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All Journal JURNAL PENELITIAN ILMU PENDIDIKAN Jurnal Pendidikan Sejarah Jurnal Ilmiah Universitas Batanghari Jambi Jurnal Istiqro' Jurnal Riset Golden Age PAUD UHO Scientific Journal of Reflection : Economic, Accounting, Management and Business J-MAS (Jurnal Manajemen dan Sains) SEIKO : Journal of Management & Business Jurnal ULTIMA Accounting Pelita : Jurnal Penelitian dan Karya Ilmiah EQIEN - JURNAL EKONOMI DAN BISNIS Jurnal Informasi dan Komputer JURNAL ILKES (Jurnal Ilmu Kesehatan) Dinasti International Journal of Management Science Jurnal Ekonomi Manajemen Sistem Informasi Jurnal Akuntansi Bisnis Joined Journal (Journal of Informatics Education) The Indonesian Journal of Health Science EDUNursing Jurnal Pengabdian Masyarakat Multidisiplin Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Pendidikan Guru (JPG) Jurnal Ekonomi dan Industri Fakultas Ekonomi Universitas Krisnadwipayana Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) E-JRM Jurnal Insan Pendidikan dan Sosial Humaniora WORLDVIEW ( Jurnal Ekonomi Bisnis dan Sosial Sains ) Jurnal Riset Rumpun Ilmu Ekonomi (JURRIE) Jurnal Nirta: Studi Inovasi Akuntansi: Jurnal Riset Ilmu Akuntansi Jurnal Maisyatuna Jurnal Ilmiah Mahasiswa Pendidikan Ekonomi

Kurniawati Kurniawati

Unknown Affiliation

Author-ID : 2561279

Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Other

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PENGARUH KUALITAS PRODUK DAN KUALITAS LAYANAN TERHADAP MINAT BELI KONSUMEN PRODUK SMARTPHONE SAMSUNG TOKO FONEL PONDOK GEDE, KOTA BEKASI kurniawati kurniawati; Hotma Napitupulu
Jurnal Ekonomi dan Industri Vol 23, No 2 (2022): JURNAL EKONOMI DAN INDUSTRI
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jei.v23i2.725

Purpose to analyze the effect of product quality and service quality on customer buying interest in Samsung Smart Phone products at the Pondok Gede Fonel Store. The research method uses descriptive qualitative and quantitative analysis, the analytical model used is linear regression, simultaneous and partially. The research population is the customers of the Pondok Gede Fonel Store. 60 people who bought Samsung Smart Phone products from January to April 2022 were taken as samples. The result simultaneous, product quality and service quality have a positive and significant effect on customer buying interest in Samsung Smart Phone products at the Pondeok Gede Fonel Store. Partially product quality has a significant effect on customer buying interest, and partially service quality has a significant effect on customer buying interest.

PEMBERDAYAAN KELOMPOK BINA KELUARGA BALITA TERHADAP TUMBUH KEMBANG BALITA USIA 0-18 BULAN DI DESA PULAU JAMBU kurniawati kurniawati; Rusherina Rusherina; Kustiasih Lestari
Jurnal Pengabdian Masyarakat Multidisiplin Vol 6 No 1 (2022): Oktober
Publisher : LPPM Universitas Abdurrab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36341/jpm.v6i1.2538

Toddler Family Development (BKB) is a forum for families with toddlers to increase the knowledge and ability of parents to care for their children to avoid stunting. Pulau Jambu Village is one of the areas in Kampar Regency, Riau Province, which has the highest stunting incidence in Kampar Regency. Empowerment of mothers through educational education with modeling methods is needed to increase the knowledge and skills of mothers in increasing the growth and development of children. The purpose of the activity is to increase the knowledge and skills of mothers in stimulating the growth and development of children aged 0-18 months. The method of activity is providing education for 4 meetings and the practice of baby massage which is carried out from March to June 2021. The results of the activity obtained an increase in mother's knowledge about growth and development with a value of 76.24 to 92.44, as well as mother's skills in doing baby massage, namely from 56.40 to 83.88. Counseling on the growth and development of toddlers can be continued by cadres and village officials to prevent stunting in toddlers.

The Influence of Brand Experience on Brand Loyalty through Perceived Quality, Brand Trust and Customer Satisfaction as Mediation Wahyuddin M Rahmat; Kurniawati Kurniawati
SEIKO : Journal of Management & Business Vol 4, No 3 (2022)
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v4i3.2550

Abstract The purpose of this study is to determine the influence of brand experience on brand loyalty by adding perceived quality, brand trust and customer satisfaction as mediating variables. The collection method in this study was by non-probability sampling method and purposive sampling technique. The data used in this study are quantitative data obtained from a questionnaire with a total of 306 respondents. With a 5-point Likert Scale it ranges from 1 (Strongly Disagree) to 5 (Strongly Agree). The results of the study revealed that there is a positive relationship between Brand Experience to Perceived Quality, Brand Experience to Customer satisfaction, Brand Experience to Brand Trus, Brand Experience to Brand Loyalty and Brand Trust to Brand Loyalty. The managerial implication in this study is that the shoe rodusen is to add innovation as an example, namely adding the latest model model that suits the interests of the market or consumers, so that consumers will be interested in buying shoe products produced by manufacturers. In addition, manufacturers must conduct more surveys about what the market wants, while also being actively involved in social media in order to survive in the manufacturing and fashion industries because market interest is also influenced, one of which is by technological advances and social media. Keywords: Brand Experience, Brand Loyalty, Perceived Quality, Brand Trust, Customer Satisfaction. Abstrak Penelitian ini bertujuan guna mengetahui pengaruh pengalaman merek terhadap loyalitas merek dengan menambahkan kualitas yang dirasakan, kepercayaan merek dan kepuasan pelanggan sebagai variable mediasi. Metode pengumpulan pada penelitian ini dengan metode non-probability sampling dan teknik purposive sampling. Data yang dipakai pada penelitian ini ialah data kuantitatif yang didapatkan dari kuesioner dengan jumlah responden 306 responden. Dengan Skala Likert 5 poin berkisar dari 1 (Sangat Tidak Setuju) hingga 5 (Sangat Setuju). Hasil penelitian mengungkapkan bahwa adanya hubungan positif antara Brand Experience terhadap Perceived Quality, Brand Experience terhadap Costumer satisfaction, Brand Experience terhadap Brand trus, Brand Experience terhadap Brand Loyalty dan Brand Trust terhadap Brand Loyalty. Implikasi manajerial dalam penelitian ini yaitu produsen sepatu adalah untuk menambah melakukan inovasi sebagai contoh yakni menambahkan model model yang terbaru yang sesuai dengan minat pasar ataupun konsumen,sehingga konsumen akan tertarik untuk membeli produk sepatu yang dihasilkan oleh produsen. Selain itu produsen harus lebih banyak melakukan survey tentang apa yang diinginkan pasar selain itu juga terlibat aktif di media sosial agar tetap bisa bertahan di industri manufaktur dan fashion karena minat pasar juga dipengaruhi salah satunya oleh kemajuan teknologi dan sosial media. Kata Kunci : Brand Experience, Brand Loyalty, Perceived Quality, Brand Trust, Customer Satisfaction.

PENGARUH INNOVATIONS DAN SOCIAL INFLUENCE TERHADAP COMMITMENT DAN BEHAVIOURAL INTENTION Riska Agustin; Kurniawati Kurniawati
Jurnal Ilmiah MEA (Manajemen, Ekonomi, & Akuntansi) Vol 6 No 3 (2022): Edisi September - Desember 2022
Publisher : LPPM STIE Muhammadiah Bandung

Penggunaan aplikasi mobile khususnya pada layanan pesan-antar makanan telah menjadi hal yang tidak terpisahkan dalam industri makanan untuk menarik lebih banyak pelanggan dan membangun komitmen dengan mereka. Oleh karena itu, penelitian ini bertujuan untuk mengidentifikasi dampak persepsi pelanggan terhadap variabel inovasi konsep layanan, inovasi proses layanan, inovasi pengalaman pelanggan, dan dampak sosial terhadap engagement dan behavioral intention. Desain penelitian yang digunakan ialah menyebarkan kuesioner kepada 207 responden dengan metode purposive random sampling. Variabel penelitian dianalisa menggunakan Structural Equation Modeling (SEM) dengan software SmartPLS. Hasil penelitian ini menemukan bahwa ada hubungan positif antara Service concept innovation Service process innovation, Customer experience innovation, dan social influence berpengaruh positif terhadap variable commitment. Begitupun Service concept innovation, Customer experience innovation, dan social influence terhadap Behavioural Intention.sedangkan Customer experience innovation ditemukan pengaruh negative terhadap behavioral intention.

PENGARUH BRAND CREDIBILITY DAN BRAND EXPERIENCE TERHADAP BRAND LOYALTY YANG DIMEDIASI OLEH ATTITUDE TOWARDS BRAND Monika Monika; Kurniawati Kurniawati
SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business Vol. 6 No. 1 (2023): SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management, & Business
Publisher : Sekolah Menengah Kejuruan (SMK) Pustek

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/sjr.v6i1.637

This study aims to analyze how the influence of Brand Credibility and Brand Experience on Brand Loyalty, either directly or through mediation through Attitude Towards Brand. Methodology: Design of this research is cross sectional where data is collected from respondents at a certain time, data collection uses side simple random to 232 respondents randomly in Indonesia, data analysis method uses Structural Equation Model (SEM) to test the hypothesis. Findings: The results show that brand credibility has a positive effect on attitude toward brand and brand loyalty, brand experience has a positive effect on brand loyalty. Attitude toward the brand mediates the effect of brand credibility and brand brand loyalty, either partially or fully through mediation. Implications: Thisxstudyxprovides a practicalxframeworkxforxthe marketing department of each android smartphone manufacturer that can explain how a brand credibility and brand experience created by the company can form brand loyalty, which is influenced directly or through mediation from attitude toward brand. consumers to each of these companies. So, the companies that oversee smartphone brands such as Samsung, Xiaomi and Oppo can maintain current policies to achieve a better level of brand loyalty in the future. In the long term, research on these variables will also help the marketing department to periodically check the proposed level of influence and compare it with previous results. If the value of the proposed influence can increase or remain at the same level, then the company can maintain the current policy on these variables. Originality: This research can contribute by proposing brand credibility, attitude toward brand and brand loyalty in a single model or separately. In addition, this study adds to other literature that also influences brand loyalty, namely brand experience because the experience of today's consumers is also an important thing that cannot be ignored

Pengaruh Konten Sajian Fast Food di Instagram Terhadap Keinginan Konsumen Mengunjungi Restoran Fast Food atau Membelinya Kembali Chrisna Margareth Hutabarat; Kurniawati Kurniawati
SEIKO : Journal of Management & Business Vol 5, No 1 (2022): January - Juny
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i1.3577

Penelitian ini dilakukan untuk menguji Pengaruh Konten Sajian Fast Food di Instagram Terhadap Keinginan Konsumen Mengunjungi Restoran Fast Food atau Membelinya Kembali. Selain itu. Data dikumpulkan dari akun Instagram restoran fast food besar di Indonesia. Pada penelitian ini responden merupakan pelanggan yang gemar mengkonsumsi fast food dan mengunjungi restorannya akan tetapi memiliki dorongan untuk membelinya akibat melihat konten di Instagram. Dengan menggunakan Metode non-probability sampling dan teknik purposive sampling yang digunakan pada penelitian ini dan disesuaikan dengan framework. Dalam hal pengambilan data, maka dilakukan penyebaran kuesioner kepada calon responden dengan menggunakan google form dan untuk hasil atau jawaban responden dijamin kerahasiaannya oleh peneliti. Hubungan hipotetis dalam model yang diusulkan diuji dengan menggunakan model persamaan struktural (SEM). Dari total responden yang ada mayoritas 189 reponden (93,7%) memiliki akun Instagram, dan sebanyak 168 responden (94,9%) telah mengunjungi Instagram dalam 1 bulan terakhir. Hasil penelitan menujukkan bahwa Perceived Enjoyment Berpengaruh Positif Terhadap Affective Customer Enjoyment. Perceived Originality Berpengaruh Positif Terhadap Affective Customer Engagement. Affective Customer Engagement Berpengaruh Positif Terhadap e-WOM. Positif Ewom berpengaruh positif terhadap Repurchase Intentions. Kata Kunci: Perceived Enjoyment, Perceived Originality, Affective Customer, Affective Customer Engagement, e-WOM, Repurchase Intentions

PENGARUH KEPEMIMPINAN TRANSFORMASIONAL, KOMITMEN DAN BUDAYA ORGANISASI TERHADAP EMPLOYEE ENGAGEMENT KARYAWAN PERUSAHAN DAERAH AIR MINUM KOTA MALANG Kurniawati Kurniawati; Hadi Sunaryo; M. Khoirul ABS
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 08 No. 06 Agustus 2019
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (485.78 KB)

ABSTRACTThis study aims to determine the effect on transformational leadership variables, organizational culture, and commitment to employee engagement Perusahaan Daerah Air Minum Kota Malang. For this reason, researchers took data from employees of the Perusahaan Daerah Air Minum Kota Malang. This type of research is explanatory in view of the population taken from employees of the Perusahaan Daerah Air Minum Kota Malang, and the number of samples in this study was 223 employees. The acquisition of primary data is taken by distributing questionnaires to employees. the method used in this study is multiple linear regression analysis which shows that simultaneously transformational leadership variables, organizational and organizational cultures are both positively and not significantly influencing employee engagement, while partially transformational leadership variables have an insignificant positive effect on employee engagement, Organizational culture has a significant effect on employee engagement and commitment has a significant but not significant effect on employee engagement in the Perusahaan Daerah Air Minum Kota Malang. Keywords: transformational leadership, commitment, organizational culture and employee engagement

ANALISIS PENGARUH COUNTRY OF ORIGIN DAN COLLECTIVISM TERHADAP PURCHASE INTENTION YANG DIMEDIASI OLEH CUSTOMER UNCERTAINTY Syafira Khairani; Kurniawati Kurniawati
SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business Vol. 6 No. 2 (2023): SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management, & Business
Publisher : Sekolah Menengah Kejuruan (SMK) Pustek

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/sjr.v6i2.668

This study aims to find out how much influence Country of Origin and Collectivism have on purchase intention mediated by customer uncertainty by using a case study on local shoes in Indonesia. This study uses a descriptive quantitative research method. In sampling the technique used is a non-probability sampling technique with purposive sampling. For data collection in this study using the technique of distributing questionnaires and collecting secondary data. To calculate the results of the questionnaire distribution, a Likert scale with an interval scale was used. This research model is using path analysis. With data analysis using AMOS. The results showed that Country of Origin and Collectivism had a positive effect on Purchase Intention. Meanwhile, Country of Origin has a negative effect on Purchase Intention with Customer uncertainty as mediation and Collectivism has a negative effect on Purchase Intention with Customer Uncertainty as mediation.

SALES COST EFFICIENCY IN E-COMMERCE BUSINESS FOR ONLINE SELLERS IN SIDOARJO CITY Nur Aini Anisa; Kurniawati Kurniawati; Syamsul Arifin; Ainun Haqiqi
WORLDVIEW ( Development economic and sharia studies journal ) Vol 1 No 2 (2022): WORLDVIEW ( Jurnal Ekonomi Bisnis dan Sosial Sains )
Publisher : Fakultas Ekonomi dan Bisnis Universitas Wijaya Putra

This study aims to describe the analysis of the efficiency of selling costs in the ecommerce business on online sellers in the city of Sidoarjo. The data studied were in the form of interviews conducted by researchers to five sources, namely online sellers in the city of Sidoarjo. Data collection techniques used are interview, observation, and documentation techniques. The data analysis technique used is descriptive qualitative analysis technique. The results of this study are based on analysis of sales cost interview data in the e- commerce business by online sellers that have been carried out efficiently

Evaluation of Green School Implementation in the South Tangerang Region at SMP 9 and SMP Islam Amalina Valentina Efi Oknasari; Kurniawati Kurniawati; Maria Ariesta Utha
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 6, No 3 (2023): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v6i3.7690

Education is very important in this globalisation era and has even become a basic need for every human being, because by obtaining education humans will be able to improve their quality of life (Amirudin & Muzaki, 2019). Education is also one of the factors supporting the progress of a country. The high level of education in a country can produce quality human resources and take part in developing their country (Rahmawati, Rosita & Asbari, 2022). According to Siregar, (2021) the higher the quality of a country's education, the higher the quality of human resources that can advance and make their country proud. To analyse the Green School Activities at SMPN 9 Tangerang and SMP Islam amalina Tangerang Selatan in South Tangerang and to analyse the Implementation of Education for Sustainable Development at SMPN 9 Tangerang and SMP Islam amalina Tangerang Selatan in implementing the sustainable development program. This study uses a qualitative approach to analyse the role of schools in Green School in terms of the implementation of education for sustainable development in Green School as well as the issues and strategies applied. The subjects of this study were SMPN 9 South Tangerang and SMP Islam amalina South Tangerang. The respondents of the survey were the Principal, Vice Principal and Teachers and staff who have worked in the school. Based on the analysis of the implementation of education for sustainable development on the governance of Adiwitaya Junior High School at SMPN 9 Tangerang and SMP Islam amalina South Tangerang, the governance carried out by the school is currently still less than optimal and many are not in accordance with the vision and mission that has been proclaimed and set by the green school programme so that many must be improved and evaluated to support the sustainability of the green school programme. To improve innovation performance, schools must be more proactive in responding to various issues related to changes in the school environment both internally and externally. These changes must be responded wisely through research and development activities so that schools can maintain their existence in the future. One of the things that need to be considered is related to governance in the implementation of Green School. Limitations Of Research - The research only discusses the Evaluation of Green School Implementation at SMP 9 South Tangerang and SMP Islam Amalina and how far the current Green School implementation and implementation is so that it can find out the challenges in implementing Green School and provide strategies for its evaluation. So that the target to achieve sustainable development can be realised.

Co-Authors ABS, M Khoirul Adi Nova Trisetyanto Agus Hendra Gunawan Ainun Haqiqi Alfia Alfia Alieffira Raizha Bahrullah Bahrullah Banun Sri Haksasi Boyke, Boyke Chrisna Margareth Hutabarat Diah Rafika Dirga Jandrianto Edo Gutsy Printaro Eka Eviyanah Ely Mansur Fajriah Mahmudah Fitriani Mustamin Hadi Sunaryo Hotma Napitupulu Ida Ayu Putu Sri Widnyani Imroatul Afifah Iswahyuni Iswahyuni Iwan Budi Setya Alamsyah J. B. Amiranto Junaidi Junaidi Kusjuniati Kusjuniati Kusma Hariyati Kustiasih Lestari Lenny Kurniati Luh Ratih Maria Ariesta Utha Maria Verena Emeralda Masnita , Yolanda Michell Wijaya Koesuma Miftakhul Huda Mintoro, Sigit Mohammad Amin Monika Monika Muhammad Rudini Nabillah Nabillah Novita Ashari Nur Aini Anisa Nur Cholis Nur Halimah Nurmadinah Nurmadinah Prasetyani, Henny Putri, Sucinda R. Agrosamdhyo R. Agrosamdhyo Raden Agrosamdhyo Rasmida Razak Reni Wulandari Reshi Hadriyahrahmadana Riska Agustin Rusherina Rusherina Sahrial Sahrial Sakdiyah Sakdiyah Salmawati Salmawati Sarkadi, Sarkadi Sheilla Fauzia Rahmi SITI AMINAH Siti Muniroh Sunaryo, Hadi Syafira Khairani Syamsul Arifin Tesha Hestyana Sari Tia Marsela Tohir Solehudin Triana Faizal Rachman Umasih Umasih Valentina Efi Oknasari Wahyuddin M Rahmat Wiwiek Widiatie Yuliana Sari Zakaria Zakaria

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