Article Per Year (5 Year)
p-Index From 2021 - 2026
6.299
P-Index
This Author published in this journals
All Journal JURNAL ECONOMIA Jurnal Manajemen Bisnis Journal of Consumer Science JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah EQUILIBRIUM: Jurnal Ilmiah Ekonomi dan Pembelajarannya JURNAL PENDIDIKAN TAMBUSAI Journal of Education, Humaniora and Social Sciences (JEHSS) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Abdi Insani Jurnal Ilmiah Manajemen Kesatuan JPM: JURNAL PENGABDIAN MASYARAKAT Jurnal Ekonomi International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Jurnal Bisnis Mahasiswa INTERNATIONAL JOURNAL OF EDUCATION, INFORMATION TECHNOLOGY, AND OTHERS Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Journal of Applied Sciences in Travel and Hospitality Journal of Social And Economics Research Prioritas : Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Artificial Intelligence and Digital Business Journal of Critical Realism in Socio-Economic (JOCRISE) Journal Business and Management Journal of Innovative and Creativity Asian Journal of Management, Entrepreneurship and Social Science Society journal of social and economic research
Siti Alhamra Salqaura
Universitas Medan Area
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Astronomy Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Public Health Social Sciences Transportation Other

Published : 46 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 46 Documents
Search

 1   2   3   4   5 
Analisis Komparatif Kinerja Pemasaran Sebelum dan Sesudah Implementasi Digital Marketing pada Usaha Kuliner di Kecamatan Medan Sunggal Sihotang, Cristint; Salqaura, Siti Alhamra; Siregar, Muhammad Yamin
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the difference in sales performance before and after the implementation of digital marketing at MIEGO CRIS Trading Business in Medan Sunggal. Digital marketing was implemented as an effort to expand marketing reach and increase product sales. The research used a quantitative method with a comparative approach. Data were obtained from sales reports before and after the implementation of digital marketing, as well as questionnaires distributed to customers. The data analysis technique used was the Wilcoxon Signed Rank Test. The sample consisted of 30 respondents, who were the same individuals in both the before and after conditions of digital marketing implementation. The test was conducted using the Wilcoxon Signed Rank Test to determine the difference between the conditions before and after the implementation of digital marketing. The results showed a significant difference between the conditions before and after the implementation of digital marketing during the 2023–2025 period, with a Z value of –3.490 and a significance value of 0.000 (Asymp. Sig. 2-tailed). It can therefore be concluded that the implementation of digital marketing has a significant influence on improving the sales performance of Usaha Dagang MIEGO CRIS in Medan Sunggal.
Pengaruh Digital Marketing, Gamification dan Customer Value Terhadap Repurchase Intention Melalui Purchase Decision Pada Pengguna Aplikasi Shopee Di Kecamatan Tanjung Morawa Sari, Dwi Permata; Salqaura, Siti Alhamra
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 1 (2026): Februari - April
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i1.6503

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh digital marketing, gamification, dan customer value terhadap repurchase intention melalui purchase decision pada pengguna aplikasi Shopee di Kecamatan Tanjung Morawa. Penelitian ini menggunakan pendekatan kuantitatif Populasi dalam penelitian ini masyarakat Kecamatan Tanjung Morawa pada tahun 2024 sebanyak 239.800 orang dengan jumlah sampel berdasrkan rumus slovin sebanyak 100 responden. Metode pengambilan sampel yang digunakan adalah purposive sampling. Analisis data dilakukan melalui PLS-SEM dengan menggunakan program SmartPLS 3.0. Hasil penelitian menunjukkan bahwa secara langsung digital marketing, gamification, dan customer value berpengaruh positif dan signifikan terhadap purchase decision pada pengguna aplikasi Shopee di Kecamatan Tanjung Morawa, digital marketing dan gamification berpengaruh positif dan signifikan terhadap repurchase intention pada pengguna aplikasi Shopee di Kecamatan Tanjung Morawa, customer value berpengaruh positif namun tidak signifikan terhadap purchase decision pada pengguna aplikasi Shopee di Kecamatan Tanjung Morawa. Kemudian secara tidak langsung digital marketing berpengaruh positif dan signifikan terhadap repurchase intention melalui purchase decision pada pengguna aplikasi Shopee di Kecamatan Tanjung Morawa, gamification berpengaruh positif dan signifikan terhadap repurchase intention melalui purchase decision pada pengguna aplikasi Shopee di Kecamatan Tanjung Morawa, dan customer value berpengaruh positif dan signifikan terhadap repurchase intention melalui purchase decision pada pengguna aplikasi Shopee di Kecamatan Tanjung Morawa.
Pengaruh Free Shipping, Discount dan Price Terhadap Minat Beli Konsumen Generasi Z Pada Platform Shopeefood Di Desa Sidodadi Kecamatan Biru - Biru Rasyiddin, Rasyiddin; Salqaura, Siti Alhamra
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 1 (2026): Februari - April
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i1.7012

Abstract

This study aims to analyze the effect of Free Shipping, Discounts, and Prices on Purchase Intention of Generation Z consumers on the Shopee Food platform in Sidodadi Village, Biru-Biru District. The study used a quantitative approach with a Generation Z population (born 1997-2021) totaling 1,223 people or 25.3% of the total 4,835 village residents. The sampling technique used the Slovin formula to obtain 93 respondents. Data were analyzed using SPSS with multiple linear regression analysis. The results showed that free shipping had a positive and significant effect on Purchase Intention with t-count (3.358) > t-table (1.986) and significance (0.001) < 0.05. Discounts had a positive and significant effect with t-count (3.189) > t-table (1.986) and significance (0.002) < 0.05. Price has a positive and significant effect with a calculated t-value (2.190) > t-value (1.986) and a significance level (0.031) < 0.05.Simultaneously, the third variable has a significant effect on Purchase Intention of Generation Z consumers on the Shopee Food platform in Sidodadi Village, Biru-Biru District with a calculated F-value (34.897) > F-value (2.706) and a significance level (0.000) < 0.05, indicating that Free Shipping, Discounts, and Price are important factors in increasing the purchase intention of Generation Z consumers.
Pengaruh Product Ingredients, Brand Image dan Social Media Marketing terhadap Keputusan Pembelian Produk Viva Cosmetics di Kota Medan (Studi Kasus CK Cosmetic Setiabudi Medan) Wulandari, Putri; Aramita, Finta; Salqaura, Siti Alhamra; Marbun, Patar
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 1 (2026): Februari - April
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i1.7131

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh product ingredients, brand image, dan social media marketing terhadap keputusan pembelian produk Viva Cosmetics di Kota Medan dengan studi kasus pada CK Cosmetic SetiaBudi Medan. Penelitian ini menggunakan pendekatan kuantitatif dengan jenis penelitian asosiatif kausal. Teknik pengambilan sampel dilakukan menggunakan purposive sampling dengan jumlah responden sebanyak 85 konsumen yang pernah membeli produk Viva Cosmetics. Data dikumpulkan melalui penyebaran kuesioner dan dianalisis menggunakan metode regresi linear berganda. Hasil penelitian menunjukkan bahwa secara parsial product ingredients berpengaruh positif dan signifikan terhadap keputusan pembelian, brand image berpengaruh positif dan signifikan terhadap keputusan pembelian, dan social media marketing berpengaruh positif dan signifikan terhadap keputusan pembelian Viva Cosmetics di Kota Medan. Secara simultan, ketiga variabel independen tersebut juga berpengaruh signifikan terhadap keputusan pembelian produk Viva Cosmetics di Kota Medan, diketahui bahwa nilai Adjusted R Square 0,786 berarti 78,6% keputusan pembelian dapat di jelaskan oleh product ingredients, brand image, dan social media marketing. Sedangkan sisanya 21,4% dapat dijelaskan oleh faktor-faktor lain yang tidak diteliti dalam penelitian ini. Simpulan penelitian ini menunjukkan bahwa transparansi bahan produk, citra merek yang kuat, serta strategi pemasaran melalui media sosial yang efektif berperan penting dalam meningkatkan keputusan pembelian konsumen, khususnya generasi muda di Kota Medan.
Mengubah Kinerja Dosen: Peran Mediasi Kepemimpinan Melayani dalam Meningkatkan Kompetensi Digital dan Kesejahteraan Psikologis Hengky Kosasih; Susanto Susanto; Ahmad Fadli; Erina Alimin; Siti Alhamra Salqaura
Society Vol 12 No 2 (2024): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v12i2.739

Abstract

Lecturer performance is a critical factor in improving the quality of higher education. This study investigates the impact of digital competence and psychological well-being on lecturer performance, with servant leadership as a mediating variable. A quantitative methodology was employed, collecting data through structured questionnaires distributed to lecturers at several private universities in Medan City. Data analysis was conducted using Partial Least Squares-Structural Equation Modeling (PLS-SEM). The results reveal that digital competence and psychological well-being positively and significantly affect lecturer performance. Additionally, servant leadership mediates the relationship between these independent variables and lecturer performance, highlighting its essential role in enhancing lecturers’ digital readiness and psychological well-being. This study contributes to the theoretical framework by integrating leadership theory with individual attributes (competence and well-being) to examine their influence on lecturer performance in higher education. The findings emphasize the importance of adopting servant leadership to improve lecturer performance by fostering digital competence and promoting psychological well-being.
Exploring local friendliness, perceived discrimination, and brand love’s mediation on tourist behavior in Tangkahan, North Sumatra Erina Alimin; Ali Syah Putra; Nasib Nasib; Siti Alhamra Salqaura; Debora Tambunan
Journal of Applied Sciences in Travel and Hospitality Vol. 8 No. 1 (2025): JASTH: Journal of Applied Sciences in Travel and Hospitality
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasth.v8i1.36-50

Abstract

This study explores the impact of local hospitality and perceived discrimination on tourist behavior, with brand love as a mediating variable, in the context of Tangkahan tourist attractions in North Sumatra. We collected data from a survey of 237 tourists visiting Tangkahan and analyzed it using Structural Equation Modeling (SEM). The analysis shows that local friendliness positively and significantly affects brand love. In contrast, perceived discrimination has no significant effect on brand love. In addition, local friendliness also has a positive and significant effect on tourist behavior, while perceived discrimination has no significant impact on tourist behavior. Furthermore, brand love has a positive and significant influence on tourist behavior. Brand love indirectly mediates the relationship between local friendliness and tourist behavior. However, brand love does not significantly mediate the relationship between perceived discrimination and tourist behavior. The practical implications of this study suggest the need for a more holistic strategy to improve the tourism experience, including addressing discrimination and strengthening the positive elements that influence brand love.
Co-Authors Adelina Lubis Ahmad Fadli Alfifto Ali Syah Putra Ali Syah Putra Alimin, Erina Amin Hou Bobby Umroh Br G. Manik, Sri Sarah Catur Putera Hasman, Haryaji Chandra Sembiring Damayanti, Mei Debora Tambunan Dinda Khairunnisa, Dinda Eka Dewi Setia Tarigan Erina Alimin Erina Alimin fagas, adam Febriani, Silvia Andika Finta Aramita Haryaji Catur Putera Hasman Haryaji Catur Putera Hasman Haryaji Catur Putera Hasman Hasman, Haryaji Catur Putera Hesti Sabrina Humaira, Sahla Indawati Lestari Irbah, Atika Hana Jirwanto, Henry Kosasih, Hengky Krison Parulian Sahala Tua Pasaribu Laila Tawila Lily Nur Indah Sari Nasution Lina Rahmawati Lubis, Sri Megawati Manullang, Nancy Feronika Muhammad Khahfi Zuhanda Muhammad Yamin Siregar Mustika Sabilai Muthya Rahmi Darmansyah Nadila Utami Nasib Nasution, Lily Nur Indah Sari Patar Marbun PUTRI WULANDARI Putri, Firly Marshanda Rahmaini, Rahmaini Ramayana Sinaga Rasyiddin, Rasyiddin Ringo, Wenni Siringo Rizca Amelia, Wan Rizky Christian Sipayung Sabrina , Hesti Safina, Wan Dian Saputra, Jumadil Sari, Dwi Permata Sihotang, Cristint Silalahi, Dony Hasiando Simanungkalit, Betharia Agus Melli Sinurat, Wanti Siti Sabrina Salqaura Situmorang, Jelianti Susanto Syafrida Hafni Sahir Syahputri, Deni Syahriandy, H. Teddi Pribadi Trissa, Yovanda Audiva Wan Rizca Amelia Wan Rizca Amelia Wan Rizca Amelia, Wan Rizca Wily Julitawaty, Wily Yuni Syahputri