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All Journal Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Jurnal Social Economic of Agriculture SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS AFEBI Management and Business Review IJEBD (International Journal Of Entrepreneurship And Business Development) AFEBI Islamic Finance and Economic Review Journal Of Management Science (JMAS) Business Innovation and Entrepreneurship Journal Cakrawala Management Business Journal Jurnal Akun Nabelo : Jurnal Akuntansi Netral, Akuntabel, Objektif International Journal of Economics, Business and Accounting Research (IJEBAR) eCo-Buss Cepalo International Journal of Economics Development Research (IJEDR) ASIAN JOURNAL OF ISLAMIC MANAGEMENT (AJIM) Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Jurnal REKSA: Rekayasa Keuangan, Syariah dan Audit Management and Sustainable Development Journal Journal of Islamic Economics and Finance Studies Ilomata International Journal of Management Jurnal Pertahanan dan Bela Negara Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) eCo-Fin Journal of Artificial Intelligence and Digital Business Jurnal Bisnis dan Kewirausahaan
Helma Malini
Universitas Tanjungpura
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : eco-fin

 1 
Analyzing The Effect of Social Media Influencer on Purchase Intention Through Parasocial Relationships: The Moderation Role of Influencer-Product Congruency Weni Trisnawati; Helma Malini; Wenny Pebrianti; Ramadania Ramadania; Heriyadi Heriyadi
eCo-Fin Vol. 7 No. 1 (2025): eCo-Fin
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/ef.v7i1.1795

Abstract

  The rapid expansion of social media platforms has led to continuous transformations in marketing approaches and methodologies. Among contemporary promotional techniques, influencer marketing has emerged as a pioneering strategy. This development necessitates brands and marketing professionals to carefully select appropriate social media personalities. The research examines how influencers' intimate self-disclosure and self-influencer congruence affect consumer purchasing intention, with particular attention to the intermediary function of parasocial relationships and the potential moderating effect of influencer-product congruency. The investigation employed quantitative methodologies, gathering data from 213 survey participants. Research propositions were assessed through partial least squares structural equation modelling (PLS-SEM), utilizing SmartPLS v.4.1 analytical tools. Results indicate parasocial relationships are an intermediary mechanism linking influencers' intimate self-disclosure and self-influencer congruence to purchase intention. However, the findings challenge initial expectations by demonstrating that the correlation between influencer-product congruency does not significantly modify the connection between parasocial relationships and purchase intention. These discoveries aim to contribute fresh perspectives to the understanding of social media personalities' effectiveness in influence-based marketing strategies.
Peran Credit Risk Dalam Hubungan Antara Green Finance dan Profitabilitas Bank di Indonesia Indra Kurniawan; Helma Malini; Anggraini Syahputri
eCo-Fin Vol. 7 No. 2 (2025): eCo-Fin
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/ef.v7i2.2585

Abstract

Dengan credit risk sebagai variabel mediasi, penelitian ini mengkaji dampak green finance terhadap profitabilitas bank di Indonesia.  Data ini diperoleh dari laporan tahunan dan keberlanjutan dua puluh bank dari tahun 2018 hingga 2023. Metode regresi data panel Random Effect Model (REM) digunakan.  Hasil menunjukkan bahwa green finance belum mempengaruhi profitabilitas atau credit risk secara signifikan, tetapi credit risk terbukti berdampak negatif terhadap profitabilitas, menunjukkan bahwa semakin besar credit risk yang ditanggung bank, semakin buruk kinerjanya. Uji mediasi Sobel juga mengindikasikan bahwa risiko kredit tidak memediasi hubungan antara green finance dan profitabilitas. Temuan ini menggambarkan bahwa manfaat green finance mungkin belum terasa secara langsung dalam kinerja keuangan jangka pendek. Meski demikian, arah kebijakan ini tetap penting karena berpotensi membangun reputasi, kepercayaan publik, dan ketahanan jangka panjang. Oleh karena itu, manajemen risiko kredit dan komitmen terhadap keuangan berkelanjutan perlu dijalankan berdampingan demi masa depan perbankan yang lebih bertanggung jawab dan berkelanjutan.
Peran Moderasi Profitabilitas dalam Pengaruh CSR dan GCG terhadap Nilai Perusahaan pada Perusahaan Tambang di Indonesia Deni Triamanda; Helma Malini; Uray Ndaru Mustika; Anggraini Syahputri
eCo-Fin Vol. 7 No. 3 (2025): eCo-Fin
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/ef.v7i3.2594

Abstract

This study examines the effect of Corporate Social Responsibility (CSR) and Good Corporate Governance (GCG) on firm value, with Return on Assets (ROA) as a moderating variable. The research was conducted on mining sector companies listed on the Indonesia Stock Exchange during the 2019–2023 period, using purposive sampling techniques with a total of 120 observations (firm-year). Data analysis was performed using panel data regression with the Random Effect Model approach and interaction testing through Moderated Regression Analysis (MRA). The results show that CSR and GCG have no significant effect on firm value (proxied by Price to Book Value/PBV). Meanwhile, ROA has a negative and significant effect on firm value. In addition, the interactions of CSR_ROA and GCG_ROA are also not significant, indicating that profitability does not moderate the relationship between CSR and GCG on firm value. These findings indicate that in the mining sector, profitability, CSR, and GCG are not yet strong indicators influencing investor perception. Profitability without a clear earnings utilization strategy can reduce market confidence, and CSR or GCG implementation that is merely formal does not enhance firm value.
Co-Authors Alifah Nurrahmani Putri Ana Fitriana Anggraeni, Sufi Anggraini Syahputri Anggraini Syahputri Anura, Dhea Anwar Azazi Astrid Oviska Barkah Barkah Belinda Putri Widyaningrum Benedict Valentine Arulanandam Deni Triamanda Deviana Deviana Djihan Islahiyah Dyen Natalia Edwin Suwantono Endang Kristiawati Erna Listiana Erna Listiana Fahruna, Yulyanti Fitratama, Venu Fransisca, Linda Giriati Giriati Giriati Giriati Giriati Giriati Giriati, Giriati Harry Setiawan Heriyadi Heriyadi Heriyadi, Heriyadi Hermawati, Yuni Herry Giovandi Ibnu Aswat Indra Kurniawan Isfahan, Saif Raafi'in Juniwati Juniwati Juniwati Juniwati Maria Magdalena Muhammad Afif Mustaruddin Mustaruddin Mustika, Uray Ndaru Perawati Perawati, Perawati Pramana Saputra Purmono, Bintoro Bagus Rafles Ginting Ramadania Ramadania, Ramadania Risal Rizqi Maghribi Salomo, Oloan Sartika, Lili Syahputri, Anggraini Uray Ndaru Mustika Wendy Wendy Weni Trisnawati Wenny Pebrianti Yulianingsih, Tanti