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All Journal SEGMEN Jurnal Manajemen dan Bisnis JURNAL SAINS PEMASARAN INDONESIA JURNAL ILMIAH MANAJEMEN & BISNIS Prosiding SNATIF ADDIN Journal of Management and Business Review JURNAL REKAYASA SISTEM INDUSTRI Inovator : Jurnal Manajemen Aplikasia: Jurnal Aplikasi Ilmu-Ilmu Agama Journal of Multidisciplinary Academic Iqtishoduna: Jurnal Ekonomi Islam Kajian Bisnis STIE Widya Wiwaha Value: Jurnal Manajemen dan Akuntansi Jurnal Ilmiah Edunomika (JIE) Jurnal E-Bis: Ekonomi Bisnis Community Development Journal: Jurnal Pengabdian Masyarakat Reswara: Jurnal Pengabdian Kepada Masyarakat Quantum Teknika SEMAR (Jurnal Ilmu Pengetahuan, Teknologi, dan Seni bagi Masyarakat) ADDIN Yumary: Jurnal Pengabdian kepada Masyarakat Munaddhomah: Jurnal Manajemen Pendidikan Islam Muria Jurnal Layanan Masyarakat Economic Reviews Journal Jurnal Ekonomi Manajemen Akuntansi Keuangan Bisnis Digital Jurnal Ilmiah Ilmu Terapan Universitas Jambi Journal of Applied Business and Technology Innovative: Journal Of Social Science Research Journal of Student Research Exploration BULLET : Jurnal Multidisiplin Ilmu Jurnal Studi Manajemen Bisnis International Journal of Management, Business and Social Sciences Edusight International Journal of Multidisciplinary Studies (EIJOMS) International Journal of Law Social Sciences and Management International Journal of Islamic Business and Economics (IJIBEC) Jurnal Ekonomi dan Bisnis Jipmas : Journal Inovasi Pengabdian Masyarakat PESHUM Jurnal Analisis Bisnis Ekonomi
Dina Lusianti
Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Muria Kudus
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Islamic Self-efficacy: Building the Competence of Human Development Lusiantia, Dina; Fachrunnisa, Olivia
INOVATOR Vol 12 No 1 (2023): MARET
Publisher : prodima@fe.uika-bogor.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/inovator.v12i1.17613

Abstract

The readiness of human resources is the most critical support in developing halal tourism. Competence of human resources as strength. Several studies have used social cognitive theory in building human competence. However, it is rare to use a social cognitive theory approach to work as worship. This study aims to determine the achievement of human development competencies in Halal Tourism. This study uses a social cognitive theory approach with Islamic values, namely Islamic Self-Efficacy. The number of samples in this study was 96 respondents who came from the tourism-driving community in Terban Kudus. The analysis used multiple regression with SPSS to test the effect of Islamic self-efficacy on human resource competence. As a result, it is known that the behavior of believing in destiny, halal knowledge, and workplace spirituality simultaneously and partially affect the competence of halal tourism ambassadors. This study reveals the existence of Islamic Self-efficacy in building human resource competence in the field of halal tourism.
PENGARUH ORIENTASI KEWIRAUSAHAAN DAN STRATEGI SALURAN DISTRIBUSI TERHADAP KEBERHASILAN KEWIRAUSAHAAN DENGAN KEUNGGULAN BERSAING SEBAGAI MEDIASI PADA SENTRA KOPI MURIA KUDUS Setiyanto, Aji; Lusianti, Dina; Faidah, Faridhatun
Jurnal Studi Manajemen Bisnis Vol 4, No 1 (2024): Jurnal Studi Manajemen Bisnis
Publisher : Universitas Muria Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24176/jsmb.v4i1.12188

Abstract

Penelitian ini memiliki tujuan untuk menganalisis pengaruh orientasi kewirausahaan dan strategi saluran distribusi terhadap keberhasilan kewirausahaan dengan keunggulan bersaing sebagai mediasi pada sentra kopi muria kudus. Penelitian ini adalah bersifat deskriptif statistik dengan menuji hipotesis. Sampel sebanyak 110 orang pelaku usaha. Teknik pengambilan sampel menggunakan Purposive Sampling Pengumpulan data yang digunakan pada penelitian ini adalah metode kuesioner. Uji Instrumen menggunakan uji validitas, uji reabilitas, dan uji normalitas. Analisis data yang digunakan (SEM) Structual Equatuion Modeling yang di operasikan melalui program AMOS. Berdasarkan hasil pengujian hipotesis dalam penelitian ini menunjukkan bahwa (1) orientasi kewirausahaan tidak berpengaruh langsung terhadap keunggulan bersaing,(2) strategi saluran distribusi berpengaruh langsung terhadap keunggulan bersaing, (3) orientasi kewirausahaan tidak berpengaruh terhadap keberhasilan kewirausahaan,(4) strategi saluran distribusi berpengaruh langsung terhadap keberhasilan kewirausahaan, (5) keunggulan bersaing berpengaruh langsung terhadap keberhasilan kewirausahaan. Keunggulan bersaing mampu menjadi mediasi dari pengaruh orientasi kewirausahaan terhadap keberhasilan kewirausahaan dan keunggulan bersaing mampu menjadi mediasi pengaruh strategi saluran distribusi terhadap keberhasilan kewirausahaan tetapi pengaruhnya lemah.Kata kunci : Orientasi Kewirausahaan, Strategi Saluran Distribusi, Keberhasilan Kewirausahaan, Keunggulan Bersaing
Is Consumer Trust Able to Intervening in Purchasing Decisions VJO Café and Bistro Sa’adah, Nailis; Lusianti, Dina; Wismar'ein, Dian
Jurnal Studi Manajemen Bisnis Vol 4, No 2 (2024): Jurnal Studi Manajemen Bisnis
Publisher : Universitas Muria Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24176/jsmb.v4i2.12999

Abstract

This research aims to determine the influence of online customer reviews and brand image on purchasing decisions with consumer trust as an intervening variable at VJO Café and Bistro. The population in this study were customers of VJO Café and Bistro Kudus. The sample consisted of 120 respondents. Data analysis uses Structural Equation Modeling. The research results show that online customer reviews have a positive and significant effect on consumer trust, brand image has a positive and significant effect on consumer trust, online customer reviews have a positive and significant effect on purchasing decisions, brand image has a positive and insignificant effect on purchasing decisions, consumer trust has an effect positive and significant on purchasing decisions. Consumer trust can be a mediating variable in the relationship between online customer reviews and purchasing decisions, and consumer trust can be a mediating variable in the relationship between brand image and purchasing decisions. 
Penguatan Kemandirian Ekonomi Berbasis Ketahanan Pangan Keluarga di Desa Dersalam, Kecamatan Bae, Kabupaten Kudus Lusianti, Dina; Indaryani, Mamik; Septanti, Annisya; Hendriyanto, Dennyca; Sudarsono, Sudarsono
Yumary: Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 1 (2024): September
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/yumary.v5i1.2943

Abstract

Purpose: Assistance activities to achieve economic self-sufficiency that is based on food resilience. Cultivating plants such as chilies, eggplants, tomatoes and the technique of cultivating plants in buckets is believed to bring benefits. With the presence of food plants, we can provide a healthy food supply that is easily accessible, affordable and nutritious. Not only that, food security can have an impact on economic independence. Research methodology: This service activity includes counseling in the form of lectures which aims to enrich food plant literacy. Followed by cultivation practices using the method of cultivating plants in buckets. To provide motivation, seeds are given as a form of stimulant and trigger for program sustainability. The targets for this activity are residents of Dersalam, Bae District, Kudus Regency, Central Java. Results: Increasing partners' economic self-sufficiency through food resilience and the success of the program can be seen in the level of expenditure of partners who previously had to spend at least an average of IDR 5,000 per day per family to buy vegetables and catfish. Limitations: This activity is limited to certain plants, such as eggplant, chilies, mustard greens, tomatoes and kale. Contribution: a food resilience-based approach has a key role in increasing community economic self-sufficiency. The implementation of activities focuses on counseling and assistance to achieve economic self-sufficiency, with an emphasis on plant literacy, land preparation, plant selection, and the use of organic fertilizer.
FAKTOR YANG MEMENGARUHI KEPUASAN KONSUMEN JASA SALON MUSLIMAH DI MASA PANDEMI COVID-19 Nurzahroh Lailyah; Rozaq Muhammad Yasin; Rhealin Hening Karatri; Dina Lusianti
Kajian Bisnis Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Vol 30 No 1 (2022): JURNAL KAJIAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (309.958 KB) | DOI: 10.32477/jkb.v30i1.323

Abstract

The Covid-19 pandemic had decreased number of visitors to Nafisa Salon Muslimah in Semarang. Maintaining customer satisfaction is very important. This study aims to analyze the factors that influence the satisfaction consumers of Nafisa Salon Muslimah services. The sampling technique used was purposive sampling. Data were obtained using a questionnaire distributed to 100 respondents. Consumer data were analyzed using a binary logistic regression model with SPSS software. The results of the study stated that the service, product, price, and maintenance variables affected the satisfaction of the Muslimah Salon consumer service, while the comfort variable was not affected. Therefore, Nafisa Salon Muslimah can provide offline services by implementing strict health protocols and home services, selling care products online through e-commerce during the Covid-19 pandemic.
Marketing Strategies and Innovation to Achieving Competitive Advantage in Muslimah Fashion Edris, Mochamad; Lusianti, Dina; Prihandono, Agung
ADDIN Vol 18, No 1 (2024): ADDIN
Publisher : LPPM IAIN Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/addin.v18i1.26260

Abstract

Ethics-based marketing and religiosity are currently in the spotlight, particularly in communities where Sharia marketing strategies are crucial. This study aims to analyze the effect of Halal productservice innovation and brand religiosity marketing communication on ensuring customer satisfaction through competitive advantage. This study’s research object is Muslimah fashion products in Central Java, Indonesia, which we examine through a sample of 338 respondents who answered an online questionnaire. The study used structural equation modelling and statistical techniques to examine the positive and substantial effects of Halal productservice innovation and brand religious marketing communication on competitive advantage and customer happiness. Competitive advantage can act as a mediator in achieving customer satisfaction. Marketers must comprehend the impact of religiosity on consumer behavior, to effective marketing strategies that resonate with religious values and beliefs, particularly in markets with strong religious affiliations.
TROSO WEAVING FESTIVAL: A CATALYST FOR CULTURAL CO-CREATION Indaryani, Mamik; Lusianti, Dina; Zuliyati, Zuliyati; Rahmawati, Noor Indah; Krisnanda, Krisnanda; Yusof, Rushami Zien
Jurnal Ilmiah Ilmu Terapan Universitas Jambi Vol. 8 No. 1 (2024): Volume 8, Nomor 1, June 2024
Publisher : LPPM Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jiituj.v8i1.31960

Abstract

This research aims to analyze the role of the Troso Weaving Festival in Jepara, Central Java, Indonesia, with formation as cultural value co-creation. Professional organizers and event experience can impact the emergence of a sense of happiness and unforgettable experience, leading to loyal consumers. Continuous consumers feel loyal and willing to volunteer to invite people to follow the Troso Weaving going to Troso Universal Coverage. This research method uses an exploratory approach considering the need to uncover new insights, understand complex relationships, and overcome existing knowledge gaps in co-creation. The respondents in this study were Troso Weaving Festival Visitors of 310 respondents. This study uses the theory of social cognitive approach to form the cultural value of co-creation. The analysis tool used a structural equation model by partial least squares. The research showed that Professional organizers positively affect the event experience. Entertainment, social contact and interaction, exploration of culture, and togetherness as cultural values are influential in experiencing event festival visitors. Event experience has contributed to mediating Professional organizers in cultural values co-creation. This implies that festivals can involve customers in creating co-creation value, which impacts Troso weaving worldwide, thus creating economic growth in Indonesia.
Enhancing Customer Satisfaction: The Impact of Service Quality and Store Atmosphere on Shopping Convenience Putri, Shintania Camila; Lusianti, Dina; Wismar’ein, Dian
Journal of Applied Business and Technology Vol. 6 No. 1 (2025): Journal of Applied Business and Technology
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/jabt.v5i3.164

Abstract

This research aims to analyze how service quality and store atmosphere impact customer satisfaction, with shopping convenience as an intervening variable in Supermarket customers in Kudus, Indonesia. This research is quantitative, involving hypothesis testing. The sample for this study consisted of 144 respondents. The sampling technique used is non-probability sampling with a purposive sampling method. Data was collected using a questionnaire distributed via Google Forms. The instrument tests conducted include validity tests, reliability tests, and normality tests. The analysis technique used is SEM (Structural Equation Modeling) with AMOS 24 software. The results of this study indicate that service quality does not affect customer satisfaction, store atmosphere has no effect on customer satisfaction, service quality has no effect on shopping convenience, store atmosphere has a positive and significant effect on customer satisfaction, and shopping convenience has a positive and significant effect on customer satisfaction.
Citra Merek: Peran Mediasi Pada Keputusan Pembelian Produk Wardah Kosmestik Siyamah, Nur Yatus; Lusianti, Dina; Karatri, Rhealin Hening
Surplus: Jurnal Ekonomi dan Bisnis Vol. 1 No. 2 (2023): Juni-Nopember 2023
Publisher : Yayasan Pendidikan Tanggui Baimbaian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71456/sur.v1i2.575

Abstract

Produk Wardah merupakan kosmetik yang terkenal dengan ciri khas pada logo halalnya. Penelitian ini bertujuan untuk menganalisis pengaruh word of mouth dan brand awareness terhadap keputusan pembelian melalui brand image sebagai variabel intervening pada produk Wardah di kota jepara. Jenis penelitian ini menggunakan metode kuantitatif. Populasi yang digunakan dalam penelitian ini adalah konsumen pengguna produk Wardah di jepara dengan jumlah sampel 132 responden. Teknik pengambilan sampel pada penelitian ini menggunakan teknik purposive sampling. Analisis data yang digunakan menggunakan Structural Equation Modelling (SEM) Amos versi 24. Hasil Penelitian ini menunjukkan bahwa 1) word of mouth berpengaruh positif dan tidak signifikan terhadap brand image; 2) brand awareness berpengaruh positif dan signifikan terhadap brand image; 3) word of mouth berpengaruh positif dan signifikan terhadap keputusan pembelian melalui brand image sebagai variabel intervening; 4) brand awareness berpengaruh positif dan tidak signifikan terhadap keputusan pembelian melalui brand image sebagai variabel intervening; 5) brand image berpengaruh positif dan signifikan terhadap keputusan pembelian pada produk Wardah di kota jepara.
Efek Karakteristik Anchor dan Batas Waktu Promo terhadap Pembelian Impulsif Produk Moisturizer The Originote di Shopee Live Berbasis Nilai Primahutami, Andisti Puspanisa; Lusianti, Dina; Wismar’ein, Dian
Surplus: Jurnal Ekonomi dan Bisnis Vol. 2 No. 2 (2024): Januari-Juni 2024
Publisher : Yayasan Pendidikan Tanggui Baimbaian

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Fenomena belanja online saat ini menjadi salah satu hal yang umum dilakukan oleh masyarakat. Dibantu dengan kemajuan teknologi, belanja online saat ini menjadi lebih menyenangkan berkat hadirnya live streaming shopping yang menghadirkan anchor serta banyak promo menarik. Pada penelitian ini akan menjelaskan pengaruh dari karakteristik anchor dan batas waktu promo terhadap pembelian impulsif pada produk moisturizer The Originote dalam Shopee live streaming. Terdapat 150 sampel yang diambil menggunakan teknik purposive sampling dan diolah menggunakan SEM AMOS 24.0. Hasil dari penelitian ini membuktikan bahwa karakteristik anchor dan persepsi nilai berpengaruh positif dan signifikan terhadap pembelian impulsif produk moisturizer The Originote, sedangkan batas waktu promo berpengaruh positif tetapi tidak signifikan terhadap pembelian impulsif produk moisturizer The Originote.
Co-Authors 'Ula, Ahmad Nilnal Munachifdlil Adhie Prayogo Adisti, Yuniar Rahma Ag Sunarno Handoyo Agung Prihandono Agung Subono Akh Sokhibi Alfiana, Mia Ajeng Alifiana, Mia Ajeng Alya Zakiatunafisah Andri Irawan Anggraini Anggun Anggun, Anggraini Annisya Lutfi Septanti Annisya Septanti Arumsari, Nurul Rizka Asri, Vikha Indira Aura, Muhammad Budiarti, Enggita Dennyca Hendriyanto Dewandari, Delvia Tri Dhaifina Idznitia A. Naimi Dian Wismar’ein Etni Marliana Fachrunnisa, Olivia Faridhatun Faidah Fauziah, Farah Anissa Faza Aurellia Himayani Firda, Shynes Gilang Puspita Rini Hendriyanto, Dennyca Himayani, Faza Aurellia Holyness Nurdin Singadimedja Ibnu Khajar Indah Dwi Prasetyaningrum Indra Lina Putra Iwan Suroso Kertati Sumekar Krisnanda Krisnanda Mamik Indaryani Manasika, Novia Arina Marka, Mira Mawar Anggraeni Mia Ajeng Alfiana Mira Meilia Marka Mochamad Edris Mokhamad Arwani Mu'amar Fiqri Alazhar Muhammad Julian Khanafi Muhammad Nasrullah Mukhamad Nurkamid Mutamimah Mutamimah Naimi, Dhaifina Idznitia Apriyani Nita Andriyani Budiman Ni’am, Infijarun Noor Indah Rahmawati Noor Rahmawati Nurmawati, Diani Nurzahroh Lailyah Olivia Fachrunnisa Primahutami, Andisti Puspanisa Putri, Adisty Putri, Shintania Camila Putri, Widyadhana Nadia Ratih Nindyasari Rhealin Hening Karatri Rina, Rina Amalia Putri Rofiqoh, Lela Santoso, Ignatius Hari Saputra, Andre Tri Sa’adah, Nailis Septanti, Annisya Setiyanto, Aji Setyawan, Rai Siyamah, Nur Yatus Sokhibi, Akh Sokhibi, Akh. Sri Mulyani Sudarsono Sudarsono Sudarsono Supriyono Supriyono Sutono Ulva Rizky Mulyani Vikha Indira Asri Wandira, Crisma Devina Widodo Widodo Widyadhana Nadia Putri Wismar'ein, Dian Wisuda, Nova Laili Yasin, Rozaq Muhammad Yunita Lestari Yusof, Rushami Zien Yusoff, Rushami Zuliyati Zuliyati