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All Journal JURNAL PENELITIAN ILMU PENDIDIKAN Jurnal Pendidikan Sejarah Jurnal Istiqro' Jurnal Riset Golden Age PAUD UHO Scientific Journal of Reflection : Economic, Accounting, Management and Business J-MAS (Jurnal Manajemen dan Sains) SEIKO : Journal of Management & Business Jurnal ULTIMA Accounting EQIEN - JURNAL EKONOMI DAN BISNIS Manuju : Malahayati Nursing Journal Jurnal Informasi dan Komputer JURNAL ILKES (Jurnal Ilmu Kesehatan) Dinasti International Journal of Management Science Jurnal Ekonomi Manajemen Sistem Informasi Jurnal Akuntansi Bisnis Joined Journal (Journal of Informatics Education The Indonesian Journal of Health Science EDUNursing Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Pendidikan Guru (JPG) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) E-JRM Jurnal Insan Pendidikan dan Sosial Humaniora Jurnal Riset Rumpun Ilmu Ekonomi (JURRIE) Journal of Systems, Information Technology, and Electronics Engineering Jurnal Nirta: Studi Inovasi Akuntansi: Jurnal Riset Ilmu Akuntansi IIJSE MANGGALI Vitamin: Jurnal Ilmu Kesehatan Umum JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Jurnal Solusi Masyarakat (JSM) Jurnal Ilmiah Mahasiswa Pendidikan Ekonomi Prosiding Seminar Nasional Keguruan dan Pendidikan (SNKP) Jurnal Pengabdian Kepada Masyarakat Indonesia Klinik: Jurnal Ilmiah Kedokteran dan Kesehatan WORLDVIEW ( Jurnal Ekonomi Bisnis dan Sosial Sains )

Kurniawati Kurniawati

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Author-ID : 2561279

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Other

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Analisis Efektifitas Penggunaan E-Learning Berkolaborasi dengan Video Converence pada Mata Kuliah Algoritma dan Struktur Data Di Masa Pandemi COVID-19 Henny Prasetyani; Kurniawati Kurniawati
Joined Journal (Journal of Informatics Education) Vol 4 No 1 (2021): Volume 4 Nomor 1 (2021)
Publisher : Universitas Ivet

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31331/joined.v4i1.1685

Tujuan dari penelitian ini adalah untuk melihat sejauh mana efektifitas penggunaan e-learning yang dikolaborasikan dengan aplikasi video confence pada mata kuliah algoritma dan struktur data di masa pandemi covid-19 karena perkuliahan di lakukan secara daring. Pembelajaran dengan berbasis e-learning yang telah disediakan oleh universitas yang beralamat www.kuliah.ivet.ac.id serta aplikasi video conference yaitu Zoom Meeting. Metodologi yang digunakan dalam penelitian ini adalah penelitian kuantitatif dengan menggunakan media e-learning (www.kuliah.ivet.ac.id) berkolaborasi dengan Zoom dan bahan ajar untuk mata kuliah algoritma dan struktur data. Hasil yang diperoleh yaitu : (1) efektifitas pembelajaran dengan menggunakan media e-learning (kuliah.ivet.ac.id) berkolaborasi dengan Zoom pada matakuliah algoritma dan struktur data menunjukkan ada perbedaan antara kelompok mahasiswa kelas regular dan mahasiswa kelas karyawan; (2) efektifitas pembelajaran dengan e-learning berkolaborasi dengan Zoom lebih tinggi pada mereka yang memiliki akses internet lebih lama; (3) ada pengaruh efektifitas penggunaan e-learning berkolaborasi dengan Zoom dalam pembelajaran dengan hasil belajar sehingga penerapannya cocok dilakukan selama pandemi covid 19.

PENGARUH PENDIDIKAN KESEHATAN TERHADAP KEPATUHAN DIET PADA PENDERITA HIPERTENSI Kurniawati Kurniawati; Wiwiek Widiatie
The Indonesian Journal of Health Science Vol 7, No 1 (2016): THE INDONESIAN JOURNAL OF HEALTH SCIENCE
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/the.v7i1.379

Hypertension, where the patient blood pressure is above normal. One of the compliance to obey by hypertensive patients is food (dietary compliance). Dietary is one of the methods to reduce the complication at hypertensive patients. This research aimed at finding out the influence of health education against the compliance. This research was pre-experiment by applying one group pre-post test design. The populations were hypertensive patient at the country of Tambar, Jombang. The samples were 30 respondents the patients who fulfill the criteria. This also used systematic simple random sampling technique. Giving a questionnaire was a data collection before the health education run. Then, it continued with health education about dietary for hypertensive. A week after the education run, the patients had to fill the questionnaire to investigate the compliance. The analysis used Wilcoxon Signed rank Test, significance level was ρ0.05.The result was 0,000 which mean that health education influenced dietary compliance for hypertensive patient. This is therefore health education should be implemented regularly in period of time to adapt with patient by applying well communication.

ANALISIS PENGARUH SOCIAL MEDIA MARKETING DAN INFLUENCER MARKETING TERHADAP BRAND LOYALTY DENGAN BRAND TRUST DAN BRAND EQUITY SEBAGAI MEDIASI Maria Verena Emeralda; Kurniawati Kurniawati
Eqien - Jurnal Ekonomi dan Bisnis Vol 11 No 1 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Dr Kh Ez Mutaqien

This research is aimed to analyze the impact of social media marketing and influencer marketing to brand loyalty with brand trust and brand loyalty as mediating variables within local skincare industry in Indonesia. Total of 349 questionnaire responses were collected by non-probabilistic sampling in skincare communities across the country within 2 months period. Hypothesis was analyzed with SEM-PLS method and Barron & Kenny method using AMOS. Research finding shows that social media marketing and influencer marketing has positive impacts to brand trust and brand equity. However, brand loyalty was only affected positively by influencer marketing. Secondly, brand trust and brand equity partially mediated social media marketing with brand loyalty but brand trust and brand equity failed to mediate the connection between influencer marketing with brand loyalty.

PENGARUH ELECTRONIC WORD OF MOUTH DAN KREDIBILITAS INFLUENCER DI INSTAGRAM TERHADAP CUSTOMER PURCHASE INTENTION Michell Wijaya Koesuma; Kurniawati Kurniawati
Eqien - Jurnal Ekonomi dan Bisnis Vol 11 No 1 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Dr Kh Ez Mutaqien

Advances internet technology and social media have driven the industry forward and have changed the way products and services are marketed. Social media platforms have become the focus of businesses that define marketing strategies. Instagram is one of the most attractive social media sites today. Aim: Analyzing the positive influence of e-WOM quality, e-WOM quantity, influencer credibility in Instagram and brand trust on customer purchase intention either directly or indirectly with the mediating variable of brand trust. Research Methodology: The analysis of each research variable was carried out using SPSS version 25 with a mean value. Analysis of the influence between variables, both directly and indirectly, was carried out using Structural Equation Marketing (SEM). Data was collected from 300 respondents who have Instagram and have knowledge of the Luxcrime, Makeover, and Wardah brands, as well as influencers. Result: The quality of e-WOM and influencer credibility do not have a positive effect on customer purchase intention. The quantity of e-WOM and brand trust has a positive effect on customer purchase intention. Influencer credibility has a positive effect on brand trust. Brand trust partially mediates the relationship between influencer credibility and customer purchase intention. Managerial Implications: This research is used as an evaluation material for the managerial brands of Luxcrime, Makeover, and Wardah in maintaining and improving the quality of e-WOM, quantity of e-WOM, influencer credibility, brand trust, and customer purchase intention.

RELATIONSHIP BETWEEN PRESTIGE VALUE, UTILITARIAN, HEDONIC, AND SELF-ESTEEM MOTIVES TOWARDS ONLINE SHOPPING BEHAVIOR THROUGH SHOPPING INTENTION AND IMPULSE SHOPPING TENDENCY Alieffira Raizha; Kurniawati Kurniawati
SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business Vol. 5 No. 4 (2022): SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management, & Business
Publisher : Sekolah Menengah Kejuruan (SMK) Pustek

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/sjr.v5i4.580

Marketplace is currently being disrupted by technology, similar to how the internet and digital platforms explosive rise in the globalization era. The growth of e-commerce changed customer behavior in purchasing items, from offline to online shopping, caused by some motives i.e., hedonic motives, self-esteem, and utilitarian motives. This study aims to comprehend how self-esteem, hedonic value, and utilitarian motivations relate to online shopping behavior, using shopping intention and impulse buying tendency as mediators. This study supports the idea that customers' online purchasing behavior is influenced by their intentions to shop and their propensity for impulsive purchases. 302 respondents who utilize e-commerce were distributed and their responses were gathered. As one of the requirements in this survey, respondents who complete the survey are people who have utilized e-commerce platform for at least three months. AMOS was used to analyze this study. Additionally, this study demonstrates that shopping intention is primary in online shopping behavior. This knowledge will help marketers develop strategies to maximize business performance, such as creating a variety of product categories that can boost customers' self-confidence. The product assortment should also be visually appealing, motivating, and emotionally appealing to the target market. Further discussion and implications are provided in the article.

FAKTOR YANG MEMENGARUHI PURCHASE INTENTION KONSUMEN INDONESIA SAAT BELANJA ONLINE Sheilla Fauzia Rahmi; Kurniawati Kurniawati
SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business Vol. 5 No. 4 (2022): SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management, & Business
Publisher : Sekolah Menengah Kejuruan (SMK) Pustek

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/sjr.v5i4.582

Purchase intention is an important trigger that motivates shoppers to shop online through smartphones. Therefore, it is essential to identify determinant factors of customers in Indonesia’s purchase intention on online shopping. This research examines internet self-efficacy, perceived aesthetics to purchase intention directly or mediated through perceived benefit. The study of the impact of hedonic motivations of adventure on purchase intention is also analyzed. The paper carried out a non-probability sampling on a purposive sample of 248 shoppers in Indonesia collected via an online survey. The data of this study were tested using PLS-SEM (Partial Least Squares-Structure Equation Modeling) to test hypotheses. The result of this study indicates that hedonic motivations of adventure and perceived benefit positively affect purchase intention. Internet self-efficacy and perceived aesthetics have a positive impact on perceived benefit. This study also shows that internet self-efficacy and perceived aesthetics positively affect purchase intention mediated by a perceived benefit.

Pengaruh Budaya Pesan Antar Makanan terhadap Niat Perilaku Konsumen pada Masa Pandemic Covid-19 di Indonesia Triana Faizal Rachman; Kurniawati Kurniawati
J-MAS (Jurnal Manajemen dan Sains) Vol 7, No 2 (2022): Oktober
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v7i2.539

The purpose of this study is understanding consumer behavior in using Online Food Delivery (OFD) service, considering the lockdown policy that is implemented in several countries have changed consumer behavior. Using the Goal-Directed Behavior (MGB) model, this study investigates what consumers feel while using OFD services. The method used is collecting responses from online food delivery service users throughout May 2022. A total of 271 responses were collected and then analyzed using AMOS. Measurements and structural models are evaluated to ensure that the Structural Equation Modeling (SEM) is valid. The results show that only Positive Anticipated Emotion (PAE) and Perceived Behavioral Control (PBC) are significantly affecting behavioral intention which is mediated by desire. It also shows that desire is significantly affecting behavioral intention. The results of this study provides information for OFD service providers and experts about what is forcing the urbanites into using OFD services in the midst of a pandemic. It also enables OFD companies to realign their operations to address issues and changes in consumer behavior. The managerial implications of this research provide insights for OFD providers to develop new strategies and approaches on business development and consumer retention post-pandemic

The Influence of Brand Experience on Brand Loyalty through Perceived Quality, Brand Trust and Customer Satisfaction as Mediation Wahyuddin M Rahmat; Kurniawati Kurniawati
SEIKO : Journal of Management & Business Vol 4, No 3 (2022)
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v4i3.2550

Abstract The purpose of this study is to determine the influence of brand experience on brand loyalty by adding perceived quality, brand trust and customer satisfaction as mediating variables. The collection method in this study was by non-probability sampling method and purposive sampling technique. The data used in this study are quantitative data obtained from a questionnaire with a total of 306 respondents. With a 5-point Likert Scale it ranges from 1 (Strongly Disagree) to 5 (Strongly Agree). The results of the study revealed that there is a positive relationship between Brand Experience to Perceived Quality, Brand Experience to Customer satisfaction, Brand Experience to Brand Trus, Brand Experience to Brand Loyalty and Brand Trust to Brand Loyalty. The managerial implication in this study is that the shoe rodusen is to add innovation as an example, namely adding the latest model model that suits the interests of the market or consumers, so that consumers will be interested in buying shoe products produced by manufacturers. In addition, manufacturers must conduct more surveys about what the market wants, while also being actively involved in social media in order to survive in the manufacturing and fashion industries because market interest is also influenced, one of which is by technological advances and social media. Keywords: Brand Experience, Brand Loyalty, Perceived Quality, Brand Trust, Customer Satisfaction. Abstrak Penelitian ini bertujuan guna mengetahui pengaruh pengalaman merek terhadap loyalitas merek dengan menambahkan kualitas yang dirasakan, kepercayaan merek dan kepuasan pelanggan sebagai variable mediasi. Metode pengumpulan pada penelitian ini dengan metode non-probability sampling dan teknik purposive sampling. Data yang dipakai pada penelitian ini ialah data kuantitatif yang didapatkan dari kuesioner dengan jumlah responden 306 responden. Dengan Skala Likert 5 poin berkisar dari 1 (Sangat Tidak Setuju) hingga 5 (Sangat Setuju). Hasil penelitian mengungkapkan bahwa adanya hubungan positif antara Brand Experience terhadap Perceived Quality, Brand Experience terhadap Costumer satisfaction, Brand Experience terhadap Brand trus, Brand Experience terhadap Brand Loyalty dan Brand Trust terhadap Brand Loyalty. Implikasi manajerial dalam penelitian ini yaitu produsen sepatu adalah untuk menambah melakukan inovasi sebagai contoh yakni menambahkan model model yang terbaru yang sesuai dengan minat pasar ataupun konsumen,sehingga konsumen akan tertarik untuk membeli produk sepatu yang dihasilkan oleh produsen. Selain itu produsen harus lebih banyak melakukan survey tentang apa yang diinginkan pasar selain itu juga terlibat aktif di media sosial agar tetap bisa bertahan di industri manufaktur dan fashion karena minat pasar juga dipengaruhi salah satunya oleh kemajuan teknologi dan sosial media. Kata Kunci : Brand Experience, Brand Loyalty, Perceived Quality, Brand Trust, Customer Satisfaction.

PENGARUH INNOVATIONS DAN SOCIAL INFLUENCE TERHADAP COMMITMENT DAN BEHAVIOURAL INTENTION Riska Agustin; Kurniawati Kurniawati
Jurnal Ilmiah MEA (Manajemen, Ekonomi, & Akuntansi) Vol 6 No 3 (2022): Edisi September - Desember 2022
Publisher : LPPM STIE Muhammadiah Bandung

Penggunaan aplikasi mobile khususnya pada layanan pesan-antar makanan telah menjadi hal yang tidak terpisahkan dalam industri makanan untuk menarik lebih banyak pelanggan dan membangun komitmen dengan mereka. Oleh karena itu, penelitian ini bertujuan untuk mengidentifikasi dampak persepsi pelanggan terhadap variabel inovasi konsep layanan, inovasi proses layanan, inovasi pengalaman pelanggan, dan dampak sosial terhadap engagement dan behavioral intention. Desain penelitian yang digunakan ialah menyebarkan kuesioner kepada 207 responden dengan metode purposive random sampling. Variabel penelitian dianalisa menggunakan Structural Equation Modeling (SEM) dengan software SmartPLS. Hasil penelitian ini menemukan bahwa ada hubungan positif antara Service concept innovation Service process innovation, Customer experience innovation, dan social influence berpengaruh positif terhadap variable commitment. Begitupun Service concept innovation, Customer experience innovation, dan social influence terhadap Behavioural Intention.sedangkan Customer experience innovation ditemukan pengaruh negative terhadap behavioral intention.

PENGARUH BRAND CREDIBILITY DAN BRAND EXPERIENCE TERHADAP BRAND LOYALTY YANG DIMEDIASI OLEH ATTITUDE TOWARDS BRAND Monika Monika; Kurniawati Kurniawati
SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business Vol. 6 No. 1 (2023): SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management, & Business
Publisher : Sekolah Menengah Kejuruan (SMK) Pustek

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/sjr.v6i1.637

This study aims to analyze how the influence of Brand Credibility and Brand Experience on Brand Loyalty, either directly or through mediation through Attitude Towards Brand. Methodology: Design of this research is cross sectional where data is collected from respondents at a certain time, data collection uses side simple random to 232 respondents randomly in Indonesia, data analysis method uses Structural Equation Model (SEM) to test the hypothesis. Findings: The results show that brand credibility has a positive effect on attitude toward brand and brand loyalty, brand experience has a positive effect on brand loyalty. Attitude toward the brand mediates the effect of brand credibility and brand brand loyalty, either partially or fully through mediation. Implications: Thisxstudyxprovides a practicalxframeworkxforxthe marketing department of each android smartphone manufacturer that can explain how a brand credibility and brand experience created by the company can form brand loyalty, which is influenced directly or through mediation from attitude toward brand. consumers to each of these companies. So, the companies that oversee smartphone brands such as Samsung, Xiaomi and Oppo can maintain current policies to achieve a better level of brand loyalty in the future. In the long term, research on these variables will also help the marketing department to periodically check the proposed level of influence and compare it with previous results. If the value of the proposed influence can increase or remain at the same level, then the company can maintain the current policy on these variables. Originality: This research can contribute by proposing brand credibility, attitude toward brand and brand loyalty in a single model or separately. In addition, this study adds to other literature that also influences brand loyalty, namely brand experience because the experience of today's consumers is also an important thing that cannot be ignored

Co-Authors ABS, M Khoirul Ade Lulu Adi Nova Trisetyanto Ainun Haqiqi Alieffira Raizha Anggun Saputra Ario Satrio Ashari, Novita Asrianda Asrianda Astriani Hapsari Aulya Kartini Dg Karra Banun Sri Haksasi Boyke, Boyke Chrisna Margareth Hutabarat Dewi Purnamasari Didin Herlinudinkhaji, Didin Dinda Resti Octaviana Eka Eviyanah Ely Mansur Fadlisyah Fadlisyah Fatra Nur Isnania Fitriani Mustamin Grace Angeliqch Hadi Sunaryo Hotma Napitupulu Imawati Imawati Intan Jesica Inung Puspa Rani Irma Herliana Irmawati Irmawati Iwan Budi Setya Alamsyah J. B. Amiranto Junaidi Junaidi Kartika Firdasari Kusma Hariyati Lenny Kurniati Listanty Widya Listanty Widya Anggraeni Luh Ratih M. Iqbal Sutisna Maria Ariesta Utha Maria Verena Emeralda Masnita , Yolanda Michell Wijaya Koesuma Mintoro, Sigit Mohammad Amin Mohammad Iqbal Arqoun Monika Monika Muhammad Rudini Nasrul ZA Nirzalin Nirzalin Nur Aini Anisa Nur Cholis Nur Halimah Nurafni Suid Nurmadinah Nurmadinah Nurul Afika Nur’aeni Martha Padmono Wibowo Prasetyani, Henny Putri, Sucinda R. Agrosamdhyo R. Agrosamdhyo Ramadhan, Muhammad Deri Rani Puspita Rasmida Razak Reni Wulandari Reshi Hadriyahrahmadana Rifki Permadi Riska Agustin Sabli Abdul Malik Sahrial Sahrial Saiful Gunardi Sakdiyah Sakdiyah Salmawati Salmawati Sarkadi, Sarkadi Sheilla Fauzia Rahmi Siti Muniroh Sumarna Sumarna Sunaryo, Hadi Surya Prihatini Syafira Khairani Syamsul Arifin Tentry Fuji Purwanti Tohir Solehudin Triana Faizal Rachman Umasih Umasih Valentina Efi Oknasari Wahyuddin M Rahmat Wiwiek Widiatie Yuliana Sari Zakaria Zakaria

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