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Henny Welsa
Universitas Sarjanawijaya Tamansiswa
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Journal : EBBANK: Jurnal Ilmiah Bidang Ekonomi, Bisnis dan Perbankan

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Pengaruh Kualiatas Layanan dan Store Atmosphere Terhadap Kepuasan Pelanggan Melalui Keputusan Pembelian Sebagai Variabel Intervening (Studi Kasus Pada Konsumen di Restoran Toean Watiman Yogyakarta) Henny Welsa; Muhamad Khoironi
EBBANK Vol 10, No 1 (2019): EBBANK Vol.10 No.1 Juni 2019
Publisher : Sekolah Tinggi Ilmu Ekonomi Bisnis dan Perbankan

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Abstract

The purpose of this study was to describe the relationship between Service Quality, Store Atmosphere, and Purchasing Decision. The population is restaurant customer Toean Watiman Yogyakrta. The sample used in this study were 100 respondents. While the data analysis technique uses multiple regression analysis techniques and path analysis.The results showed that service quality has a significant positive effect on purchasing decisions, store atmosphere has a significant positive effect on purchasing decisions, service quality has a significant positive effect on customer satisfaction, store atmosphere has a significant positive effect on customer satisfaction, purchasing decisions have a significant positive effect on customer satisfaction, quality service and store atmosphere together have a significant positive effect on customer satisfaction through purchasing decisions with the results of the calculation of 137.768> 3.09 and the significance of 0.000 <0.05. service quality and store atmosphere have a significant positive effect on purchasing decisions with a count of 101,693 with a significance of 0,000 <α 5%
Co-Authors Agung Nugroho, Erwin Hanggoro Agus Dwi Cahya Agus Dwi Cahyo Ahmad Suheri Ambar Lukitaningsih Amelia, Stephanie Ariyanto Ariyanto Armada, Armada Arohman Arohman Azie Aenun Nazib, M. Bayu Aprilianto Bernadetta Diansepti M Budi Setiawan Burhan Marwanto Cahya, Agus Dwi Dwi Cahyati, Ratih Nur Chandra Kirana, Kusuma David Setiawan Detuage, Nuraisyah Vilda Agustin Diansepti Maharani, Bernadetta Diki Ramadhan Dinda Dwi Jayanti Dwi Cahya, Agus Emil Salim Fadillah, Muinah Fahrurozi Ibnu Faiz Fajar Imam Ma&#039;aruf Fajarningrum, Ani Rizky Farhan Falah Fauzi, Latiffah Ulul Felinda Astuti Fernicko Meidyansyah Firmansah, Laila Nurul Galih Kristian Gendro Wiyono Gilang Purnama Putri Ho, Riska Sri Pertiwi Hutami, Lusia Tria Hatmani Hutami, Lusia Tria Hatmanti Ida Bagus Nyoman Udayana Ignatius Soni Kurniawan Ignatius Soni Kurniawan Ignatius Soni Kurniawan Ignatius Soni Kurniawan Irma wati Ishak genius oberio Jatiningsih, Alfiani Jayanti, Dinda Dwi Jodi Safutra Julfaturrahman, Julfaturrahman Kholiqun Nur Ramadhan Khusna Indah Wijayanti Kirana, Kusuma Candra Kristian, Galih Kurniasari Tripambudi Kusuma Chandra Kirana Kusuma Chandra Kirana Kusuma Chandra Kirana, Kusuma Chandra Lahura, Armando Lamere, Lukas Latifah Latifah Latiffah Ulul Fauzi Lisnaini, Ratna Lukas Lamere M. Thomi Sirojudin Maharani, Bernadetta Diansepti Maharani, Bernedetta Diansepti Mar'un, Nurtrisnawati maratush sholihah Marella Festirari Sasangka Mar’atush Sholihah Mean, Paulus Mohammad Arief Baehaqi Muhamad Khoironi Muhammad Alfian Muinah Fadhilah Muinah Fadhilah Muinah Fadhilah, Muinah Neneng Hardianti Nika Irawati Niken Lifi Pratika Nirma Nirma Nonik Kusuma Ningrum Nonik Kusuma Ningrum Nosya Hestina Wati Nur Dianah Oktamia Asri Ivo Pamungkas, Linda Paulus Mean Perdana, Wahyu Goesty Perdana Pratika, Niken Lifi Prawita, Dika Prayekti, Prayekti Pricilia Sinta Sakinda Purnama, Candra Kiki Putri Dwi Cahyani Putri Dwi Cahyani Putri Dwi Cahyani, Putri Dwi Putri Nugraheni Cahyaningsih Ratna Lisnaini Rejeki Sekar Dwifa Reni Suci Wahyuni Richardus Mosa Leke Risang Bagus Hastungkara Aji Risang Nagar Riyana Riyana Rohandi Mutaqin Sabrina, Dira Sandika Purnama Putri Sekar Dwifa, Rejeki Sekar Hapsari Selastri Niati Siahaan Sella Saputri Setyaji, Meirino Siti Malikhah Sodik, Muhammat Fajar Sofyan Nurcahyo SRI LESTARI Suharti Suharti Susanto Susanto Susanto Susanto Susanto Susanto Sutiyati Sutiyati* Syamsul Hadi Utama, Rizky Luhung Wadia Utami , Rahmah Esti Utami, Kesti Ayu Utami, Lusia Tria Hatmanti Vinda, Galuh Gian Wahyu Saputri, Febriani Widiya Saputri Wulandari, Destri Yase, Wayan Yarte Yudanto, Andreas Adri