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All Journal JURNAL ECONOMIA Jurnal Manajemen Bisnis Journal of Consumer Science JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah EQUILIBRIUM: Jurnal Ilmiah Ekonomi dan Pembelajarannya JURNAL PENDIDIKAN TAMBUSAI Journal of Education, Humaniora and Social Sciences (JEHSS) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Abdi Insani Jurnal Ilmiah Manajemen Kesatuan JPM: JURNAL PENGABDIAN MASYARAKAT Jurnal Ekonomi International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Jurnal Bisnis Mahasiswa INTERNATIONAL JOURNAL OF EDUCATION, INFORMATION TECHNOLOGY, AND OTHERS Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Journal of Applied Sciences in Travel and Hospitality Journal of Social And Economics Research Prioritas : Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Artificial Intelligence and Digital Business Journal of Critical Realism in Socio-Economic (JOCRISE) Journal Business and Management Journal of Innovative and Creativity Asian Journal of Management, Entrepreneurship and Social Science Society journal of social and economic research
Siti Alhamra Salqaura
Universitas Medan Area
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Astronomy Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Public Health Social Sciences Transportation Other

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Halal Tourism in Central Aceh: Investigating How Influencer Trust and Perception of Authenticity Shape Tourist Loyalty Putra, Ali Syah; Alimin, Erina; Nasib, Nasib; Hou, Amin; Salqaura, Siti Alhamra; Saputra, Jumadil
Jurnal Manajemen Bisnis Vol. 16 No. 2: September 2025
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v16i2.26152

Abstract

Research Aims: This research investigates the influence of trust in social media influencers and perceived authenticity on Muslim tourist loyalty at Laut Tawar Lake, Central Aceh. Specifically, it explores how halal tourism perceptions mediate these relationships. This study expands the current understanding of the interplay between influencer trust, authenticity perception, and halal tourism principles in fostering tourist loyalty, while addressing a gap in tourism literature on sharia-compliant destinations.Design/Methodology/Approach: A quantitative approach was employed, with data collected from 210 Muslim visitors to Danau Laut Tawar using structured questionnaires. The relationships among variables were examined using Partial Least Squares-Structural Equation Modeling (PLS-SEM).Research Findings: The results indicate that influencer trust significantly influences perceptions of halal tourism, thereby positively affecting tourist loyalty. In contrast, perceived authenticity does not significantly affect loyalty. Halal tourism also mediates the relationship between authenticity and tourist loyalty, but not between influencer trust and loyalty.Theoretical Contribution/Originality: This study enriches the halal tourism literature by clarifying the roles of influencer trust and authenticity in shaping Muslim tourist behavior. It offers insights into how perceived halal tourism mediates the connection between trust, authenticity, and loyalty.Practical Implications: The findings emphasize the importance of enhancing halal tourism services, partnering with credible influencers, and promoting authentic cultural experiences to strengthen Muslim tourist engagement. The study provides practical strategies for sharia-compliant tourism marketing and management.Research Limitations/Implications: As this study focuses only on Muslim tourists at Lake Laut Tawar, its findings may not be generalizable to other halal tourism destinations with distinct cultural or regulatory settings.
Pengaruh E-Service Quality dan E-Trust Terhadap Keputusan Penggunaan Aplikasi BRImo Pada Masyarakat Di Kelurahan Tanjung Rejo Medan Damayanti, Mei; Marbun, Patar; Salqaura, Siti Alhamra; Sabrina , Hesti
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.1317

Abstract

This study aims to determine the extent of the influence of e-service quality and e-trust on usage decisions. Data collection was conducted using both primary and secondary data. The population consists of all residents of Tanjung Rejo Subdistrict who have used BRI Mobile (BRImo). The sampling technique used was accidental sampling. The selected sample for this study amounted to 100 respondents. Data were collected through a questionnaire distributed online via Google Forms, which consisted of two parts. The first part contained questions related to the respondents’ characteristics, while the second part contained statements designed to understand respondents’ perceptions of e-service quality, e-trust, and usage decisions. This study employed validity and reliability testing using SPSS 25 for Windows (Statistical Product and Services Solutions). The results of this study indicate that e-service quality and e-trust have an influence on usage decisions. This shows that service quality and customer trust successfully influence the decision to use the service.
Analisis Faktor-Faktor yang Mempengaruhi Live Streaming dan Affiliate Marketing terhadap Implusif Buying Sinurat, Wanti; Salqaura, Siti Alhamra
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.673

Abstract

This study aims to analyze the factors influencing impulsive buying behavior among TikTok Shop users, particularly through the features of live streaming and affiliate marketing shopping. The research employs a quantitative approach using a survey questionnaire distributed to 100 TikTok Shop users in Medan who have previously made impulsive purchases. Data analysis includes validity and reliability tests, classical assumption tests, and multiple linear regression analysis to examine the effects of live streaming and affiliate marketing on impulsive buying. The results indicate that live streaming has a positive and significant effect on impulsive buying behavior. Real-time interaction, limited-time promotions, and interactive shopping experiences during live streaming sessions encourage consumers to make spontaneous purchases. Furthermore, affiliate marketing shopping also significantly influences impulsive buying, especially through engaging video content and influencer credibility. The credibility of sellers or affiliates is a crucial factor in building trust and driving unplanned purchase decisions. This study contributes to the development of digital marketing strategies, particularly on the TikTok Shop platform, by emphasizing the importance of optimizing live streaming and affiliate marketing features to stimulate impulsive buying behavior. The findings are expected to serve as a reference for business practitioners and researchers in understanding consumer behavior dynamics in the social e-commerce era.
PENDAMPINGAN PEMBUATAN MESIN PENGGILING PADI OLEH KELOMPOK TANI LEMBUR AYU FARM DI DESA SEI MENCIRIM KECAMATAN KUTALIMBARU KABUPATEN DELI SERDANG Salqaura, Siti Alhamra; Alfifto, Alfifto; Umroh, Bobby
Jurnal Abdi Insani Vol 11 No 4 (2024): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v11i4.1902

Abstract

Rice milling machines have a crucial role in the rice production process. Using rice milling machines can increase efficiency, productivity, and quality. This community service aims to increase knowledge related to the manufacture of rice milling machines to improve the productivity of community agricultural products. The method of community service is in the form of assistance in manufacturing rice milling machines with a total of 34 participants. The media used is a direct practice in the form of training and assistance. After the training and assistance activities, a post-test was conducted to measure the level of understanding of group members and the community. The results of this community service show that there is an increase in insight and understanding related to the manufacture of rice milling machines. Thus, it is hoped that the community will be able to operate the equipment and work sustainably, and be able to make rice milling machines in the future.
PENGARUH HEDONIC MOTIVATION, INFLUENCER MARKETING DAN FOMO TERHADAP PURCHASE DECISIONS BONEKA LABUBU (STUDI KASUS PADA GEN Z DI KECAMATAN MEDAN SUNGGAL) Krison Parulian Sahala Tua Pasaribu; Siti Alhamra Salqaura; Adelina Lubis
Journal of Social and Economics Research Vol 7 No 1 (2025): JSER, June 2025
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v7i1.886

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Hedonic Motivation, Influencer Marketing, dan FoMO (Fear of Missing Out) terhadap Purchase Decisions Boneka Labubu pada generasi Z di Kecamatan Medan Sunggal. Penelitian ini menggunakan metode asosiatif dengan pendekatan kuantitatif, yang berlandaskan pada prinsip positivisme, untuk menganalisis hubungan antar variabel. Populasi dalam penelitian ini adalah masyarakat Gen Z berusia 13–28 tahun di Medan Sunggal, dengan total populasi sebesar 31.986 orang. Peneliti menggunakan teknik probability sampling dengan pendekatan proportionate stratified random sampling dan memperoleh 100 responden sebagai sampel. Pengumpulan data dilakukan melalui kuesioner, serta didukung dengan literatur dari buku, jurnal, dan sumber internet. Hasil analisis menunjukkan bahwa: (1) Hedonic Motivation berpengaruh positif dan signifikan terhadap keputusan pembelian; (2) Influencer Marketing berpengaruh positif dan signifikan terhadap keputusan pembelian; (3) FoMO juga berpengaruh positif dan signifikan terhadap keputusan pembelian; dan (4) secara simultan, ketiga variabel tersebut berpengaruh positif dan signifikan terhadap keputusan pembelian Boneka Labubu di kalangan Gen Z di Kecamatan Medan Sunggal.
Pengaruh gaya hidup berbelanja, ketertarikan fashion, dan event tanggal kembar terhadap pembelian impulsif produk fashion pada Shopee: Studi kasus pada Pegawai Negeri Sipil di Kecamatan Dolok Sanggul Situmorang, Jelianti; Salqaura, Siti Alhamra
Jurnal Bisnis Mahasiswa Vol 5 No 5 (2025): Jurnal Bisnis Mahasiswa
Publisher : PT Aksara Indo Rajawali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60036/jbm.837

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh gaya hidup berbelanja, ketertarikan fashion, dan event tanggal kembar terhadap pembelian impulsif produk fashion pada platform Shopee, dengan fokus pada Pegawai Negeri Sipil (PNS) di Kecamatan Dolok Sanggul. Fenomena maraknya pembelian impulsif yang dipicu oleh perkembangan e-commerce, diskon besar-besaran, serta tren mode yang cepat berubah menjadi latar belakang utama studi ini. Metode yang digunakan adalah kuantitatif dengan pendekatan survei, menggunakan kuesioner sebagai instrumen pengumpulan data. Jumlah responden sebanyak 85 orang PNS yang dipilih dengan teknik purposive sampling. Analisis data dilakukan menggunakan regresi linier berganda dengan bantuan SPSS. Hasil penelitian menunjukkan bahwa secara parsial maupun simultan, gaya hidup berbelanja, ketertarikan fashion, dan event tanggal kembar  berpengaruh positif dan signifikan terhadap pembelian impulsif. Penelitian ini memberikan implikasi praktis bagi pelaku industri fashion online untuk merancang promosi yang sesuai dengan gaya hidup dan minat target konsumen.
Pengaruh Shopping Lifestyle dan Hedonic Shopping Motivation Terhadap Impulse Buying di Marketplace Shopee Pada Mahasiswa Fakultas Ekonomi Universitas Gunung Lauser Rahmawati, Lina; Alfifto; Salqaura, Siti Alhamrah; Darmansyah, Muthya Rahmi
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 9 No 5 (2024)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v9i5.24272

Abstract

Penelitian ini untuk mengetahui pengaruh Shopping Lifestyle dan Hedonic Shopping Motivation terhadap Impulse Buying di Marketplace Shopee pada Mahasiswa Fakultas Ekonomi Universitas Gunung Lauser. Dalam penelitian ini seluruh mahasiswa Fakultas Ekonomi Universitas Gunung Lauser stambuk 2020-2023 sebanyak 2,083 mahasiswa. Teknik pengambilan sampel yang digunakan adalah teknik probability sampling dengan menggunkan rumus Slovin. Berdasarkan kriteria diperoleh 96 (sembilan puluh enam) sampel. Jenis data yang digunakan dalam penelitian ini adalah kuantitatif dengan sumber data primer, dan teknik observasi serta penyebaran kuesioner. Teknik analisis data yang digunakan adalah analisis regresi linier berganda dengan bantuan SPSS versi 27 hasil penelitian menunjukan secara parsian Shopping Lifestyle berpengaruh positif dan signifikan terhadap Impulse Buying di Marketplace Shopee pada Mahasiswa Fakultas Ekonomi Universitas Gunung Lauser, H1 diterima. Dan Hedonic Shopping Motivation berpengaruh terhadap Impulse Buying di Marketplace Shopee pada Mahasiswa Fakultas Ekonomi Universitas Gunung Lauser, H2 diterima. Hasil uji secara simultan menunjukan bahwa Shopping Lifestyle dan Hedonic Shopping Motivation berpengaruh terhadap Impulse Buying di Marketplace Shopee pada Mahasiswa Fakultas Ekonomi Universitas Gunung Lauser, H3 diterima. Nilai R2 sebesar 40,5% Impulse Buying (variabel terikat) dapat dijelaskan oleh variabel Shopping Lifestyle dan Hedonic Shopping Motivation.
Pengaruh Viral Marketing dan Neuromarketing terhadap Keputusan Pembelian Konsumen Fore Coffee Khairunnisa, Dinda; Salqaura, Siti Alhamra; Lestari, Indawati
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.1874

Abstract

The purpose of this study was to determine: (1) the effect of Viral Marketing on purchasing decisions, (2) the effect of Neuromarketing on purchasing decisions, and (3) the simultaneous influence of Viral Marketing and Neuromarketing on purchasing decisions for Fore Coffee in Medan Polonia District. This research uses a quantitative approach with an associative research type. The data collection technique was carried out by distributing questionnaires to 100 respondents who had bought Fore Coffee. The data analysis technique uses multiple linear regression analysis. The results showed that: (1) Viral Marketing (X1) has a positive and significant effect on purchasing decisions (Y), indicated by the tcount> ttable value (5.622> 1.984) and a significance of 0.000 <0.05, (2) Neuromarketing (X2) also has a positive and significant effect with a tcount> ttable value (6. 147 > 1.984) and a significance of 0.000 <0.05, and (3) simultaneously, Viral Marketing and Neuromarketing have a positive and significant effect on Fore Coffee purchasing decisions, as evidenced by the Fcount value of 162.938> Ftable 3.09 and a significance of 0.000 <0.05.
Pengaruh Content Marketing Shopee Live dan Gamification terhadap Customer Engagement di Kecamatan Medan Johor Humaira, Sahla; Salqaura, Siti Alhamra; Tarigan, Eka Dewi Setia
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.1883

Abstract

The purpose of this study is to examine the influence of Shopee Live Content Marketing and Gamification on Customer Engagement among Shopee users in the Medan Johor District. This study employs a quantitative associative approach with 100 respondents selected through stratified random sampling. Data were collected using an online questionnaire and analyzed through multiple linear regression. The results indicate that Shopee Live Content Marketing (β = 0.491; p = 0.000) and Gamification (β = 0.403; p = 0.000) have a significant effect on Customer Engagement. Simultaneously, both variables significantly influence Customer Engagement (F = 80.347; p = 0.000) with an R² value of 0.616. These findings suggest that interactive content strategies and gamification are effective in enhancing customer engagement.
Pengaruh Viralitas Meme Marketing, Brand Image, dan Brand Personality terhadap Brand Engagement dan Loyalitas Konsumen Putri, Firly Marshanda; Salqaura, Siti Alhamra; Lubis, Adelina
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.1884

Abstract

This study aims to investigate how brand engagement and customer loyalty toward smartphone products among Generation Z in Medan are influenced by Meme Marketing Virality, Brand Image, and Brand Personality. An associative and quantitative approach was employed, using purposive sampling to select a total of 220 respondents. Data were collected through an online survey via Google Forms and analyzed using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS) with the SmartPLS 4 software. The findings reveal that: (1) Meme Marketing Virality has a positive and significant effect on Brand Engagement (β = 0.182; t = 3.783; p = 0.000), but a negative and significant effect on Customer Loyalty (β = -0.125; t = 2.838; p = 0.005); (2) Brand Image has a positive and significant effect only on Customer Loyalty (β = 0.282; t = 2.097; p = 0.036), but not on Brand Engagement (β = 0.023; t = 0.095; p = 0.924); (3) Brand Personality has a positive and significant effect on both Brand Engagement (β = 0.708; t = 3.962; p = 0.000) and Customer Loyalty (β = 0.305; t = 2.612; p = 0.009); and (4) Brand Engagement positively and significantly affects Customer Loyalty (β = 0.422; t = 4.009; p = 0.000).
Co-Authors Adelina Lubis Ahmad Fadli Alfifto Ali Syah Putra Alimin, Erina Amin Hou Bobby Umroh Br G. Manik, Sri Sarah Catur Putera Hasman, Haryaji Chandra Sembiring Damayanti, Mei Debora Tambunan Dinda Khairunnisa, Dinda Eka Dewi Setia Tarigan fagas, adam Febriani, Silvia Andika Finta Aramita Haryaji Catur Putera Hasman Haryaji Catur Putera Hasman Haryaji Catur Putera Hasman Hasman, Haryaji Catur Putera Hesti Sabrina Humaira, Sahla Indawati Lestari Irbah, Atika Hana Jirwanto, Henry Kosasih, Hengky Krison Parulian Sahala Tua Pasaribu Laila Tawila Lily Nur Indah Sari Nasution Lina Rahmawati Lubis, Sri Megawati Manullang, Nancy Feronika Muhammad Khahfi Zuhanda Muhammad Yamin Siregar Mustika Sabilai Muthya Rahmi Darmansyah Nadila Utami Nasib Nasution, Lily Nur Indah Sari Patar Marbun PUTRI WULANDARI Putri, Firly Marshanda Rahmaini, Rahmaini Ramayana Sinaga Rasyiddin, Rasyiddin Ringo, Wenni Siringo Rizca Amelia, Wan Rizky Christian Sipayung Sabrina , Hesti Safina, Wan Dian Saputra, Jumadil Sari, Dwi Permata Sihotang, Cristint Silalahi, Dony Hasiando Simanungkalit, Betharia Agus Melli Sinurat, Wanti Siti Sabrina Salqaura Situmorang, Jelianti Susanto Susanto Syafrida Hafni Sahir Syahputri, Deni Syahriandy, H. Teddi Pribadi Trissa, Yovanda Audiva Wan Rizca Amelia Wan Rizca Amelia Wan Rizca Amelia, Wan Rizca Wily Julitawaty, Wily Yuni Syahputri