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All Journal EkoBis ( Ekonomi & Bisnis ) Jurnal Manajemen Terapan dan Keuangan JBTI : Jurnal Bisnis : Teori dan Implementasi Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Manajemen Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Perspektif : Jurnal Ekonomi dan Manajemen Universitas Bina Sarana Informatika MANAJERIAL Kinerja: Jurnal Ekonomi dan Manajemen Akuntabel : Jurnal Ekonomi dan Keuangan Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi JURNAL MANAJEMEN Upajiwa Dewantara : Jurnal Ekonomi, Bisnis dan Manajemen Daulat Rakyat J-MAS (Jurnal Manajemen dan Sains) Stability: Journal of Management and Business Jurnal Pendidikan Ekonomi (JURKAMI) EKUITAS (Jurnal Ekonomi dan Keuangan) EBBANK: Jurnal Ilmiah Bidang Ekonomi, Bisnis dan Perbankan Jurnal Perilaku dan Strategi Bisnis JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) TEMALI : Jurnal Pembangunan Sosial MANAJEMEN DEWANTARA Jurnal Ilmiah Edunomika (JIE) International Journal of Economics Development Research (IJEDR) Bisman (Bisnis dan Manajemen): The Journal of Business and Management Jurnal Riset Bisnis dan Manajemen WIDYA MANAJEMEN Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Ilmiah Manajemen Kesatuan MANDAR: Management Development and Applied Research Journal Jurnal Manajemen, Ekonomi, Keuangan dan Akuntansi Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Management and Bussines (JOMB) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) JURNAL ILMIAH GLOBAL EDUCATION Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Jurnal Manajemen DIVERSIFIKASI Jurnal Kolaboratif Sains Journal Competency of Business Manajemen : Jurnal Ekonomi Journal of Comprehensive Science Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Eduvest - Journal of Universal Studies Jurnal Riset Ekonomi dan Akuntansi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Fokus Bisnis: Media Pengkajian Manajemen dan Akuntansi Proceeding of International Conference on Humanity Education and Society Economic: Journal Economic and Business Manajemen : Jurnal Ekonomi Journal of Ekonomics, Finance, and Management Studies
Henny Welsa
Universitas Sarjanawijaya Tamansiswa
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Journal : Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi)

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PENGARUH ELECTRONIC WORD OF MOUTH DAN CELEBRITY ENDORSMENT TERHADAP PURCHASE INTENTION DENGAN BRAND IMAGE SEBAGAI VARIABEL INTERVENING Jayanti, Dinda Dwi; Welsa, Henny; Cahyani, Putri Dwi

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Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (858.705 KB) | DOI: 10.31955/mea.v4i2.392

Abstract

This study aims to determine: (1) the effect of electronic word of mouth on brand image, (2) the influence of celebrity endorsment on brand image, (3) the effect of electronic word of mouth on purchase intention, the effect of celebrity endorsment on purchase intention, (5) the effect of brand image on purchase intention (6) the effect of electronic word of mouth on purchase intention with brand image as an intervening variable, (7) the influence of celebrity endorsement on purchase intention with brand image as an intervening variable case in users of naava green skin care products in Yogyakarta Branch . This research uses a quantitative approach by collecting data through questionnaires. The population in this study were users of naava green skin care products in Yogyakarta Branch. The sampling technique uses a non probability sampling method that is purposive sampling. The sample was 115 respondents with data collection techniques using a questionnaire. Data analysis techniques in this study used descriptive analysis techniques, multiple linear regression and multiple test.
PENGARUH BEAUTY VLOGGER DAN BRAND IMAGE TERHADAP PURCHASE DECISION MELALUI PURCHASE INTENTION Pratika, Niken Lifi; Welsa, Henny; Cahyani, Putri Dwi

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Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (861.348 KB) | DOI: 10.31955/mea.v4i2.393

Abstract

Tujuan dari penelitian ini adalah untuk mendeskripsikan (1) pengaruh beauty vlogger terhadap purchase intention (2) pengaruh brand image terhadap purchase intention (3) pengaruh beauty vlogger terhadap purchase decision(4) pengaruh brand image terhadap purchase decision (5) pengaruh purchase intention terhadap purchase decision (6) pengaruh brand image terhadap purchase decision melalui purchase intention (7) pengaruh beauty vlogger terhadap purchase decision melalui purchase intention studi kasus pada produk emina di Kota Yogyakarta. Dalam penelitian ini jumlah populasi adalah 116 orang pengguna produk Emina di Kota Yogyakarta. Metode pengumpulan data menggunakan metode kuesioner, sedangkan teknik uji t dan asumsi klasik yang terdiri dari uji multikolinieritas, uji normalitas dan uji heteroskedastisitas.
Co-Authors Agung Nugroho, Erwin Hanggoro Agus Dwi Cahya Agus Dwi Cahyo Ahmad Suheri Ambar Lukitaningsih Amelia, Stephanie Ariyanto Ariyanto Armada, Armada Arohman Arohman Azie Aenun Nazib, M. Bayu Aprilianto Bernadetta Diansepti M Budi Setiawan Burhan Marwanto Cahya, Agus Dwi Dwi Cahyati, Ratih Nur Chandra Kirana, Kusuma David Setiawan Detuage, Nuraisyah Vilda Agustin Diansepti Maharani, Bernadetta Diki Ramadhan Dinda Dwi Jayanti Dwi Cahya, Agus Emil Salim Fadillah, Muinah Fahrurozi Ibnu Faiz Fajar Imam Ma'aruf Fajarningrum, Ani Rizky Farhan Falah Fauzi, Latiffah Ulul Felinda Astuti Fernicko Meidyansyah Firmansah, Laila Nurul Galih Kristian Gendro Wiyono Gilang Purnama Putri Ho, Riska Sri Pertiwi Hutami, Lusia Tria Hatmani Hutami, Lusia Tria Hatmanti Ida Bagus Nyoman Udayana Ignatius Soni Kurniawan Ignatius Soni Kurniawan Ignatius Soni Kurniawan Ignatius Soni Kurniawan Irma wati Ishak genius oberio Jatiningsih, Alfiani Jayanti, Dinda Dwi Jodi Safutra Julfaturrahman, Julfaturrahman Kholiqun Nur Ramadhan Khusna Indah Wijayanti Kirana, Kusuma Candra Kristian, Galih Kurniasari Tripambudi Kusuma Chandra Kirana Kusuma Chandra Kirana Kusuma Chandra Kirana, Kusuma Chandra Lahura, Armando Lamere, Lukas Latifah Latifah Latiffah Ulul Fauzi Lisnaini, Ratna Lukas Lamere M. Thomi Sirojudin Maharani, Bernadetta Diansepti Maharani, Bernedetta Diansepti Mar'un, Nurtrisnawati maratush sholihah Marella Festirari Sasangka Mar’atush Sholihah Mean, Paulus Mohammad Arief Baehaqi Muhamad Khoironi Muhammad Alfian Muinah Fadhilah Muinah Fadhilah Muinah Fadhilah, Muinah Neneng Hardianti Nika Irawati Niken Lifi Pratika Nirma Nirma Nonik Kusuma Ningrum Nonik Kusuma Ningrum Nosya Hestina Wati Nur Dianah Oktamia Asri Ivo Pamungkas, Linda Paulus Mean Perdana, Wahyu Goesty Perdana Pratika, Niken Lifi Prawita, Dika Prayekti, Prayekti Pricilia Sinta Sakinda Purnama, Candra Kiki Putri Dwi Cahyani Putri Dwi Cahyani Putri Dwi Cahyani, Putri Dwi Putri Nugraheni Cahyaningsih Ratna Lisnaini Rejeki Sekar Dwifa Reni Suci Wahyuni Richardus Mosa Leke Risang Bagus Hastungkara Aji Risang Nagar Riyana Riyana Rohandi Mutaqin Sabrina, Dira Sandika Purnama Putri Sekar Dwifa, Rejeki Sekar Hapsari Selastri Niati Siahaan Sella Saputri Setyaji, Meirino Siti Malikhah Sodik, Muhammat Fajar Sofyan Nurcahyo SRI LESTARI Suharti Suharti Susanto Susanto Susanto Susanto Susanto Susanto Sutiyati Sutiyati* Syamsul Hadi Utama, Rizky Luhung Wadia Utami , Rahmah Esti Utami, Kesti Ayu Utami, Lusia Tria Hatmanti Vinda, Galuh Gian Wahyu Saputri, Febriani Widiya Saputri Wulandari, Destri Yase, Wayan Yarte Yudanto, Andreas Adri