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Journal : Academia Open

Leather Wallet Purchasing: Quality, Price, and Advertising Influence Fedrica Dellyanti; Dewi Komala Sari
Academia Open Vol 8 No 1 (2023): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (226.086 KB) | DOI: 10.21070/acopen.8.2023.3947

Abstract

This descriptive study aimed to examine the impact of product quality, price, and advertising on purchasing decisions for leather wallets at Aris Collection, Tanggulangin Sidoarjo. The research employed a quantitative approach with a sample size of 57 respondents, selected through Simple Random Sampling. Data was collected using a questionnaire and analyzed using multiple linear regression in the SPSS Statistics version 22 program. The results revealed significant effects of product quality, price, and advertising on leather wallet purchasing decisions at Aris Collection. These findings contribute to the understanding of consumer behavior and provide implications for marketers and businesses to enhance their strategies in the competitive leather wallet market. Highlights: The study examines the influence of product quality, price, and advertising on purchasing decisions for leather wallets. Multiple linear regression analysis is employed to analyze the data collected through a questionnaire. Significant effects of product quality, price, and advertising on leather wallet purchasing decisions are identified, providing insights for marketers in the industry. Keywords: Product quality, Price, Advertising, Leather wallets, Purchasing decisions.
Store Atmosphere's Impact on Noodle Consumers' Purchasing Decisions Rini Ayu Agustin; Dewi Komala Sari
Academia Open Vol 8 No 1 (2023): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (226.058 KB) | DOI: 10.21070/acopen.8.2023.4115

Abstract

This research aims to examine the impact of store atmosphere, food quality, and service quality on purchasing decisions within the context of the Noodle Kingdom in Sidoarjo. Employing a quantitative approach, data were collected from 100 customers who had purchased products from the Noodle Kingdom. The analysis employed multiple linear regression using the SPSS version 25 software. The findings of this study demonstrate that store atmosphere significantly influences perceived quality and subsequently affects purchasing decisions. These results shed light on the importance of creating a favorable store atmosphere to enhance consumer perception and drive positive purchasing behaviors. The implications of this study offer valuable insights for practitioners seeking to optimize store environments and boost customer satisfaction and loyalty within the global noodle industry. Highlights: Store atmosphere significantly impacts purchasing decisions. Noodle consumers' perceptions of store atmosphere influence their purchasing behavior. Understanding the influence of store atmosphere can help optimize marketing strategies. Keywords: Store atmosphere, Purchasing decisions, Noodle consumers, Influence, Insights.
Service Quality, Price, and Customer Satisfaction Impact on Customer Loyalty: Evidence from a Furniture Retail Study Sururi, Alfaris; Sari, Dewi Komala
Academia Open Vol 9 No 2 (2024): December
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.9.2024.5698

Abstract

This quantitative research study investigates the influence of service quality, price, and customer satisfaction on customer loyalty within the context of a furniture retail establishment. A purposive sampling method was employed, involving 100 consumers of the retail store. Data were collected through questionnaires and analyzed using SPSS statistical software (version 25). The findings affirm that service quality, price, and customer satisfaction significantly impact customer loyalty, highlighting their pivotal roles in shaping consumer behavior. These results offer valuable insights for businesses seeking to enhance customer loyalty and, by extension, improve their competitiveness in the global marketplace. Highlights: Key Findings: Service quality, price, and customer satisfaction are crucial determinants of customer loyalty in the retail sector. Methodology: Quantitative research using SPSS software and purposive sampling with a sample size of 100 consumers. Implications: Businesses should prioritize service quality, pricing strategies, and customer satisfaction to foster customer loyalty and enhance competitiveness. Keywords: Service Quality, Price, Customer Satisfaction, Customer Loyalty, Retail Study
Quality, Service, and Price: Key Drivers of Food Purchase Decisions in Indonesia Oktafiyanti, Intan Dewi; Supardi; Sari, Dewi Komala
Academia Open Vol 9 No 2 (2024): December
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.9.2024.6290

Abstract

This study aims to determine the purchase decision on product quality, service quality, and price of Nasi Goreng 69 in Sidoarjo. In this study using quantitative research and this study using a sampling technique that is Non Probability Sampling with Accidental Sampling type. The sample in this research is 96 respondents. Sources of data collection using a questionnaire method that uses a Likert scale 1-5. The data analysis method uses the Partial Least Square (PLS) analysis with the Outer Model and Inner Model Tests. The results of this study indicate that variable product quality effect on purchasing decisions, variable service quality effect on purchasing decisions and variable price effect on purchasing decisions
Investigating the Impact of Store Atmosphere, Product Quality, and Word of Mouth on Purchase Decisions: A Study at Kiroro Bakery Fauzen, Muhammad; Sari, Dewi Komala
Academia Open Vol 8 No 2 (2023): December
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.8.2023.6617

Abstract

This study aimed to investigate the influence of store atmosphere, product quality, and word of mouth on purchase decisions at Kiroro Bakery in Sidoarjo. A quantitative approach was employed, utilizing a nonprobability sampling method with accidental sampling. The sample comprised 100 respondents who were customers of Kiroro Bakery. Data analysis involved multiple linear regression using SPSS Statistics version 25. The findings revealed significant effects of store atmosphere, product quality, and word of mouth on purchase decisions. These results contribute to a deeper understanding of consumer behavior in the context of bakery purchasing decisions, highlighting the importance of these factors. Highlights: The study examines the impact of store atmosphere, product quality, and word of mouth on purchase decisions at Kiroro Bakery. The research adopts a quantitative approach and utilizes multiple linear regression analysis. The findings reveal significant effects of store atmosphere, product quality, and word of mouth on consumer purchase decisions, emphasizing the importance of these factors in the bakery industry. Keywords: Store atmosphere, product quality, word of mouth, purchase decisions, Kiroro Bakery
Market Orientation Drives Competitive Edge and Performance in Indonesian MSMEs Oktaviah, Ainnia Dewi; Sari, Dewi Komala
Academia Open Vol 9 No 1 (2024): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.9.2024.7887

Abstract

This study examines the impact of Product Innovation and Market Orientation on Marketing Performance, with Competitive Advantage as an intermediate variable, among MSMEs in Desa Kejapanan, Gempol. Using a sample of 70 respondents and analyzing data with Path Analysis via SmartPLS 3.0, the findings reveal that Product Innovation positively but insignificantly affects Marketing Performance, whereas Market Orientation has a significant positive impact. Both Product Innovation and Market Orientation significantly enhance Competitive Advantage, which in turn significantly improves Marketing Performance. The results underscore the importance of customer-oriented strategies and quality product innovations for better marketing outcomes. Future research should include variables like Digital Marketing and Social Media Advertising to further explore marketing performance improvements. Highlights: 1. Market Orientation: Significantly boosts Competitive Advantage and Marketing Performance.2. Product Innovation: Positively affects Marketing Performance, not significantly.3. Future Research: Include Digital Marketing and Social Media Advertising variables. Keywords: Product Innovation, Market Orientation, Marketing Performance, Competitive Advantage, MSMEs
Location, Quality, and Price Drive Home Purchases in Indonesia Syaifudin, Muhammad Afif; Hariasih, Misti; Sari, Dewi Komala
Academia Open Vol 9 No 2 (2024): December
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.9.2024.8107

Abstract

This study examines the influence of location, product quality, and price on purchasing decisions at Graha Candi Pratama housing in Indonesia. Despite extensive research on housing purchase decisions, the unique contributions of these factors at Graha Candi Pratama have not been thoroughly explored. A quantitative approach was employed, sampling 96 homeowners via questionnaires, with data analyzed using SPSS 25. Results indicate that favorable location, high product quality, and affordable pricing significantly impact consumer decisions. Developers are advised to consider modern trends, cultural habits, and continually improve design and amenities while maintaining affordable pricing to attract buyers. Highlight: Location Impact: Proximity to amenities and transport influences purchase decisions. Product Quality: High-quality construction and variety increase buyer satisfaction. Price Affordability: Competitive pricing enhances housing project attractiveness. Keywoard: Housing purchase decision, location, product quality, price, consumer behavior
Co-Authors Abby Gina Boangmanalu, Abby Gina Achmad Taqwimul Khafid Achmad Zilmam Sadad Abu Kautsar Adianto, Titania Elga Afifa Nur Rahma Agung Indra Lesmana Ainun Zariyah Akfinniha, Rizki Akhmad Mulyadi Alimova, Mashhura Toirxonovna Alshaf Pebrianggara Amilatun Nadhifah Apriliyah Andala Rama Putra Barusman Andika, Lintang Pratama Putra Andjani, Salsabilla Andrian Setyo Wibowo Anggraini, Helvina Julia Anggraini, Oktafia Nur Anisa Ayu Karindra Aqhillah Maulitha Kisbiyah Arianti, Dhea Wulan Atnike Nova Sigiro Audri, Della Natasa Auwalina, Roudlotul Ayubi, Mochamad Ayub Al Ayuni Nur Chamila Bachtiar, Muhammad Rizki Baihaqki, Wildhan Ardin Cut Nuraini Detak Prapanca Dewi, Ayu Tri Tungga Dina Mayangsari Dini Anjarwani Dwi Saputri, Cindy Chareynina Eka Febriansah, Rizky Emil, Kamila Erisa Al Maidah Evi Rinata Evi Wijayanti Fachrur Rozi Farikha Nur Mafulah Fauzen, Muhammad Febriansah, Risky Eka Fedrica Dellyanti Ferry Irawan, Gusti Elang Firdausi, Heisyah Apriliana Tri Firmansyah, Amirul Zidan Fitanto, Julian Harris Ega Fitriani Fitriani Fitriyah, Silva Nur Lailatul Hadi, Heri Lukman Hidayah, Ika Nurul Hidayati, Fitriana Nurul Illahi, Utami Nur Indah Dwi Lestari Isna Fitria Agustina Istiqlaliyatul Kholiq Izzati, Alisya Maghfiroh Jane Daniels Jannah, Hayyu Nur Januar Ari Ramdan Jumili Arianto Khisamuddin, Muhammad Idrus Khoironi, Affan Krisnahadi, Muhammad Rajib Krisnaningsih, Diah Kumara Adji Kusuma Kurniawan, Ari Lista Kurniawan, Tri Aditya Lilik Indayani M. Suryawinata M. Suryawinata Madani, Yamul Furqaan Al Made Deviani Duaja Margie, Maryam Wiyar Marlinton, Denata Putri Mas Oetarjo Masruroh, Indah Maulana, Rafli Maulida, Reva Rahma Maulidyah, Nur Laila Metha Karina Mirza Hardian Misti Hariasih Mochamad Rizal Yulianto Mohammad Fattah Muhammad Yani, Muhammad Muhammad Yosa Vernanda Muhammad, Prayoga Radhitya Mukhammad Zakkiy Badar Musfiqoh Muzakki, Ilham Nadia Nurifayza Sufiyanti NELIYATI, Neliyati Ningtias, Riska Putri Ayu Nizam Maulana At thaariq Noor Abidin, Fityan Izza Novi Rosita Anggraeni Nur Chamila, Ayuni Nurhayati, Isma Dewi NURSEHA NURSEHA Octavianisyah, Bella Oetarjo, Mas Oktafiyanti, Intan Dewi Oktaviah, Ainnia Dewi Pramahsuari, Salsa Agwah Prasojo, Galih Priyambodo, Moch Iqbal Pandhu Pujianingsih, Vonny Putri Qur’Ana, Dinda Ucik Rachma Annisa Firdaus Raden Hanif Arga Suryana Ratna Lailatul As’ari Rifdah Abadiyah Rindi Kartika Sari Rini Ayu Agustin Rio Chandra, Rio Rita Ambarwati Rita Ambarwati Sukmono Rizal, As’at Rizky Eka Febriansah Rochmaniah, Ainur Romadhoni, Mega Putri Auliya Rudi Cahyono Safina, Maria Sahri, Vania Berlinda Permata Sari, Ainul Nurma Septiany, Irma Galuh Setiawan, Bayu Dwi Shafarina, Dian Sigit Hermawan Sintha Wahyu Arista Sirajuddin Solekha, Amalia Sriyono Sriyono Sudarso, Satrio Sumartik Supardi Supardi Supardi Sururi, Alfaris Sutri, Sutri Syahputri, Denisa Firlian Syaifuddin, Aldy Hamid Syaifudin, Muhammad Afif Tofan Tri Nugroho Uce Indahyanti Uce Indahyati Vera Firdaus Vernanda Suyono Putri Wildan Nasution Yuhanda, Rihadatul Aisy Zahro, Fatimatuh Zaytun, Anita Al