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All Journal Journal of Consumer Science The Asian Journal of Technology Management (AJTM) Jurnal Bakti Saraswati Asia-Pacific Management and Business Application JIA (Jurnal Ilmiah Akuntansi) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Advances in Global Economics and Business Journal Journal of Tourism Economics and Policy Jurnal Penelitian Sekolah Tinggi Transportasi Darat Jurnal Manajemen Widya Amerta International Journal of Applied Business and International Management Journal of the Community Development in Asia International Journal of Accounting & Finance in Asia Pasific Journal of International Conference Proceedings Values EMAS: Jurnal Ekonomi, Manajemen dan Bisnis SENEMA Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis
I Gusti Agung Teja Kusuma
Universitas Mahasaraswati Denpasar
Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mechanical Engineering Public Health Social Sciences Other

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PENGARUH PERSEPSI HARGA DAN KUALITAS LAYANAN TERHADAP MINAT BELI ULANG JASA CUCI SEPATU (STUDI PENELITIAN PADA JASA LAUNDRY SEPATU KUSUMASHOESCARE DI KARANGASEM) I Gede Bayu Kusuma; I Gusti Agung Ngurah Gede Eka Teja Kusuma; I Wayan Gede Antok Setiawan Jodi
VALUES Vol. 3 No. 1 (2022): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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Abstract

Fostering buying interest and ultimately evoking the intention to repurchase service products is not easy. There are several factors that can influence it, two of which are service quality and price. The purpose of this study was to determine the effect of price perception and service quality on repurchase interest at Kusumashoescare Karangasem. The population in this study are all Kusumashoescare customers who live in Karangasem aged 18 years and over who have made purchases of service products more than twice. The sampling technique used purposive sampling method with a total sample of 100 people. Data collection techniques using a questionnaire that has been tested for validity and reliability. The data analysis technique used to answer the hypothesis is multiple linear regression analysis. The results of this study indicate that price perception has a significant negative effect on repurchase interest at Kusumashoescare Karangasem and service quality has a significant positive effect on repurchase interest at Kusumashoescare Karangasem.
PENGARUH PROMOSI DAN E-SERVICE QUALITY TERHADAP MINAT BELI PADA SITUS BELANJA ONLINE LAZADA Ni Putu Yuli Sariyanti; , I Gusti NG A Gede Eka Teja Kusuma; I Made Surya Prayoga
VALUES Vol. 3 No. 1 (2022): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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Lazada is an e-commerce with a marketplace concept that provides many facilities needed by sellers and buyers in conducting online buying and selling transactions. In order to survive in the midst of many e-commerce, companies must strive to learn and understand the needs and desires of their customers, so that they can generate a sense of interest in buying consumers. This study aims to determine the effect of promotion and e-service quality on buying interest. The population in this study is Lazada consumers in the Denpasar City area who know and actively use Lazada e-commerce. The sampling technique used purposive sampling method. The data analysis technique used to test the hypothesis is multiple linear regression analysis. The results showed that the promotion and quality of e-service had a positive and significant effect on Lazada consumers' buying interest. Further researchers are expected to add variables other than promotion and e-service quality, because there are other factors that can influence buying interest.
PENGARUH KUALITAS LAYANAN DAN SERVICESCAPE RUMAH SAKIT TERHADAP KEPERCAYAAN KONSUMEN (STUDI PADA PASIEN POLIKLINIK RAWAT JALAN RUMAH SAKIT SILOAM BALI PADA PANDEMI COVID-19) Dwi Setyawati; I Gusti Ngurah Agung Gede Eka Teja Kusuma; I Wayan Gede Antok Setiawan Jodi
VALUES Vol. 3 No. 2 (2022): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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Hospitals as health service providers must be able to provide the best quality of service to patients in order to increase patient’s trust when seeking treatment at the hospital. In addition to service quality, hospitals must also pay attention to the servicescape they have so that they can make patients feel confident when taking treatment. This study aims to examine the effect of service quality and servicescape on consumer trust. The research was conducted at the Outpatient Polyclinic of Siloam Hospital Bali. The sample of this study was 170 patients who received outpatient treatment. Sampling using the type of non-probability sampling using a formula (5 x Indicator). The method used is multiple linear regression analysis. The results of this study indicate that Service Quality has a positive and significant effect on Consumer Trust. And Servicescape has a positive and significant effect on Consumer Trust.
PENGARUH SERVICESCAPE DAN VARIASI PRODUK TERHADAP MINAT BELI PADA GONG RESTORAN JATILUWIH Ni Putu Wiwik Nia Utari; I Gusti Ngurah Agung Gede Eka Teja Kusuma; I Wayan Gede Antok Setiawan Jodi
VALUES Vol. 3 No. 2 (2022): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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Abstract

Buying interest is closely related to consumer purchasing decisions, interest is used to predict a person's tendency to do or not do buying behavior. The purpose of the study was to determine the effect of servicescape and product variations on buying interest. The object of this research is the influence of Servicespace and Product Variations on Buying Interest at Gong Restaurant Jatiluwih. The number of respondents in this study were 85 people. Methods of data collection using a questionnaire. Data analysis used multiple linear regression. The result of this research is that servicescape has a positive and significant effect on buying interest at Gong Restaurant Jatiluwih. This shows that the better the servicescape of Gong Restaurant Jatiluwih, the higher the buying interest in the product. Product variations have a positive and significant effect on buying interest at Gong Restaurant Jatiluwih. This shows that the better the variety of Gong Restoran Jatiluwih products, the higher the buying interest in these products.
PENGARUH KARAKTERISTIK INDIVIDU DAN REWARD TERHADAP KINERJA KARYAWAN PADA PT. SERTIFIKASI SISTEM MANAJEMEN INDO RAYA DI KABUPATEN GIANYAR Ni Made Juliantari; I Gusti Ngurah Agung Gede Eka Teja Kusuma; I Made Surya Prayoga
VALUES Vol. 3 No. 3 (2022): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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Abstract

Employee performance is one of the factors that determine the success of achieving organizational goals. The success of achieving these goals is determined by various factors, including individual characteristics and rewards. Individual characteristics and rewards are one of the factors that can affect employee performance so that they need to be consistently improved. The population in this study were 35 people. The sampling technique used is a saturated sample so that the entire population in this study is used as a sample of 35 respondents. Analysis of the data in this study using Multiple Linear Regression Analysis using the IBM SPSS Statistic 25 application. The results showed that individual characteristics and rewards had a positive and significant effect on employee performance at PT. Indo Raya Management System Certification in Gianyar Regency.
PENGARUH KUALITAS PELAYANAN DAN KERAGAMAN PRODUK TERHADAP KEPUASAN PELANGGAN DI APOTEK INDRA DENPASAR I Made Bayu Dwika Artawan; I Gusti Ngurah Agung Gede Eka Teja Kusuma; I Wayan Gede Antok Setiawan Jodi
VALUES Vol. 3 No. 3 (2022): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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The state of the pharmaceutical industry in Denpasar City is currently growing rapidly. Pharmacies with low competitiveness face tough challenges in the pharmaceutical industry. This is because the number of pharmacies that are established and close together makes conditions increasingly unfavorable for business development. With the rapid growth of the pharmaceutical industry, the owners and managers of these pharmaceutical businesses must rack their brains to increase competitiveness in order to survive. In improving business development, it is important for pharmacies to provide good pharmaceutical services for customers. This research was conducted with the aim of knowing the effect of service quality and product diversity on customer satisfaction at Apotek Indra Denpasar. The research population is customers who visit the Indra Denpasar Pharmacy. The sample in this study was 160 respondents who were determined based on the purposive sampling method. The analytical technique used in this research is multiple linear regression analysis. The results of this study indicate that service quality and product diversity have a positive effect on customer satisfaction at Apotek Indra Denpasar.
PENGARUH INOVASI PRODUK DAN KUALITAS PELAYANAN TERHADAP MINAT BELI ULANG PADA PRODUK MINUMAN CHATIME DI KOTA GIANYAR Ni Putu Laras Saraswati; I Gusti Ngurah Agung Gede Eka Teja Kusuma; I Wayan Gede Antok Setiawan Jodi
VALUES Vol. 3 No. 3 (2022): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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Abstract

Repurchase interest is purchase interest based on past purchase experiences. The purposes of this study are 1. To determine the effect of product innovation on repurchase interest in Chatime beverage products in Gianyar City. 2.To determine the effect of service quality on repurchase interest in Chatime beverage products in Gianyar City. The object of this research is the effect of product innovation and service quality on repurchase interest in Chatime beverage products in Gianyar City. The number of samples used were 155 respondents taken from the people of Gianyar City who had bought Chatime beverage products. Methods of data collection using a questionnaire and data analysis using multiple linear regression analysis technique. The results showed that it was valid and reliable and there was no deviation from the classical assumptions. Product innovation has a positive and significant effect on repurchase interest in Chatime beverage products in Gianyar City. Service quality has a positive and significant effect on repurchase interest in Chatime beverage products in Gianyar City.
PENGARUH CELEBRITY ENDORSER, BRAND IMAGE, DAN BRAND TRUST TERHADAP MINAT BELI PADA COFFESHOP RUANG BEBAS KOPI DI DENPASAR Kadek Riza Nevilia; I Gusti Ngurah Agung Eka Teja Kusuma; Ni Putu Cempaka Dharmadewi Atmaja
VALUES Vol. 4 No. 1 (2023): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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Purchase intention (purchase intention) is the desire that arises in consumers towards a product as a result of a process of observing and learning consumers about a product. The factors that support buying interest are consumer interest in buying influenced by several factors, namely celebrity endorsers, brand image and brand trust on buying interest at Coffeshop Ruang Gratis Kopi in Denpasar. The location of this research is located at Jalan WR. Supratman no. 236, Kesiman Petilan, Denpasar, with the object of this study measuring celebrity endorsers, brand image and brand trust on buying interest at Coffeshop Ruang Gratis Kopi in Denpasar. The population in this study were consumers of the Coffee Free Space Coffeshop in Denpasar whose number is not known for certain, with a total sample of 100 respondents. The data analysis technique used in this study is multiple linear regression analysis. The results of the study show that celebrity endorsers have a positive and significant effect on purchase intention at the Coffee Free Room Coffeshop in Denpasar, Brand image has a positive and significant effect on purchase intention at the Coffee Free Space Coffeshop in Denpasar, Brand trust has a positive and significant effect on Purchase intention at the Coffeshop Coffee Free Space In Denpasar. It is hoped that future researchers will not stick to the factors in this study, namely celebrity endorsers, brand trust and brand image, but can add other factors that might influence purchase intention.
PENGARUH VARIASI PRODUK, ELECTRONIC SERVICE QUALITY DAN WORD OF MOUTH TERHADAP MINAT BELI PADA TOKO JAMU JUICE DALUNG Luh Putu Petrisia Pradnya Wulandari; I Gusti Ngurah Agung Gede Eka Teja Kusuma; Ni Putu Cempaka Dharmadewi Atmaja
VALUES Vol. 4 No. 2 (2023): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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Abstract

Purchase intention is something related to the consumer's plan to buy the product or service needed in a certainperiod. Factors that can influence purchase intention include product variety, electronic service quality and wordof mouth. This study aims to determine and analyze the effect of product variation, electronic service quality andword of mouth on buying interest at Jamu Juice Dalung Shop. The research location was at Dewi Deva Devi No.4,Pengilian Hamlet, Dalung Village, Badung Regency, Bali. Jamu Juice Shop, with the object of this research is tomeasure the effect of product variation, electronic service quality, and word of mouth on buying interest at Dalung Jamu Juice Shop. The population in this study were consumers of Jamu Juice Stores whose number is not knownwith certainty, with a total sample of 85 respondents. The data analysis technique used in this study is multiplelinear regression analysis. The results showed that product variation, electronic service quality and word ofmouth have a positive and significant effect on buying interest in Dalung Jamu Juice Shop.
PENGARUH BRAND IMAGE, PRODUCT QUALITY DAN LIFESTYLE TERHADAP MINAT BELI PRODUK SKIN CARE SCARLETT (STUDI PADA WILAYAH KOTA DENPASAR) Ni Luh Putu Ganda Sari; I Gusti Agung Ngr Gd Eka Teja Kusuma; Ni Putu Cempaka Dharmadewi Atmaja
EMAS Vol. 4 No. 1 (2023): EMAS
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar.

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Abstract

Generasi millennial di Denpasar saat ini dalam menggunakan produk skincare disesuaikan dengan trend yang berhubungan dengan lifestyle, semakin tinggi level gaya hidup seseorang berpengaruh pada meningkatnya keinginan atau minat seseorang dalam melakukan pembelian. Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh brand image, product quality dan lifestyle terhadap minat beli produk skin care Scarlett. Hasil analisis menunjukan bahwa variabel brand image, product quality dan lifestyle berpengaruh positif dan signifikan terhadap minat beli konsumen. Product quality adalah variabel yang paling dominan dalam mempengaruhi minat beli konsumen. Sehingga penting bagi scarlett untuk memperhatikan citra merek, kualitas produk dan gaya hidup pada produk skin care scarlett.
Co-Authors A.A. Putu Agung Abdullah Ade Suryobuwono Ade Puspita Dewi Agus Wahyudi Salasa Gama Aling Krishnanda Armaduhita Alviccenia Lailatul Mukaromah Anak Agung Diah Ratna Dewi Anak Agung Dwi Widyani Anak Agung Ngurah Bagus Pramartha Anak Agung Ngurah Wisnu Pramana Ningrat Anak Agung Putri Saraswati Anak Agung Putu Agung Anak Agung Putu Agung Anak Agung Putu Agung Anak Agung Shinta Puteri Pradnyaswari Augyawati Joe Desi Fitriani Dewa Ayu Dwi Padmi Putri Dwi Setyawati Femmy Sofie Schouten Gregorius Paulus Tahu Gregorius Paulus Tahu Gusti Ayu Lena Arwita Hadi Setyabudi Pramono HITAYANI, Cokorda Putri I Dewa Arik Permana Putra I Gede Agus Sentana Widana yasa I Gede Bayu Kusuma I Gede Prayoga Sukma Dharma I Gede Rihanaya I Gede Rihayana I Kadek Adi Sanjaya Putra I Kadek Adi Suswandayana I Kadek Wahyu Sedana Putra I Komang Aditya Andreana I Komang Dipa Santika I Komang Oka Permadi I Komang Wira Kencana Putra I Made Agus Ega Indra Pramana I Made Bayu Dwika Artawan I Made Budiarta I Made Dauh Wijana I Made Dauh Wijana I Made Surya Prayoga I Nengah Aristana I Nyoman Rico Dwi Cahya Indrawan I Putu Dida Renata I Putu Krisna Purnadinata I Wayan Adhi Pratama I Wayan Cahaya Putra I Wayan Gede Aldi Wiguna I Wayan Gede Antok Setiawan Jodi I Wayan Widnyana Ida Ayu Komang Tiara Pratistha Sari Ida Ayu Pujiartini Putri Keniten Irma Puspita Devi Kadek Geby Oktaviari Kadek Indah Kusuma Dewi Kadek Riza Nevilia Kadek Satya Prayoga LAKSEMINI, Kadek Dewi Indah Sri Luh Kemala Putri Widhiari Luh Putu Jesi Susanti Luh Putu Petrisia Pradnya Wulandari M Doni Permana Putra Made Pradnyan Permana Usadi Made Yoga Artika Widyantara Mawaddah, Nurifina Murtini Langgeng Nengah Landra Ni Kadek Ariantini Putri Ni Kadek Ayu Sintya Putri Ni Kadek Ita Riyanti Ni Kadek Mery Widiastuti Ni Komang Alit Prameswari Atmaja Ni Luh Putri Aprilia Ni Luh Putu Ganda Sari Ni Luh Wintang Sumarini Ni Made Ayu Diah Utari Ni Made Eliska Dwiyanti Ni Made Gitawati Ni Made Irma Widyasari Ni Made Juliantari Ni Made Monika Galung Ni Made Putri Dwita Utami Ni Nengah Wida Yasmari Ni Putu Ardriyani Tiara Wiratningsih Ni Putu Cempaka Dharmadewi Atmaja Ni Putu Devi Ariananda Putri Ni Putu Devi Reina Putri Ni Putu Gayatri Wahyunia Dewi Ni Putu Laras Saraswati Ni Putu Megiyani Ni Putu Nita Anggraini Ni Putu Nita Anggraini Ni Putu Nita Anggraini Ni Putu Siska Pratiwi Ni Putu Sri Widianingsih Ni Putu Wanda Noviantari Ni Putu Wiwik Nia Utari Ni Putu Yuli Sariyanti Ni Wayan Eka Diana Santhi Ni Wayan Eka Mitariani Ni Wayan Gek Mas Ayu Bindiawati Ni Wayan Irna Diana Ni Wayan Raheni Nila Arafah Kuraidoh Pande Kadek Aprilyana Dewi Pande Ketut Ribek Prasadja Ricardianto Putu Anom Wisnu Wisnawa Putu Ayu Diah Widari Putri Putu Galuh Inten Pratiwi Putu Kepramareni Putu Wulan Ariantini Raden Mas Said Agil SETIAWAN JODI, I WAYAN GEDE ANTOK Suhartono Suhartono Susanty Handayani Yasmari, Ni Nengah Wida Yoga Wijaya Yuliadewi, Nyoman Wiwiek