan ke perguruan tinggi swasta, penelitian ini berhasil membuktikan bahwa dukungan finansial, kondisi fisik, reputasi, dan kelompok referensi merupakan prediktor minat memilih perguruan tinggi swasta. Selain itu, penelitian ini menunjukkan bahwa aspek fisik pendidikan tinggi merupakan prediktor utama yang memiliki dampak signifikansi tertinggi jika dibandingkan dengan konstruk lainnya. Uji analisis jalur dilakukan dengan menggunakan Smart PLS.
Customer Satisfaction in the Era of Competition 5.0 Andri Irawan; Dina Lusianti; Faridhatun Faidah
Journal of Applied Business and Technology Vol. 4 No. 2 (2023): Journal of Applied Business and Technology
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/jabt.v4i2.127

Abstract

This study aims to examine the effect of store atmosphere, customer experience, facilities, and price on customer satisfaction at Papa Ron’s Pizza Kudus restaurant. This research uses quantitative research methods. Collecting data in this study using a questionnaire. The population in this study were customers of the Papa Ron’s Pizza Kudus restaurant. Sampling was carried out using a non-probability sampling technique with a total sample of 100 customers by taking the number of samples using the Lemeshow method. The test tool uses are the Statistical Program for Social Sciences (SPSS) Version 23. The results show that the store atmosphere, customer experience, facilities, and price variables simultaneously influence customer satisfaction. Furthermore, the store atmosphere variable has a positive and significant effect, then the customer experience variable has a positive and significant, the facilities variable has a positive and insignificant effect, then the price variable has a positive and significant effect on customer satisfaction.
Purchasing decision behavior of kudus residents on amanda brownies Shynes Firda; Dina Lusianti; Faridhatun Faidah
Journal of Student Research Exploration Vol. 1 No. 2: July 2023
Publisher : SHM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52465/josre.v1i2.146

Abstract

This study aims to analyze the effect of brand image, price perception, and product quality on purchasing decisions for Amanda Brownies Kudus products. The problem in this study is that there was a decrease in the percentage of the top brand index value for the branded brownies category carried out by the frontier consulting agency, price perception by consumers who judge Amanda's brownies to be more expensive than another competitor. Several consumer reviews state that the quality of brownie products is still lacking. The sample in this study amounted to 110 respondents, using a purposive sampling technique. This study uses multiple linear regression analysis. The results of this study indicated that brand image has a positive and significant effect on purchasing decisions, price perceptions have a negative and insignificant effect on purchasing decisions, and product quality has a positive and significant effect on purchasing decisions. Brand image, price perception, and product quality positively and significantly affect purchasing decisions.
Word Of Mouth dan Cita Rasa: Sebuah Pendekatan Planned Behavior pada Keputusan Pembelian Yunita Lestari; Dina Lusianti; Etni Marliana
BULLET : Jurnal Multidisiplin Ilmu Vol. 2 No. 3 (2023): BULLET : Jurnal Multidisiplin Ilmu
Publisher : CV. Multi Kreasi Media

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the effect of word of mouth and taste on buying interest and purchase decisions at bakery in Kudus. The theory used in this research is the theory of planned behavior. The method used in this research is quantitative, with explanatory research as the type of research. Sampling is the research used a purposive sampling technique consisting of 125 respondents. The data analysis used is SEM which is operated through the AMOS program. The results of this study indicate that word of mouth has a positive and insignificant effect on buying interest and purchase decisions, taste has a positive and significant effect on buying interest and purchase decisions, and buying interest has a positive and significant on purchase decisions, as well as buying interest can’t be an intervening variable on the influence of word of mouth and taste on purchase decisions.
GEMINTANG READY FOR STUNTING REDUCES: PEMBERDAYAAN KADER POSYANDU BERBASIS DIGITAL PERSONAL BRANDING Mamik Indaryani; Dina Lusianti; Annisya Septanti; Dennyca Hendriyanto; Sudarsono Sudarsono
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 4 No. 4 (2023): Volume 4 Nomor 4 Tahun 2023
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v4i4.18749

Abstract

Kementerian Kesehatan mengumumkan hasil Survei Status Gizi Indonesia bahwa prevalensi stunting di Indonesia 21,6 persen di 2022. Angka ini belum mencapai standar dari WHO, yakni dengan kriteria kurang dari 20 persen. Kondisi ini membutuhkan dukungan dari Posyandu untuk terlibat dalam penurunan angka stunting, tidak terkecuali bagi Posyandu Gemintang yang berwilayah kerja di Desa Dersalam Kabupaten Kudus Provinsi Jawa Tengah. Masalahnya, Posyandu Gemintang memiliki kendala pada rendahnya jumlah kader aktif, literasi stunting, kecakapan kader dalam komunikasi, dan sikap proaktif kader. Merujuk pada fenomena yang terjadi, upaya peningkatan ketrampilan Para Kader dilakukan dengan pemanfaatan perangkat digital. Pendekatan digital diturunkan ke dalam integrasi pengelolaan sumber daya dan pemasaran jasa pada Kader Posyandu Gemintang. Usulan kegiatan program pemberdayaan masyarakat ini melalui: pemberikan pendampingan Personal Branding dengan menggunakan media sosial dan pembuatan konten kreatif. Adapun luaran dalam kegiatan pengabdian ini meliputi peningkatan ketrampilan Mitra untuk dapat memanfaatkan aplikasi digital dan media sosial sebagai alat dukung kerja untuk mencapai penurunan angka stunting.
ORIENTASI KEWIRAUSAHAAN PADA PEGAWAI YANG MEMASUKI MASA PENSIUN (STUDI KASUS DI KUDUS) Nurul Rizka Arumsari; Dina Lusianti; Ulva Rizky Mulyani
Value : Jurnal Manajemen dan Akuntansi Vol. 18 No. 3 (2023): September - Desember 2023
Publisher : Prodi Ilmu Manajemen, Fakultas Ekonomi Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jv.v18i3.4266

Abstract

Preparation for entering retirement (retirement) should have been planned in advance. Especially for people with super active characteristics. This type of employee should have been planning or starting a business for 5 years before entering retirement (retirement) according to their preferred field. The purpose of this work is to analyze the entrepreneurial orientation of employees approaching retirement age in Kudus Regency. The method used in this study is a quantitative method using a survey method using primary data. Information was obtained by distributing questionnaires and a sample of 96 people entering retirement age. The sampling method uses the snowball sampling technique. Data analysis technique using linear multiple regression, t-test, f-test and coefficient of determination. The research results show that risk-taking, competitive aggressiveness and self-control have a positive and significant effect retirement readiness. Meanwhile, innovativeness and activeness have no effect on retirement readiness. Keywords: Entrepreneurial Orientation, Retirement Readiness
Peran Ewom Dalam Pemanfaatan Data Web Semantik Sebagai Media Promosi Pariwisata di Kabupaten Pati Mukhamad Nurkamid; Ratih Nindyasari; Dina Lusianti; Indra Lina Putra; Andre Tri Saputra
Innovative: Journal Of Social Science Research Vol. 3 No. 5 (2023): Innovative: Journal of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tujuan penelitian ini untuk menganalisis peran eWOM dalam pemanfaatan data web semantic dengan studi pada Objek Wisata di Pati, Jawa Tengah. Jumlah responden dalam kajian ini sejumlah 120 pengunjung berbasis snowball sampling dari suatu kelompok pecinta alam yang berusia lebih dari 40 tahun. Data primer yang diperoleh diolah dengan menggunakan alat bantu statistik guna memperoleh besar pengaruh antar variabel. Hasil penelitian menunjukkan bahwa eWOM memiliki peran positif dalam pemanfaatan data web semantik. Dibuktikan dengan pengaruh positif dari variabel konten, intensitas, dan valensi. Kajian ini juga menunjukkan model yang baik dengan model summary sebesar 77,1 persen. Keterbaruan dalam penelitian ini menggunakan responden dengan pendekatan identitas sosial.
Impact of product design and sales promotion on eiger customer loyalty Yuniar Rahma Adisti; Dina Lusianti; Faridhatun Faidah
Journal of Student Research Exploration Vol. 2 No. 1: January 2024
Publisher : SHM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52465/josre.v2i1.242

Abstract

The needs of society and developing lifestyles will result in hobbies also developing, such as the hobby of adventuring in the wild. One brand of outdoor equipment is Eiger. This research analyzes the influence of Product Design and sales Promotion on Customer Loyalty through Consumer Satisfaction. The object of this research is the Eiger product in Kudus. The data used in this research was by distributing questionnaires via online form. The instrument test in this study used a reliability test and validity test. The analytical tool in this research uses SEM-AMOS. This research shows that product design has no effect on consumer satisfaction. Sales promotions have a positive and significant effect on consumer satisfaction. Product design has a positive and significant effect on customer loyalty. Sales promotions do not affect customer loyalty. Consumer satisfaction does not affect customer loyalty. Product design and sales promotions on customer loyalty through consumer satisfaction have a weak mediating influence. Product design, sales promotions, and consumer satisfaction are important in shaping consumer perceptions of loyalty. This perception will influence customer attitudes and behavior. Therefore, companies must design good strategies so that consumers can behave and behave as expected.
Impact of sales promotion and product quality on zoya customer purchase interest Rina Amalia Putri Rina; Dina Lusianti; Faridhatun Faidah
Journal of Student Research Exploration Vol. 2 No. 1: January 2024
Publisher : SHM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52465/josre.v2i1.243

Abstract

This research analyses the influence of Sales Promotion and product Quality on Purchase Interest through Brand Awareness. This is a significant concern because product quality is an important thing that every company must strive for if it wants to compete in the market. The object of this research is Zoya Kudus. The sampling technique used purposive sampling with the rule of thumb formula to produce a sample of 120. The analysis tool in this research used SEM-AMOS. This research shows that Sales Promotion and Product Quality have a positive and significant effect on Brand Awareness. Sales Promotion and product quality have influenced purchase Intention. Sales promotion on purchasing interest through brand awareness influences partial mediation. Product quality on purchase intention through brand awareness has a mediating influence, but the influence is weak.
Co-Authors 'Ula, Ahmad Nilnal Munachifdlil Adhie Prayogo Ag Sunarno Handoyo Agung Prihandono Agung Subono Aji Setiyanto Akh Sokhibi Alfiana, Mia Ajeng Alifiana, Mia Ajeng Alya Zakiatunafisah Andre Tri Saputra Andri Irawan Anggraini Anggun Annisya Lutfi Septanti Annisya Septanti Arumsari, Nurul Rizka Asri, Vikha Indira Aura, Muhammad Budiarti, Enggita Dennyca Hendriyanto Dewandari, Delvia Tri Dhaifina Idznitia A. Naimi Dhaifina Idznitia Apriyani Naimi Dian Wismar’ein Etni Marliana Fachrunnisa, Olivia Faridhatun Faidah Faza Aurellia Himayani Gilang Puspita Rini Hendriyanto, Dennyca Holyness Nurdin Singadimedja Ibnu Khajar Indah Dwi Prasetyaningrum Indra Lina Putra Iwan Suroso Kertati Sumekar Krisnanda Krisnanda Mamik Indaryani Mamik Indaryani Manasika, Novia Arina Marka, Mira Mawar Anggraeni Mia Ajeng Alfiana Mira Meilia Marka Mochamad Edris Mokhamad Arwani Mu'amar Fiqri Alazhar Muhammad Julian Khanafi Muhammad Nasrullah Mukhamad Nurkamid Mutamimah Mutamimah Nita Andriyani Budiman Ni’am, Infijarun Noor Indah Rahmawati Noor Rahmawati Nurmawati, Diani Nurzahroh Lailyah Olivia Fachrunnisa Primahutami, Andisti Puspanisa Putri, Shintania Camila Ratih Nindyasari Rhealin Hening Karatri Rina Amalia Putri Rina Rofiqoh, Lela Santoso, Ignatius Hari Sa’adah, Nailis Septanti, Annisya Setiyanto, Aji Setyawan, Rai Shynes Firda Siyamah, Nur Yatus Sokhibi, Akh Sokhibi, Akh. Sri Mulyani Sudarsono Sudarsono Sudarsono Supriyono Supriyono Sutono Ulva Rizky Mulyani Vikha Indira Asri Wandira, Crisma Devina Widodo Widodo Widyadhana Nadia Putri Wismar'ein, Dian Wisuda, Nova Laili Yasin, Rozaq Muhammad Yuniar Rahma Adisti Yunita Lestari Yusof, Rushami Zien Yusoff, Rushami Zuliyati Zuliyati