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Anisah Anisah
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Journal : Jurnal Ekonomi Manajemen Akuntansi

 1 
Bauran Pemasaran Pada Usaha Rekreasi Pemancingan Nagaya Desa Kotapulu Rizki Eka Putri Utami; Farid Farid; Anisah Anisah
Jurnal Ekonomi Manajemen Akuntansi Vol. 29 No. 1 (2023): JURNAL EKONOMI MANAJEMEN AKUNTANSI
Publisher : sekolah Tinggi Ilmu Ekonomi Dharma Putra Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1319.65 KB) | DOI: 10.59725/ema.v29i1.63

Abstract

The purpose of serving in the village with the mission of building a rural economy through the potential in the village is the fisheries sector, as well as to broaden business actors' insight into the application of the marketing mix. The potential in Kotapulu Village is in the fisheries sector. Nagaya fishing is one of the businesses as a means of community recreation. The development of inland fisheries in Central Sulawesi Province has quite large potential for freshwater and brackish water fisheries resources, which if managed optimally can provide a sizeable contribution to the region. Technical data collection is carried out through counseling, interviews and documentation that can answer existing problems. , and so on the data were analyzed descriptively qualitatively. From the results of this study, the Marketing Mix) or 7 P which consists of: Product, Price, Place, Promotion, Process, Physical Environment used in the Nagaya fishing recreational business is in accordance with the existing procedures, while for application in the field there are several obstacles that arise in terms of Promotion, so that the Marketing Mix is not going well.
Co-Authors ACHMAD FAUZI Ade Jumaiah Adilla Tussa'adah Ahmad Firdaus Ahmad Sabandi Akmal Walad Ahkas Ali Imron Anggun Febya Anesti Anis Musarofah Anny Asnita Aprilla Ayu Wulandari arif samsul Asngadi Asngadi Azrial Azrial Chandra Kirana Darman Darman Darmansyah Darmansyah Darmawijoyo, Darmawijoyo Dedy Rizky Bidullah Delpiah Wahyuningsih Denny Asmas Dilva Amanda Dina Maisisri Dita Yuzianah Donna Imelda Dyah Sotyaningtyas Ellya Helmud Ermita Ermita Fadhilla Rahayu S Fadila Larasaty A.S Fairuz Zahid Fajarwati, Noerma Kurnia Fajri Jakfar Farid Farid Fathur Rahman Fatlina Fatlina Ferdiansyah Ferdiansyah Fira Nabila Flora Elvistia Firdaus Geraldo Geraldo Hadita Hadita Hairun Nisah Harini Agusta Harini Agusta Harnida Wahyuni Adda irsyad irsyad Ivani Ivani Jasrial Jasrial Juliana Kadang Juwaeriyah Juwaeriyah Khadijah Khadijah Kusman, Yuskal Kusumo, Bayu Lili Triskomawalat Lola Yolanda Lubena Lubena, Lubena Marna Marna Mas’amatuz Zahrah Maya Saftari Mimi Trida Yanti Mirani Juniar Monika Astria Mudinillah, Adam Mufrih Mufrih Muhammad Hafid Muhammad Hasyim B. Dg. Matutu Muhammad Riyadhi Muhammad Yadriyan Muhardi Darma Mujiyem Sapti Munawara Munawara Murwaldi Murwaldi Muslimin Muslimin Nelfia Adi Nelitawati Nelitawati Nia Novianti Nilam Silfia Nensi Novrita Alfitri Nurhizrah Gistituati Patimah Patimah Popy Yuliarty Pratiwi Nila Sari Prihantono Qurrotul Aini Rahmat Sufri Raihan Wicaksono Rifma Rifma Rineta Visca Rinette Visca Riska Ekfinofriza Riska Yanti Riyya Nelda Putri Rizki Eka Putri Utami Rosmawita Saleh Rosmawita Saleh RR. Ella Evrita Hestiandari Rusdin Rusdin Rusdinal Rusdinal Ryan Setiawan RYINI ANGGRAINI Safira Wahyunita Saiyid Syekh Sakinah AS Sakinah Sakinah Sayuti Sayuti Septi Damai Yanti SINTA S Siti Handayani R. Dahab Siti Nur Assyifa Siti Nurhawiyah Siti Roziana Sri Lastuti Sufyarma Marsidin Sujarwati Sujarwati Sujono Sujono Sulastri Sulastri Supardi Supardi Suryani Toha Susilawati Susilawati Syahril Syahril Syamsuddin Syamsuddin Teuku Rizky Noviandy Tia Ayu Ningrum Tiara Tiara Umi Hainik Vitayanti Fattah Widyawati Widyawati Wisnu Adhi Saputra Yohanes Setiawan Japriadi Yulianto Santoso YUNI ISWANTO Yuskal Kusman Zain Wahyu Ramadhan Ziyadatul Chusna Almabruroh Yuni Alfi Zulkardi Zulkardi