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All Journal Jurnal Gizi Journal of Nutrition College Jurnal Kesehatan JURNAL ILKES (Jurnal Ilmu Kesehatan) Jurnal Kesehatan Ilmiah Indonesia / Indonesian Health Scientific Journal Wellness And Healthy Magazine Jurnal Aisyah : Jurnal Ilmu Kesehatan Sricommerce: Journal of Sriwijaya Community Services Jurnal Pengabdian Kepada Masyarakat Ungu ( Abdi Ke Ungu) Ruang Cendekia : Jurnal Pengabdian Kepada Masyarakat Prosiding Seminar Nasional Pengabdian Kepada Masyarakat Jurnal Gizi Aisyah Jurnal Ilmu Kesehatan dan Gizi Jurnal Pengabdian Bidang Kesehatan (MJN) Indonesian Journal of Health Research and Development Sevaka: Hasil Kegiatan Layanan Masyarakat
Afiska Prima Dewi
Universitas Aisyah Pringsewu
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Library & Information Science Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Veterinary Other

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Journal : Prosiding Seminar Nasional Pengabdian Kepada Masyarakat

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PELATIHAN PENGEMASAN DAN PEMASARAN PRODUK UNTUK MENINGKATKAN PENDAPATAN BAGI PENGUSAHA KOPI SRIKANDI PEKON NGARIP KECAMATAN ULUBELU KABUPATEN TANGGAMUS Tahta Herdian Andika; Fahlul Rizki; Afiska Prima Dewi
Prosiding Seminar Nasional Pengabdian Kepada Masyarakat Vol 3 (2022): PROSIDING SEMINAR NASIONAL PENGABDIAN KEPADA MASYARAKAT - SNPPM2022
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Negeri Jakarta

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Abstract

Abstract Srikandi Coffee is one of the small industries in Pekon Ngarip, Ulubelu District, Tanggamus Regency, Lampung which was founded by a group of coffee farmers in Ngarip Village. This business has been running for almost 5 years and is quite in demand by the public with a fairly high number of requests, but this business is only running in place and has not experienced significant development, especially since the COVID-19 pandemic has decreased demand from consumers. This community service for the MSMEs (Micro, Small and Medium Enterprises) of Kopi Srikandi aims to increase income from the results of developing the production and marketing of Kopi Srikandi. Packaging training at MSME Kopi Srikandi focused on packaging coffee with aluminum foil material which has a better quality level in coffee packaging, making attractive packaging designs, and giving expired packaging. Marketing training at MSME Kopi Srikandi is focused on digital marketing through marketplace platforms, namely Shopee and Tokopedia as well as social media Instagram and Facebook. This community service activity went smoothly and received a positive response from Srikandi coffee farmers. In addition to packaging and digital marketing, the team also helped create a patent for the Kopi Srikandi logo. Abstrak Kopi Srikandi adalah salah satu industri kecil yang ada di lingkungan Pekon Ngarip Kecamatan Ulubelu Kabupaten Tanggamus Lampung yang didirikan oleh kelompok petani kopi di Pekon Ngarip. Usaha ini sudah berjalan hamper 5 tahun dan cukup diminati oleh masyarakat dengan jumlah permintaan yang cukup tinggi, namun usaha ini hanya berjalan di tempat dan tidak mengalami perkembangan berarti terlebih lagi adanya pandemic covid-19 terjadi penurunan permintaan dari konsumen. Pengabdian kepada masyarakat pada UMKM (Usaha Mikro Kecil Menengah) Kopi Srikandi ini bertujuan untuk meningkatkan pendapatan dari hasil pengembangan produksi dan pemasaran Kopi Srikandi. Pelatihan pengemasan di UMKM Kopi Srikandi difokuskan pada pengemasan kopi dengan bahan aluminium foil yang memiliki tingkat kualitas yang lebih baik dalam pengemasan kopi, pembuatan desain kemasan yang menarik, dan pemberian expired pada kemasan. Pelatihan pemasaran di UMKM Kopi Srikandi difokuskan pada pemasaran digital melalui platform marketplace yaitu Shopee dan Tokopedia serta sosial media Instagram dan Facebook. Kegiatan pengabdian kepada masyarakat ini berjalan lancar dan mendapat respon positif dari petani kopi Srikandi. Selain pengemasan dan pemasaran digital, tim juga membantu membuat hak kekayaan intelektual atas logo Kopi Srikandi.
Co-Authors - Abdullah Abdullah Abdullah Abdullah Abdullah Abdullah Abdullah Adib Hasan admin, Nuraeni Aini Nurul Aldisurya, Asep Afandi Alifiyanti Muharramah Alifiyanti Muharramah Amali Rica Pratiwi Amali Rica Pratiwi Amarisnaini Romadhoni, Devi Ambar Wati, Desti Amirudin, Ikhwan Andika, Tahta Herdian Anggi Aprilia Annisa Septy Erviani Aprilia, Anggi Ariski, Tri Novi Bella Oktafiani Cintya Sukma Widita Dela Miranda Desi Kumalasari Desti Ambar Wati Desti Ambar Wati Dewanti, Ritma Dewi Ratih Amalia Dian Eka Kurnia Dian Khairani, Masayu Dwi Pamela Dwiyanti, Ranisha Shinta Ermi Yulianti Erviani, Annisa Septy Fahlul Rizki Febi Febriana Kusnaidi Febi Febriana Kusnaidi Ferizal Masra Fransiska, Yudhea Dwike Hadi, Anto J. Hasan, Adib Herman, Hernianti Hermila, Niranti Hernianti Herman Hernianti Hernianti Indriyani Ishak, Syamsopyan Jeri Kurniawan Khairani, Masayu Dian Kinanti, Lulu Kundarwati, Ria Agus Kusnaidi, Febi Febriana Kusuma, Wita Aprilia Laila, Nelly Nur Linda Utami Lulu Kinanti Mareza Yolanda Umar Maulida, Fitra Mayesti Akhriani, Mayesti Mesayu Ade Aprilia Sindi Miranda, Dela Mitha Hamidah Muflihah Isnawati Muharramah , Alifiyanti Nadhiroh, Nurun Naja, Rizqa Roidatun Nelly Nur Laila Nindi Anisa Putri Nuke Restiani Widya Putri Oktafiani, Bella Oktaviani, Umi Indri Pamela, Dwi Pratiwi, Amali Rica Psiari Kusuma Wardani PUJI ASTUTIK Puji Astutik Puji Nopianti Pujiyati Pujiyati Pujiyati, Pujiyati Putra, Tri Arya Putri Rahayu Putri, Nindi Anisa Putri, Nuke Restiani Widya Putri, Serli Qamara Pratiwi, Adinda Rahayu, Putri Ramadhana Komala Ranisha Shinta Dwiyanti Rate, Suherman Reni Puji Lestari Reni Puji Lestari Reni, Yulisva Rica Pratiwi, Amali Riska Nur Suci Ayu Ritma Dewanti Rizki, Fahlul Rizqa Roidatun Naja Safitri, Oktaria Sari, Artika Satria, Andre Sawitri, Riska Agi Serli Putri Shovia, Siti Siska Damayanti Siska Damayanti Siti Shovia Sona Utari SRI UTAMI Sugeng Eko Irianto Suherman Rate Suherman Suherman Sutriningsih, Sutriningsih Syamsopyan Ishak Syamsopyan Syamsopyan Tahta Herdian Andika Tiara Yopita Tri Arya Putra Umi Indri Oktaviani Wati , Desti Ambar Wati, Desti Ambar Wati, Hilda Widya Widita, Cintya Sukma Windardi, Ika Puspa Wita Aprilia Kusuma Wiwi Febriani Yahena, Yenni Yudhea Dwike Fransiska Yulia Wulandari Yulia Wulandari, Yulia Yulianti, Ermi Yulisva Reni