Article Per Year (5 Year)
p-Index From 2021 - 2026
9.718
P-Index
This Author published in this journals
All Journal Ekonomikawan : Jurnal Ilmu Ekonomi dan Studi Pembangunan Jurnal Riset Akuntansi dan Bisnis KUMPULAN JURNAL DOSEN UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA Jurnal Akuntansi dan Pajak JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Journal of Economic, Bussines and Accounting (COSTING) Maneggio: Jurnal Ilmiah Magister Manajemen LIABILITIES (JURNAL PENDIDIKAN AKUNTANSI) Owner : Riset dan Jurnal Akuntansi Jurnal Samudra Ekonomi dan Bisnis Journal Of Management Science (JMAS) Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) International Journal of Business Economics (IJBE) Enrichment : Journal of Management Jurnal Darma Agung Jurnal Akuntansi dan Keuangan Kontemporer (JAKK) JURNAL ILMIAH GLOBAL EDUCATION Proceeding International Seminar of Islamic Studies Jurnal Ipteks Terapan : research of applied science and education Balance : Jurnal Akuntansi dan Manajemen Jurnal SALMAN : Sosial dan Manajemen Prosiding Seminar Nasional Universitas Serambi Mekkah International Journal Of Economics Social And Technology Bursa : Jurnal Ekonomi dan Bisnis Journal of International Conference Proceedings Mandiri: Jurnal Akuntansi dan Keuangan Medani : Jurnal Pengabdian Masyarakat Khidmat IJMA Aksi Nyata : Jurnal Pengabdian Sosial dan Kemanusiaan
Edisah Putra Nainggolan
Universitas Muhammadiyah Sumatera Utara
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Veterinary Other

Published : 85 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 85 Documents
Search

 5   6   7   8   9 
DETERMINAN MINAT MAHASISWA BERINVESTASI DI PASAR MODAL Hidayat, Rahmat; Nainggolan, Edisah Putra
Jurnal Ilmiah Global Education Vol. 4 No. 4 (2023): JURNAL ILMIAH GLOBAL EDUCATION, Volume 4 Nomor 4, Desember 2023
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v4i4.1575

Abstract

This research aims to analyse the factors that influence students' interest in investing in the capital market. The determining factors are education, risks and profits, and availability of funds. The analysis technique used is the Structural Equation Model (SEM) with the Smart PLS V. 3.2 application tool. The research results show that education has a positive and significant effect on students' interest in investing in the capital market. Education, both formal and non-formal, will encourage students' understanding of the importance of investment, both in the capital market and investment in other sectors. Profits and risks have a positive and significant effect on students' interest in investing in the capital market. Profits will encourage students' interest in investing in the capital market. This is the main factor that attracts students' interest. The source of funds has a positive and significant effect on students' interest in investing in the capital market. Students who have excess sources of funds or have sources of income tend to be more interested in investing in the capital market. Conversely, if students do not have excess sources of funds, they will choose the safe route by not investing in the capital market.  
Optimalisasi Kinerja UMKM di Medan Timur melalui Pengetahuan Akuntansi dan Financial Technology: Peran Literasi Keuangan Latifa, Annisa; Nainggolan, Edisah Putra
Balance : Jurnal Akuntansi dan Manajemen Vol. 4 No. 3 (2025): Desember 2025
Publisher : Lembaga Riset Ilmiah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59086/jam.v4i3.1101

Abstract

Penelitian ini bertujuan menganalisis hubungan pengetahuan akuntansi dan financial technology terhadap kinerja Usaha Mikro, Kecil, dan Menengah (UMKM) di wilayah Medan Timur dengan literasi keuangan sebagai variabel moderasi. Penelitian menggunakan pendekatan kuantitatif asosiatif dengan pengumpulan data melalui kuesioner terhadap 80 pelaku UMKM sektor akomodasi, makanan, dan minuman. Analisis data dilakukan menggunakan Partial Least Square (PLS) melalui aplikasi SmartPLS. Hasil penelitian menunjukkan bahwa pengetahuan akuntansi berhubungan positif dan signifikan dengan kinerja UMKM, sementara financial technology berhubungan positif namun tidak signifikan. Literasi keuangan tidak terbukti memoderasi hubungan antara pengetahuan akuntansi dan kinerja UMKM maupun antara financial technology dan kinerja UMKM. Temuan ini mengindikasikan bahwa peningkatan kinerja UMKM di Medan Timur lebih dipengaruhi oleh kompetensi akuntansi dan pemanfaatan teknologi keuangan secara langsung, sedangkan literasi keuangan masih memerlukan penguatan melalui program edukasi dan pelatihan yang lebih terarah. This study aims to examine the relationship between accounting knowledge and financial technology on the performance of Micro, Small, and Medium Enterprises (MSMEs) in East Medan, with financial literacy serving as a moderating variable. A quantitative associative approach was employed, using questionnaire data collected from 80 MSME owners operating in the accommodation, food, and beverage sectors. Data analysis was conducted using Partial Least Squares (PLS) with the SmartPLS application. The findings indicate that accounting knowledge has a positive and significant relationship with MSME performance, while financial technology shows a positive but insignificant relationship. Furthermore, financial literacy does not moderate the relationship between accounting knowledge and MSME performance, nor the relationship between financial technology and MSME performance. These results suggest that improvements in MSME performance in East Medan are primarily driven by accounting competencies and the direct utilization of financial technology, while financial literacy requires further strengthening through targeted education and training programs
Integrasi Sistem Akuntansi Keuangan dan Teknologi Informasi dalam Penyusunan Laporan Keuangan yang Berkualitas Edisah Putra Nainggolan; Harni Susindy
Jurnal Akuntansi dan Keuangan Kontemporer (JAKK) Vol 8, No 2 (2025): September 2025
Publisher : Jurnal Akuntansi dan Keuangan Kontemporer (JAKK)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/jakk.v8i2.28299

Abstract

Tujuan Penelitian: Penelitian ini bertujuan untuk menganalisis peran sistem akuntansi keuangan dan teknologi informasi dalam meningkatkan kualitas laporan keuangan pada PTPN IV Regional 1 Medan.Metode Penelitian: Penelitian menggunakan pendekatan kuantitatif dengan desain deskriptif dan kausal. Data dikumpulkan melalui kuesioner yang disebarkan kepada 87 responden yang dipilih menggunakan teknik purposive sampling. Analisis data dilakukan dengan Structural Equation Modeling berbasis Partial Least Square (SEM-PLS) menggunakan aplikasi SmartPLS, meliputi pengujian outer model dan inner model.Originalitas/Novelty: Kebaruan penelitian ini terletak pada pengujian simultan sistem akuntansi keuangan dan teknologi informasi dalam konteks perusahaan perkebunan BUMN, dengan pendekatan SEM-PLS yang memberikan gambaran komprehensif mengenai hubungan antar variabel laten.Hasil Penelitian: Hasil penelitian menunjukkan bahwa sistem akuntansi keuangan dan teknologi informasi berpengaruh positif dan signifikan terhadap kualitas laporan keuangan, dengan kemampuan penjelasan model sebesar 61,7 persen.Implikasi: Temuan ini memberikan implikasi praktis bagi manajemen dalam meningkatkan kualitas laporan keuangan melalui penguatan sistem akuntansi dan optimalisasi pemanfaatan teknologi informasi. Research Objective: This study aims to analyze the role of financial accounting systems and information technology in improving the quality of financial statements at PTPN IV Regional 1 Medan.Research Method: This research employs a quantitative approach with descriptive and causal designs. Data were collected through questionnaires distributed to 87 respondents selected using purposive sampling. Data analysis was conducted using Structural Equation Modeling based on Partial Least Square (SEM-PLS) with SmartPLS, including outer and inner model evaluations.Originality/Novelty: The novelty of this study lies in the simultaneous examination of financial accounting systems and information technology within a state-owned plantation company context, using SEM-PLS to provide a comprehensive assessment of latent variable relationships.Research Results: The results indicate that both financial accounting systems and information technology have a positive and significant effect on the quality of financial statements, with an explanatory power of 61.7 percent.Implications: These findings offer practical implications for management in enhancing financial reporting quality through strengthening accounting systems and optimizing the use of information technology.
Forensic Audits in Practice: A Systematic Literature Review Marnoko Marnoko; Edisah Putra Nainggolan; Ihsan Abdullah
International Journal Of Economics Social And Technology Vol. 5 No. 1 (2026): Maret 2026
Publisher : Lembaga Riset Ilmiah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59086/ijest.v5i1.1519

Abstract

This study aims to explore and synthesize literature related to the role of forensic audits in fraud detection and prevention through the Systematic Literature Review (SLR) approach. Article searches were conducted on Scopus, Web of Science, Google Scholar, and JSTOR databases using keywords such as "forensic audit", "fraud detection", and "forensic accounting", which yielded 320 articles. After the selection process using the PRISMA diagram, 15 high-quality articles were further analyzed. The results of the review show that technologies such as machine learning, big data analytics, and blockchain have contributed significantly to improving the effectiveness of fraud detection, especially through the identification of transaction anomalous patterns. However, key challenges include the high cost of technology adoption, a lack of consistent regulation and professional standards, as well as the competency gap of forensic auditors especially in terms of professional skepticism. The application of forensic audits is also increasingly relevant in the digital sector such as digital banking and insurance. This study concludes that although forensic audits have great potential, there is a need to strengthen regulations, improve auditor competency training, and provide more accessible technology to optimize fraud detection and prevention in an ongoing manner.
Lingkungan kerja, Komunikasi dan Disiplin kerja Terhadap Kinerja Karyawan di PT Mutiara Mukti Farma MUTIFA Permata Khairani Damanik; Yovie Ernanda; Sarah Agatha Siagian; Rahma Fadila; Edisah Putra Nainggolan
Community Engagement and Emergence Journal (CEEJ) Vol. 5 No. 5 (2024): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v6i2.8441

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh lingkungan kerja, komunikasi, dan disiplin kerja terhadap kinerja karyawan di PT Mutiara Mukti Farma Medan. Penelitian ini menggunakan pendekatan kuantitatif dengan jenis penelitian deskriptif eksplanatori. Populasi dalam penelitian ini adalah seluruh karyawan PT Mutiara Mukti Farma sebanyak 120 orang, yang sekaligus dijadikan sampel penelitian. Teknik pengumpulan data dilakukan melalui kuesioner, wawancara, dan studi dokumentasi. Data dianalisis menggunakan regresi linier berganda, dengan pengujian hipotesis melalui uji t dan uji F. Hasil penelitian menunjukkan bahwa secara parsial variabel lingkungan kerja, komunikasi, dan disiplin kerja berpengaruh positif dan signifikan terhadap kinerja karyawan. Secara simultan, ketiga variabel tersebut juga memiliki pengaruh yang signifikan terhadap kinerja karyawan. Temuan ini menunjukkan bahwa lingkungan kerja yang kondusif, komunikasi yang efektif, serta disiplin kerja yang tinggi merupakan faktor penting dalam meningkatkan kinerja karyawan di perusahaan.
Pengaruh Digital Advertising, E-Commerce dan Electronic Word Of Mouth Terhadap Keputusan Pembelian Pelanggan CV. CS Lestari Jaya Kisaran Marion Mart Parningotan Hutagalung; Ricky Rafii Ritonga; Ferry Andika Kaban; Veri Pratikawa Tarigan; Edisah Putra Nainggolan
Community Engagement and Emergence Journal (CEEJ) Vol. 5 No. 6 (2024): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v6i3.8786

Abstract

Perusahaan yang tidak mengintegrasikan teknologi dalam operasionalnya umumnya menghadapi kesulitan lebih besar dalam mencapai pertumbuhan. Hal ini terbukti pada CV. CS Lestari Jaya yang berlokasi di Kisaran dan berfokus pada pemasaran produk makanan ringan. Berdasarkan observasi awal, terlihat adanya penurunan signifikan dalam penjualan, yang tercermin dari semakin sedikitnya frekuensi pembelian oleh pelanggan seiring berjalannya waktu. Penurunan dalam keputusan pembelian pelanggan di CV. CS Lestari Jaya kemungkinan besar disebabkan oleh rendahnya pemanfaatan teknologi oleh perusahaan. Pendekatan penelitian yang digunakan adalah metode kuantitatif, yang terstruktur dan sistematis. Penelitian ini tergolong dalam penelitian kuantitatif dengan sifat kausal atau eksplanatori, yang bertujuan untuk mengkaji hubungan sebab-akibat antara dua peristiwa yang berbeda. Dalam penelitian ini, perubahan pada satu variabel independen diharapkan dapat mempengaruhi variabel dependen. Populasi yang diteliti meliputi seluruh pelanggan yang melakukan pembelian pada perusahaan sepanjang tahun 2023, berjumlah 119 orang. Teknik pengambilan sampel menggunakan sampel jenuh, di mana semua pelanggan yang ada dijadikan sampel penelitian. Hasil penelitian menunjukkan bahwa Digital Advertising, E-Commerce, dan Electronic Word of Mouth berpengaruh terhadap keputusan pembelian pelanggan CV. CS Lestari Jaya di Kisaran.
Kontribusi Pembiayaan Murabahah, FDR, NPF, dan NOM terhadap Kinerja Keuangan (ROA) Bank Umum Syariah di Indonesia Edisah Putra Nainggolan
Mandiri : Jurnal Akuntansi dan Keuangan Vol. 3 No. 2 (2024): Juni 2024
Publisher : Lembaga Riset Ilmiah, Yayasan Mentari Meraki Asa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59086/jak.v3i2.638

Abstract

Penelitian ini bertujuan untuk mengetahui kontribusi pembiayaan Murabahah, Financing to Deposit Ratio (FDR), NonPerforming Financing (NPF), dan Net Operating Margin (NOM) terhadap kinerja keuangan Bank Umum Syariah di Indonesia yang diukur dengan Return on Assets (ROA). Penelitian ini menggunakan pendekatan kuantitatif dengan data sekunder berupa laporan keuangan triwulanan yang diperoleh dari situs resmi Otoritas Jasa Keuangan (OJK). Sampel dipilih menggunakan teknik purposive sampling dengan kriteria Bank Umum Syariah yang secara konsisten menyampaikan data lengkap selama periode observasi. Analisis data dilakukan dengan bantuan software IBM SPSS 25. Hasil penelitian menunjukkan bahwa secara simultan variabel pembiayaan Murabahah, FDR, NPF, dan NOM berpengaruh signifikan terhadap ROA. Secara parsial, pembiayaan Murabahah, FDR, dan NOM berpengaruh positif terhadap ROA, yang mengindikasikan bahwa efisiensi pembiayaan dan operasional mendorong peningkatan profitabilitas. Sementara itu, NPF berpengaruh negatif terhadap ROA, menunjukkan bahwa pembiayaan bermasalah berdampak buruk terhadap kinerja keuangan bank. Temuan ini menegaskan pentingnya menjaga kualitas pembiayaan dan mengelola margin operasional secara optimal dalam meningkatkan kinerja keuangan bank syariah.   This study aims to examine the contribution of Murabahah financing, Financing to Deposit Ratio (FDR), Non-Performing Financing (NPF), and Net Operating Margin (NOM) to the financial performance of Islamic Commercial Banks in Indonesia, as measured by Return on Assets (ROA). This research employs a quantitative approach using secondary data derived from quarterly financial reports published on the official website of the Financial Services Authority (OJK). The sample was selected through purposive sampling, focusing on Islamic Commercial Banks that consistently published complete data during the observation period. Data analysis was conducted using IBM SPSS 25. The results indicate that Murabahah financing, FDR, NPF, and NOM simultaneously affect ROA. Partially, Murabahah financing, FDR, and NOM have a significant positive effect on ROA, suggesting that effective financing and operational efficiency enhance profitability. Conversely, NPF has a significant negative effect on ROA, indicating that higher levels of problematic financing reduce bank performance. These findings highlight the importance of maintaining financing quality and optimizing operational margins to improve financial outcomes in Islamic banking.  
Business Capital and Product Innovation as Determinants of MSME Financial Performance in Medan Labuhan District Edisah Putra Nainggolan; Syarla Mauza Calista
International Journal Of Economics Social And Technology Vol. 5 No. 2 (2026): June, 2026
Publisher : Lembaga Riset Ilmiah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59086/ijest.v5i2.1817

Abstract

his study aims to analyze the influence of business capital and product innovation on the financial performance of Micro, Small, and Medium Enterprises (MSMEs) in Medan Labuhan District. The research uses a quantitative approach with a survey method. Primary data was collected through the distribution of questionnaires to 81 MSME actors engaged in the culinary, trade, and service sectors. The data analysis technique used is Partial Least Squares–Structural Equation Modeling (PLS-SEM) with the help of the SmartPLS application. The results of the study show that business capital has a positive and significant effect on the financial performance of MSMEs with a path coefficient of 0.236 and a p-value of 0.000. In addition, product innovation also has a positive and significant effect on the financial performance of MSMEs with a path coefficient of 0.417 and a p-value of 0.000. These findings indicate that increasing business capital and the ability to innovate in product development can improve the financial performance of MSMEs. Product innovation has been proven to have a greater influence than business capital in encouraging improvement in financial performance. This research provides an implication that MSME actors need to improve business capital management and innovate products in a sustainable manner to strengthen competitiveness and achieve sustainable business growth.
Optimalisasi Literasi, Numerasi, dan Kreativitas Anak di Desa Sei Limbat Nur 'Afifiah; Adang Aldhila; Abdurrahman Zuhdi; Edisah Putra Nainggolan; Mia Nabillah
Medani : Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2026): April 2026
Publisher : Lembaga Riset Ilmiah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59086/jpm.v5i1.1923

Abstract

Rendahnya kemampuan literasi, numerasi, dan kreativitas anak masih menjadi tantangan dalam peningkatan kualitas pendidikan dasar, khususnya di wilayah pedesaan. Kegiatan pengabdian kepada masyarakat ini bertujuan mengoptimalkan kemampuan literasi, numerasi, dan kreativitas anak di Desa Sei Limbat, Kecamatan Selesai, Kabupaten Langkat melalui program bimbingan belajar berbasis Participatory Action Research (PAR). Metode PAR diterapkan dengan melibatkan masyarakat secara aktif dalam setiap tahapan kegiatan, mulai dari identifikasi kebutuhan, perencanaan, pelaksanaan, hingga evaluasi program. Kegiatan yang dilaksanakan meliputi bimbingan belajar literasi dan numerasi, pendampingan membaca Al-Qur'an, serta pengembangan kreativitas melalui kegiatan kerajinan tangan (origami). Hasil pelaksanaan menunjukkan adanya peningkatan partisipasi dan motivasi belajar peserta, kemampuan membaca dan berhitung yang lebih baik, serta berkembangnya kreativitas melalui karya yang dihasilkan. Selain itu, keterlibatan masyarakat dan orang tua turut menciptakan lingkungan belajar yang lebih kondusif dan mendukung keberlanjutan program. Dengan demikian, pendekatan PAR yang mengintegrasikan literasi, numerasi, dan kreativitas mampu menjadi model pemberdayaan masyarakat dalam mendukung peningkatan kualitas pendidikan dasar melalui kolaborasi antara perguruan tinggi dan masyarakat. Low levels of literacy, numeracy, and creativity among children remain significant challenges in improving the quality of primary education, particularly in rural areas. This community service program aimed to optimize children's literacy, numeracy, and creativity in Sei Limbat Village, Selesai District, Langkat Regency through a tutoring program based on Participatory Action Research (PAR). The PAR approach actively involved the community in all stages of the program, including needs assessment, planning, implementation, and evaluation. The activities included literacy and numeracy tutoring, Qur'an reading assistance, and creativity development through origami-based handicraft activities. The results indicated improvements in participants' learning motivation, reading and numeracy skills, and creativity as reflected in the products they created. Furthermore, the active involvement of parents and the local community contributed to creating a more supportive learning environment and strengthened the sustainability of the program. Therefore, the integration of literacy, numeracy, and creativity through the PAR approach can serve as a community empowerment model to support the improvement of primary education quality through collaboration between higher education institutions and the community.
Strategi Pemasaran Menggunakan Pendekatan Hybrid Marketing untuk Meraih Pelanggan Lebih Banyak Dody Salden Chandra; Parlindungan; Nurhamidah Pulungan; Muhammad Basri; Amirul Syah; Edisah Putra Nainggolan
Medani : Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2026): April 2026
Publisher : Lembaga Riset Ilmiah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59086/jpm.v5i1.2041

Abstract

Pemasaran produk adalah darah bagi perekonomian keluarga dan masyarakat desa setempat. Di masyarakat yang kita jumpai pada lokasi pengabdian masyarakat kali ini adalah sebagian petani, dan beberapa pedagang kecil, pegawai kantor desa, dan beberapa persen yang bekerja ke kota sebagai pegawai swasta dan mahasiswa. Desa yang subur memiliki hamparan sawa dan juga kebun sawit yang terawat dengan baik, serta dengan adanya beberapa warga yang berwirausaha. Untuk tema pemasaran hybrid kami fokuskan pada masyarakat yang berwirausaha. Dimana selama ini mereka banyak berdagang secara langsung tanpa menggunakan media digital. Dimana Hybrid Marketing merupakan penerapan ilmu pemasaran plus penerapan penjualan melalui perangkat atau media digital dengan memanfaatkan seperti ponsel/smartphone/gadget yang dimiliki oleh masyarakat pedagang/wirausaha untuk memaksimalkan penjualan barang/produk yang mereka tawarkan kepada calon pembeli. Metode yang diterapkan pada Pengabdian Kepada Masyarakat ini adalah dengan wawancara, dialog dan pemaparan materi oleh kita sebagai pelaksana kegiatan Permasalahan yang ada di masyrakat pedagang di desa Melati 2 adalah bisnis mereka yang diibaratkan hidup segan mati tak mau. Maka daripada itu kami menjelaskan bagaimana dengan penerapan Hybrid Marketing ini dapat memacu penjualan yang akan meningkatkan taraf hidupnya. Semoga setelah pelaksanaan Pengabdian Kepada Masyarakat ini dapat memberikan manfaat berupa kesejahteraan yang meningkat di Desa Melati 2 Kabupaten Serdang Bedagai.   Product marketing is the lifeblood of the local family and village economy. The community we encountered at this community service location included farmers, small traders, village office employees, and a small percentage who work in the city as private sector employees and students. The fertile village boasts expanses of well-maintained rice fields and palm oil plantations, and several residents are entrepreneurs. For the hybrid marketing theme, we focused on the entrepreneurial community. Most of them trade directly without using digital media. Hybrid marketing is the application of marketing knowledge plus sales through digital devices or media, utilizing mobile phones, smartphones, or gadgets owned by traders/entrepreneurs to maximize sales of the goods/products they offer to potential buyers. The methods used in this community service included interviews, dialogue, and presentations by us as the activity implementers. The problem faced by traders in Melati 2 village is that their businesses are living hand-to-mouth. Therefore, we explain how implementing hybrid marketing can boost sales and improve their standard of living. Hopefully, after the implementation of this Community Service, it can provide benefits in the form of increased welfare in Melati 2 Village, Serdang Bedagai Regency.
Co-Authors Abdullah, Ikhsan Abdurrahman Zuhdi Adang Aldhila Ahmad Zulfikri Aisyah Balqish Akrom, Akrom Alfa, Christine Amanda Sukmawati Amirul Syah Andryana Annisa Latifa Aprilia Nola Lingga Aulia Rahman Habibi Harahap Azhari, Ibrahim Catherine Catherine Chairunnisa Ananda Chandra, Dody Salden Chandra, Dody Salden Citra Musprawita Citra, Michika Cristina Reinaldo Dahrani, Dahrani Damanik, Permata Khairani Daniel Fernando Tatarang Dewi Pujiawati Dinda Ramadhani Nasution Ela Safitri Erin Lianto EVELYN EVELYN Fadila, Rahma Fadillah Anwar Ferry Andika Kaban Fira Safira Firya Naziha Parinduri Gina Surna Gunawan, Jerry Harni Susindy Hutagalung, Marion Mart Parningotan Ihsan Abdullah Ikhsan Abdulla Ikhsan Abdullah Ikhsan Abdullah Indriyani, Syahvira Jenniffer - Jesslin Marlim Jufrizen Julita Julita Julita, Julita Kaban, Ferry Andika Kenny Anselnus Khairul Anwar Pulungan Khosasi, Steven Kimberton Loni lisa liyanti Margaret Guita Marion Mart Parningotan Hutagalung Marnoko Marnoko Maya Sari Maya Sari Mega Intan Permata Sari Mia Nabillah Michael Riady Muhammad Basri Muhammad Firza Alpi, Muhammad Firza Nadia Ika Purnama Nadira Putri Wanda Nel Arianty Noer Djanius Sahfitri Novi Fadhila, Novi Novien Rialdy Nur 'Afifiah Nurhamidah Pulungan Nurmayasari Ongko, Stiven Kreverius Parlindungan Parlindungan Parlindungan Parlindungan, Parlindungan Patrecia Manik Pelysa, Pelysa Permata Khairani Damanik Rahma Fadila Rahmad Muliadi Rahmat Hidayat Rahmat Hidayat Rahmayati Rahmayati Ricky Rafii Ritonga Rifki Hamdani Rindy Antika Sari Risty Dwi Apriananda Rizky Ananda Rosa Ananta Simatupang Saragih, Fitriani Sarah Agatha Siagian Sa’diyah Anggraini Daulay Sella, Gri Seprida Hanum Harahap, Seprida Hanum Shania Dwi Agitta br.Tarigan Shelly Kho Sholeha, Dewi Siagian, Sarah Agatha Simare-Mare, Tiurmauli Br Siregar, Siti Aisyah Siti Hawa Siti Mujiatun Stefanie Stefanie, Stefanie Suhaila Nafisa Surya Sanjaya Surya Sanjaya Syarla Mauza Calista Tarigan, Veri Pratikawa Teodora Situmorang Tia Fahdila Tiffanycia Tiffanycia Vanessa Vanessa Veri Pratikawa Tarigan Wahyuti Situmeang Wandy Halim Widya Wihartanti Winda Lastari Wulan Dari Yola Winanda Yosella Winaldi Yovie Ernanda ‘Afifah, Nur