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All Journal Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal JUMAN Tools (Jurnal Manajemen Tools) Jurnal Mantik Jurnal Pasca Dharma Pengabdian Masyarakat INVEST : Jurnal Inovasi Bisnis dan Akuntansi Jurnal Pengabdian Masyarakat Indonesia Berajah Journal ARRUS Journal of Social Sciences and Humanities International Journal of Educational Review, Law And Social Sciences (IJERLAS) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Jurnal Fokus Manajemen Jurnal Akuntansi, Manajemen dan Bisnis Digital Jurnal Abdimas Hawari Journal of International Conference Proceedings Neo Journal of economy and social humanities Best Journal of Administration and Management Journal of Management, Economic, and Accounting International Journal of Economics and Management International Journal of Society and Law International Journal of Management, Economic and Accounting Jurnal Ekonomi, Manajemen, Akuntansi
Mesra B
Universitas Pembangunan Panca Budi
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Service Excellence, Product Quality, and Facilities as Drivers of Customer Satisfaction: Evidence from Warkop Icut Kuliner, Binjai Ali Topan; Mesra B
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 6 No. 2 (2025): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v6i2.1516

Abstract

This study was conducted at Warkop Icut Binjai to examine the effect of service quality, product quality, and facilities on consumer satisfaction. The population consisted of 90 consumers of Warkop Icut Kuliner Binjai. The sampling method used was saturated sampling, resulting in a total of 90 respondents. Data were analyzed using multiple linear regression, classical assumption tests, and hypothesis testing. The results show that service quality, product quality, and facilities have both partial and simultaneous positive and significant effects on consumer satisfaction. There is a strong correlation between service quality, product quality, and facilities and consumer satisfaction at Warkop Icut Binjai. Consumer satisfaction at Warkop Icut can be explained by service quality, product quality, and facilities by 34.3%, while the remaining 65.7% is explained by other variables not examined in this study.
PENINGKATAN DAYA JUAL UMKM MELALUI PEMASARAN DIGITAL PRODUK GULA MERAH DAN ANYAMAN DAUN PANDAN DI DESA KOTA PARI SERDANG BEDAGAI Mesra B
Jurnal Abdimas HAWARI : Jurnal Pengabdian Kepada Masyarakat Vol 5 No 2 (2025): November 2025
Publisher : CV. HAWARI

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Abstract

Kegiatan Pengabdian Kepada Masyarakat (PKM) ini bertujuan untuk meningkatkan daya jual produk UMKM di Desa Kota Pari, Kabupaten Serdang Bedagai, melalui penerapan strategi pemasaran digital. Mitra kegiatan merupakan pelaku usaha gula merah dan kerajinan anyaman daun pandan yang mengalami kendala dalam menjangkau pasar yang lebih luas akibat keterbatasan pengetahuan dan akses terhadap teknologi pemasaran modern. Metode kegiatan meliputi observasi awal, pelatihan digital marketing, serta pendampingan langsung dalam pembuatan akun bisnis, konten promosi, dan pengemasan produk. Hasil kegiatan menunjukkan bahwa mitra mengalami peningkatan pengetahuan dan keterampilan dalam memanfaatkan media sosial dan platform e-commerce. Produk UMKM yang semula hanya dipasarkan secara konvensional kini telah memiliki identitas merek, kemasan menarik, serta dapat ditemukan di media daring. Kegiatan ini memberikan dampak positif dalam mendorong transformasi digital UMKM desa serta membuka peluang pengembangan pasar yang lebih luas secara berkelanjutan
Pendampingan Strategi Digital Marketing melalui Optimalisasi Media Sosial untuk Meningkatkan Daya Saing Produk Kelompok Peternak Bebek di Desa Klambir Lima Kebun Mesra B; Risdawati Br Ginting
Jurnal Abdimas HAWARI : Jurnal Pengabdian Kepada Masyarakat Vol 6 No 1 (2026): Mei 2026
Publisher : CV. HAWARI

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Abstract

Kemajuan pesat teknologi digital telah mengubah strategi pemasaran bisnis di berbagai sektor, termasuk usaha peternakan skala kecil. Media sosial telah menjadi salah satu platform pemasaran digital yang paling efektif karena memungkinkan bisnis untuk menjangkau pasar yang lebih luas, memperkuat keterlibatan pelanggan, dan mempromosikan produk dengan biaya yang relatif rendah. Meskipun demikian, banyak peternak bebek skala kecil masih mengandalkan metode pemasaran konvensional, yang membatasi perluasan pasar dan daya saing bisnis mereka. Kondisi ini juga teridentifikasi dalam Kelompok Peternak Bebek di Desa Klambir Lima Kebun, di mana kegiatan pemasaran sebagian besar dilakukan melalui penjualan langsung dan pelanggan tetap, sementara pemanfaatan media digital masih sangat terbatas. Program pengabdian masyarakat ini bertujuan untuk meningkatkan pengetahuan dan keterampilan praktis peternak bebek dalam menerapkan strategi pemasaran digital melalui optimasi media sosial. Program ini dilaksanakan pada Maret 2026 menggunakan pendekatan pembelajaran partisipatif yang melibatkan dua puluh peserta dari kelompok petani yang terdiri dari lima belas rumah tangga. Kegiatan program meliputi penilaian kebutuhan, pelatihan pemasaran digital, branding produk, fotografi produk, pembuatan akun media sosial, pengembangan konten promosi, pendampingan, dan evaluasi kompetensi peserta. Hasil penelitian menunjukkan bahwa peserta mengalami peningkatan pemahaman tentang konsep pemasaran digital dan menyadari pentingnya media sosial dalam mendukung pengembangan bisnis. Sepuluh peserta berhasil membuat akun media sosial bisnis dan mampu mengembangkan konten promosi sederhana yang sesuai untuk memasarkan produk bebek. Lebih lanjut, peserta menunjukkan kepercayaan diri yang lebih besar dalam memanfaatkan platform digital untuk berkomunikasi dengan calon pelanggan dan memperluas peluang pasar. Program ini menunjukkan bahwa pelatihan partisipatif dan pendampingan secara efektif memperkuat kapasitas pemasaran digital komunitas peternak pedesaan. Bantuan berkelanjutan direkomendasikan untuk memastikan implementasi praktik pemasaran digital yang berkelanjutan dan untuk meningkatkan daya saing produk peternakan bebek di pasar yang semakin kompetitif.
The Effect of Compensation on Work Quality With Work Motivation as An Intervening Variable in BPJS Employment Regional Office Of Northern Sumatra Richard Alex Stepanus Sinaga; Mesra B
Neo Journal of economy and social humanities Vol 3 No 2 (2024): Neo Journal of Economy and Social Humanities
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v3i2.204

Abstract

In this study, researchers wanted to see the direct and indirect effects between the Compensation variable as an independent variable and Work Motivation as an intervening variable and Work Quality as the dependent variable. This type of research uses quantitative, this research was conducted BPJS Employment Regional Office of North Sumatra. The population of this study was 80 employees and the sample used was all the population using the saturated sample technique. The data source used is primary data sources and data collection is done by distributing questionnaires. The research model used is phat analysis with smart PLS version 3.3.3. as a research measurement tool. The results of this study are as follows Compensation has a positive and significant effect on work quality with an original sample value of 0.617 and P values of 0.000. Compensation has a positive and insignificant effect on work motivation with an original sample value of 0.099 and p values of 0.406. Work quality has a positive and significant effect on work motivation with an original sample value of 0.717 and p values of 0.000. Compensation has a positive and significant effect on work motivation through work quality indirectly with original sample results of 0.443 and p values of 0.000.
The Effect of Transactional Leadership on Work Performance with Organizational Commitment as A Mediating Variable In BPJS Ketenagakerjaan Branch Office Se-Medan Raya Desi Syahrani; Mesra B
Neo Journal of economy and social humanities Vol 3 No 2 (2024): Neo Journal of Economy and Social Humanities
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v3i2.205

Abstract

In this study, researchers wanted to see the direct and indirect effects between transactional leadership variables as independent variables and organizational commitment as a mediating variable and work performance as the dependent variable. This type of research uses quantitative, this research was conducted at BPJS Employment Branches throughout Greater Medan consisting of BPJS Employment City Medan Branch Office, North Medan Branch, Tanjung Morawa Branch and Binjai Branch. The population of this study was 82 employees and the sample used was all the population using the saturated sample technique. The data source used is primary data sources and data collection is done by distributing questionnaires. The research model used is phat analysis with smart PLS version 3.3.3. as a research measurement tool. The results of this study are as follows transactional leadership has a positive and significant effect on organizational commitment with an original sample value of 0.683 and P values of 0.000. Transactional leadership has a positive and significant effect on work performance with an original sample value of 0.391 and p values of 0.012. Organizational commitment has a positive and significant effect on job performance with an original sample value of 0.177 and p values of 0.001. Transactional leadership has a positive and significant effect on work performance through organizational commitment directly with the original sample result of 0.124 and p values 0.003.
The Effect of Job Training on Employee Performance Mediated by Employee Quality in The Employment BPJS Branch In Medan Raya Sakinah Ramza; Mesra B
Neo Journal of economy and social humanities Vol 3 No 2 (2024): Neo Journal of Economy and Social Humanities
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v3i2.210

Abstract

In this study, researchers wanted to see the direct and indirect effects between training variables as independent variables and employee quality as mediating variables and employee performance as the dependent variable. This type of research uses quantitative, this research was conducted at the BPJS Employment BPJS Branch Office in Greater Medan which consists of BPJS Employment Medan City Branch Office, Branch, North Medan, Tanjung Morawan Branch and Binjai Branch. The population of this study was 80 employees and the sample used was all the population using the saturated sample technique. The data source used is primary data sources and data collection is done by distributing questionnaires. The research model used is phat analysis with smart PLS version 3.3.3. as a research measurement tool. The results of this study are as follows Job training has a positive and significant effect on employee performance with an original sample value of 0.463 and P values of 0.000. Job training has a positive and significant effect on employee quality with an original sample value of 0.590 and p values of 0.000. Employee quality has a positive and significant effect on employee performance with an original sample value of 0.511 and p values of 0.000. Job training has a positive and significant effect on employee performance through employee quality directly with original sample results of 0.302 and p values of 0.000
Analysis of Employer Branding and Digital HR Practices on Employee Performance Agility Through Employee Engagement Navy Septiya Ningrum; Mesra B; Kiki Farida Ferine
International Journal of Management, Economic and Accounting Vol. 4 No. 4 (2026): August 2026
Publisher : Yayasan Multidimensi Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61306/ijmea.v4i4.797

Abstract

This study aims to examine the effect of Employer Branding and Digital HR Practices on Performance Agility through Employee Engagement among employees of PT Permodalan Nasional Madani (PNM) Medan. A quantitative approach with a survey method was employed in this research. The population consisted of 50 employees, and all members of the population were selected as respondents using a saturated sampling technique. Data were collected through questionnaires and analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS software. The results indicate that Employer Branding and Digital HR Practices have a positive and significant effect on Employee Engagement. Furthermore, Employer Branding, Digital HR Practices, and Employee Engagement positively and significantly affect Performance Agility. The mediation analysis reveals that Employee Engagement significantly mediates the relationship between Employer Branding and Performance Agility as well as between Digital HR Practices and Performance Agility. These findings suggest that improving employee performance agility can be achieved through strengthening employer branding, optimizing digital HR practices, and enhancing employee engagement. This study provides practical implications for organizations in developing adaptive human resource management strategies to cope with dynamic workplace changes.
Analysis of Career Development and Competence on Employee Performance through Job Satisfaction Munanda; Mesra B; Elfitra Desy Surya
International Journal of Management, Economic and Accounting Vol. 4 No. 4 (2026): August 2026
Publisher : Yayasan Multidimensi Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61306/ijmea.v4i4.798

Abstract

This study aims to examine the effect of career development and competence on employee performance through job satisfaction as a mediating variable at PT Permodalan Nasional Madani (PNM) Medan Branch. The study employed a quantitative approach with an explanatory research design. The population consisted of 50 employees, and all members of the population were selected as respondents using a saturated sampling (total sampling) technique. Data were collected through a structured questionnaire using a five-point Likert scale and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS software. The results indicate that career development has a positive and significant effect on job satisfaction with a path coefficient of 0.398, while competence also has a positive and significant effect on job satisfaction with a path coefficient of 0.342. Job satisfaction was found to have a positive and significant effect on employee performance with a path coefficient of 0.401. Furthermore, career development and competence directly and significantly influence employee performance with path coefficients of 0.236 and 0.287, respectively. The mediation analysis revealed that job satisfaction partially mediates the relationship between career development and employee performance, as well as the relationship between competence and employee performance. The R-square value of 0.521 indicates that career development and competence explain 52.1% of the variance in job satisfaction, while the R-square value of 0.612 indicates that career development, competence, and job satisfaction explain 61.2% of the variance in employee performance. The findings imply that improving employee performance can be achieved through strengthening career development programs, enhancing employee competencies, and continuously fostering job satisfaction. This study also reinforces the role of job satisfaction as an important psychological mechanism linking human resource management practices to employee performance improvement.
The Influence of Social Media Marketing, Customer Experience and Online Delivery Service on Customer Satisfaction at Kedai Janji Jiwa Johor Medan Branch Andini Putri Lestari; Rifky Budi Setiawan; Mesra B
International Journal of Economics and Management Vol. 4 No. 02 (2026): IEM : International Journal of Economics and Management
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/iem.v4i02.306

Abstract

This study aims to determine the effect of Social Media Marketing, Consumer Experience, and Online Delivery Service on Customer Satisfaction. This study uses a quantitative method with an associative approach. Data were collected through questionnaires and analyzed using multiple linear regression tests with the help of SPSS. The results of the study indicate that partially Social Media Marketing has a positive and significant effect on Customer Satisfaction with a significance value of 0.009 <0.05. Meanwhile, Consumer Experience and Online Delivery Service do not have a significant effect on Customer Satisfaction. Simultaneously, the three independent variables have a significant effect on Customer Satisfaction with a significance value of 0.029 <0.05. The R Square value of 0.597 indicates that the independent variables are able to explain Customer Satisfaction by 59.7%.
Co-Authors , Elfitra Desy Surya , Harianto Agita Trianto Ahmad Taufik Akhyar Lubis Aldi Agustino Ali Topan Andini Putri Lestari Angga Pramudia Annisa Sanny Arif Budiman Arya Chandra Gusnanto Aunan Bambang Aditya Irsandi Budi Syahputra Cut Maulita Demensah Ginting Desi Syahrani Desy Astuti Dewi Mahrani Rangkuty Dewi Nurmasari Pane Dharmazie Dwi Ilham DWI SURYANTO Eka Gunawan Putra Eko Harianto Elisabeth Kristina Junita Sianipar Elisya Azmelia Emmy Robiyah Erwansyah Erwansyah Eva Herdalina Pardede Fauziah Nur Purwaningsih Hafnidah Hermansyah Hernawaty Hernawaty Heryanto Siburian Hikmaturriza Himmatul Ulya Husni Muharram Ritonga Ida Fatimah Ida Marlina Iedya Fadillah Imam Ananda Jhony Karmila Kiki Farida Ferine Larisma RL Sitanggang Lusianna Banurea M. Fadly Azmi Madaniyah Fitrahayati Masfirah Maya Macia Sari Merlinda Muhammad Dharma Tuah Putra Nasution Muhammad Fahmi Muhammad Faisal Muhammad Indra Gunawan Muhammad Isa Indrawan Munanda Munawar Rizal Naimi Yumna Sinurat Navy Septiya Ningrum Nur Fatiha Utami Nasution Nurafrina Siregar Nurfafrina Siregar Paridah Rahmat Sihombing Ramadhan Harahap Richard Alex Stepanus Sinaga Rifky Budi Setiawan Risdawati Br Ginting Risliana Octavia Siregar Rizky Ira Silvia Nasution ROMULUS DESYANTO GULTOM Roslina Ruhdi Muharram Selian Saiful Riza Sakinah Ramza SARA KURNIA D SITUMORANG Sejarahta Perangin-Angin Siti Arnisah Sri Rahayu Sri Wahyuni Sri Wahyuni Nasution Sugiono Suhendi Supina Batubara Susilawati Susilawati Syahnant Syahrizal Syahrizal Taufik Harijanto Tio Candra Pulungan toyib daulay Tridia Kumula Dewi Yani Utami Leo Yose Ferry Zulman Zulpedri